This director is vindictive.

Chapter 613 Do you understand the true value of the stock market guru Mo?
Actually, although Lei Jun has made a series of questionable moves, even making himself look rather foolish, he has been ridiculed by the entire internet.

But in reality, Dami Technology does have some merit.

For example, Dami Auto, although it was criticized for having Lei Jun (CEO of Xiaomi) be less cunning and more sincere, has indeed sold quite well.

Sometimes Chen Mo didn't understand why Lei Jun's marketing was so exaggerated, because it really wasn't necessary.

Back then, DaMi Mobile used a scarcity marketing strategy, partly because at that time, it was just starting out and there was no such thing as a brand.

In addition, its price-performance ratio is indeed far superior to that of its competitors, which is why it has been able to succeed, even though everyone complains that it is truly "born for enthusiasts," literally.

But it was more of a good-natured joke. After all, the eyes of the masses are discerning. In those days, the rice-shaped mobile phone was indeed like a firefly in the dark, incredibly bright.

Everyone can feel that this price-cutting force has transformed expensive smartphones from luxury items into mass-market goods.

This made the Mi Phone a real disruptor.

But now, with DaMi Auto, it's still the same old routine, which Chen Mo completely doesn't understand. Getting a car and getting a phone are two completely different things.

Smartphones are "born for enthusiasts," and while people complain about them, they're still barely acceptable given their cost-effectiveness. But with cars, a moment's inattention can be fatal.

The key point is that by this time, the rice brand had already become deeply ingrained in people's minds.

Before the launch of the MiCar, everyone was praising it. Why? Because they thought Lei Jun was a kind and generous person.

Hopefully, he could become a disruptive force in the new energy vehicle industry, just like he did with mobile phones back then. But what was the result?
Lei Jun has messed up. All sorts of marketing, image building, and even personally promoting his image have backfired.

If you're talking about new energy vehicles, there are quite a few that have had accidents. Every brand has its own problems, which are unavoidable. So why is rice the most talked about and the most criticized?

It's all because of Lei Jun's eye-catching bag. He's become a "celebrity entrepreneur" and "internet celebrity CEO," and he wants to create a down-to-earth persona.

Who made him the most popular among all entrepreneurs?
He became a star, but never thought about the downsides of being a star. What are the downsides of being a star?
Because public figures are scrutinized under a magnifying glass for every word and action.

Those veteran actors, even a little bit of dirt on them, if they're not famous, it's nothing new, but once they become famous, it can become the fuse that causes their careers to collapse.

For example, a retired cadre might reveal that he has a low level of education, but is that really a big deal?
That's really no big deal, okay?
In the entertainment industry, who the hell has such a high level of education?

Don't you see, the top art schools have the lowest college entrance exam scores? The focus has never been on academic scores!
The top scorer in the college entrance examination may not be able to get into an art school, and that's why.

Take Liu Yifei for example, how educated is she?

Chen Mo could only chuckle. After all, she was specially admitted back then, and she rarely attended regular classes. How much knowledge could she expect to gain from the classroom?
Often, even the school is just a backdrop.

Many celebrities, especially in this era, are very cautious in their behavior. They are careful with their words and actions in public because if they are not careful, their words and actions may be magnified and they may offend people and capital.

However, the impact of a celebrity's scandal and Lei Jun's scandal are completely different.

Closer to home.

"So, you mean that Mr. Lei is now a celebrity, a public figure, but he doesn't treat himself as one?" Liu Yifei asked.

"Hehe, his number of followers on Douyin surpasses that of many A-list celebrities, don't you think?" Chen Mo said with a smile.

"Wow, almost 50 million followers! Mr. Lei is really amazing!" Liu Yifei was a little surprised and said, looking at the number of followers on Lei Jun's page.

Because of recent events, Dami Technology's stock price has plummeted, and even its "far ahead" sales figures for the new month have failed to lift it.

So, they got anxious too.

Lei Jun's Douyin account unusually did not post a test drive video, but instead uploaded a minimalist trailer with black background and white text.

A line of bold Song typeface slowly appeared in the center of the screen: "Tomorrow at 12 noon, @ChenMo and I are going to do something big."

The background music is a climax from the opening theme of "God of Gamblers," and the final frame suddenly explodes with a screen full of banknotes.

The comment section instantly erupted:
"Holy crap! Lei has been possessed by Chen Mo? This isn't right!"

"The Money-Spraying Boy + the Wishing Well Turtle = A Nuclear-Level Money-Spraying Combination?"

"I'm guessing they'll be giving away a car in the raffle, but knowing Chen's style, I'm afraid they'll be giving away lifetime free charging? (doge)"

However, the art style soon began to change.

"Am I the only one who thinks this trailer has a peculiar style? I give full marks to President Chen for his double-dealing! On one hand, he's a shareholder advising Lei Jun, and on the other hand, he's giving away Teslas in a raffle—it's just like a divorce lawyer advising you to 'endure for the sake of the children' while recommending a dating app for singles!"

"I suggest Chen Mo change his name to Chen the Fuse! Others set fire to their own backyard, but he sets fire to the entire new energy sector! Mr. Lei: I just asked about public relations strategy, and you turned my board of directors into a BBQ?"

"Mr. Chen's tactic is called 'On How to Use Tesla's Lottery to Achieve Self-Inspection in the Domestic Car Industry'."

