The golden age began in 1977

Chapter 235 Sales Dilemma, Han and Tang Dynasty Apparel
Taishan Road People's Garment Factory.

The jubilation of the initial victory hadn't even faded when the air was already thick with the smell of approaching gunpowder.

Production of bell-bottoms has begun.

A continuous output is inevitable.

It's inevitable that the product will sell well after production.

but……

How do we sell them?

This matter gave Qian Jin a headache.

He recalled that bell-bottoms became a hot seller in China after the Japanese movie "Manhunt" was released.

He also recalled that after the release of "The Man from Atlantis", sunglasses became a hot seller in China.

He also remembered—well, I'm not entirely sure—that batwing shirts only started selling well after "Blood Suspicion" aired in China.

He couldn't quite recall whether the popularity of batwing shirts was related to this TV series, but he did remember that the female lead in that Japanese TV series was named Sachiko, because when he was a child, some adults called batwing shirts "Sachiko shirts."

Of course, there's no rush to produce the latter two products.

The most important thing right now is to solve the sales channel problem for bell-bottoms.

Because "Manhunt" is about to be released!

He had already seen the advertisement for "Manhunt" in the magazine "Popular Cinema". Around the 26th of this month, "Manhunt" will first be shown in some cinemas in the capital, and then the screening will be expanded according to the response.

Need I say more about the reaction?

Qian Jin didn't know exactly how enthusiastic the reaction would be, but he had seen a brief introduction on short videos in his previous life, saying that the movie had sparked a nationwide craze and even triggered discussions among experts and scholars about masculinity.

He remembered this incident because the video he came across was related to his film idol, Tang Guoqiang.

For a time, Tang Guoqiang was known as a pretty boy. At that time, the video compared him to Ken Takakura, a contemporary film star, and his masterpiece "Manhunt". Therefore, Qian Jin remembered this movie and its influence.

However, he didn't quite understand this matter.

After traveling through time, he watched Tang Guoqiang's movies, one of which was the 1975 August First Film Studio war film "Storm in the South China Sea," in which Tang Guoqiang played the male lead, Yu Hualong, an outstanding soldier.

Then last year, a movie called "Walking Ahead of War" was released, in which he also played a soldier.

How come he became a pretty boy after filming "Little Flower" and "Peacock Princess"?

There's no rush to resolve this question.

Again.

With the movie "Manhunt" about to be released, bell-bottoms are going to be a hot seller.

He now has bell-bottoms, but it's not easy for him to sell them in a reasonable way.

In the current planned economy era, all garment factories were collectively owned—whether large state-owned enterprises or small collective enterprises. Thus, the sales process of garments had to strictly follow the state's directive plans.

Qian Jin is very familiar with this.

After all, he was a leader in the supply and marketing cooperative.

Normally, if they set up a small collective enterprise, they would first need to go through the production planning and approval process in order to sell their products.

Production plans are issued based on planned targets.

In this regard, large state-owned garment factories set their garment production targets based on the annual/quarterly production quotas allocated by the Light Industry Bureau. Similarly, they also needed to obtain quota materials such as cotton fabric based on planned allocation orders for raw material procurement.

Small collective enterprises are relatively flexible, with production targets and garment output determined by the district or county-level production planning committee.

This is a complicated matter; the process takes a long time.

Qian Jin used his connections to find a loophole. Instead of relying on the Production Planning Committee to obtain quota materials, he found a way to get all kinds of production materials such as cloth, buttons, needles, and thread.

This way he can give birth as soon as possible.

They can't be sold freely once they're produced.

Why did Zhang Hongmei ask him, "Has it been approved?" as soon as she saw the bell-bottoms and learned that she would be leading the production of bell-bottoms?

Because regardless of size, garment factories must report to the higher-level authorities for approval regarding the style, quantity, and material standards of the garments they produce, and are prohibited from altering designs or producing beyond the planned quota!

This was a simple matter for Qian Jin.

The small collective enterprises here that produce clothing products are under the jurisdiction of the Second Light Industry Bureau.

Coincidentally.

