Unboxing, Director!

Chapter 130, the grand finale, and the unconventional ways the series generated revenue.
By August 14th, "Full House" had aired 22 episodes.

There are only two episodes left until the finale.

The national average viewership ratings for the four satellite TV channels have also been reported.

After a strong start, the subsequent four and five episodes reached a peak, with all four channels exceeding 10%.

The ratings declined as usual in the later stages, but today they are approaching their peak again, with the highest ratings on Hefei TV reaching 11.3%, while the other three TV stations are between 9% and 10%.

In terms of regional viewership, all four channels broke 35%, and even approached 50% at one point, capturing almost half of the television viewership in the four regions.

The combined market share of the four channels has surged from a peak of 30% at the start of broadcasting to the current 37%.

Among the TV dramas broadcast this year, apart from the CCTV blockbuster "The Grand Mansion Gate" in April, "Full House" stands out.

Although it came in second place, it was still a remarkable achievement.

After all, it's CCTV. Nowadays, most provincial TV stations have their own satellite channels, making the competition among TV stations even fiercer. But if CCTV really gets serious, satellite channels really don't stand a chance.

Firstly, CCTV has an extremely high viewership base, with over 98% of televisions nationwide broadcasting from CCTV. If CCTV produces a high-quality program, satellite TV channels will almost certainly be overwhelmed and outperformed.

Moreover, "The Grand Mansion Gate" is a masterpiece among masterpieces.

Of all the TV stations across the country, only a handful of dramas can truly be compared to those produced by CCTV.

It includes several well-known works such as "Princess Pearl" and "Young Justice Bao".

Of course, it was precisely because they could compete with CCTV's major dramas for viewership that these dramas became famous and wrote their own legends.

Lu Jiang's second drama, "Full House," almost overshadowed "The Grand Mansion Gate," which many provincial TV stations and media outlets found quite a pity.

At the same time, they are also watching the finale tomorrow to see if they can really accomplish this feat.

To be honest, Lu Jiang himself was rather unsure about this.

On the one hand, "Full House" seems to be "second place" at present, but it is still far behind "The Grand Mansion Gate" in terms of performance and it is difficult to catch up.

On the other hand, he really didn't want "Full House" to surpass CCTV.

The reason is simple: an idol drama, and a Korean webtoon adaptation at that, surpassed the classic masterpiece "The Grand Mansion Gate".

If this were your first time achieving such a result, it would be fine, just like last year's "Meteor Garden," a practice drama that achieved high results. Everyone would just think you were lucky.

But if you come again this time, well then, you won't be greeted with flowers and applause, but rather with all sorts of criticisms like "bad money drives out good."

Just like the rise of illiterate celebrities in later generations, who then faced criticism from society.

Lu Jiang isn't afraid of criticism. If he gets scolded, he can use "cultural export" as a shield. If that doesn't work, he can just produce more good works to clear his name. With his golden touch, he has the ability to do so.

But it would be best to avoid being criticized.

Therefore, Lu Jiang remained calm about his current good results and handled everything in a low-key manner.

What he didn't know was that CCTV was also quite startled.

It's quite ironic that an idol drama almost overshadowed a major CCTV production.

CCTV's attention also fell on Lu Jiang.

Fortunately, the gaze so far is relatively friendly.

On the one hand, CCTV was not unprepared; it has successfully recruited the most popular new generation of artists in mainland China.

Xiao Yanzi and most of the main actors from "My Fair Princess" have filmed "Romance in the Rain," which is about to be released. It's unknown whether this film can break the record of "The Grand Mansion Gate," but it's certainly not difficult for it to surpass "Full House."

In addition, the TV series that he participated in producing or has already been confirmed to purchase this year include "The Smiling, Proud Wanderer" by Da Hu Zi, "Kangxi Dynasty" by Chen Daoming, and "The Long March" by Tang Guoqiang.

With rising stars and veteran mainland celebrities, I have it all: Jin Yong martial arts novels, Qiong Yao romance novels, historical dramas, patriotic dramas, and period dramas. Can you handle a mere "Full House"?

On the other hand, in addition to achieving high ratings in mainland China, "Full House" is also said to have extremely high ratings in Southeast Asia and other regions.

It is said that it has already achieved a 50% viewership rating in Thailand, surpassing "Meteor Garden".

They also took first place again in the Philippines.

They also achieved excellent results in Malaysia, Singapore and other places.

Japanese media once again described it as a "phenomenal idol drama".

In addition to the success of "Meteor Garden".

