This director is vindictive.

Chapter 615 Chen Mo's Single Match Sparks a Ranking of Car Companies' Conscience

This money-spraying frenzy was quite a success.

After all, freebies are always the most appealing.

While people sometimes say that what's free is the most expensive, and that's not entirely wrong, Chen Mo doesn't really need to worry about that.

In reality, most consumers aren't that demanding of businesses. For example, Dami Technology, through its promotional activities and sincere attitude, while not completely eliminating previous negative reviews, did win back a lot of goodwill from users.

Often, most people don't actually have very high expectations of businesses.

To put it bluntly, everyone knows that "high quality at a low price" is just an ideal state. In reality, where are there so many cheap and perfect things? For rice products, whether it's cars or mobile phones, consumers aren't intolerant of occasional problems. After all, with large sales volumes, quality control inevitably has oversights—everyone understands that.

What truly infuriates users is the frustration of "paying money to suffer"—they pay money to enjoy the convenience and experience the product brings, but what happens? Delayed delivery, shirking after-sales service, frequent defects, and even being falsely accused of "causing trouble" when trying to protect their rights.

What's even more disgusting is that after the problem occurred, Lei Jun didn't solve it immediately. Instead, he continued to boast about how amazing the product was in front of the camera, as if the users' complaints were all unreasonable.

This attitude of "refusing to admit mistakes and shifting the focus" amplifies consumer dissatisfaction tenfold. People are never angry about product defects, but rather the manufacturer's arrogant attitude of "the world is wrong, not me." Clearly, they failed in their job, yet they turned a deaf ear and let public opinion fester until things escalated before reluctantly cleaning up the mess—this is precisely the core reason why Chen Mo previously mocked Lei Jun's "marketing persona collapse."

This welfare announcement event sparked heated discussions afterward.

Most netizens praised him, and of course, the focus was more on Chen Mo.

As for asking them to exaggerate the technology behind rice, that's not going to happen.

After all, although it is said that it is a great thing to admit one's mistakes and correct them, this is clearly not a proactive action, but a reactive one.

In most people's eyes, they were "forced" by Chen Mo!

However, the praise for Chen Mo, this "outsider," and this "catfish" in the new energy vehicle industry was completely undisguised.

Netizen @忆碧: "Chen Mo's handling of this situation is textbook-level crisis public relations!"
Step 1: Use Tesla's lottery to ignite public opinion (create a point of reference).

Step Two: Wait for Lei Jun to take the initiative to seek advice (seize the initiative).

Step 3: Force reforms by causing competitors' stock prices to plummet (industry reshuffling).

Step 4: Publicly spend money to build a persona without having to spend any of your own money (the biggest winner)
I suggest that all business schools add a course titled "On Chen Mo's Economics of Spending Money"!

Netizen @相伴长情: "I saw online that the problems of those 'victims' have been resolved satisfactorily, but justice came a little late. We can't help but wonder, if it weren't for Chen Mo, would these things have been resolved so satisfactorily at this moment?"

This is the biggest problem. It should be the protection of the rights of ordinary consumers, and it is the responsibility that manufacturers should bear. But why do we have to wait until public opinion forces us to solve it?
Therefore, we should thank Chen Mo, not anyone else! Because he doesn't manufacture cars, but he spoke up for us car buyers, acting as our mouthpiece!

Netizen @hit1996: "The reaction of the capital market is truly magical!"
Before Chen Mo's fan meeting: The new energy sector remains as stable as a rock.
After Chen Mo gifted Tesla: Car companies collectively plummeted in value and were disowned.
Chen Mo endorses Lei Jun: Rice stock price rebounds violently

I suggest the China Securities Regulatory Commission (CSRC) issue Chen Mo a "non-official macroeconomic control expert" appointment letter (just kidding).

By the way, @LeiJiang, both are brand marketing campaigns focusing on personal image, so why is there such a huge difference?

