I'm in the county town, and you say I'm a big shot?

Chapter 816 Fang Qingye's Livestream Sales Event: Reactions from All Sides
The moment the live stream was interrupted, the lively atmosphere in the factory seemed to freeze. The smiles on the faces of the Party Secretary, the County Head, and others standing at the back froze, instantly turning into anxiety and regret. The town Party Secretary was so anxious that he slapped his thigh repeatedly: "Oh dear! How could this... this crucial moment have caused such a blunder!"

Despite the unexpected interruption of the live stream, it was a resounding success.

Holding the newly compiled data, Zhang Nan's voice trembled with excitement: "Chairman Fang, Xiaoya, and all the leaders, before we collapsed, we sold over 23,000 orders! Sales exceeded 1.2 million! Nearly half of the black rice inventory in the factory has been cleared!"

This achievement, given the rushed preparations and unexpected outcome, is nothing short of a miracle. Lin Xiaoya and her brother were so excited they almost jumped for joy.

At this moment, the county secretary strode forward, grabbed Fang Qingye's hand and shook it vigorously, his expression excited: "Chairman Fang! Thank you so much! Thank you so much to your ByteDance team! In just over two hours, you not only solved a major problem for our factory, but also made our Yangzhou black rice brand famous! This is publicity that money can't buy!"

The county head followed suit, sincerely saying, "Yes, Chairman Fang! What you've brought isn't just orders, it's hope, it's a completely new path! On behalf of the Yangzhou County government and all the villagers who grow black rice, thank you!"

The director of the poverty alleviation office and town leaders gathered around, expressing their heartfelt gratitude. Surrounded by this warm scene, Fang Qingye smiled and said, "You're all too kind, leaders. Although there was a slight hiccup, being able to genuinely help our fellow villagers makes all our efforts worthwhile. This is just the beginning; let's work together to make this path wider and wider!"

To their surprise, despite the live stream ending early, topics such as "Fang Qingye's live stream sales," "Yangzhou black rice," and "Chairman's live stream crashing due to overwhelming traffic" swept across social media. This live stream, which crashed due to its popularity, actually gained even greater secondary dissemination due to its authenticity and topicality.

Chen Ziqing also watched today's live broadcast. After lunch, hosted by county leaders, she returned to the city with Fang Qingye's team.

Everyone was in a good mood, chatting and laughing inside an Iveco van. Although there was a slight mishap at the end, the overall effect was good, and more importantly:

Douyin can now focus on developing its live-streaming e-commerce business!
Chen Ziqing sat next to Fang Qingye and said while holding her phone, "Chairman Fang, your appearance has made Kuaishou anxious. Not only Kuaishou, but it has also put pressure on Taobao and JD.com."

Fang Qingye naturally understood that he was referring to live-streaming e-commerce. He asked, "What? The other party has reacted?"

"We had to react, so netizens flocked to the Weibo accounts of Ma Yun, Liu Qiangdong, and Su Hua to leave comments and ask for their opinions."

"is it?"

"Look," Chen Ziqing said, handing over her phone.

Wow, it's quite lively.

First, let's look at the comments section of Ma Yun's Weibo:

"Teacher Ma, look, even Chairman Fang next door is personally doing a live-streaming sales event! When will you join us?"

"Fang Qingye sells rice, Teacher Ma, how about you sell something? Tea eggs would be fine too!"

"Senior Feng Qingyang, please comment on this junior's 'live-streaming e-commerce' strategy! Does it hint at a new trend in e-commerce?"

Surprisingly, Ma Yun actually replied!

“Going to the countryside is not just a formality, it's about connecting with people from the heart. The soil on your hands is more real than the numbers on reports. Qingye did the right thing.”

"Take another look at Liu Qiangdong's," Chen Ziqing said, swiping open a page on her phone.

"Brother Dong, Chairman Fang has gone to buy rice, shouldn't JD Logistics hurry up and catch up?"

"I strongly urge Dong Ge to start a live stream too! He can sell your own Jingzao products and compete with Fang Zong!"

"Dong Ge, could you comment on the logistics costs of Yangzhou black rice?" "Qingye Brother's livestreaming sales were excellent this time, demonstrating the huge potential of livestreaming and showing that high-quality agricultural products do indeed have a broad market. However, the core issue is still solving the 'last mile' problem, especially the logistics costs in remote areas and the preservation and storage of high-quality agricultural products. If Yangzhou black rice needs stable logistics support and cold chain guarantees in the future, JD Logistics is very willing to open up its capabilities to make this more sustainable and improve the user experience."

As expected of Brother Dong, every word he utters is related to his profession.

"And Su Hua's too."

"Hua Zi, look! Boss Fang crashed the server on Douyin! Think of how much traffic that is!"

"President Su, shouldn't we hurry up and upgrade the servers for Chairman Fang's team? Don't let them fail us next time!"

"I strongly suggest that Mr. Su Hua also do a live stream on Kuaishou to respond to this 'collapse' incident!"

"Congratulations to Qingye on her successful first live stream! Traffic is a happy problem! [laughing emoji] It seems the ceiling for live-streaming e-commerce is far from being reached, and it's worth continuing to explore and invest in by all of us in the industry. Next time you need a stress test, just let me know, and we can exchange 'flood control' experiences. [handshake emoji] Also, the Yangzhou black rice looks really good; I'll place an order to support it in the future!"

"Chairman Fang, don't you have anything to say?" Chen Ziqing asked with a smile as she took back her phone.

"Haha, I don't have a Weibo account."

Over the next two days, Fang Qingye visited agricultural cooperatives in other places and had talks with the companies.

On Saturday morning, a batch of cooperation framework agreements and letters of intent for investment were signed in front of the media.

Fang Qingye and Tianhan signed the "Strategic Cooperation Memorandum on Jointly Building a Live-streaming Channel for Tianhan Agricultural Products", the "Tianhan City Brand Short Video Promotion Plan", and the "Cooperation Memorandum on Providing Targeted Poverty Alleviation Loans".

Jinghai Bank plans to provide a special poverty alleviation loan of RMB 300 million to Tianhan City.

This loan will primarily support agricultural enterprises, farmers' professional cooperatives, and leading figures in poverty alleviation recommended by the Municipal Poverty Alleviation Office and meeting the credit policies of Jinghai Bank, for the development of local characteristic planting and breeding, agricultural product processing, and rural tourism projects.

The specific loan project will be determined through further communication between the two parties.

The week-long counterpart cooperation study tour has concluded. The delegation first traveled by bus to Xijing and then flew directly to Jinghai.

Zhang Nan's team returned to Yanjing to summarize the lessons learned from this live-streaming e-commerce pilot program, preparing for the full rollout of the live-streaming e-commerce function on Douyin in the next step.

Chen Ziqing also finished her interviews in mainland China and prepared to return to Hong Kong. They said goodbye to each other in the waiting hall.

"Chairman Fang, I'm planning to write a report that will explore in depth how this live-streaming e-commerce event combined digital media, traffic frenzy, business logic, and public welfare spirit," Chen Ziqing said, her hands in her trench coat pockets.

Fang Qingye pondered for a moment: "Reporter Chen, I suggest you broaden your perspective and not limit yourself to live-streaming e-commerce, but to the entire poverty alleviation work. You have personally witnessed and felt the weight of the poverty alleviation task in places like the Qinba Mountains, as well as the efforts made by government officials, ordinary people, and even business managers like us. Writing about it this way would be more meaningful."

“Okay. I will report the facts.” Chen Ziqing looked at him.

"That's the best."

A week later, an article was published in the Hong Kong-based South China Morning Post.

(End of this chapter)