This director is vindictive.

This premiere and farewell ceremony for "Dream Back to Light and Shadow," which can be described as the most luxurious and spectacular in the history of the entertainment industry, came to a perfect end at the Tianjin Olympic Center.

But for the tens of thousands of audience members at the scene and the tens of millions of fans watching the live stream online, the impact of this star-studded event is far from over.

That night, more than 20 related topics, such as #SevenFairiesTakeAFarewell#, #FairySisterWeddingCeiling#, and #FarewellCeremonyPeakOfChineseEntertainment#, dominated the Weibo hot search list.

The top ten trending topics were all dominated by this grand event, causing the servers to crash at one point!
Major media outlets rushed to write reports overnight, with headlines dominated by this unprecedented entertainment event:
Daily Entertainment devoted its entire front page to a huge photo of seven female stars bowing to each other in farewell, with the headline in bold gold lettering:

"The End of an Era: They Took Away the Last Starlight from the Chinese Entertainment Industry."

The subtitle reads: "Liu Yifei, Yang Mi, Zhao Liying, Jing Tian, ​​Fan Binbin, Gao Yuanyuan, Zhang Yuqi - Seven top female stars collectively retire from the entertainment industry, officially marking the end of the golden twenty years of the entertainment industry."

The inside pages use a full eight pages to deeply analyze every detail of this farewell ceremony, from the "seven-colored torrent" of fan support to the top-notch and luxurious special effects that Chen Mo spent hundreds of millions to create. It even counts the terrifying data that the entire event topped the Weibo hot search list 67 times and crashed the server 3 times.

Entertainment Weekly's cover was even bolder—it used a close-up of Chen Mo and seven female stars taking their bows, with the seven actresses' eyes filled with tears and Chen Mo smiling.

The title was even more provocative: "Scumbag? Casanova? This man has redefined love in the entertainment industry."

The article sharply comments: "He openly has seven 'wives,' yet the entire internet praises him as an 'ideal man'—Chen Mo proved the rules of love in the entertainment industry with seven extravagant weddings and an epic retirement ceremony: either give him a grand show or shut up and get out."

The article also unearthed "evidence" of Chen Mo spending money on them over the years:
From gifting exorbitantly priced shares to creating bespoke wedding promotional videos for them by the Huayun Wedding Dress series, from presenting luxurious retro weddings to dreamlike wedding designs, from acquiring exclusive IP adaptation rights to creating film and television works tailored for every woman.
The title, in small print, reads: "On the self-cultivation of a 'master of balance': How to make seven women feel that you love her the most?"

Because everything Chen Mo designs and creates for each woman is unique!
In fact, official media rarely report on the entertainment industry in a high-profile manner unless it is particularly positive or directly criticizes a certain phenomenon.

Usually, reports are only posted once or twice via Weibo or similar platforms, and they tend to be relatively serious.

However, this time, even the culture section of Renren Daily broke with its usual serious tone, affirming the cultural value of the event with an article titled "Industry Revelation from a Farewell Ceremony."
"While popular celebrities are still hyping up scandals, this ceremony, with its cinematic special effects, fan-created art, and cross-industry collaboration between culture and tourism, showcases the new possibilities of the cultural industry—commerce and art are not mutually exclusive, and sincere creation can always touch people's hearts."

The article specifically mentions the case of the wildly popular Qixian Lane in Tianjin: "An event can make a city popular. The creation of cultural tourism IPs should not rely on following trends, but requires this kind of innovative thinking."

Other media outlets also followed suit in a frenzy:
The front-page headline of "Entertainment Frontline" reads: "On the night the Seven Fairies retired from the entertainment industry, half of the industry was envious: What made them so special?"

The article also interestingly uses close-up shots of female celebrities' expressions captured by the cameras at the scene to prove that half of the entertainment industry is "jealous"!
He even stated directly that it wasn't just female celebrities who were envious; women all over the country were probably incredibly envious of these seven women.

Because Chen Mo created an unprecedented celebration of fame and fortune for them!