Lu Jiang has sparked two phenomenal trends across Asia!
This has led CCTV to pay more attention to Lu Jiang, an "output-oriented" producer.

CCTV (China Central Television) needs just this kind of talent!
So on that same day, people from the CCTV drama department contacted Lu Jiang.

The other party's intention was simple: to see if they could cooperate.

Lu Jiang would certainly not refuse such a thing, but CCTV doesn't allow just any drama to be featured, so this matter needs to be discussed slowly.

That said, although "Full House" is ranked second in the country, it may not even be able to hold onto that position in the future.

But right now, he's definitely the king of all four TV dramas.

There are still about six months left, and this record is basically unbreakable.

With this title, the production company can raise its price, and the TV stations that acquire the second-run broadcasting rights can also persuade advertisers to spend money.

So Li Chao began marketing "Full House" for its numerous accolades, including being the top-rated TV show of the year on four different channels and second in national viewership. He was also preparing for the next round of negotiations, as well as for advertising endorsements with the lead actors.

In this regard, Lu Jiang and Qiao Zhenyu were quite calm, after all, they had been through it all.

Dong Xuan was so excited that she reportedly couldn't sleep well for several days.

Two days after the series premiered, she received two potential endorsement offers. Today, she has received eight potential endorsement offers and several film and television offers.

If the ratings can still rise for the finale tomorrow, not to mention the number of endorsements, at least the value of these potential endorsements will increase significantly.

Dong Xuan is extremely excited about this.

After all, she had been receiving a fixed salary since the beginning of the year, and apart from the 500 yuan she earned from the music video, she had no other income.

She had long wanted to experience what it felt like to become rich overnight.

Fan Binbin was also very excited because this time he was finally able to secure many brands that he couldn't get before.

However, there are still a few tough nuts to crack.

One of them is related to magazine resources.

It was a magazine called "Fashion" that invited Fan Binbin to Manhattan to shoot a cover and expressed interest in a deeper collaboration. This collaboration also included an invitation to an American fashion show and a possible cover invitation to two American fashion magazines.

These days, the moon seems rounder abroad than in China, with the Americans being the most prominent example.

Therefore, if a domestic artist receives an invitation from the United States, it means that their status has been recognized by the Western world.

What Fan Binbin received was not a simple invitation, but a highly anticipated cover invitation from a top fashion magazine.

This pancake is so big it could kill someone!
So Fan Binbin was very excited when she received the invitation.

But problems soon arose.

Little Swallow's interference has made things uncertain.

Lu Jiang frowned after hearing this.

He felt that this matter was somewhat familiar.

After thinking about it carefully, he remembered.

Fashion magazine + Little Swallow.

Isn't this the magazine where Little Swallow's scandal was about to go wrong?

You can't just snatch it from someone else!
Seeing Lu Jiang frown, Fan Binbin comforted her, "Don't worry, Lu Lu. In the fashion world, I can crush her. I'll come up with a few looks in a few days and send them to the editor-in-chief before 'Romance in the Rain' airs. I'm sure I can get her!"

Lu Jiang nodded: "Absolutely, our Bingbing is the Asian Flower!"

Fan Binbin happily gave Lu Jiang a kiss, but Lu Jiang added, "But don't rush into this. Let me investigate first, and if it seems reliable, then we can try to get it."

"Do you think there's a trap here?"

"We're unfamiliar with Americans after all, so I think it's perfectly reasonable to be cautious."

“That’s true.” After listening, Fan Binbin thought about it and felt that the matter was indeed a bit sudden, so he said, “Then I’ll listen to you, I’m not in a hurry.”

"That's right. With a face like yours, you're a force to be reckoned with in the fashion world. There's no need to rush things. The most important thing now is to secure your territory, especially in mainland China. 'Romance in the Rain' is going to air in half a month, so we need to get there first to avoid losing it to someone else."

This matter has been successfully put on hold.

The two then discussed the remaining endorsement contracts.

The prices are all very good, but Lu Jiang feels there is still a lot of potential to be tapped.

Because now Lu Jiang and Fan Binbin are not just simple "mainland" stars, but Asian-level stars.

Therefore, we cannot rush this harvest.

The results in Southeast Asia and other regions must be included as well.

At the same time, Fan Binbin is not just a simple actor this time.

She also has songs to release.

So we have to wait until tomorrow, after the finale of "Full House," and after Lu Jiang's new album and the "Full House" OST album are released, before we can cash in.

Time quickly passed to the next day.

On August 15th, the biggest focus in the television industry today is the finale of "Full House".