Wei Xiangmi's husband works at the Second Light Industry Bureau, so the approval was indeed approved, and very quickly.

But when it came to selling them, Director Wei's husband had no idea what to do.

Qian Jin could only exert himself, and that was all he could do.

Because the clothing, once it's off the production line, will be allocated to the state-owned commercial system!
For example, department stores in districts and counties undertake more than 70% of the task of purchasing clothing in a unified manner. They purchase the clothing at the planned price and then distribute it to retail outlets.

For example, supply and marketing cooperatives are responsible for sales in rural areas.

Enterprises need to deliver their products to grassroots cooperative sales points, where the supply and marketing cooperatives will set unified prices and distribute the products.

As a rising star and a promising leader in the city's supply and marketing cooperative, Qian Jin naturally had no problem solving the sales channels for his own products.

But he didn't want to sell it that way.

Very simple.

The profits will be taken away!

He was also hoping that the bell-bottoms would earn the Taishan Road People's Garment Factory its first pot of gold.

What should we do then?
It can only be sold through the franchised direct sales channel!

According to the policy he found, the state stipulates that products produced outside the planned quota can apply for self-sale, but two conditions must be met:
First, submit a product list and cost accounting, and obtain a sales permit from the district or county-level government.

Second, sales are only permitted in designated locations, such as showrooms at factory gates, and cross-regional distribution is prohibited.

This is quite different from the mobile canteen for the people.

People's mobile canteens are not allowed to set up stalls to sell food at will, but the rules are flexible, as long as they don't set up stalls in front of state-owned restaurants, snack shops, breakfast shops, or similar establishments.

The clothing can only be sold at the entrance of the People's Clothing Factory on Taishan Road!

Qian Jin scratched his head as he thought about it.

What's this?

He still wants to earn his first pot of gold. What kind of sales channel is it to just set up a stall in front of his own factory?
But he didn't dare to sell clothing products as freely as he did when directing the mobile canteens for the people.

Selling goods to external parties in violation of regulations is considered "speculation and profiteering," and the companies involved will have their profits confiscated and their raw material quotas reduced in the next period.

Furthermore, the circulation of unregistered products can lead to administrative penalties for the company's responsible person.

Xu Weidong knew the truth about this matter and had already informed him of the punishment for the violation.

Qian Jin was helpless.

It seems the only way to make money is through the black market.

He was familiar with the black market, but the question was, how much could be sold on the black market?
Clothing sales are all about volume to generate profit.

Fortunately, he knew he had time to resolve the issue.

Even though "Manhunt" was released and bell-bottoms became a hot seller, it would still take other clothing factories quite a long time to produce these pants.
All garment factories rely on a three-tiered system of "production-centralized purchasing-planned distribution" for their operations; they can only begin production if there is a production plan.

In any case, according to Qian Jin's estimate, there would be no clothing factory in Haibin City producing bell-bottoms to compete with them throughout 1978.

As for the fact that bell-bottoms have appeared in small quantities in the Guangdong market?

He is not afraid.

Once "Manhunt" is released, its sales will be quickly absorbed by local youth.

Another rigid economic market also protected him.

Even in Haibin City, major shopping malls and supply and marketing cooperatives cannot simply sell bell-bottoms without leadership approval. How can these goods enter the market?
Dreaming!
Time passed, and in the days that followed, the garment factory entered a tense trial production phase.

Master Zhang Hongmei and her colleagues generously shared their knowledge, patiently instructing the assault team members on how to cut and sew bell-bottoms.

The team members learned quickly, gradually becoming proficient from the initial awkwardness, and their efficiency continued to improve.

According to Zhang Hongmei's original plan, the first batch of 500 pairs of pants would be delivered in ten days, which means that each female worker only needs to produce one pair of pants per day.

The production efficiency was very low, but Qian Jin focused heavily on quality.

He wants to build a strong brand!

His early investment in the apparel industry was aimed at creating the number one domestic apparel brand since the reform and opening up.

In the future, we will be competing with major international brands.

