This director is vindictive.

Chapter 624 Leaving the circle and playing with an SSR - Plucking feathers from a passing goose, leaving a mark on the street as I pass by!

It's fair to say that Tianjin's cultural and tourism initiatives are truly massive.

It amazed netizens across the country.

Seven streets were specially designed for the seven older sisters.

This approach demonstrates utmost sincerity and makes everyone even more eager for this grand event.

It was like cooking oil over a raging fire.

Looking at the design renderings of the "Seven Fairy Lane" released by Tianjin Culture and Tourism on his phone, Chen Mo couldn't help but marvel: "Wow, Tianjin Culture and Tourism really went all out this time! They even dared to create a 'Langhuan Jade Cave Seeking a Child Hall,' aren't they afraid that Duan Yu will crawl out from underground to protest?"

Liu Yifei, who was leaning against him, pinched him upon hearing this: "You still have the nerve to say that? They're just doing this to cooperate with us! The fans are so enthusiastic, shouldn't we show our appreciation too?"

Yang Mi, with her legs crossed, chatted on Weibo while saying, "Yeah, Tianjin Culture and Tourism has already pulled out all the stops with 'Seven Fairy Lane,' if we don't respond with something big, our fans will probably call us stingy."

Jing Tian suggested with a smile, "How about we do a 'Seven Fairies themed live stream'? We can take our fans on a virtual tour of Seven Fairies Alley and play some interactive games along the way?"

Zhang Yuqi slapped her thigh: "That's great! During the live stream, we can recreate the classic character looks and let the fans vote to decide who looks the most like the original character—the loser has to wash Chen Mo's socks for a month!"

Chen Mo's eyes widened immediately: "Hey, what does your bet have to do with me?"

Zhao Liying blinked: "Because you're a 'sinner in the Chinese entertainment industry,' you're treated like a public enemy across the internet. You always have to pay a price for it."

Gao Yuanyuan covered her mouth and chuckled: "Actually, I think that just doing live streams might not be enough. We could prepare some special perks. For example, a limited edition 'Seven Fairies Retirement Commemorative Gift Box,' which would contain autographed photos of us, postcards of classic characters, and more."

Fan Binbin added, "There will also be a lucky draw on site! This will give fans the chance to attend the premiere, or stroll around Qixian Lane with us and take photos together."

Watching them chatter away, Chen Mo couldn't help but laugh and said, "Are you trying to move your fans to tears?"

Yang Mi raised an eyebrow: "Of course, since it's the last time anyway, let's go all out! We can even record a 'Seven Fairies Retirement Special Variety Show,' cut in classic clips and behind-the-scenes footage, and do a farewell interview so that fans can say goodbye properly."

Liu Yifei nodded: "Yes, we can also set up a few 'fan message walls' in Qixian Lane, so that everyone can write down what they want to say to us. We can respond to each one before we leave, which would be a perfect ending."

Chen Mo laughed heartily and said, "Alright! It's settled then—live stream + commemorative gift box + special variety show + fan interaction, all four at once! Tianjin Culture and Tourism has provided us with such a great platform, we must make sure our fans don't miss out!"

Zhang Yuqi grinned: "Then, Mr. Chen, what about the budget?"

Chen Mo waved his hand and said, "Infinite! Anyway, this is the last time, so we'll sell everything we own to make the fans happy!"

The women cheered in unison, "Mr. Chen is so generous!"

In fact, spending money is really nothing to Chen Mo.

What? No one in the entertainment industry has ever retired with such a big fuss?
Why can't they be the first to try something new?

He already has enough money. If he can spend it to leave a good reputation for himself and the women, then the money is well spent.

Of course, they make it sound easy, but in reality, it involves a team of hundreds of people.

Chen Mo quickly established communication with the Tianjin Culture and Tourism Bureau.

Tianjin's cultural and tourism authorities naturally couldn't refuse such a request.

Although the seven fairies retiring from the entertainment industry and the premiere of "Back to Dreams" have already generated enough buzz.

But this is a once-in-a-lifetime opportunity, so we should go all out.

As for refusing? Are you worried about problems arising from too many people?
Brother, you're underestimating me, aren't you?
Following the communication, very quickly, Shengshi Pictures' official Weibo account released an announcement:

To all of you who accompanied us through our youth—

To express our gratitude for everyone's support, we will be holding a special event, "Seven Fairies' Retirement Carnival Night," at Qixian Lane in Tianjin!
From February 7th to February 13th, the seven sisters will each take fans on a "virtual tour of Qixian Lane," recreating classic characters and famous scenes in the live stream!
Limited edition "Memories of Light and Shadow" commemorative gift box (including autographed merchandise + unreleased stills + a Seven Fairies co-branded begonia brooch). Thank you @陈默 for purchasing!

We'll be drawing 1000 lucky fans to participate in an offline event and enjoy the premiere of "Dream Back in Time" with the sisters!
A "Time Capsule" is set up in Qixian Lane, where all messages will be personally replied to by the sisters and sealed in the Tianjin Culture and Tourism Museum!

This time, let's say goodbye properly.

The announcement caused an uproar across the internet.

Fans flooded the screen with tears in their eyes: "This isn't a retirement ceremony, it's a graduation ceremony for our youth!"

"Other idols issue statements when they retire from the entertainment industry, but my idol issues graduation certificates. (The accompanying image is a photoshopped 'Seven Fairies Fan Honorary Degree Certificate')"

"Thank you, brother-in-law! You're so generous!"

"We agreed to this marriage, and it's definitely not because my brother-in-law is generous enough!"

"If I don't get a spot in the offline event, I'll go streaking in Tianjin! Anyway, there are enough peach trees in Qixian Lane for me to hang myself!"