In the music industry, today is the release date of Lu Jiang's new album.

A look ahead to Lu Jiang's new album.

Many people had previously hoped that Lu Jiang would "fail".

But now, with the huge success of "Full House," these people no longer want to say anything.

At this time, the situation on various lists is changing drastically.

Three weeks ago, Lu Jiang did not promote his new song.

All the major charts are dominated by singers from Hong Kong and Taiwan.

Among them, Wang Leehom's "The Only One" and "The One I Love" firmly hold the top four positions.

There's also Xie Tingfeng's new album, which he's been hyping up. Although the songs aren't very good, he has Wang Fei's endorsement, so it's become a regular on the charts.

Adding to the numerous songs from the first half of the year, the entire chart is dominated by songs from Hong Kong and Taiwan.

The charts changed significantly after Lu Jiang's two songs were released to generate buzz.

"Our Song" and "Today You're Going to Marry Me" broke into the top ten, fiercely competing with Wang Leehom.

Being able to fight Lu Jiang to a standstill was, in fact, the biggest victory. But before Wang Leehom could celebrate for long, "Full House" was broadcast.

With the popularity of "Full House".

The songs featured in the film, "Destiny," "Sha La La," and "The First Position," immediately made it onto the charts.

Of the three songs, "Destiny" is sung by Lu Jiang, while the latter two are written and composed by Lu Jiang and sung by Fan Binbin.

Fan Binbin's singing skills are just okay, but the songs are good and the TV series is very popular.

And with the continued airing of the series, it directly topped the charts a week later.

So on August 9th, a week after "Full House" aired, everyone was surprised to find that in most of the weekly charts, the top five were related to Lu Jiang.

Wang Leehom's "The Only One" sometimes ranks fifth, and sometimes falls out of the top five.

It looks a bit pitiful, but it's actually quite good.

After all, artists like Eason Chan and Xie Tingfeng have long since fallen out of the top ten.

However, before everyone could speculate whether Wang Leehom could really withstand Lu Jiang's attack.

A week later, on August 15th, Lu Jiang's real big move came!
"Good morning, dear listeners. This is the music program 'Music All You Need to Know' on FM98 radio channel. I am your host, Li Tao."

"Hello everyone, I'm your host, Liangliang."

"Hey, Liangliang."

"What's wrong, Brother Tao?"

"You and your listeners are in for a treat today, as it's the day that popular pop star Lu Jiang is releasing his new album."

"Really? I love Lu Jiang's songs the most. The songs 'We Can't Sing' and 'Today You're Going to Marry Me' that were teased two weeks ago were super good. I'm sure the quality of his other songs will be great. I can't wait!"

“I am also very much looking forward to it. Lu Jiang has produced a series of excellent works in recent years and is a regular on our 'Music All-Knowing' request list. He is very popular with our program’s listeners.”

"Oh my, I can't wait any longer, and I'm sure our listeners are getting impatient too. Brother Tao, let's play a song."

"Okay, then let's pick one randomly, this one, please enjoy Lu Jiang's 'Hidden Fragrance'."

Then, a deep and melodious cello prelude began to play on all the radios listening to the program.

A dozen seconds later, Lu Jiang's brand-new Sha-style singing came through the radio.

This song, as Sha Baoliang's signature piece, needs no introduction in terms of its classic status. It is widely sung and possesses a certain depth and style, appealing to both refined and popular tastes.

At the same time, although the melody of this song seems simple, it is actually very difficult to sing.

If the heart dies in splendor

Love will be reborn from the ashes
Unforgettable moments of tender whispers

Use your smile as a tribute to me.
... "

The lyrics of "Dark Fragrance" require the singer to use an emotion that is close to exploding but restrained from doing so, repeatedly testing the edge without going too far, expressing sorrow without being tragic, and carrying a sense of inexplicable disillusionment.

There's a joke circulating in later generations that says listening to "Dark Fragrance" will make you excitedly open "WeSing," and then angrily delete "WeSing."

It can be said that among all of Lu Jiang's released old songs, "Dark Fragrance" is basically the most difficult to sing.

Such high-quality songs, coupled with Lu Jiang's popularity and Warner Music's promotional efforts, made the song a perfect fit.

Upon its release, it topped several music charts on the same day.

Music critics and fans who were already paying attention became even more interested.

Everyone is looking at the list.

Wow, so many new songs have been added to the daily charts of all the major music charts today!

