This director is vindictive.

Chapter 610 On the topic of throwing money around, no one is more professional than me!

"If you ask me how to solve the car problem, I definitely don't know. But if you're asking about public image and public persona, you've come to the right person," Chen Mo said confidently.

"Stop keeping me in suspense, tell me quickly," Lei Jun said hurriedly.

"Look, you're in a hurry again?" Chen Mo chuckled.

On the other end of the phone, Lei Jun couldn't help but roll his eyes. "Is this never going to end?"
"Alright, enough joking. It's actually very simple. Just follow along with me," Chen Mo said calmly.

"Learn from you? Win a prize? Give out freebies?" Leibusi was somewhat taken aback.

“Indeed! Don’t underestimate this. Tell me, in the whole country, or even the whole world, who knows more about lotteries and giving out benefits than me?” Chen Mo said with no small amount of pride.

"Everyone says I'm the cash king, but you're the real one, aren't you? I'm not as rich as you!" Lei Jun said irritably.

Yes, Chen Mo is second to none when it comes to giving out benefits and holding lotteries, or rather, in the realm of the free economy.

Even when Musk tried to copy Chen Mo's "814 welfare giveaway," it resulted in a complete mess.

Later, gradually no one learned it anymore.

Because that thing looks simple, but in reality, it's not simple at all. This is the hard-earned experience of countless people who have tried and failed.

It is said that one should be magnanimous, but in reality, how many people can truly be magnanimous, at least when it comes to money? Very few.

Why was Chen Mo able to succeed?

Why can't others learn it?
Popularity and public persona are one aspect, but another aspect lies in the starting point.

From the beginning of his movie promotion and marketing, Chen Mo has given people the impression that he is genuinely generous with his money, and that he gives it away for free.

As various welfare marketing campaigns become more and more frequent, this persona becomes increasingly ingrained in people's minds.

What was Chen Mo's original intention?
It's advertising! But it's just advertising, and it's also related to his product. What was he trying to advertise in the first place?
It's a film or television work.

Moreover, the main focus is on voluntariness.

Aside from gaining attention and fame, he doesn't want anything else.

That's why he can give them away for free without any hidden agenda or restrictions.

What's so great about Chen Mo is that he doesn't care whether you're a fan or a true moviegoer, which is why he's so popular with the general public.

Back when Tesla's CEO, Elon Musk, was giving away cars, he was being stingy, thinking that since he was giving away cars worth hundreds of thousands, he should just pay taxes himself, which seemed perfectly reasonable.

However, the saying "no comparison, no harm" holds true.

Chen Mo has always felt that if it's a welfare program, there's no reason why people should have to pay for it!

With so much money already given away, why worry about a little tax?

Getting back to the point, Lei Jun said, "Explain in detail!"

"Actually, the public is very realistic. In the past, Dami Technology started with mobile phones. Why did it have such a good reputation in the beginning?"

"Because it has truly become a price killer for smartphones! Everyone's eyes are discerning; they can see that Xiaomi phones do indeed focus on cost-effectiveness and have indeed driven down the price of smartphones, and they have truly benefited!"

"So why do people view cars differently now? Because the price of rice cars is not as affordable as people imagined, and it doesn't have the same intuitive feel as when they were the price killers of smartphones."

So what happened? Since no one felt any tangible benefits, naturally, everyone was treated the same!

Cell phones, like the Xiaomi phone back then, didn't they have plenty of problems? So why is everyone so understanding?

"Everyone knows that you, Lei Jun, are a cash king, but you haven't shown it. Instead, you've started a car loan scheme and are even demanding full payment in advance. If your image doesn't collapse, who will? Don't say that the company is the company and the individual is the individual. Netizens don't care about that. Besides, you've tied yourself too tightly to the company."

Therefore, conscientious entrepreneurs are suddenly transformed into heartless capitalists!

Lei Jun was so fooled by Chen Mo's words that he was almost crippled.

"Therefore, you have to let the public feel your power as the cash king, so that everyone can really benefit. As the saying goes, 'He who takes a man's money is bound to be grateful.'"

"Dami Technology spends so much on marketing and advertising every year, why not use a portion of that money for a simple and straightforward giveaway?"

"Will this work?" Leibus asked hesitantly.

Because apart from Chen Mo, no one else has ever tried this before. Oh, no, Zhou Hongyi tried it before, but unfortunately, she messed it up.

"Let me ask you this: when you hold a new phone launch event, you rave about how amazing the phone is, how many cutting-edge technologies it has, or even how it's far ahead of the competition. That used to work at first, but it's really nothing new now!"
I'm not trying to be mean, but what's the feeling you get from all those giveaways at your new phone launch events? It's like the odds of winning are no different from buying a lottery ticket. And while winning the lottery can make you rich overnight, all you get is a phone – it's practically nothing!

So, what does "generous" mean? It means either not sending anything at all, or sending a lot.

"Look at me, then look at you, I'm almost embarrassed to say anything to you!" Chen Mo said with a Versailles-like air. The women in the family all looked proud of him; in this respect, Chen Mo was truly unmatched.

Why is he so well-liked by the public?
Why is it that no matter what happens, there are always so many people who support Chen Mo immediately? Just kidding, they've gotten so much stuff from Chen Mo for free, what's wrong with saying a few words in his defense?
Lei Jun was indeed somewhat tempted by this.