Even though Qian Jin demanded extremely high production quality, the first batch of bell-bottoms was completed in half the time, on the afternoon of the 5th.

Five hundred pairs of bell-bottoms!

In the evening, Qian Jin personally inspected the goods after returning from get off work, scrutinizing every detail from the style of the pants and the stitching to the zipper.

The female workers were very confident.

Absolutely no problem.

Because each pair of pants has been inspected more than ten times inside!

"Excellent, very good quality!" Qian Jin finally nodded in satisfaction. "Master Zhang, you really know how to train your apprentices, you've taught them so well!"

Zhang Hongmei was very modest and said, "It's because our girls are smart and quick learners. I think many of them have a talent for sewing. In less than a month or two, they will all be masters in bell-bottom trouser production."

Then she eagerly asked Qian Jin, "Chief Qian, how much foreign exchange do you think we can generate for the country with these trousers?"

Qian Jin never expected that the old comrade would be so obsessed with generating foreign exchange for the country.

He chuckled awkwardly, "Master Zhang, have you forgotten our production philosophy? The people need..."

"I haven't forgotten, I certainly won't forget, but I also know that our country needs foreign exchange right now!" the old comrade said earnestly.

"Even though I'm retired, I've always kept an eye on the development of the national textile industry, and I've also learned about the situation of the textile industry in other countries through newspapers and radio."

She took off her reading glasses and sighed: "Our country still lags far behind advanced countries in the textile industry. Our production lines are completely inadequate. We must introduce advanced and developed production lines in the future."

"This requires foreign exchange, but how much foreign exchange does the country have? So I think that as long as all sectors work hard to generate foreign exchange for the country, the country will become rich sooner or later!"

These words moved Qian Jin deeply.

This is truly a retired worker's version of "I would risk my life for the country, and not avoid it because of personal fortune or misfortune!"
With one billion people of one mind, who in the world can stand against us!

Qian Jin explained, "Of course we need to generate foreign exchange for the country, but some things can't be rushed. If we rush it, it's like pulling up seedlings to help them grow!"

"Our products are first sold domestically, and they must withstand the scrutiny of our people. Only when the quality is reliable and the production level is high can we compete with foreign brands and gain a foothold in their markets."

"If we only think about making money from foreigners, then we've put the cart before the horse. Foreigners aren't stupid; on the contrary, they're very shrewd. If we rush to go abroad with subpar products, it will only damage the reputation of Chinese goods. That's absolutely unacceptable."

After thinking about it, Zhang Hongmei couldn't help but nod: "That makes sense."

Wei Xiangmi, who came to inspect the goods with him, secretly said to Qian Jin, "Chief Qian, no wonder you can turn the labor assault team into an iron army. It turns out you are so good at ideological work."

Qian Jin spread his hands: "I'm just telling the truth."

"Continue production!"

"Speed ​​up production!"

The female workers were eager to get started and showed no fear of the new batch of production tasks.

It's just sewing pants anyway.

How simple!
Zhang Hongmei began to utilize her expertise as a veteran worker. She didn't simply assign the female workers production tasks; instead, she built a complete team for the garment factory.
Using her understanding of the female workers she had worked with during the first production phase, she began to group them according to their abilities.

There are four groups: design group, cutting group, sewing group, and quality inspection group.

The design team is currently composed of Master Zhang Hongmei and two female workers with junior high school education. These two female workers are her apprentices, and they are responsible for modifying the style of the bell-bottoms based on market feedback.

The cutting team was led by two experienced female workers and their apprentices.

The largest group of people formed a sewing team, and they were further divided according to their work process.

The quality inspection team was helped by Wang Dong's side, who recommended two recently retired quality inspectors.

In the following days, as the production line became more specialized and the cutting and sewing teams became more skilled, more and more bell-bottoms were produced.

After the Mid-Autumn Festival, the autumn colors deepen.

The ash tree has shed all its leaves, leaving its bare, gray branches pointing straight towards the sky.

The sky was overcast.

After finishing get off work, Qian Jin went to the garment factory.

The lights in the factory were turned off, and the female workers had already left after get off work.