Hidden Fragrance

Little Love Song

This is Love

Boundless Oceans, Vast Skies

"destiny"

sha lala

The Original Position

Our Song

Today You're Marrying Me

"only"

The song was released that day and generated immense buzz.

Of the top ten, nine are related to Lu Jiang.

Wang Leehom's "The Only One" became the only song unrelated to Lu Jiang, and the only song by a non-mainland singer.

Music critics were not surprised by this list.

This is just the daily ranking.

Lu Jiang's new album has just been released.

There weren't any other strong songs at the same time.

Even if it exists, it was released more than a month ago, and its popularity has long since waned.

So given Lu Jiang's popularity, this would have been the case even without "Full House".

Is it weird?

It's surprising that "The Only One" is even "on the list".

Many people now view Wang Leehom in a different light because of this.

To be able to establish a foothold in Lujiang's territory, you've got some skills!

However, everyone soon realized that it might have been a misunderstanding.

The reason is that Lu Jiang's new album only has 6 songs, plus the three songs from the "Full House" OST, which can only occupy a maximum of 9 slots.

The OST album for "Full House" does contain other music, but they are all instrumental and do not meet the criteria for charting.

As a result, countless music critics and fans beat their chests in frustration, lamenting that Lu Jiang had failed them.

If you release another song with lyrics, even if it's of poor quality, we can still push it up for you. Then you'll really achieve the feat of dominating the charts!
Pity!
It's a pity, of course.

Lu Jiang's dominant performance on the leaderboard is truly inspiring.

In the first half of the year, various music media outlets in mainland China were still worried that mainland musicians couldn't compete with those from Hong Kong and Taiwan.

Even if Lu Jiang comes out, it might not be very safe.

As a result, many media professionals are now even thinking about it from the opposite perspective.

Why are Hong Kong and Taiwan singers performing so poorly this year?
Compared to the charts, for music critics, appreciating the songs is the most important thing.

Listen to the quality of these new songs again.

This time, everyone immediately noticed Lu Jiang's efforts in improving his singing skills.

The novel "Dark Fragrance" is about to explode yet is restrained.

"Little Love Song" is fresh and gentle.

The complete explosion of "This Is Love".

The song "Boundless Oceans, Vast Skies" features a powerful rock and metallic feel.
Countless music critics laughed after thinking about it carefully.

There were concerns that Lu Jiang might not be able to withstand the "encirclement and suppression".

As it turns out, Lu Jiang actually started playing it this year!

In the past, Lu Jiang's songs were known for their lyrics and music. Although his singing skills were versatile, he did not pay particular attention to showcasing technical prowess.

But this time was different. After listening to the first four songs, it was obvious to everyone that Lu Jiang wanted to show off his skills.

How cool is that?
Ordinary people might think that "This Is Love Again" and "Boundless Oceans, Vast Skies" are the best, naturally because of their high notes.

But professional music critics know.

"Dark Fragrance" is the song that best showcases Lu Jiang's singing skills this time.

Based on this song alone, if anyone were to say that Lu Jiang is just a pop singer in the future, I'm afraid no one would agree.

The mainland music scene was buzzing all day.

Time quickly passed and evening arrived.

At 8 o'clock, Channel 4 began broadcasting the finale of "Full House".

The ending plot is very simple.

The male and female leads and the second male and female leads finally clarified their relationships, and the four of them eventually paired up and got married. In the end, the two couples completed their weddings.

After the wedding, it was revealed that the couple had a child a few years later.

The entire TV series ended with classic background music.

Next, the commentators from various parties took the stage.

Overall, although many people are criticizing the plot as simple and melodramatic.

However, countless industry insiders have already analyzed the biggest highlight of this drama.

After Lu Jiang discovered the "domineering CEO" template, he also dug up the "marriage first, love later" idol drama template.

This will provide creative space for countless film studios.

Riding this wave of popularity, Lu Jiang has created a huge pie for countless industry insiders.

Besides the film and television industry, this drama also found a "side hustle" way to make money.

This time, Fan Binbin's "Xia Mo" is a departure from his ugly image during the Shan Cai era and his young and made-up image during the Jin Suo era. He plays the role in his most natural way.

This is the first time Fan Binbin has played a role in this timeline using his own appearance.

The beauty of the Asian continental flower is no joke.

With this image accompanying the high ratings of "Full House," Fan Binbin directly became the dream goddess of countless men and women, with the greatest influence among women.

To paraphrase a later medical cosmetic surgery magazine:
Starting in the summer of 2001, Fan Binbin effortlessly sharpened the chins of girls across East Asia!
(End of this chapter)