Chinese entertainment starts with Hong Shixian

Chapter 629: Learn about the causal weapons of the bureau!
Because of the requirements of the Navy, Qi Hui discussed the matter with Enlight Media, Bona Film Group, and iQiyi as soon as filming wrapped up.

The release date was set for the summer holiday season in July.

The three investors had no objections to this.

How could they possibly object?
Qi Hui is willing to work overtime to try and get the film released ahead of schedule, which is a good thing!
They even wished that Qi Hui would finish filming immediately and be released right away, that would be the best.

Anyway, Qi Hui is physically strong, and he drives tanks and warships, so he won't get tired.

Since we won't die from exhaustion, let's just work more overtime!

Of course, they were just thinking about it.

As investors, these three parties are actually quite frustrated. They can't even participate in the operation of the production team, yet they still want Qi Hui to work overtime.
I want to eat fart!
Therefore, all three parties were overjoyed to hear that Qi Hui was willing to work overtime and release the film during the hot summer season.

But soon, they stopped laughing.

It seems that "The Great Wall" also wants to be released during the summer season.

All sorts of subtle promotional tactics are pointing to this intention.

As for the motive... it's not hard to guess: LeEco's stock situation is not optimistic!
All three parties are listed companies and are well aware of stock market fluctuations.

During this period, LeEco expanded wildly, venturing into automobiles, sports, mobile phones, finance, and other fields despite its core business being an online video platform.

With its frenzied expansion into an industry that burns through cash like crazy, it's no wonder LeEco couldn't withstand it!
Many organizations have conducted assessments of LeEco, and the results... well, they weren't very good.

This left LeEco in a precarious situation, with employees feeling uneasy.

Therefore, LeEco urgently needs a shot in the arm.

Zhang Yimou, the director of "The Great Wall," also agreed with this, and like Qi Hui, he also voluntarily worked overtime.

Actively contribute to film!
The reason is... he actually invested in LeEco, and more than ten million yuan of it.

Besides Zhang Yimou, many other actors in the industry are also watching this matter closely.

Liu Tao, in particular, initially invested only 20 million yuan, which was 10 million yuan more than Zhang Yimou.

But later, "The Great Wall" became a huge success, and Gan Wei kept advising him from the sidelines.

She couldn't resist; gritting her teeth and stamping her foot, she invested another 40 million, bringing the total to 60 million.

So... to put it bluntly, Zhang Yimou is actually, to some extent, already tied to LeEco.

However, this series of changes has caused headaches for the investors of "Operation Red Sea".

In fact, both Wang Changtian and Yu Dong were well aware of the problems with the movie "The Great Wall".

A Chinese director, an American screenwriter, and an actor from Hong Kong, Taiwan, Hollywood, and mainland China.

Even the female lead was introduced through connections.

With so many problems, it's clearly a terrible movie!

But even if it's trash, what if it succeeds?

Wong Jing's "From Vegas to Macau III" was even worse and worse during the Spring Festival season, but it still made a lot of money at the box office!

Wang Changtian and his friends knew that the movie "The Great Wall" was terrible, but what if it was actually amazing?

This kind of situation has happened before; Zhang Yimou's "Hero" was also criticized as terrible back then.

But they succeeded!

Therefore, Wang Changtian and the others felt the pressure come on all at once.

So the three of them set out and went to Jinling to have dinner with Qi Hui and ask about the situation.

"Has the Great Wall's schedule been confirmed?" Qi Hui picked up a roast duck with his chopsticks and slowly put it into his mouth.

Chew slowly and gently, and you'll find the fragrance lingering on your lips and teeth.

As expected of Nanjing, not a single duck could leave alive.

"There's no definite news yet," Yu Dong said in a deep voice. "But we do have some general information. They've also set a summer release date, July or August."

Wang Changtian held the roast duck in his hand, but had no appetite. In the end, he could only pick up the wine cup and swallow it down in one big gulp.

The fiery liquor spread through his mouth, but it did nothing to dispel the sorrow in his heart.

"What do you all think?" Qi Hui asked with an unchanged expression, chuckling as he continued to leisurely enjoy the high-end food ordered by the guests.

