Chinese entertainment starts with Hong Shixian

Chapter 408: They're all incompetent; it seems I must return to the mountains.
"How can I generate buzz and attention?" Qi Hui didn't get straight to the point, but instead asked in return.

Lu Yang: Uh...?

The question wasn't difficult; he could give many answers, but he couldn't think of a more concise and clear one for the time being.

"Of course it's arguments and discussions!" Qi Hui's fingers flew across the keyboard as he typed: "With arguments and discussions, people will pay attention!"

Guo Fan: You mean we shouldn't rush to deny the rumors, and instead let Lao Lu shift the focus of online propaganda from promoting that video to arguing with the other party?

Guo Fan suddenly realized that if a major debate were to break out... even casual observers, whether they had seen it or not, would be inexplicably drawn into it.

As mentioned earlier, the battle between anime enthusiasts and TFBOS fans has affected many bystanders.
Qi Hui's intention was to start a battle and drag in those who weren't paying much attention.

It might even encourage people who never go to the movies to buy tickets and go!
Some consumption is like that; once you try it, you rarely stop... Of course, I'm not talking about certain shady consumption practices here!
When faced with bad habits, we must firmly say no.
Trust the police and trust the Party!

Closer to home

Looking at the message on the screen, Lu Yang felt as if the clouds had parted and the sun had shone through, and he suddenly understood!
He slapped his thigh and said, "That's it!"

"As expected, you're the one with the best ideas, senior brother!" Lu Yang said happily.

"Not at all, Lao Guo knows a lot too, doesn't he?" Qi Hui rarely showed humility in front of his brothers.

"Another point is that once the other side realizes something is wrong, they might withdraw their online army," Qi Hui continued.

"That will be the perfect time for you to refute the rumors!"

"Wonderful!" Lu Yang exclaimed, then immediately logged off to get back to work.

On the other side, Wu Jing also called Qi Hui over.
"Old Qi, come quick, there's something good!" Wu Jing shouted at the top of his lungs, "Do you want a tank?"

"Holy crap?" Qi Hui jumped up immediately.

He grabbed his clothes and ran over quickly.

Soon, a bunch of tanks and infantry fighting vehicles were seen parked outside the film set.

Qi Hui was initially extremely excited and even ran a few steps.

But seeing those tanks from afar immediately dampened my interest.

"What's going on?" Wu Jing stared wide-eyed. "You don't even like tanks?"

"I thought it was the Type 99, but it turns out it's a modified Type 59," Qi Hui said with some disdain.

The tank crewman standing nearby was not happy: "What do you mean by 'Type 59 Modified'? This is a genuine Type 96A!"

As he spoke, he patted the cannon barrel beside him and said, "Watch your mouth, kid."

Qi Hui raised his chin: "What was the 96A improved upon?"

The Type 85 tank crewman said that he wanted to advance, so of course he knew these things.

Moreover, joining the military doesn't mean you stop learning; on the contrary, you have to learn even more.

"What was the Type 85 rifle based on that was improved upon?" Qi Hui asked again.
The Type 69 tank crewman replied.

"So what was the Type 69 modified from?"

"Type 59... damn it!"

Qi Hui clapped his hands, "See?"

The tank crewman's face darkened, and he remained silent.
"Alright, stop talking nonsense." Wu Jing coughed. "Time to get ready to film!"

At the shout, the crew began to move.

Qi Hui shrugged, put on his gear, and prepared to film.

Hang in there, in a few days I'll be promoting "Brotherhood of Blades".
Finally, we don't have to roast ourselves on this stove anymore.

It's really hot right now!
It's even hotter than when the air conditioner unit is in Hainan Province during a typhoon; it's unbearable.
……

Following Qi Hui's advice, the "Brotherhood of Blades" team quickly adjusted their strategy.

Soon, a series of debates erupted on major online platforms.

The online trolls on both sides debated the authenticity of Qi Hui's kicking the knife in the video.

One side says it's true, the other side says it's false.
From debates about ability and skill to shooting angles and special effects techniques

From debates within the domestic film industry to Hollywood special effects.