"I suggest Chen Mo open a 'redemption ticket' stall in Qixian Lane, and we can crowdfund to buy him a back brace—after all, he has to repay the debt of youth owed to seven goddesses with his back for the rest of his life!"

Chen Mo and his seven women gave the entire Chinese entertainment industry a harsh lesson at the end of the year. He and his seven women dominated all the trending topics during that period.

Even after retiring from the entertainment industry, she can still have so many amazing things to do, making countless celebrities incredibly envious and jealous!
Female celebrities, in particular, were filled with envy and jealousy.

What constitutes the peak of a star's career?
Like Maggie Cheung and Gong Li from Hong Kong? Does being globally famous count? Previously, everyone thought they were the pinnacle of female stars.

But now, they realize how ignorant they really were.

why?
After this wave, those seven streets in Tianjin's cultural and tourism sector will undoubtedly become must-visit destinations for countless tourists and fans.

Chen Mo and his seven women truly left a mark, just as geese leave their calls in the sky and people leave their names behind.

Moreover, this name truly deserves to be called "a name that will be remembered in history" in some respects!
It's easy to imagine that this is like opening Pandora's box; celebrities will inevitably follow suit, and other regions' cultural and tourism sectors will also adopt this model of using celebrities as a platform to generate economic benefits.

If this model succeeds, then this is inevitable.

As the instigators, these seven women are undoubtedly the most watched figures in the entire entertainment industry. Even if they retire from the industry, the stories they leave behind will be passed down for a very long time.

An international film star posted on her WeChat Moments late at night: "I used to think winning an Oscar was the ultimate goal, but now I realize that having a street sign in Tianjin is better (with a picture of a design drawing of Qixian Lane and a crying cat emoji)."

An industry critic bluntly commented: "In the past, female celebrities competed on billing order and haute couture; now they compete on whose fans can force the cultural and tourism bureau to demolish their properties—the Seven Fairies' move is a complete dimensional reduction attack!"

A new meme is going viral in a chat group for extras in Hengdian:

"Why are you still taking on roles? Go find a director and start dating him!"

"Wake up, first you have to grow into a fairy godmother."

"Secondly, you need to get a pervert like Chen Mo to make a movie for you!"

"In the end, you'll have to leave the industry as a group, just like those seven!"

"Let's all disperse, this dungeon is SSS level difficult!"

This carnival was unprecedented in history, and its influence was also unprecedented.

Even professionals have written about this phenomenon in their papers.

"How Celebrities Transform from 'Actors' to 'City Ambassadors'—Chen Mo's Moves Teach the Cultural Tourism Industry a Lesson"

The core of the paper can be summarized in one sentence:

"In the past, even the most popular celebrities were just selling their looks. Now, Chen Mo has turned female celebrities into city landmarks! This 'retirement marketing' is simply the pinnacle of cultural tourism promotion!"

What exactly makes it so awesome?

[Celebrities as Tourist Attractions] Traditional approach: Celebrities film promotional videos for cities. Chen Mo's approach: Directly incorporate classic roles of female celebrities into street designs, such as Liu Yifei's "Bai Xiuzhu Street" and Zhao Liying's "Chu Qiao Road." Fans aren't just strolling through streets; they're experiencing a blast from their youth!

[Retirement from the Entertainment Industry Turns into Business Opportunities] While others retire = becoming outdated, their retirement = citywide celebration! Tianjin's cultural tourism sector has turned fans' tears into cash with seven themed streets—inns have been transformed into "Chinese Paladin-style inns," steamed bun shops have been renamed "Chu Qiao's Military Rations," and even trash cans are printed with Yang Mi's emoji!
[Turning Short-Term into Long-Term] While ordinary celebrity endorsements expire and are withdrawn, Chen Mo's brilliant move is to weld the female celebrity's IP into the city's DNA. Ten years later, tourists visiting Tianjin will still ask, "Where is the street with the fairy sister?"—essentially installing a permanent traffic code for the city.

The paper ended with a witty remark:

"It is suggested that the Culture and Tourism Bureau revise its KPI assessment standards overnight: In the past, it was about who had the most 5A scenic spots, now it's about who held the most extravagant celebrity retirement ceremony!"

This is the brand-new cultural tourism landscape of Generation Z!

Simply put, celebrities used to beg sponsors to promote them; now, sponsors are begging celebrities to step down—Tianjin Culture and Tourism's move is a case of reverse idol worship, setting a new Mount Everest for the Chinese entertainment industry!

In fact, Yang Mi and her friends were bombarded with calls on their phones at that moment, with friends in the industry calling to offer their blessings, but they were all incredibly envious.

Their old friends from the same period were especially envious and jealous!

It's a pity that it's not that their looks or acting skills are inferior, but that their taste in men is far worse.

In fact, everyone knows that the reason why such an exaggerated situation was caused by Chen Mo, that big jerk.

Without Chen Mo, they might not have reached their current level; without Chen Mo's unconventional tactics, they wouldn't have ended up like this.

Perhaps it was because of these reasons that Chen Mo, who was originally the public enemy of the entire internet, inexplicably gained the collective goodwill of the fans of his seven sisters.

"Although I curse Chen Gou for stealing the fairy sister every day, all I want to say this time is that I was wrong, brother-in-law!"
This isn't a retirement ceremony at all! It's like condensing twenty years of Chinese entertainment into a sugary mess and stuffing it into our mouths!

We, the fans of the fairy, accept you as our brother-in-law!

"Brother-in-law is the best!"

"No problem, we fireflies will accept this brother-in-law!"

"Brother-in-law is so delusional!"

(End of this chapter)