Chinese entertainment starts with Hong Shixian

Chapter 513 Learning the story of Qi Hui, repeatedly tormenting Lu Chuan!

Immediately, Huayi's senior executives shared their insights and offered relevant suggestions.
But...how to say it?

These suggestions are all good, but they can only add icing on the cake. They can be said to have no effect on "Mojin: The Lost Legend", but they can also be said to have little effect.

Wang Zongjun was somewhat dissatisfied. "Monster Hunt" was no ordinary opponent, and they had to strike hard!
How can you make a good movie or improve box office performance with such inept suggestions?

Seeing Wang Zongjun's increasingly grim expression, Chen Guofu was frantically thinking.

Soon, a thought flashed through my mind, and I remembered a piece of news I had overheard not long ago: "Chronicles of the Ghostly Tribe" had infringed on copyrights again!
There's a singing scene in the movie, featuring the song "Late" by Taiwanese musician Chen Peter. Lu Chuan is very likely to have infringed on this copyright.
Upon hearing this news, Chen Guofu couldn't help but feel curious.
He's from Taiwan, so naturally he was curious about this news.

Upon investigation, it was indeed found that no authorization had been obtained!
Chen Guofu was extremely surprised. Lu Chuan was too outrageous!

Meanwhile, Chen Guofu instructed his assistant to keep an eye on "Chronicles of the Ghostly Tribe" and see if there were any copyright infringements.

try to find!
Use a magnifying glass to search, and use a lantern to assess the damage!
However, some time passed, and before the assistant could report anything, a meeting was held to discuss the upcoming film, "Monster Hunt."

Immediately, Chen Guofu carefully considered his words and then told the story.

Upon hearing this, everyone present immediately brightened up.

"You mean, Lu Chuan has infringed on copyrights again?" Wang Zonglei slammed his hand on the table and stood up excitedly.
"sure?"

"Confirmed." Chen Guofu nodded: "I've checked, and it's true that no authorization was obtained."

"Hahaha...that makes things much easier!" Wang Zonglei was overjoyed. In a few days, the lawsuit between Tianxia Bachang and "Chronicles of the Nine-Story Demon Tower" would be heard and decided.

At the same time as the court hearing and the verdict, another lawsuit is filed... wow, this is sure to generate a lot of buzz!
The discussion is going viral!
Then we can take the opportunity to increase our publicity efforts and overshadow "Monster Hunt" – that won't be a problem!

Upon hearing this, the other senior executives of Huayi also smiled.

Wonderful!

crunch~
At that moment, the conference room door opened, and a somewhat unfamiliar person walked in.

Chen Guofu frowned. His assistant... what was he up to?
The assistant looked around and quickly found Chen Guofu, then whispered a few words in his ear.

Upon hearing this, Chen Guofu's expression suddenly became quite interesting.

After thinking for a moment, he got up and whispered a few words in Wang Zongjun's ear.

After hearing this, Wang Zongjun's expression changed.

He immediately gave Wang Zonglei a few instructions, telling him to continue the meeting and implement the relevant work.
Then, he returned to his office with Chen Guofu and his assistant.
"You mean, Lu Chuan has infringed on copyrights again?" Wang Zongjun asked incredulously, his face contorted. "How many times has he infringed on copyrights?"

"As far as we know, twice," the assistant replied. "Once was for the Taiwanese song 'Late Arrival'."

"Another instance is the movie prop 'The History of the Ghost Clan' and the seven single characters used in the Huaxia Daily: 【鬼、族、史、华、夏、日、报】 These seven characters are calligraphy created by calligrapher Xiang Jiahong."

"And the copyright registration has been completed and registered with the Guangdong Provincial Copyright Bureau."

"We have contacted the parties involved and confirmed that they have not obtained authorization."

Wang Zongjun scratched his head, unsure of what to say.

Lu Chuan, Lu Chuan, how could you be so careless in your actions? What can I say about you!

However, since he has such a good opportunity, it would be a waste not to take it!

"Mr. Wang, should we launch this case together with the previous one?" Chen Guofu asked.

"Hmm... tell me your thoughts." Wang Zongjun didn't rush to express his opinion, but instead said...
He actually had an idea: to learn from the story of Qi Hui!
“This…” Chen Guofu thought for a moment and said, “I think we can leave it for now and launch it when the time is right.”

"Isn't that exactly what Qi Hui and Guo Fan did back then?"

