This director is vindictive.

Chapter 592 Movie Fans: We Owe Chen Mo a Movie Ticket! Chen Mo: ? ? ?

#ChenMoSaveTheEntertainmentIndustry#
The comments section below the entry is filled with countless movie fans reminiscing about Chen Mo's past film and television works.

"It would be such a pity if Chen Mo really retired from acting. I miss his movies. I remember when he made 'Love is Not Blind'. The Love Bank and the Museum of Broken Relationships were so fun and full of sentiment. They were so sincere! Now it's hard to see movies like this and the marketing like this anymore."

"Who can argue with that? Back when 'Mojin: The Lost Legend' was released, probably only Chen Mo in the entire film and television industry was willing to give everyone some real perks while doing the promotion!"

"I suddenly realized that Chen Mo is really amazing! He's practically the inventor of a marketing and promotion model! 'Tales of Broken Hearts,' 'Love Bank,' 'Museum of Broken Hearts,' 'Crowd Search for Dragons and Treasures,' 'Movies Reflecting Reality,' 'Watch the Movie Ending in Reality,' 'Crowd-wide Quiz with Prizes'—wow, every single one of them is a first in the Chinese entertainment industry! Even his marketing and promotion are top-notch. There's no comparison, absolutely no comparison!"

"Holy crap, now that I think about it, it really is! I suddenly realize that Chen Mo is a real gem!"

Not only that, but the promotion of his film and television works seems to have a greater impact than the works themselves!
I remember that when "Candle in the Tomb" aired, he was one of the earliest pioneers of live-streaming e-commerce!

"Yes, and the most unbelievable 814 Welfare Festival also originated from the promotion of Chen Mo's film and television works!"

"In the past, what I looked forward to most every year was Chen Mo's movies and their promotional events, but now Chen Mo is retiring from acting. Does that mean that all the anticipation will be gone? How can we allow that? My friends, let's get this topic buzzing!"

"Why would you retire from acting? Even if you only make one film every two years, that's acceptable. It's not like you have to retire."

"Exactly! It's one thing to retire from acting, but to take your whole family with you? Can't we even have fun anymore?"

The sheer volume of traffic was astonishing, leaving even Chen Mo himself completely baffled.

The main problem is that when he announced his retirement from acting, it seemed like a while had already passed, yet this sudden re-emergence of the topic somehow managed to generate an explosive amount of buzz among countless netizens.

This also brought much attention to Chen Mo's "final film," "Domestic Violence."

Fans were making a huge fuss online, but then something even more bizarre happened.

The hashtag #WeOweChenMoAMovieTicket# inexplicably became a trending topic.

When Chen Mo saw these comments, he almost spat out his coffee—what on earth is this?!

Stephen Chow is said to "owe movie tickets" because his early works were not officially released in mainland China, and everyone watched pirated DVDs.

But which of Chen Mo's films wasn't a proper theatrical premiere? From "Love is Not Blind" to "Dying to Survive," audiences always rushed to buy tickets.

Not to mention Chen Mo, even his industry peers were completely baffled.

But fans managed to come up with all sorts of bizarre reasons:
"I used to get free tickets from the company to see Chen Mo's movies, but this time I'm going to pay for them myself!" (The top comment even included a photo of a crumpled ticket stub.)

"Back then, tickets for 'Dying to Survive' only cost 35 yuan. Looking back now, it was practically free!" This was followed by thousands of "agreements".

Even more absurdly, someone did the math: "Based on inflation, the ticket price for 'Love is Not Blind' 15 years ago is equivalent to twice what it is now! We suggest Director Chen open a price difference refund channel!"

The most bizarre thing is: "Thinking back carefully, I've watched every single one of Chen Mo's movies, but thinking about it again, I don't think I've actually spent a single penny on them. I remember getting a free ticket for 'Love is Not Blind' because I participated in an event for 'The Story of Heartbreak'. And for 'Mojin: The Lost Legend,' I participated in a 'Mojin: The Lost Legend' event and not only got a free movie ticket, but I also won a lot of prizes."

However, this most bizarre reason actually garnered the most likes and comments.

"No problem. I participated in the 814 Welfare Festival and got freebies. I could easily watch all of Chen Mo's movies!"

"Back then, I participated in a nationwide quiz with prizes and won a prize of 1 yuan!"

"Does that mean I owe Chen Mo a ton of movie tickets? I even won a house in a lottery!"

"The person upstairs is awesome, I only got a BYD Mini!"

Suddenly, it turned into a scene of showing off benefits.

Chen Mo has given out so many benefits and organized so many activities over the years that have benefited countless movie fans.

Although these people are only a small fraction of the huge number, they are unique in the entire Chinese entertainment film industry!

So, in no time, #ThoseYearsWeGetChenMo'sBenefitsForFree# also became a trending topic.

Countless netizens shared photos of the perks they received from various marketing and promotional events organized by Chen Mo.

The benefits are varied, but the most numerous is undoubtedly the 814 Welfare Festival.

Even theater managers joined in the fun, posting a chart of Chen Mo's films' box office revenue over the years with the caption: "Look at this solid attendance rate, and you call this 'owing'?"

