Chinese entertainment starts with Hong Shixian

Chapter 490 No rush, let the bullets fly a little longer!

"..."

Upon hearing this, everyone present fell silent.

What bad luck to run into a director like this!
After a long pause, the publicity director said speechlessly, "Director, I think you should discuss this with the investors."

"Those of us here are responsible for the film's production and promotion, as well as the corresponding public relations, but not for legal matters."

In short, it's none of our business!
Whether a movie can be released normally is not up to them, but up to the court!

If they win the lawsuit, then everything will be fine, and they won't need to worry.

If they lose the lawsuit, then they'll be in big trouble, and their worries won't help!
Upon hearing this, Lu Chuan paused, looking somewhat uneasy.

“You’re right!” He took a deep breath and said slowly, “But I’d like to add something else: we need to control the information about this and prevent it from getting out!”

"We'll handle it quietly and keep the impact within a certain range!"

Upon hearing this, everyone in the conference room completely lost their composure.

The production manager rubbed his temples and said, "Director, this isn't just a matter for us."

"According to your guess, Qi Hui and Hua Yi are behind this."

Do you think we can control the information?

"Even disregarding Qi Hui or Hua Yi, is Zhang Muye himself willing to cooperate with us in controlling information?"

This was the first time he had ever seen someone so utterly oblivious to their own stupidity.

If you don't understand anything, fine, but can't you just shut up? Why are you giving orders?
Lu Chuan was initially embarrassed, but then he kept a straight face and didn't say a word, maintaining his directorial authority.

The meeting room remained silent for two or three minutes before Lu Chuan left to make a phone call to discuss matters with investors.
The production manager shook his head, looking like a child, everything he did exuded a kind of clueless stupidity.

"Meeting adjourned. PR, you talk to the actors about this," the production manager said.

"Yes!" The public relations director nodded and immediately took out his phone to call the main actors, Zhao Youting, Bai Bing, and Li Chen.

This matter cannot be hidden, so we can only take preventative measures.

Otherwise, if the actors find out about this through other channels, they might get angry and say or do things that are detrimental to the film, which would be even more troublesome!

Therefore, they need to inform them in advance.

……

The copyright infringement lawsuit was like a blow to the "Chronicles of the Ghostly Tribe".

Whether it will crash or not is unclear, but there will definitely be chaos.

The previously positive promotional momentum for "Chronicles of the Ghostly Tribe" was abruptly interrupted.

Taking this opportunity, Huayi launched a massive promotional campaign for "Mojin: The Lost Legend"!

On the one hand, the focus is on publicizing Qi Hui.

On the other hand, it emphasizes the authentic tomb raiding style combined with the original author and screenwriter.

Huayi's promotional strategy is to have it all, using Qi Hui, a wildly popular and trending star, to attract casual fans.
At the same time, we can also use the original author, Tianxia Bachang, to retain fans of the original work.
Two-pronged!

Posters, trailers, behind-the-scenes footage, special features—new content is released every day.
Meanwhile, Qi Hui and Guo Fan continued to release related videos filmed in the United States on social media platforms.

Nothing else, the Los Angeles fire is a great publicity point.
Because that thing is still alive!
It wasn't exactly not extinguished; it just burned out and then went out. Then, a thunderstorm or an aging electrical circuit caused a problem, and it caught fire again.

It went out and then came back, it went out and then went out again, in an endless cycle, for more than half a year!
When "Wolf Warrior" was released, California Governor Jerry Brown announced a statewide mandatory water conservation order due to wildfires and drought.

Strict water conservation measures have been introduced, such as limiting tap flow and imposing hefty fines for illegal water use.

But... looking back ten years, Qi Hui knew one thing very clearly: California wasn't short of water; rather, its water resources had been privatized.

That Jewish agricultural company privatized a large reservoir and used all the water resources to grow avocados and other similar products.
As expected of the United States, this topic has once again attracted the attention of Simplified Chinese internet users.
The movie "Mojin: The Lost Legend" became increasingly famous and well-known due to the heated discussion surrounding this event.

But strangely enough, the public intellectuals have retreated again!

Qi Hui's original plan was to lure the public intellectuals out, draw them out of their hiding places, and then beat them to a pulp.
While eliminating public intellectuals, they increased the topic's popularity and promoted "Mojin: The Lost Legend".

But the public intellectuals have retreated again; Gao Xiaosong, that jerk, is currently working with Cai Yongkang from "Kangxi Lai Le" on an online variety show called "Qipa Talk."
Other public intellectuals, such as Yuan Tengfei and Fang Fang, all remain out in the public eye.
They've completely lost the frenzy they had for "SPL 2: A Time for Consequences" a while back. Qi Hui scratched his head, wondering if these people had learned their lesson, or if they'd been thoroughly outmatched by Bernard.