Qian Jin pushed open the door and walked into the empty factory building.

Rows of brand-new bell-bottoms were tied up and piled up like mountains in a cold, gloomy corner, so quiet it was almost suffocating.

Sales fell short of expectations.

The main problem is that they lack sales channels.

They could only hang their bell-bottoms on the clothes rack by the door; they didn't even have a plastic mannequin...

Now, very few people in the city know that a garment factory has opened on Taishan Road, and even fewer know that they produce bell-bottoms there.

It hasn't generated much buzz yet.

Qian Jin learned that the female workers were feeling restless and anxious about the factory's current production situation of only receiving materials but not delivering goods, so he called a short meeting today with the cadres of the garment factory and the task force.

Facing the stacks of bell-bottoms piled up behind the warehouse.

He did feel a sense of pressure.

The pressure is cold and gloomy.

He felt that the pressure was related to the environment.

It's still quite warm during the day when the sun is shining, but at night when the sun sets and the sea breeze blows, it feels like autumn.

He pulled the light cord and turned on the light.

The few incandescent light bulbs overhead emitted a low buzzing sound, and a few oblivious flies hovered listlessly, making the warehouse feel even more desolate and empty, as if there was nowhere to go.

Qian Jin was annoyed by this feeling.

However, he felt at ease.

Everything will get better as long as "Manhunt" is released!

The factory door was pushed open with a bang, and the hinges made a series of creaking sounds as they turned, so loud they made your teeth ache.

Qian Jin turned back.

Several of his team leaders arrived in a flurry of activity.

He said irritably, "What are you doing here? Here to tear down this gate?"

Su Changshun, an honest man, was taken aback for a moment and said, "Huh? Aren't you here for a meeting?"

Qian Jin pointed to the still creaking door: "Who opened it?"

No one spoke, but everyone's eyes were focused on Zhu Tao. Zhu Tao said awkwardly, "Hehe, I... I haven't been here much before, have I? I've been busy with our mobile canteen, and I didn't know about this broken door."

"Okay, Shi Tomorrow, you should arrange for someone to repair the hinges. Make sure to add lubricant if necessary."

Shi Zhentao muttered, "You certainly know how to order people around."

Su Changshun couldn't help but say, "Chief Qian, I heard from Sister Zhang that our garment factory's warehouse is about to be full!"

His anxious gaze was fixed on Qian Jin, like a dull knife.

More footsteps sounded, and Wei Xiangmi, Zhang Hongmei, and female worker representative Yu Lijuan arrived together:

"Chief Qian, you didn't go home? You came straight to the factory?"

Qian Jin nodded: "Yes."

Wei Xiangmi explained, "No wonder we couldn't stop you at the neighborhood committee. Logically, if you went home and then came to the factory, you would have to pass through the neighborhood committee's gate."

"Chief Engineer Zhang and Xiao Juan came to see me just now and talked about the situation at the factory. I originally wanted to discuss it with you privately."

Zhang Hongmei said, "Chief Qian, it's like this."

"The production of bell-bottoms is accelerating, and the stockpiles are increasing. It seems that Factory Director Wang Dong knows about this and has been suppressing our fabric quotas. New materials can't get in, and the machines are about to stop! What should we do?"

This wasn't the first time Wei Xiangmi had heard these words, but hearing them in a formal setting still made her sigh.
"We can't just rely on setting up stalls like this at the entrance. Why don't you, Chief Qian, try looking for someone at the Supply and Marketing Cooperative?"

“This trick is sure to work,” Yu Lijuan said hurriedly.

Qian Jin said with a smile, "Aren't all the colleagues at the factory waiting for me to take this step?"

Yu Lijuan shrank her neck.

Zhang Hongmei said heavily, "Director Qian."

She changed her title to Qian Jin's position in the All-China Federation of Supply and Marketing Cooperatives: "I am a veteran Party member and I am unwilling to use connections."

"But these bell-bottoms of ours are made of good materials and are well-crafted—to be honest, sending them to department stores and supply and marketing cooperatives isn't illegal or against regulations, is it?"