Step 1: Pay out of your own pocket to send competitor products

Step Two: Wait for competitors' stock prices to plummet
Step 3: Wait for Lei Jun to come crying and ask for advice.

Step 4: Suggest that the other party spend money to salvage their reputation.
Perfect closed loop! What does it mean to eat one fish four times? (Tactical lean back) "Lei: Brother Chen, help me write a crisis public relations plan!"

Chen Mo: Simple, just learn to throw money around like this!!

Mr. Lei: How much money do you want?

Chen Mo: Let's set a small goal first, like drawing a thousand cars from him?

Lei Jun: ??? This is called crisis management? This is called bankruptcy liquidation!

"It is recommended that all major automakers establish 'anti-silence offices' overnight!"
Before Chen Mo's fan meeting: Domestic car sales are showing steady improvement;

After Chen Mo participated in the lottery: The entire internet started searching for brake pads!
Chen Mo's trip to Jiuzhaigou: Fellow travelers forced to provide lifetime warranty;
If he visits a 4S store next time, it might cause an industry-wide earthquake.

"Now you know why Chen Mo didn't send rice and a car—if he had, how would he have watched Lei Jun's 'Wishing Well Turtle' performance? That kind of top-notch entertainment is worth three hundred Teslas! (doge)"

But something even more amazing happened.

The teaser video was released just a few hours ago, and it had an amazing effect. It was more than ten times better than the test drive videos that Lei Jun (CEO of Xiaomi) filmed while jumping around.

Even more surreal was the direct and honest feedback from the capital market—Dami Technology's stock price soared like a rocket, rising from a 4% drop to recover its losses and even bucking the trend by 2%!

Netizens were completely stunned: "Holy crap, Chen Mo's influence is terrifying! He can just post a video and it can make the stock price go up?"

"Lei Zong has been jumping around in the live stream for three months, but it's not as good as a 30-second video of Fa Tiao and Chen Mo working together!"

"I suggest CEO Lei just disband the marketing department and have Chen Mo attend all future product launches!"

The style of the comments section has also changed repeatedly:
"If President Chen can make rice stocks soar by giving away Teslas in a raffle, wouldn't rice stocks hit the daily limit if he gave away cars?"

"Hey upstairs, do you even know what the Chen Mo effect is? You think Chen Mo, the stock market guru, is a joke?"

"Back then, Chen Mo's single sentence could have shaken up the market value of AI concept stocks by hundreds of billions. Do you think that's a joke?"

"Got it, from now on I'll keep an eye on Chen Mo's Weibo when buying rice stocks!"

Even financial bloggers were astonished: "I've seen celebrities promote products, but I've never seen them boost stock prices. Chen Mo's move has given stock market investors a lesson in performance art—turns out the capital market also idolizes celebrities!"

In fact, the impact goes beyond that.

If Chen Mo was previously revered as a stock market guru by many investors, and some even took it as a bit of a joke, then this time, it can be said that he has directly shocked many investors.

It's worth noting that during the 814 Welfare Festival back then, Chen Mo was able to trigger a surge in AI concept stocks with just a few words. Although the effect was explosive, everyone could still explain the underlying logic.

After all, the 814 Welfare Festival platform itself had a huge amount of traffic, and that year happened to be known as the first year of AI, with AI software springing up everywhere.

Therefore, the hype suddenly surged, and AI concept stocks soared as a result, which makes perfect sense.

But this time it really is magical.

It can be said that Chen Mo directly leveraged his personal influence to drive the entire new energy sector.

Capital chasing celebrities? No, this is not a matter of capital chasing celebrities at all, but a manifestation of personal influence.

All eyes were immediately drawn to it.

Netizens and fans are curious about what kind of benefits Chen Mo and Dami Technology will bring with this collaboration.
When it comes to throwing money around, no one can compare to Chen Mo, and no one can play it more professionally than Chen Mo. This is common knowledge and universally acknowledged.

As everyone knows, this was a public relations effort by Dami Technology to improve its reputation.

The competition is also paying close attention, after all, Dami Technology is not the only company whose reputation has been damaged during this period.

So they were envious, and even thought that if the results were good this time, they might invite Chen Mo to do a show too.
The investment community is also reassessing the value of Chen Mo's personal influence.

Suddenly, the complaints were drowned out by the news, replaced by the anticipation of many Mi Fans.

However, public opinion has hurt Lei Jun somewhat.

"It's long overdue to give back to Mi Fans. For so many years, Lei Jun has only known how to hype up Mi Technology's products, but all he's ever thought about is getting Mi Fans to open their wallets. He's never even considered giving back! The difference in vision is just too great!"

"@Lei Zong, look at Chen Mo, and then look at yourself. How can the difference between people be so huge?"

"As a Mi Fan, I've been silently supporting Dami Technology for so many years, and my family uses all Dami products, but I've never enjoyed any benefits or perks. Similarly, I've been watching Chen Mo's movies for so many years, and I've been getting freebies from them again and again, it just won't stop!"

"This is called feedback economics; Mr. Lei still has a lot to learn!"

Seeing so many netizens commenting on him, Lei Jun (CEO of Xiaomi) was a little overwhelmed.

Dude, this giveaway was paid for by Dami Technology, okay? Why aren't we thanking Lei Jun (Lei Jun)? Instead, it's all Chen Mo's credit?
I'm shivering with cold! This is unacceptable!
(End of this chapter)