They created the ultimate romantic experience for them that everyone would envy!
The cover of "Star News Express" features the headline: "Chen Mo's 'Harem' Economics: How Did 7 Women Help Him Earn Billions?"

This media outlet's report is quite interesting; it takes a different approach and analyzes the issue from a unique angle.

Chen Mo may seem to spend money extravagantly every time, but in reality, he never actually loses money. On the contrary, it has always been proven that the more he spends, the more he earns back.

The article lists Chen Mo's grand gestures one by one.

Just like the TV series "My Love from the Star" that was created for Jing Tian, ​​it resulted in the creation of Huayun Group, a clothing giant with a market value of over 100 billion yuan!
For example, the wedding promotional videos he meticulously crafted for each woman have now accumulated a total box office of over 10 billion yuan. And since "Back to the Dream" is the final chapter, it is highly likely that the box office will reach an extremely exaggerated number.

Each move was accompanied by a surge in the market value of Huayun and Shengshi Pictures.

The media went on a frenzy of reporting, and netizens' discussions exploded.

The comment section of the popular post "Rational Discussion: Does Chen Mo's Actions Represent the Pinnacle of Romance in the Chinese Entertainment Industry?" exploded, with netizens fiercely debating and clashing over various viewpoints.
The opposition launched a barrage of sarcastic attacks:
"Seven wives? That's what you call romance! It's just about using money to pick up girls! Try that with someone who only makes 3,000 a month, they'd be ridiculed to death!"

"Fans, stop defending him! Seven women make a drama, and Chen Mo is quite the player! Is he the entertainment industry's version of Wei Xiaobao?"

"Hilarious! What kind of ceiling is this? Does he think he's Yang Guo? Even Yang Guo knew to wait sixteen years, this guy just opened a crystal palace!"

However, the supporters were equally unwilling to back down and immediately refuted the claims.

"The way that Suanji is jumping up and down is hilarious! He didn't commit marriage fraud or cheat on his girlfriend; he openly and honestly spends money to pamper his woman. Isn't he a hundred times better than those top-tier scumbags who secretly marry and have casual sex?"

"Look at those seven weddings they held, the special effects cost hundreds of millions, and their retirement ceremony was legendary! Some male celebrities can't even afford a marriage certificate worth nine yuan and ninety cents for their mistresses, and they still have the nerve to talk nonsense?"

"Holy crap, seven wives and he's being touted as a Casanova? Chen Mo must have bribed the God of Love! Seven top goddesses are completely under his thumb, a unique and outrageous move in the Chinese entertainment industry!"

"Sour, keep being sour. It's like many online novels that claim to have multiple female leads, and a bunch of people comment saying they don't like it and don't want to read it. But what are they really thinking? Those who know, know!"

"What are you arguing about? The real celebrities live in mansions and have billions in assets, and you sour grapes are still complaining on their behalf?"

"I suggest male celebrities in the Chinese entertainment industry take this as a lesson: set a minimum of seven KPIs for dating, and shoot weddings with the same scale as Huayun Advertisement, so that fans won't be constantly tearing each other apart by saying 'their wives aren't good enough for them'!"

Hupu users went wild late at night! The viral post, "If I gave you Chen Mo's money, could you flirt with even a tenth of him?" completely dominated the forum!
The top-rated comment from a straight-laced man roared: "I can spend a fortune on special effects, but I can't even recite Little Dragon Girl's line, 'Guo'er, what's not making you happy?'"

The grumpy guy on the second floor added insult to injury: "Don't even mention memorizing lines! I didn't even know Liu Yifei acted in 'The Third Way of Love,' I'm afraid I'll completely mess this up on the spot!" (Image: a panda head covered in question marks)

The tech geek on the third floor analyzed: "This scoundrel is terrifying! Look at 'Dream Back to the Light and Shadow'—he can accurately replicate the angle at which Bai Xiuzhu smashed the wine glass, and he can recreate the detail of Zhao Ling'er's trembling fingers when she first met Li Xiaoyao. How many times must he have watched the show?"

(Chen Mo: ??? I didn't even know that myself?)