Qian Jin laughed and said, "No rules, no laws. Alright, everyone's here, right? Let's start the meeting then?"

Several people said in unison, "Let's have a meeting!"

The meeting was hastily started on the cold, hard warehouse floor, without even a small stool.

However, there was a chair behind each sewing machine, but everyone was in a hurry and no one was in the mood to sit down.

After all, the mobile canteen for the people was an instant hit.

Even though the mobile repair shop didn't make much money after it opened, it received unanimous praise for repairing burst pipes in old buildings in the community.

One is a box office hit, the other is critically acclaimed.

Furthermore, the establishment of these two units involved minimal costs, meaning they were profitable from the moment they began production.

Now I've moved to the People's Garment Factory.

Everything has changed.

They invested heavily, made a big splash, and even held an opening ceremony, but the result was...

Wei Xiangmi looked at everyone.

A group of people stood around several empty wooden crates, looking just like disaster victims preparing to distribute relief food.

The buzzing incandescent bulbs overhead cast a stark white light, illuminating the anxiety and bewilderment on everyone's faces with crystal clarity.

Only Qian Jin remained calm.

This made her think to herself that it was only natural for Qian Jin to be the leader, no matter what dire situation they encountered, his attitude was just too good!

She felt a little more at ease, but Zhang Hongmei could not.

The experienced craftsman couldn't hold back any longer.

She rubbed her rough, old hands, which were used to wielding industrial scissors, together irritably, and said, "We can't keep doing this, otherwise we'll lose our enthusiasm for work. We're not taking a nap in production, and these trousers are made in perfect condition!"

"It's indeed perfectly straight." Zhu Tao nodded earnestly.

"There's also a clothing workshop on Songshan Road, and the boss is called Wang the Cripple, right? I've seen the pants they make; the stitches are so crooked, they look like the red lines my son draws..."

"How are their workshops selling?" Qian Jin asked.

Zhu Tao chuckled awkwardly: "It seems...it seems pretty good. I see them sending their work clothes to the factory one set after another."

"Come on," Yu Lijuan said indignantly. "I've privately inquired about the sales situation of small collective garment factories in various districts."

"The garment factories on Songshan Road have the worst reputation. Their work clothes are not neatly styled and the stitching is not fine. However, they have connections to supply the brewery exclusively. In reality, the workers at the brewery are cursing every day."

"The current uniforms cost 4.5 yuan a set, which is theoretically good value for money, but the brewery workers are unwilling to pay that price. They think the uniforms provided on Songshan Road are too poor quality!"

“But they have places to sell their goods and they can make money from them.” Wei Xiangmi shook her head with some melancholy.

Qian Jin suddenly clapped his hands: "Captain Zhu, Comrade Yu Lijuan, you two have really hit the nail on the head!"

Everyone strained to listen to his impending eloquent discourse.

Qian Jin pulled a handful of candy from his pocket: "Here, stop talking and have a mint."

"This is a foreign product. They call it chewing gum. After you eat it, your mouth feels..."

"It smells good?" Mi Gang quickly grabbed a piece and popped it into his mouth, then clicked his tongue. "Hiss, it tastes like a mint chip?"

Su Changshun couldn't help but punch him: "My old Mi, is this the time to eat candy?"

He looked expectantly at Qian Jin, awaiting Chief Qian's insightful opinion.

However, Chief Qian only advised them to eat candy.

Others who put it in their mouths were initially not used to it, but when they opened their mouths to breathe, their breath was indeed very cool and fresh.

With delicious food, everyone felt more relaxed and happy.

But the discussion went on and on.

There are two concerns.

First, the public does not approve of the bell-bottom style.

Secondly, there are no sales channels.

Qian Jin listened quietly to their discussion.

When everyone had finished their discussion, he turned around and walked to a stack of clothes covered with brown paper in the corner.

With a "whoosh," the bag opened, and he shook out a pair of pants.

The style and workmanship of these bell-bottoms are impeccable.

The wide, flared trouser legs bulged out like buckets at the bottom, then suddenly opened up, resembling two sails ready to catch the wind at any moment.

