Unboxing, Director!

Chapter 8: Getting Two CCTV Programs
Lu Jiang didn't expect that the blue treasure chest would appear in the form of caller ID.

This is considered to be the discovery of a new feature.

Of course, what made him even more delighted was still the blue treasure chest itself.

Lu Jiang quickly read the entry again.

Then I felt relieved.

Debt is pressing in.

Careers are about to fall apart.

This is another example of encountering a difficult situation in life.

So if you want to get high-level treasure chests at a low cost in the future, you have to buy at the bottom of this kind of people?
There are quite a few people like this!
Lu Jiang decided to be more careful in the future and make more good friends when he met future stars.

Maybe one day your phone will ring in the middle of the night and a new low-cost high-level treasure chest will appear.
As for now, of course, I have to deal with my own affairs first.

Then he answered the phone: "Hello, who is this?"

"Hello, are you the road guide? I'm Fan Binbin's friend."

Two hours later, Lu Jiang arrived at Locke Anluo Records Company.

This is a small record company located in an old factory building near Sanlitun.

The area is not large, just a basketball court, and most of the space is open.

Lu Jiang looked at the company name on the small doorplate and thought to himself that it was no wonder that this company couldn't succeed.

Rock Anluo is the transliteration of Rock & Roll.

A rock musician.

The rock music market is in a downturn these days. The upper echelons don't like it, and the lower echelons can't keep up with the Hong Kong and Taiwan pop music.

If this company keeps doing this, it will go bankrupt sooner or later.

But now none of this matters. What matters is my own songs.

"Comrade Lu Jiang, hello, hello"

I met the boss Li Chao, who was very enthusiastic.

Lu Jiang also kept smiling: "Hello, Mr. Li."

After a brief greeting between the two, Lu Jiang got straight to the point without any further ado.

"They said on the phone that you also have reliable publicity channels. Which platforms are they?"

"BJ Traffic Music Radio, 20,000 yuan, guaranteed to play at least three times a day for a week."

Lu Jiang nodded. This price was lower than what he knew, so it was quite reasonable.

"anything else?"

"I also have connections with Shanghai Traffic Radio, but I can't say how much it will cost. It'll probably start at at least 30,000 yuan."

Li Chao did not hide anything and went on to talk about a bunch of platforms he could negotiate for.

In addition to radio stations, there are also newspapers, magazines, etc.

We have cooperated before, but the company’s performance is not good now, so it’s a bit difficult to restore the relationship, and I probably won’t be able to get a preferential price.

As for the price, the price of each platform is not expensive when calculated individually, but it adds up to a lot.

And this time it is an outsourcing model after all.

In other words, Lu Jiang published it at his own expense.

So if you spread out the costs, it will naturally be much more terrifying than signing a contract with a large company.

But no matter what, this is better than signing a contract. At least the copyright is 100% in your hands and you are free.

After the final calculation, Li Chao gave the quotation:
"If you only plan to stock 12 yuan worth of goods in the initial stage and only use one city-level radio station and five county-level radio stations, then you can start with a total of yuan."

Fifty thousand worth of goods is the minimum order quantity produced by the factory. If it is less, they will not be willing to schedule it for you.

With a payment of 50,000 yuan, they could only produce 20,000 tapes and 5,000 CDs.

According to the market price, the tape is 5 yuan and the CD is 8 yuan.

You have to sell at least 60% to recoup your investment.

Besides, it's impossible for a tape to contain only one song.

Everyone is poor these days.

When buying tapes, most people tend to buy those with more songs.

A tape can contain about 10 songs.

So the remaining 9 cannon fodder songs have to be paid separately, about 500 to 1000 each.

This is just for the tapes. The cannon fodder songs on CDs are more expensive because they involve matching MVs, which are many of the MV songs on the market that are equipped with animal worlds and scenic spots.

This kind of song costs about 1000 to 1500 yuan each.

Plus the publicity and promotion costs.

It costs a total of 12 to start.

And this is the most basic version, which means it only covers the radio publicity plan in a few regions.

Needless to say, the effect depends entirely on luck.

If you want good results, you have to have full publicity and promotion coverage, such as radio stations and media outlets across the country, and the cost will be a bottomless pit.

Lu Jiang thought to himself, no wonder it’s so hard for independent singers to make a name for themselves.

This threshold is indeed a bit high.

But it's not a big problem for him.

His songs are good, maybe he can work miracles.

"Okay, let's do this. How long will it take to be released?"

Lu Jiang didn't argue any further and made the decision directly.

After hearing this, Li Chao's eyes lit up with joy and he immediately said, "As long as the money is in place, it will take at most three weeks."

Three weeks, including manufacturer production, stocking and distribution, and radio promotion schedule.

Lu Jiang nodded: "Okay, it's settled."

"Thank you, boss!" Li Chao bowed deeply on the spot.

He was overjoyed at this moment.

12, I can make at least this time!

Most of the profit comes from the price difference of radio resources.

But this is what he deserves to earn, because the other party has no resources.

This will give us a big sigh of relief on the debt side.

"By the way, did you bring the song? I'll see if the format needs adjusting."

"I brought it, here you go."

Lu Jiang took out the CD.

Li Chao took it solemnly.

Soon, the MV started playing.

Lu Jiang paid special attention to Li Chao's expression.

Li Chao was not surprised. His initial indifference soon turned into surprise.

The most obvious change comes from the treasure chest.