Sometimes, all I can say is that you can't be too careful about what you imagine!
Three thousand cries of despair followed instantly:
"Damn it! My wife asked me what Wang Yuyan's cousin's name was, and when I answered Murong Fu, she sneered and said there was also Duan Yu. But Duan Yu is clearly just a half-cousin, isn't he?"

"Last time I went to see 'Mulan' with my girlfriend, I said Liu Yifei's action scenes were really cool. Now my ex-girlfriend's grave is overgrown with weeds." (Just kidding.jpg)

"The most outrageous thing is that this guy even remembers the scene in 'The Empress of China' where Fan Bingbing steps on her skirt! Who would notice that while watching a drama?!" (Image: Black guy with a question mark face)

The final conclusion received tens of thousands of likes: "Money can buy a special effects team, but it can't buy this guy's meticulous attention to detail when picking up girls! This time, it's like a player with real money cheating and still working harder than you!" (vomiting blood.jpg)

The impact of this premiere and farewell ceremony extends beyond these aspects.

On Xiaohongshu, the hashtag #SevenFairiesSameStyle# became a trending topic, with Liu Yifei's "Moonlight and Heart" pearl ring, Yang Mi's "Space Odyssey" veil, and even Zhang Yuqi's "Cute Tiger" bracelet being identified as similar items and selling out instantly.

Douyin (TikTok) sparks a "magic challenge" craze – Qixian Lane's live-streamed "spell" effects ignite a nationwide imitation frenzy!
Countless amateur bloggers and internet celebrities are vying to imitate classic live-streaming moments—shouting "spells" at the camera and then creating all sorts of bizarre special effects.

The hashtag #SevenFairiesAlleyMagicChallenge# topped the Douyin trending list, with related videos garnering over 50 billion views and a single video receiving over 2000 million likes.

Of course, the biggest beneficiary is Tianjin Culture and Tourism.

The Tianjin Municipal Bureau of Culture and Tourism posted a letter of thanks on its official Weibo account overnight: "Chen Mo's team used innovative thinking to make Qixian Lane a phenomenal cultural tourism IP!"

The data released by Tianjin's cultural and tourism sector is enough to make other cultural and tourism sectors extremely envious.

At this moment, Tianjin's cultural and tourism scene, especially Qixian Lane, is renowned throughout the country. To describe it in two words, it's completely packed!

This "magical carnival" ignited by Chen Mo's team not only set a new record on short video platforms, but also made Tianjin's cultural tourism industry a "win-win" sensation.

Industry insiders estimate that the comprehensive economic benefits brought by the Qixianxiang IP have exceeded 50 billion yuan.

And the key point is that this is just the beginning.

For a time, Qixian Lane in Tianjin became the most popular tourist attraction of the year, bar none!

After the noise comes the loneliness.

Compared to when the entire internet was celebrating this grand event.

The seven women, now officially "retired," were also awake all night. Inside the penthouse suite of the Tianjin Shangri-La, they were sprawled out on a circular sofa, the floor-to-ceiling windows offering a view of Tianjin's nightscape at four in the morning.

"Hey, I suddenly regret it!" Yang Mi suddenly said in a soft, childlike voice.

"Hey, I thought I was the only one who was a little regretful, you're one too?" Zhang Yuqi said, as if she had finally found a kindred spirit.

"If you regret it, just make a comeback. Chen Mo doesn't care about these things," Fan Binbin said lazily, swirling his wine glass as he leaned back on the sofa.

"Forget it, it's just that I was touched by the support from the fans tonight, and I feel a little reluctant to leave," Yang Mi said, shaking her head.

“Yeah! Speaking of which, wouldn’t you say we’ve set an example for other female celebrities in the entertainment industry? Do you think anyone will imitate us? Maybe even have a retirement ceremony?” Zhang Yuqi suddenly sat up straight and asked.

“That’s for sure. With such a huge amount of traffic and such high popularity, believe it or not, some people are already considering its feasibility right now,” Zhao Liying said.

Fan Binbin said with a disdainful look: "Feasible my ass. It's useless for has-been stars to learn from this. And which popular star would be willing to give it up?"