It was brand new and crisp, fresh off the production line, the khaki fabric gleaming slightly stiff under the harsh white light.

Qian Jin twisted the hem of his trousers between two fingers and lifted it high: "Have you noticed anything wrong?"

The commando team members looked delighted and waited for Qian Jin to launch into his eloquent speech.

Zhu Tao also winked at Wei Xiangmi and the other two female comrades, saying, "Just watch, there's definitely something wrong with these pants. We didn't notice, but Chief Qian did."

Yu Lijuan, looking rather naive, went up and examined it carefully, turning it over and over, before finally asking, "What's wrong?"

Qian Jin asked, "What's on these pants?"

Yu Lijuan looked again carefully, her eyes sparkling: "Is there something wrong with my eyes? I really don't see anything."

She looked at Zhang Hongmei: "Master, what did you see?"

Even seasoned veterans were stunned.

Zhang Hongmei tried hard to say, "Yes, I saw something! I put on my reading glasses and looked carefully..."

“No need, Chief Engineer Zhang, there’s nothing on these pants.” Qian Jin’s sharp gaze swept over everyone.

Everyone was dumbfounded.

Do you know what you're saying?
Are you kidding me?

Qian Jin continued, "Comrade Yu Lijuan just mentioned a very important sales point."

"That's recognizability!"

"However, she was referring to reverse recognition. The work clothes produced by Wang Quezi's factory on Songshan Road are of poor quality. Brewery workers can recognize his factory's products at a glance and are therefore unwilling to buy them."

"Our bell-bottoms are just missing a distinctive feature!"

"These pants are 'new' in style, aren't they? And the cuffs are 'wide' enough, aren't they? But they're just a lone pair of pants! If you threw them into a crowd, who would recognize if they were surnamed Zhang or Li? Which garment factory did they come from?"

He slammed his pants down hard on top of the empty packaging box with a "thud".

"What's piling up now is a bunch of nameless pants! Without a name, nobody recognizes them, and nobody tells a story about them!"

Wei Xiangmi, being more knowledgeable, understood: "Oh, you mean it's not famous?"

Qian Jin nodded: "That's right, 'Taishan Road' is the land beneath our feet, it can't bear the weight of bell-bottoms! The word 'People' is everywhere in factory names!"

His tone suddenly shifted, like a thawing iceberg, or like throwing a stone into water: "We bell-bottoms need a name! A resounding name!"

"It should be able to carry a coat hanger! It should have a provenance, a reputation, and weight! It should make the person wearing it know 'who' they are wearing!"

Absolute silence.

Most people were still looking at him with confusion, their eyes focusing blankly on his face before drifting away in bewilderment.

In those days, cloth coupons were used sparingly, and every family would carefully consider how to get a new coat. Who would think about giving their clothes a prestigious name?
Isn't it enough that it covers the body and keeps you warm? It's a name that says you can eat and wear it?
The silence is growing.

Zhu Tao opened his mouth several times, but in the end he just shook his head blankly.

He didn't understand the logic behind it.

Qian Jin's gaze slowly and solemnly swept over every inch of the blank, helpless expression on their faces, as if measuring an insurmountable chasm.

damn it.

These subordinates still need to learn!
With these people's abilities, do they think they can build a behemoth business group that can compete with major foreign companies in the free market?
dream!

In the end, Qian Jin made his own decision: "Han and Tang!"

"What?" The group remained bewildered.

Qian Jin said, "From now on, the bell-bottoms we produce will be branded as Han Tang!"

Zhang Hongmei's old head was about to explode: "Isn't the brand name of our pants just Taishan Road People's Clothing Factory?"

"Oh, the garment factory wants to change its name!"

Qian Jin said, "No, the Taishan Road People's Garment Factory is the production factory, and the brand of these pants is called Han Tang!"

"Do you all know about the Han and Tang dynasties? The Han and Tang dynasties, the great Han and the great Tang!"