After the MV finished playing, the blue treasure chest above his head suddenly turned purple. Purple!

This is the highest level treasure chest I have ever encountered, except for the golden treasure chest that flashed by my father.

Lu Jiang was surprised and looked at the entry:
Li Chao was very shocked by the quality of "Fairy Tale". He liked the song very much and hoped to completely reverse the current situation and make a fortune through it. At the same time, he hoped that the host would give him a chance to ask for his stepfather's support as a bargaining chip to reach a cooperation model with the host.

See this entry.

Lu Jiang’s first reaction was.

This is what real knowledge means.

Even the word "shock" was used.

This shows that Li Chao is really optimistic about "Fairy Tale".

I have talked with several companies including CP International before.

Although the treasure chest entry showed that he was very optimistic about himself, it was not as strong as Li Chao's.

Lu Jiang couldn't help but feel strange.

With such a vision, how could the company be turned into this state?

Without waiting for further thought, Li Chao looked over, his eyes filled with longing: "Director Lu, if I can get this on CCTV, how about we work together?"

Cooperation means that both parties contribute capital, release songs according to proportion, and share the song revenue in proportion.

This will be much less risky for singers.

Most record companies are not willing to do this unless the song is good.

But if the song is good, why not sign a contract and earn more?
This is also the reason why medium and large record companies only want to sign contracts.

For Li Chao before, even if the song was good, he could only use the outsourcing model.

Because he really needed money and it was urgent.

But it's different now.

A gambler's mentality took over.

He didn't want to miss this opportunity to turn things around.

Lu Jiang knew what he was thinking, but he remained calm on the surface.

"On CCTV?"

"Yes, CCTV-3's China Music Television is a program dedicated to broadcasting music videos. Your music video will definitely be on it!"

Lu Jiang's eyes suddenly brightened after hearing this.

He knows the program China Music Television.

This is a program on CCTV-96. Its predecessor was "Oriental Horizon Golden Melody Chart". It became what it is now after the Golden Melody Chart was cancelled in .

It can be said that in the current era when music TV programs are extremely scarce in mainland China, this program is definitely the top resource for singers.

The main purpose of music television at present is to play the MV of the song, also called MTV.

In the industry, the impact of MVs on song sales is becoming increasingly recognized, and the competition for resources such as music videos is becoming increasingly fierce.

So if he really had the chance, Lu Jiang would naturally not miss it.

"I don't need to say much about CCTV's coverage. Once it's on the air, the whole country will know about it."

Li Chao continued to persuade.

Lu Jiang asked, "Just this one show?"

"How much more do you want?"

"What about the radio station? Sound of Music, Central Music Broadcasting, or something like that?"

"Director Lu, you are so bold!"

"Just say it's okay!"

".I can try, but I can't guarantee it will work."

"Okay, as long as you fight for it, I can take a step back. As long as China Music Television can handle it, I can agree to a cooperative model."

"Really, it's a deal."

"Don't worry, we still have to talk about copyright."

"Half, I only want half!"

"No, 20% at most, and only for this song."

"4%, Director Lu, not everyone can be on that show."

"I paid for everything and did all the production myself, and I still have to give you, a middleman, 4%. I'm losing money. No, no, no."

"35%, it can't be any lower. If you agree, I'll call you right now. I won't hide it from you, the current executive producer of this show is my dad."

"Your father is so awesome, how come your company is in such a mess?"

"Every family has its own problems. I was confused before, too. But I promise, as long as we work together, I will definitely make everything clear for you."

The two of them argued for more than half an hour.

Finally, the cooperation was reached with a 30% copyright share.

The rest is also paid in a ratio of 3:7, and all expenses are calculated based on cost price.

In this way, the initial cost of 12 yuan calculated at the beginning was directly reduced to less than 8 yuan.

If Lu Jiang invested all the 15 yuan he prepared, it would almost double the effect.

Li Chao currently has no money, so Lu Jiang waved his hand and gave him 30% of his money first, and he would pay it back when he made money in the future.

Anyway, the original plan was to pay for it all myself.

Now that we have the CCTV platform and the expenditure is calculated at cost price, this deal is still cost-effective.

Of course, the prerequisite is that it can really be on CCTV, and it is not just a formality.

"Director Lu, wait for my good news!"

After signing the letter of intent, Li Chao left the house after saying a few words.

As a result, Lu Jiang had to help him lock the door.

But he still likes this kind of momentum.

I hope this trip will be worthwhile.
Li Chao moved very quickly.

At 9 o'clock in the evening, Li Chao called and said, "Director, it's done."

On Saturday, June 6, CCTV-20 will broadcast "China Music TV 60 Minutes" and "Song of the Week". The former will only be premiered once and replayed twice, while the latter will last for 6 days.

Two programs, done at once.

Lu Jiang was overjoyed.

Li Chao’s stepfather is quite loving!
But Li Chao quickly said, "It's mainly because your MV is well-made and the song is excellent. My dad said that in all his years of working on this, it's rare to see an MV as storytelling and touching as yours, so there was no further ado and he approved it on the spot."

"Yes, yes. Thank you very much, father."

"Well, these are just small matters. Um, Director Lu, when are we going to sign the contract?"

"Now you can."

"Okay, okay, where are you? I'll come over."

Soon, the two met at a restaurant next to Lu Jiang's house and formally signed a cooperative distribution contract.

And the moment the contract was signed.

Two blue translucent treasure chests suddenly appeared in Lu Jiang’s mind.

(End of this chapter)