"How about this, since we've already come to you, why don't you just take charge of this? After all, when it comes to spending money and giving out benefits, Chen Mo, no one dares to claim to be number one!" Lei Busi's tone was tinged with helplessness and expectation.

"Are you really sure? If I were to handle this, the whole internet would be praising me, Chen Mo, for being so generous, while you, Lei Jun, would just be a background figure. Besides, once I make a move, it's no small matter; it's hundreds of millions of real money. Do you think those old foxes on your board would agree to that?" Chen Mo raised an eyebrow and asked rhetorically, tapping his fingers lightly on the coffee table.

"Ha, stop trying to provoke me!" Leibusi laughed and cursed.
"I, Lei Jun, am not so petty as to lack even this basic perspective. As for the board of directors..."

He paused, then his voice suddenly rose: "Back in the day, I led Xiaomi from scratch to a public listing, and now I have to be mindful of their attitude when I want to give users some benefits?"

The sound of a pen slamming heavily on the table came from the other end of the phone. Lei Jun said decisively, "Money is not a problem! The key is to spend it effectively—looking across the country, when it comes to spending money beautifully and making an impact, I can't find anyone else besides you, Chen Mo!"

"Haha, when it comes to building cars or making mobile phones, I am indeed a novice, but when it comes to burning money, when have I, Chen Mo, ever disappointed anyone? I guarantee that netizens will praise you as 'the great philanthropist Lei'!"

Lei Jun suddenly seemed to remember something, and his expression changed: "Wait! Don't pull any more 'lifetime free movie viewing' tricks. We car dealers can't afford that kind of mess!"

Chen Mo blinked: "How about lifetime free charging?"

"Get lost!" Lei Jun was speechless.

"Alright, enough joking around. So, I need to know, Mr. Lei, how much are you willing to give up? Or how much are you willing to provide as benefits?" Chen Mo asked with a smile.

Lei Jun paused for a moment before saying, "Compared to your fan meeting? Three thousand mobile phones, three hundred new cars?"

"Hello, Mr. Lei. Goodbye, Mr. Lei!" Chen Mo hung up the phone immediately.

Lei Jun was completely stunned.

What the hell?

Three thousand cell phones and three hundred new cars made of rice—the value of which is no less than what Chen Mo gave out at his last fan meeting.

After all, the price of a new car made by Da Mi is not cheap!
The guy just hung up the phone.

He quickly called again.

Chen Mo answered the call after a while.

"No, what do you mean?" Lei Jun's voice suddenly rose, and a loud bang came from the microphone, as if he had suddenly stood up and bumped into his desk: "I prepared three thousand top-of-the-line mobile phones and three hundred new electric cars, and you call that looking down on people?!"

"What do you mean? I was just praising you, and now you've got three thousand cell phones and three hundred cars. How much do you look down on me?"
Mr. Lei, did your math teacher teach you PE?

The reason I had this number of fans at the fan meeting was because only 1,000 fans attended in person, and the live stream was limited to 100,000 people!
"Besides, I paid for it out of my own pocket. I didn't mean to do any promotion at all. Your Dami Technology has a market value of trillions, and you have the nerve to ask me for help with such a small thing?" Chen Mo said irritably.

It wasn't that he was asking for an exorbitant amount; it wasn't originally intended for him.

Instead, Chen Mo felt that the perspective was too narrow!

Of course, this can't be blamed on Lei Jun, since he's never played it before.

But if that's all there is to it, Chen Mo really has no interest whatsoever.

Chen Mo slowly sipped his tea, the tea leaves swirling at the bottom of the cup: "How much was Dami Technology's net profit last year? Three hundred billion? This little bit isn't even enough to fill your teeth, is it?"

"Bullshit! That's the group's total profit!"

Lei Jun, in his desperation, even blurted out in his native dialect: "Do you think I'm a money-printing machine?"

"A money printing machine?" Chen Mo suddenly laughed out loud, turned his head and raised his chin at Fan Binbin, who was painting her nails, "Binbin, how much did that industrial-grade paper shredder we bought last time cost?"

Fan Binbin didn't even lift his eyelids: "Two million eight hundred thousand, imported from Germany."

"Listen to this!" Chen Mo moved his phone closer to the shredder, which was humming loudly. "My shredder is bigger than yours—at least it eats banknotes without spitting out any crumbs."

"Mr. Lei, we either don't play this game, or we're going to make it look grand! Putting aside the big picture, we need at least tens of thousands of phones, and if we're going to get fewer cars, at least a thousand, right? As for the rest, you have so many rice products, why don't you take out a few more categories and give them away to the Mi Fans? It's not like it's worth much money anyway," Chen Mo said casually.

Chen Mo pressed his advantage: "Do you know what netizens call me now? The Money-Giving Gentleman! Last time I gave away a wedding house to my fans in a raffle."

He suddenly lowered his voice: "Do you know why no one criticizes me for showing off my wealth? Because when I bought the property, I also waived the owner's property management fees for ten years."

"so!"

Chen Mo suddenly became serious: "Seriously, if you can't afford to play this game, let's not try to throw money around like that. Besides, I really don't like doing this kind of thing; after all, I'm about to retire."

(End of this chapter)