@A long-time Mi Fan of ten years:

"Lei finally got it! He used to always say 'be friends with users,' but when a friend got married, you'd only give 200 yuan, and when you got married, you'd expect your friends to chip in to buy you a house? Now he's learning from Chen Mo and just throwing money around, that's true brotherhood!"

@Tesla owner Xiao Wang:
"To be fair, as a lottery winner:"

When Chen Mo gifted a Tesla, the entire internet praised the foreign product, which in turn forced domestic car manufacturers to improve their products.
When Lei Jun was giving away money, the whole internet praised Chen Mo's vision → This forced manufacturers to recoup their service costs.
So these two are putting on a show here? I suggest adding "On How to Promote Industrial Upgrading Through Money-Spraying" to next year's Spring Festival Gala.

However, the impact of this welfare announcement is still significant.

Following GAC Toyota's official announcement of "lifetime warranty on the three electric components" and "responsibility for accidents caused by natural disasters or assisted parking caused by the three electric components," Dami Technology followed suit with this press conference.

Following suit, six other automakers, including emerging electric vehicle manufacturer NIO and BYD, were "forced" to follow suit. This was actually an inevitable trend, given that the new safety standards coming into effect next July will have stringent requirements for these issues.

So, they were just one step ahead, but netizens don't see it that way.

Netizens created a comparison chart and joked: "Chen Mo burned out a ranking of car companies' conscience with just one match."

"That makes sense. Putting everything else aside, even without Chen Mo, these things might still have been released, but certainly not this quickly!"

"Chen Mo deserves a thumbs up! One fan meeting and all those perks caused a major upheaval in the entire industry!"

"It's a pity Chen Mo is retiring. No, he's not even forty yet, what's there to retire about!"

What's even more interesting is that after the cash-spraying event, Dami Technology's stock price clearly began to recover, achieving continuous gains and driving a collective recovery in the new energy sector.

The Securities Daily's front-page headline reads: "The 'Chen Mo Effect' Shows Its Power Again: How One Person's Influence Can Drive a Market Value of Hundreds of Billions."

In fact, the impact of Dami Technology's cash-spraying press conference goes far beyond that.

Although it's obvious to everyone that the reason it's so effective is partly because they actually provided benefits and spent real money.

But the result was just too pleasing.

Or rather, it was more pleasing than expected.

When Dami Technology initially used hundreds of millions of yuan worth of products to give away as employee benefits, it seemed unbelievable to other competitors.

After all, that's hundreds of millions, not tens of millions or millions.

But the result was undoubtedly a slap in the face.

Not to mention that the stock price directly made them several times or even dozens of times their initial investment back, this incident also unexpectedly reversed the rapidly declining reputation of Dami Technology.

These are certainly closely related to the measures announced by Dami Technology, but many people still believe that Chen Mo is the key.

Therefore, Chen Mo quickly became a highly sought-after employee among many company executives.

After all, spending a few hundred million to earn back a market value of billions or tens of billions is an incredibly attractive deal.

As a result, many people contacted Shengshi Pictures, wanting to invite Chen Mo to help organize a show.

This includes BYD, which is also currently under intense scrutiny.

After all, the most complaints about their vehicles were on 315, with issues such as reduced features and prices, and slow updates, which put this leading new energy vehicle company in a situation not much better than Dami Technology.

However, the difference is that Lao Wang has always been relatively low-key, unlike Lei Jun who has been high-profile in his personal image and brand marketing.

However, this kind of thing may seem insignificant at first glance, but over time, the negative impact on the brand can be enormous.

Chen Mo refused without hesitation.

Some methods may work well the first time, but that doesn't mean they can be replicated.

Dami Technology's success and failure are both tied to its marketing, but precisely because of this, Dami Technology, which is already known for its marketing, can achieve immediate results in this way.

But this might not be the case for other brands.

Moreover, Chen Mo is not a celebrity. He can do what he wants and there's no point in saying anything if he doesn't want to.

While domestic brands facing public criticism were planning a public relations campaign, what was Chen Mo doing?
(End of this chapter)