Although it didn't manage to bring down these public intellectuals, "Mojin: The Lost Legend" still garnered considerable attention and buzz.

"Holy crap? Qi Hui is playing Hu Bayi?"

"Why are you so surprised? Didn't this news come out a long time ago?"

"Qi Hui is perfect for the role of Hu Bayi. Hu Bayi was a PLA company commander who participated in the Vietnam War, and Qi Hui is just the right person for the role!"

"That's right, that neat short hair and handsome, masculine look are much better than Zhao Youting next door!"

"Look at the tools they're carrying—flying grappling hooks and Vajra umbrellas! No wonder they're considered authentic tomb raiders!"

"Jing Tian's portrayal of Staff Officer Yang is so handsome! Holding an iron umbrella, she perfectly blends the gentleness of a girl with the dashing charm of a tomb raider!"

"Agreed, Huang Bo isn't fat enough; he doesn't have that 'Fatty Wang' vibe!"

"..."

……

Because of Lu Chuan's peculiar thought process, the promotional focus for "Chronicles of the Ghostly Tribe" wasn't on faithfully adhering to the original story, but rather on adventure and monsters.
The novel *Chronicles of the Ghostly Tribe* is extremely secretive about the original novel, *Ghost Blows Out the Light: The Ancient City of Jingjue*.

It seems like they've completely abandoned the original work and severed all ties with it.

However, the audience wasn't interested in fighting monsters, especially since the monster looked like Godzilla's son.

Therefore, "Chronicles of the Ghostly Tribe" was forced to change its marketing strategy from "adventure + monsters" to "adventure".

However, when promoting the film, Lu Chuan would still add a sentence: "Chronicles of the Ghostly Tribe" is a monster-fighting movie, which is different from traditional tomb raiding movies.

It was obvious that Lu Chuan's incredibly stubborn personality had flared up again.
He wanted to capitalize on the fame and fan base of "Ghost Blows Out the Light," but also felt exceptionally talented and insisted on being unconventional, making a "smashing adaptation" of the original work.

This is simply a new story told under the guise of "Ghost Blows Out the Light".

This behavior can be described in one sentence: it's like putting up a sheep's head while selling dog meat!
Unfortunately, Lu Chuan is a piece of trash, and the new story is a complete mess.

Lu Chuan is trash; she's not suited for commercial films.
No! He's not even suited for making movies!
In contrast, "Mojin: The Lost Legend" closely adhered to the original novel, bringing in the original author as screenwriter and promoting itself as faithful to the source material to attract fans of the original work.

At the same time, they vigorously promoted Qi Hui, using his fame to attract casual fans.
Even if you haven't read the original novel, you must have read Qi Hui, right?

This strategy was a great success, and Qi Hui once again secured a place on Weibo's trending topics list.

[Qi Hui transforms into a tomb raider, delivering a brilliant performance in Ghost Blows Out the Light!]

[The most faithful adaptation to the original story, the authentic tomb raiding experience!]

Two trending topics, the second and fifth.
As for "Chronicles of the Ghostly Tribe," which was being discussed endlessly just a few days ago... it's no longer important!
LeEco, the main investor in "Chronicles of the Ghostly Tribe," slammed its fist on the table in anger, demanding that the publicity director immediately reclaim the lost ground!

The PR director had no choice but to regroup and intensify the publicity efforts.
But... he had already given up hope.

Because the film "Mojin: The Lost Legend" holds an even bigger bombshell in its hands.

……

"Director Guo, there's new news about 'Chronicles of the Ghostly Tribe'!" Huayi Brothers' publicity director rushed over and said repeatedly.

Initially, their plan was to release the news of the lawsuit directly and completely ignite the controversy.

But Qi Hui told them not to rush, to take advantage of the initial chaos of "Chronicles of the Nine-Story Demon Tower" to start the war, and to eat as much as they could!

Once they've rallied, we'll launch another legal offensive.

One effort, then a decline, then exhaustion. After being tormented repeatedly, the people on the "Nine-Story Demon Tower" side are probably going to give in; they don't have that much willpower anymore.

Upon hearing this, Wang Zonglei slapped his thigh and immediately adopted the suggestion.
Incidentally... we also became more wary of Qi Hui!

Qi Hui is full of bad intentions; who knows, I might be the one who gets tricked in the future!

Guo Fan glanced at it twice, then stroked his chin like Qi Hui: "No rush, let the bullets fly a little longer!"

(End of this chapter)