However, in reality, at this time, quite a few companies are actually considering whether the "exit ceremony" is replicable.

It's not just investors who are considering this model; some industry insiders are also analyzing that the "Seven Fairies Retiring from the Entertainment Industry" model is replicable!
"Hey, look at this marketing account's analysis, it's actually quite convincing!" Gao Yuanyuan suddenly exclaimed.

"Read it aloud!"

Gao Yuanyuan smiled and began to read on her phone.

This marketing account called "Entertainment Economics" says: The retirement of the Seven Fairies from the entertainment industry has been hailed by the media as a new model of the economics of retirement from the entertainment industry!
Many investors have likely seen the traffic and buzz generated by this exit ceremony, as well as the resulting economic effects and influence, and will likely study whether this model is replicable.

Let's analyze whether the business logic of the so-called "Seven Fairies Retiring from the Entertainment Industry" is replicable.
I can say with absolute certainty that this model has unique industry barriers, and its success is almost impossible to replicate!
First and foremost, the artist's unique and irreplaceable value foundation.

In terms of individual commercial value, each of the seven actresses had more than three national-level representative works before retiring from the entertainment industry, such as Liu Yifei's "Chinese Paladin" and "The Return of the Condor Heroes", Zhao Liying's "The Journey of Flower" and "Princess Agents", and Yang Mi's "Eternal Love". These works have accumulated tens of billions of views.

It's fair to say that in the Chinese entertainment industry, there are very few stars whose commercial value is commensurate with their personal value.

Secondly, there's the collective brand effect. The "Huayun" artist matrix, comprised of seven individuals, has created a multiplier effect of 1+1>2 through years of collaboration. Third-party assessments show that the combined commercial value of the seven is as high as 370 billion yuan, far exceeding the 280 billion yuan of the individuals combined.

Secondly, a complete industry chain layout: Chen Mo has built a complete closed loop from IP development to derivative product sales through six affiliated companies, including Shengshi Entertainment and Huayun Group. Taking "Dream of Light and Shadow" as an example, in addition to box office revenue, the pre-sale amount of co-branded wedding products has reached 870 million yuan.

At the same time, the unique characteristics of the fan economy cannot be ignored.

User profiles show that 35% of the seven core fans have been fans for over 10 years, a level of loyalty extremely rare in the era of internet traffic. Their fans' self-organized "Seven-Colored Torrent" support event had five times the participation of a regular concert.

Unlike ordinary fan economy, this kind of "monetization of sentiment" requires artists to maintain a high-end image for 20 years, and any negative news will lead to a collapse in value.

At the same time, the most crucial point, in my opinion, is the irreproducibility of timing!
It's worth noting that Yang Mi and the other six retired from the entertainment industry at an average age of only 35, which means they were at the peak of their commercial value, and all seven were among the most popular artists of their time.

There may be quite a few individual celebrities, but it is well known that celebrities rarely leave the entertainment industry voluntarily because the economic impact and earning speed of celebrities in this industry far exceed that of any other profession.

Leaving aside the fact that they still have at least twenty years of "star" life ahead of them, the economic losses that come with leaving the entertainment industry are undoubtedly the biggest obstacle preventing celebrities from voluntarily retiring.

Every popular celebrity carries at least a dozen endorsements, with varying durations. Once they retire from the entertainment industry, the resulting breach of contract liabilities and penalties can amount to a huge sum.

Therefore, whether to choose temporary glory or long-term benefits, everyone knows how to choose based on their own interests and avoid risks.

At the same time, their decision to exit during this period of film and television downturn not only avoids the risk of industry decline but also amplifies the topicality of the event. Seizing this opportunity requires extremely strong market foresight.

Of course, there are many other reasons, but even considering all of the above, it's clear that this "economic phenomenon" of the seven fairies retiring from the entertainment industry is almost impossible to replicate!

The impact of this retirement ceremony is still unfolding.

The most direct impact was that the box office of "Back to Dreams" the following day was ridiculously high and outrageous.

Almost every show was sold out.

The theaters are also scheduling the film to the maximum extent possible.

