Unboxing, Director!

Chapter 175 The Father of Fathers
After the interview, Lu Jiang's first phase of his Cannes trip will come to an end. He has to catch a flight back to Hengdian in the afternoon. If he wins an award, he will receive a notification the night before the closing ceremony a week later, and then he can come back.

However, Lu Jiang had already booked tickets for a week later, since winning the award was practically guaranteed.

After the premiere, Fan Binbin originally planned to take several more photos in Cannes wearing a fairy-like dress.

But plans can't keep up with changes, because the effect of this look far exceeded expectations.

The interview at the premiere had just ended when Fan Binbin attracted the attention of several brands and media outlets.

Among them are top-tier brands, such as Chanel, which changed its earlier observational stance and directly entered the fray, initiating endorsement negotiations.

LV also extended an olive branch, inviting Fan Binbin to their exclusive studio for a photoshoot.

Top fashion magazines such as Vogue have also extended offers.

In addition, there are numerous media outlets of all sizes.

In short, Fan Binbin is going to be quite busy from now on.

It is believed that after today, Fan Binbin will officially enter the international fashion scene.

Besides Fan Binbin, Dong Xuan also got to eat some soup.

Although she wasn't the main character on the red carpet at this premiere, her beauty wasn't as striking as Fan Binbin's.

But Dong Xuan is, after all, one of the top beauties in the Chinese entertainment industry right now. For this red carpet event, she, like Fan Binbin, had trained in some etiquette.

In addition, the dress and styling also cost money, so it must have cost close to 100,000 yuan.

This also made Dong Xuan the second most beautiful Asian girl at Cannes this year.

In this way, even if top-tier brands don't directly extend offers, they will still come into their sights to some extent.

Other smaller brands and media outlets weren't as big names. It's said that before Lu Jiang boarded the plane that afternoon, Dong Xuan had almost finalized a good endorsement deal.

Besides these two, Lu Jiang himself has also come into the spotlight of the fashion industry.

The young man is handsome and a dark horse director at this year's Cannes Film Festival; it's hard not to notice him.

However, Lu Jiang wasn't very interested in fashion, mainly because he didn't have the same talent as Fan Binbin, so he decided to postpone things in this area.

If possible, it would be fine to let Fan Binbin take the lead in the end.

After all, Fan Binbin's purpose on the red carpet this time was not just to "make an appearance" or secure an endorsement, otherwise it would be a huge loss.
It was noon the next day when we got back to Hengdian.

At this time, news about the Cannes premiere of "The Lobster" had already come out in China.

First, various media outlets quoted headlines from foreign media:

He is a Billboard number one singer and an up-and-coming director.

"Using absurdity to deconstruct reality is more thought-provoking than straightforward criticism."

"Loneliness, institutional oppression, the hypocrisy of love—this is a film that can resonate with audiences worldwide."

"Dry humor and violent aesthetics: Chinese filmmakers are also innovating."

"The event program received a rating of 3.0, ranking third."

"."

Overall, European media coverage of yesterday's premiere was quite positive.

Lu Jiang's team certainly wouldn't let such reports go unnoticed.

Right now, the grass is greener on the other side of the world.

Therefore, once such positive news is reprinted, domestic media, the public, and fans will naturally spread the word.

The most discussed topic was whether Lu Jiang could win the award.

After its premiere, "The Lobster" rose to third place in the festival's daily ratings. While the festival ratings are not a hard and fast rule for awards, they are still an important indicator.

Therefore, this can be seen as a very positive signal to domestic media professionals.

Compared to whether Lu Jiang can win an award, the most talked-about topic across Mainland China, Taiwan, Hong Kong, and even East and Southeast Asia right now is Fan Binbin's fairy-like look.

Fan Binbin's fairy-like look shines at Cannes.

"A goddess of beauty descends, outshining all the stars."

"Fan Binbin's beauty rivals that of Cannes! Outshining European and American actresses."

Besides these reports that focus on appearance, there are also others.

There are also reports that fit the national narrative, such as "Purely handmade, Suzhou embroidery amazes Cannes" and "Traditional Chinese crafts shine in Europe".

Fashion + Chinese trends, plus the shock of Europeans.

With the deliberate guidance of Dawn Entertainment, Fan Binbin's red carpet performance has begun to gain popularity across Asia.

In the plan, the slightly more understated labels such as "Goddess of Beauty" and "Goddess of Chinese Culture" were only used as preliminary reconnaissance.

Once the European and American sides have achieved tangible results, then the "Asian Flower" label can be used.

In short, this wave is definitely going to elevate Fan Binbin to an international level!

Next, videos of Cannes began appearing on television, accompanied by their own entrance music, adding to the ethereal atmosphere.

Soon, the photo album featuring Fan Binbin as a flower fairy sold out instantly.

Seeing Fan Binbin's look, the girls' desires were greatly aroused.

Garment factories across the country are receiving a surge of custom orders.

The Fairy Flower Set quickly became an essential set for domestic photo studios, just like in the original story.

Compared to ordinary girls, female celebrities' desires are much more expensive.

When everyone saw Fan Binbin shining at Cannes, they all gasped in surprise.

Fan Binbin is so handsome!
How much money will that cost!

I want to walk the Cannes red carpet too!

After the initial shock, countless celebrities realized the real issue of vested interests: Fan Binbin will probably have to sign a lot of endorsement deals this time!
There are still many smart people.

Custom-made gowns + high-end exposure platforms = increased personal value
Therefore, people have started to pay attention to things like "red carpet" and "haute couture".

The more people learn about Fan Binbin, the higher his implicit status becomes.

After all, these two things are not something you can easily possess; the requirements are extremely high.

Countless female stars have begun to regard these two as their career aspirations.

Those with stronger capabilities and better resources are starting to mobilize their resources to prepare for a "red carpet glamorous" event for themselves.

For example, Gao Yuanyuan.

When Lu Jiang returned to his room after filming, Gao Yuanyuan began to whine, "I want to walk the red carpet too! I want a custom-made dress!"

Gao Yuanyuan was at least self-aware enough to only say "custom-made" and not "haute couture".

Lu Jiang waved his hand dismissively: "Arrange it!"

Lu Jiang did not hesitate at all.

The point isn't that we're spending money on Gao Yuanyuan to walk the red carpet and wear haute couture; the point is that it's about raising her social status.

Gao Yuanyuan wants it, but others don't?

This is the business opportunity, and it's also Fan Binbin's main purpose for walking the red carpet this time.

That's right, Lu Jiang wants to learn from Ren Quan and become that tycoon who controls all the resources in the domestic entertainment and fashion industry!

Celebrity IP + capital + industry resources.

Leveraging the public influence of celebrities, we help our portfolio companies connect with resources in the film, fashion, and consumer industries, providing them with brand exposure and marketing support.

The commercial value of this sector may not be measurable by market capitalization. At first glance, its future influence may not seem to match that of a listed company like Huayi Brothers. However, insiders know that this is actually the hidden kingdom of the entertainment industry.

Whoever controls film and television resources is the father of the artists.

However, film and television resources are difficult to produce for a long time, while fashion resources can last forever.

So to a certain extent, whoever controls fashion resources is also the father of the artists.

This sector is currently a completely untapped market in the Chinese entertainment industry, almost uncharted territory, making it the perfect time to enter the fray.

At that time, Lu Jiang will have both film and television resources and fashion resources, making him truly the ultimate father figure.

Lu Jiang and Fan Binbin have been discussing the specifics of how to do it for several days. The next step is to take it one step at a time and achieve their goal!
(End of this chapter)