First, release the news to create confusion in the publicity for "Chronicles of the Ghostly Tribe," then "Mojin: The Lost Legend" can take advantage of the situation to launch an attack and seize the initiative.
Once "Chronicles of the Ghostly Tribe" regains its momentum, it will completely ignite the copyright infringement incident, dealing a heavy blow and utterly crushing its competitor's morale.
To put it simply, it's repeated torture!

Now, the opportunity for repeated torment has come again!
"Yes, that's what I think too." Wang Zongjun laughed heartily. In war, you always need reserves.
If we lose, we act as firefighters to handle unexpected situations; if we win, the reserve team moves in to press the attack and expand our gains.

Keeping this matter in mind can help deal with a potential backlash from "Monster Hunt".
In any case, it wasn't herself who was repeatedly tormented, but Lu Chuan and "Chronicles of the Ghostly Tribe."

Qi Hui's dirty tricks actually worked... Wang Zongjun couldn't help but smile. Young people are so quick-witted!
Learn more and observe more in the future, and try to learn more dirty tricks and underhanded tactics from Qi Hui.

Keep it to deal with... to deal with Yu Donggua!

On the other side, "Achoo!"

In the studio, Qi Hui, who was working on the post-production of "The Vanished She," sneezed.

Who's so despicable as to badmouth me behind my back... Qi Hui rubbed his nose and continued working, trying to finish "The Vanished Her" as soon as possible.

He's now completely focused on his work, oblivious to everything else.

……

A few days later, "Monster Hunt" was released, grossing 170 million yuan on its opening day.

While it falls short of "Mojin: The Lost Legend," this movie features a beloved and adorable character: Huba.
It looks like a radish, but that doesn't stop many people from liking it.
With its recent release, this up-and-coming film is poised to challenge the long-running and sluggish "Mojin: The Lost Legend," giving it a clear advantage.

The box office of "Mojin: The Lost Legend" quickly began to decline.

Especially in the week before the release of "Monster Hunt", the box office of "Mojin: The Lost Legend" kept falling.

During this period, Huayi remained silent and made no counterattack.
They are waiting for an opportunity.

Soon, the opportunity arrived!
The Xicheng District Court of Beijing ruled that the lack of attribution was conclusive, ordering the producers of "Chronicles of the Ghostly Tribe" to credit the film's author and issue a public apology.
The claims for protection of the integrity of the work and damages of 100 were rejected.

Dissatisfied, Tianxia Bachang appealed, and the case was heard in the second instance by the Beijing Intellectual Property Court, continuing the litigation.

Readers and viewers felt a pang of regret, wondering why Lu Chuan wasn't killed off with a single blow.

Wouldn't it be better to just shoot him?

Unexpectedly, the verdict was just a lukewarm one.

However, as a legal news story, this incident attracted a lot of attention, and the popularity of "Mojin: The Lost Legend" rebounded, with its box office revenue, which had been declining, recovering.

Two days later, Taiwanese writer Peter Chen filed a lawsuit against the novel *Chronicles of the Ghostly Tribe*, accusing it of infringing on his song "Late."

This made the onlookers laugh again.

"No way? Lu Chuan has infringed on copyright again?"

"Again?"

"Hahaha, Lu Chuan Taro is so funny. Suspected plagiarism, rampant infringement, and morally questionable. If this happened thirty years ago, he would have been shot!"

"Therefore, some netizens sincerely hope that the relevant departments will execute Lu Chuan!"

"That was so satisfying! So satisfying! I love seeing Lu Chuan get beaten up!"

"This isn't just a beating, it's repeated torture!"

"Haha, this scene is even better than a movie!"

"..."

Driven by certain companies, this incident has once again stirred up controversy, causing an uproar and sparking heated discussions among netizens.

"Monster Hunt" is no ordinary opponent; we must strike hard!
And so, this heavy punch landed on Lu Chuan's head!

Suddenly, the hype surrounding "Monster Hunt" was overshadowed, and reviews, trailers, behind-the-scenes footage, and other promotional materials all lost their luster.

A chain reaction began to emerge, and box office revenue started to decline uncontrollably.

Meanwhile, due to the popularity of "Chronicles of the Ghostly Tribe," "Mojin: The Lost Legend" was brought up again, leading to a resurgence in its popularity and a rebound in its box office.
"Damn it!"

"Hua Yi has no martial ethics; he resorts to such underhanded tactics!"

"Banana my foot!"

"..."

Inside the peaceful meeting room, angry shouts rang out one after another.

(End of this chapter)