And then... political commentary became inevitable!
That's how silly netizens are; they often go off-topic.

However, these people are not just silly netizens, but rather a group of online trolls.
The discussion was quickly brought back on track, and a new round of debate began.
In this series of battles, a large number of onlookers were also affected.

Caught up in the crowd watching the battle, people started to get itchy to fight, then offered their opinions, and finally joined in the fray. Amidst this constant debate, the popularity of *Brotherhood of Blades* soared higher and higher.

Zhang Yibai: "..."

At the Emperor's headquarters, he discovered that "Brotherhood of Blades" was not only unaffected, but its popularity had skyrocketed.

Instead, more and more people are starting to pay attention to this movie.

Zhang Yibai immediately convened a meeting and brought the person back into the conference room.

"Tell me, what's going on?" He tapped the table and asked in a deep voice.
The other producers looked up at the sky; although it was broad daylight, the starry sky was truly beautiful!
A few people stared at the floor. The ants on the ground were really interesting. Even though it was summer, it was still mating season for ants, wasn't it?

Looking at these seasoned veterans, Zhang Yibai felt a surge of anger.

Director Zou Xian also remained silent. This was a suggestion she made, although the idea wasn't hers, it still came from her... mainly because she didn't know what to do next.

She seemed to have unintentionally helped the other party.

Seeing this, Zhang Yibai took a deep breath and slowly said, "Withdraw the naval forces."

"Stop this behavior of aiding the enemy."

The PR director silently noted it down; he was just an employee.
He does whatever the boss tells him to do, but as for his initiative... it was worn away in the years after graduation.

When you're at work, who doesn't slack off sometimes?

However, the boss must not find out.

Therefore, the publicity director immediately sent a message to his subordinates.
We live in the information age; there's no need to hold meetings before taking action. He needs to be "diligent."

Anyway, it's not like I'm the one doing the work.
"Furthermore, all the resources are being put into promoting Gao Yuanyuan and Xie Tingfeng," Zhang Yibai continued.

"Our film is a romance, and handsome men and beautiful women are our advantage."

"We must play to our strengths and avoid our weaknesses, maximizing our advantages and avoiding the areas where the enemy excels and we are not."

"in addition……"

"Secondly..."

Zhang Yibai made arrangements in an orderly manner. Although his ability to make movies was terrible, it didn't mean that he was terrible in other aspects.

He does have some skills.

The meeting proceeded slowly, with Zou Xian occasionally chiming in, but the rest of the time Zhang Yibai was the one rambling on and on.

Besides online matters, Zhang Yibai also took care of all the official publicity.

He handled every detail, big or small.
Looking around, I see only incompetence; it seems I must step out of retirement!

With careful planning, the promotional work for the film "One Life, One Love" proceeded smoothly and systematically.

Zou Xian breathed a slight sigh of relief. Fortunately...

However, just as Zhang Yibai was about to adjourn the meeting, the meeting room door suddenly opened.

The assistant rushed in, carrying a tablet.

Zhang Yibai took a look and his expression immediately changed.

Another promotional video for "Brotherhood of Blades" has been released.

It's still a video of someone kicking a knife, but this time it's not Qi Hui, but Zhao Wenzhuo.

Moreover, Zhao Wenzhuo failed to kick the knife several times in the video.

If the story of Qi Hui kicking the knife could be considered fake, then the appearance of this video proves that Qi Hui kicking the knife is real.

Zhang Yibai took a deep breath, feeling somewhat annoyed.

This video alone isn't anything special; at most, it just adds fuel to the fire of Qi Hui's original videos.

But things are different now. They gave it a push from behind, putting the authenticity of the kick knife under intense scrutiny.

The appearance of this video is like adding fuel to the fire.

"Damn it..." Zhang Yibai suppressed his anger and couldn't help but curse, "Brotherhood of Blades is really a hit before it even airs!"

With a loud thud, the tablet slammed onto the table.
Director Zou Xian's expression changed, while the publicity director looked serious, pretending to be at work.

And what do I care about those seasoned veterans? It's not like it's my movie.

(End of this chapter)