Besides roast duck, they also ordered hearty dishes like boiled cabbage in clear broth and Buddha Jumps Over the Wall.

"Ahem... Could we reschedule?" Gong Yu coughed lightly and asked.

The three parties each invested 100 million, and they can't afford to lose any money.

Don't be fooled by their talk of hundreds of millions or billions; those are all just empty promises. But the funds they actually invest are real cash!
If something goes wrong, their stock performance probably won't be much better than LeEco's.

"Gentlemen, is that what you mean too?" Qi Hui looked at Wang Changtian and Yu Dong.

"Ahem... I think Gong Yu has a point." Yu Dong coughed lightly and said, "Why argue over a short-term advantage?"

You can't work too hard. How can you make money if you work too hard?

Gong Yu glared at Yu Dong. "Damn it, are you using me as a shield?"
Wang Changtian nodded slowly: "I also think that President Yu is right. As the teacher said: 'Look at the big picture and take a long-term view!'"

Yu Dong glared at Wang Changtian, "Bastard, are you using me as a shield?"
"But the instructor also said that ten thousand years is too long; we must seize the day." Qi Hui chuckled, directly refuting their statement:

"My idea is to keep the schedule unchanged!"

This isn't just about making money; there's something else going on in the South China Sea... well, some things can't be said.

Qi Hui suppressed the thoughts that were swirling in his mind.

Upon hearing this, the three of them changed their expressions slightly and looked at Qi Hui in disbelief.

Why work so hard?
Are you still making money?

“However…” Qi Hui changed the subject: “You three made your decision based on the idea of ​​investment security, which I can understand.”

"But we also need to take into account the special nature of our project."

"How about this," Qi Hui suggested, "I think we should still consult with the Navy."

"I'll share your thoughts and suggestions with the Navy. If they agree with you, I naturally won't object."

What do you think?

Qi Hui was not an arrogant person, so he was naturally receptive to advice.

He expressed his own opinion, but did not completely reject the opinions of the three men, Dong.

Upon hearing this, Wang Changtian and the other two exchanged glances and nodded helplessly.

This project was spearheaded by Qi Hui, with assistance from the Navy, who also provided the funding.

If the Navy doesn't agree, there's really nothing they can do.

"Let's prepare for both possibilities," Qi Hui said. "We need to prepare for the transition period, but we also need to prepare for competing with 'The Great Wall'."

"You should make some preparations in advance regarding publicity."

The three exchanged a glance and nodded slowly in resignation.

Yu Dong sullenly downed the liquor in his cup.

Actually, it's not just about this incident; it's also related to Bernard's film "Operation Mekong."

Prior to this, "Operation Mekong" was also scheduled for the summer season.

But for now... never mind, this doesn't seem like a situation I should get involved in!
"Sigh..." Feeling extremely depressed, he downed another cup of baijiu.

Uncomfortable!

……

After seeing the three off, Qi Hui called Xiao Yang in the capital.

The film's promotion will still be led by Yixin, while Xiao Yang's side will need to come up with relevant plans and strategies, and then ask Enlight Media, Bona Film Group, and iQiyi to cooperate.

In addition to the usual movie promotion, they also need to come up with some unconventional methods.

As Sun Tzu's Art of War states: "Use the orthodox to engage, and the unorthodox to win!"

Qi Hui's film promotion has always been like this.

For example, "The Vanished She" was made possible through live streaming, while "Si Teng" received additional assistance from the Yunnan Provincial Department of Culture and Tourism.

This time, Qi Hui plans to use the naval administration... well, not exactly the naval administration.

It should be said that this is an organization that is active on the internet year-round: the Strategic Deception Bureau!

But isn't our Admiral from the Navy?
Therefore, it's not entirely wrong to say it's the Navy's political department.

These days, we already have things like the Strategic Deception Bureau.

However, due to the development of internet terminals, it is not so deeply rooted in people's hearts.

The joke about the Strategic Deception Bureau and the Bureau Chief is mainly popular among military enthusiasts and online political commentators.

But Qi Hui felt it was time to let all netizens know about the Director's causal weapon!

(End of this chapter)