“I…I heard my history teacher mention it.” Yu Lijuan racked her brains. “This word is indeed quite good. Han, the mighty Han Dynasty? Tang, dignified and imposing? No, it’s not a single word.”

Qian Jin laughed and said, "What you said is very good. The mighty Han Dynasty brought tribute from all nations. The grandeur of the Tang Dynasty made the world submit!"

"Back then, the clothes of us descendants of Yan and Huang were especially beautiful and stylish. Neighboring countries had to come to our Chinese territory to learn about our culture and clothing styles."

"Later I will find a batch of leather and use a cutting machine to cut out the characters 'Han' and 'Tang'. It's simple. There are machines that can cut out these two characters from leather with a simple press."

"Then, Chief Engineer Zhang, you need to have the female workers sew this onto our pants."

You could hear a pin drop in the warehouse. Only a few oblivious flies continued to buzz around.

Zhang Hongmei looked at the others blankly, unsure whether to ask Qian Jin or herself: "So, our bell-bottoms will sell like hotcakes?"

Qian Jin surveyed the entire room with his gaze, his voice not loud, but each word carried the clarity and undeniable force of a hammer striking a stone slab:
"Yes, as long as we have this, our bell-bottoms will sell like hotcakes!"

This is of course impossible.

However, he discovered that his men were now disheartened because of the poor reception of bell-bottoms.

Qian Jin had to find a reason to convince them, a way out to make them believe that the garment factory still had a future.

Everything is just waiting for the release of "Manhunt".

He has to wait until then.

"From now on, the brand of our clothes and pants will be 'Han Tang Clothing'. Our bell-bottoms will have the words 'Han Tang' sewn on here, below the right waistband, so that when someone lifts up the clothes, it will be visible!"

"In addition, we need to promote it. As the old saying goes, even good wine needs advertising."

"It's not that good wine needs no bush—it needs no bush!" Zhu Tao subconsciously tried to correct Qian Jin's words.

But there was a knife in Qian Jin's eyes.

He was cut once and immediately became obedient.

Qian Jin said, "Zhu Tao, go back and mobilize all the staff of your mobile canteen to come and buy bell-bottoms, one pair for each person."

"Then I'll wear these out to do service work. There will definitely be plenty of people asking you about bell-bottoms. You need to build up the reputation of Han Tang clothing!"

Zhu Tao replied dejectedly, "Yes!"

Mi Gang kicked him.

You're such a foul-mouthed bastard.

If you hadn't been so sarcastic, we could have avoided this expense, right?
These bell-bottoms aren't cheap.

The price of Qianjin is 15 yuan!
You should know that a full set of work clothes only costs four and a half yuan right now!
However, the price of work clothes is set by the state, and now a ready-made piece of clothing in a shopping mall costs more than ten yuan.

Zhao Bo tentatively asked, "Chief Qian, are we buying the pants ourselves? Shouldn't we just give them out as a perk?"

Qian Jin laughed and asked, "How many people are there in total?"

Zhao Bo immediately said, "There are now 152 people..."

"Giving out welfare of over two thousand yuan?" Qian Jin glanced at him sideways. "You really don't know the cost of living when you're not in charge of the household."

"You'll have to buy it yourself, you'll all have to buy it yourself. Trust me then, your men will thank you!"

The mobile canteen for the people became quite lively afterwards.

As the weather turns cold, spicy hot pot and fresh soup dishes are once again sweeping the market.

Then, the tricycles seemed to transform into "propaganda vehicles" adorned with red ribbons and colorful decorations.

Each vehicle had a thin bamboo pole tied to its front, with a red cloth hanging precariously on it, which read: "Warmly celebrate the launch of our factory's new 'Han Tang' bell-bottoms!"

The characters are written very neatly, after all, it is the work of Wei Xiongtu.

However, when the wind blew, the red cloth fluttered wildly, and the words became distorted and crooked.

This tactic has had some effect; many young people have a need for bell-bottoms and want to wear them.

However, upon looking at the price...

Fifteen yuan?!

Goodbye, I'll go back and fix my pants myself!

And so, bell-bottom sales continued to rise westward...

(End of this chapter)