With the collective retirement of seven top female stars, including Liu Yifei and Yang Mi, an unprecedented "nostalgia backlash" is sweeping the nation. For hundreds of millions of fans, "Back to the Dream" has long transcended the scope of ordinary film and television works—it has become the final vessel carrying twenty years of youthful memories, and the ultimate form of the fan economy catalyzed by the "retirement effect."

This can be described as a "monopolistic" consumption with no competitors!
Because none of the seven actresses had any other works released at the same time, fans could only pour all their emotional investment into this one film, "Back to the Dream." The retirement announcement completely cut off "future expectations," forcing fans to focus all their attention on the "last celebration"!
According to Maoyan data, "multiple people buying the same ticket" accounted for 37% of the film's pre-sale box office, with some fans even booking out entire theaters to watch the film together!
When reporters visited a cinema in Beijing, they found that the "fireflies" who were originally holding up Zhao Liying's light sticks were exchanging support items with the fans of Liu Yifei next door.

"Although my favorite actress is Zhao Liying, I still have to support the farewell screening of the fairy sister," a fan said while crying as she bought tickets for three different screenings.

This kind of cross-circle mutual assistance, where "you push me and I help you up," is nothing short of a miracle in the fiercely competitive fan circles of the past.

Industry analysts say this consumer frenzy sparked by celebrities retiring from the entertainment industry is essentially a collective emotional redemption ritual. When celebrities voluntarily end their commercial careers, fans counteract their anxiety about "loss" through excessive consumption—which is precisely the most profitable monetization model of the "nostalgia economy."

As a result, "Dream Back in the Light and Shadow," a "wedding promotional film," actually generated an unbelievable box office success.

In just two days, the box office exceeded 10 billion!
Moreover, this number is still soaring, and this is not even during the Spring Festival season, but rather as the Spring Festival approaches.

It can be said that it has no competitors in the same period.

Other movies couldn't even do any promotion because the fans of the Seven Fairies went completely berserk.

Previously, Gao Yuanyuan's fans were so laid-back—no fighting, no controlling comments, even slow to defend themselves against negative publicity, like a "peaceful and quiet" sightseeing group in the entertainment industry. But after the release of "Dream of Light and Shadow," these lukewarm fans suddenly turned ruthless, picking up their keyboards and attacking!

Therefore, whenever online attacks appear, it's seen as a regression that films like "Dream of Light and Shadow" can achieve such high box office results.

The seven fan groups will immediately flood the screen with their messages!

The president of Gao Yuanyuan's "Jiayuan" fan club, "Yuanma," posted in the super topic: "Sister has already retired from the entertainment industry, why should we pretend to be civilized? This is the last battle, so spoil her to death!" The accompanying picture is an old newspaper from when Gao Yuanyuan was ridiculed as a "pretty face" by the entire internet, with ten bloody crosses marked on it in red pen.

If Gao Yuanyuan's fans are like this, it goes without saying that the fan groups of other female celebrities, who are already quite formidable, are even more so.

At this moment, their fighting power is off the charts, and they all have a "don't mess with me" attitude.

Even passersby won't sympathize with those who cause trouble, because the reason is simple.

For example, a film blogger criticized "traffic-driven bad movies," only to be met with a barrage of box office data, Douban ratings, and official media reports from seven different fan groups, attracting a large crowd of onlookers.

"You've alienated your fans? You're asking for trouble, aren't you?"

"To come out and cause trouble at a time like this, they really have no brains at all!"

"They've already retired from the industry, can't they have one last wild moment? They're already feeling frustrated, why do they have to walk right into the line of fire?"

Thus, a final frenzy swept across the entire internet, causing other films that were originally scheduled for release to be canceled, with some being rescheduled and others postponed!

There's really no way to do it!

The scene was reminiscent of the seven major sects besieging Bright Peak—the difference being that the righteous sects had suddenly all unleashed the Nine Yin Manual, relentlessly attacking anyone they encountered. And those troublemakers, at this moment, finally understood what it meant for "fans' love to be the last nail on the coffin lid." (End of Chapter)