The result was a retort from fans: "What do you know! This is called offering love! @YangMi"

For a moment, everyone in the industry was speechless. Different people reacted in different ways. Some people were amazed that Chen Mo deserved to have achieved what he has today!

Some people are jealous of Chen Mo because he's so good at playing tricks!
Some people were secretly pleased that Chen Mo was finally going to retire; this was just the last glimmer of his glory, or perhaps a final burst of energy before death.

Of course, for groups without a conflict of interest, this massive exposé of Chen Mo's past is indeed astonishing and shocking. Many media outlets have also joined this frenzy of "exposing" Chen Mo's past and generating traffic.

Entertainment Weekly devoted 10 full pages to dissecting and analyzing Chen Mo's marketing cases over his 15 years in the industry, arriving at a conclusion that shocked the industry:

"Chen Mo is an unprecedented marketing genius in the Chinese entertainment industry, and the most dazzling miracle in the history of film promotion!"

While other film studios were still bombarding audiences with press releases, he had already turned film marketing into a phenomenal social experiment—from the emotional resonance of the 'Museum of Broken Relationships' to the nationwide frenzy of the 'Dragon Treasure Hunt'; from the cross-industry bombardment of the '814 Welfare Festival' to the crazy 'Knowledge Quiz to Win a House' campaign. Every idea of ​​this man's was like a depth charge, causing upheaval in the industry.

What's most terrifying is that he always manages to pinpoint the pulse of the times—in 2013, he ignited social media buzz with UGC content; in 2016, he pioneered a new model of film-game synergy; and in 2019, he made live-streaming e-commerce a standard practice for film promotion. While his peers were still imitating his ideas from three years ago, he had already delivered a disruptive blow from a higher dimension.

But what's even more awe-inspiring is that behind these dazzling marketing campaigns always stand works that stand the test of time. "Love is Not Blind" grossed 320 million yuan on a budget of only 8 million yuan; "Mojin: The Lost Legend" set a new benchmark for Chinese fantasy films; and "Dying to Survive" became a national phenomenon through word-of-mouth. This terrifying balance of 'spectacular marketing, solid work' leaves all those opportunists who 'sell dog meat' utterly ashamed.

However, what surprises people most about him is not just these things, but also the much-discussed fact that his films reflect reality and influence it.

In an era where marketing equals clickbait, Chen Mo proved that top-tier marketing doesn't just gild bad films, but gives wings to great works. When the entire industry is trapped in a vicious cycle of prioritizing marketing over content, he's like a clear stream in a muddy river—capable of attracting attention with dazzling displays while maintaining unwavering reverence for the art of film.

The report concluded in bold: "If there is a Mount Everest of marketing in the Chinese entertainment industry, then Chen Mo is the flag that will forever fly at the summit. Now that this flag is about to fall, the entire industry has suddenly realized that we have lost not only a marketing genius, but also the last 'movie magician' who could perfectly balance commerce and art."

"Damn, that's awesome! But the thought that such an awesome, conscientious, and talented guy is going to retire before he's even 40 years old makes me inexplicably annoyed!"

"Yeah, why are you backing out? Come out and keep having fun!"

"You won't believe it until you see it! So all the luck in the Chinese entertainment industry has been concentrated on Chen Mo? Can't everyone else take a good look and learn from him?"

Chen Mo scratched his head at these ridiculous comments—so these people weren't here to collect a debt, but were trying to find a way to urge him to make a new film? He immediately took a screenshot of the trending topic and sent it to the "Loving Family" group: "Dear ladies, now my fans want to crowdfund money to cover my ticket expenses. Is this a new type of scam?"

Yang Mi immediately replied with three eye-rolling emojis: "I suggest opening a paid channel for 'beating up the boss,' I'll be the first to donate."

Zhang Yuqi went even further: "Let's just sell 'Beat Up Chen Mo' annual cards, with monthly discounts!"

Zhao Liying added, "I second that! I suggest bundling 'anti-scumbag boyfriend insurance' with it!"

Of course, the truth is, when they look at these comments, aren't they all incredibly proud and elated?
However, as the saying goes, everyone is different, and you can never make everyone like you.

Chen Mo was no exception. Amidst the chorus of remembrance and exclamations, some voices suddenly erupted.

One dissenting voice stood out most prominently, and it was immediately hailed as the top comment by netizens.

A certain marketing account, whether it was trying to grab attention or was being manipulated behind the scenes, posted a questioning analysis.

Retirement or Marketing? A Deep Dive into the Layers of Strategy Behind Chen Mo's "Retirement": He Won Big with This Traffic Boost!

The "declaration of retirement" in the entertainment industry has always been a mystery—some people retire and then become regulars on variety shows, while others announce their retirement but then take on new roles.

The recent drama surrounding Chen Mo and the "Seven Fairies'" retirement from the entertainment industry, while seemingly grand and dramatic, is actually riddled with suspicious points. While the entire internet is celebrating #ChenMoSaveTheEntertainment#, we might as well calmly consider: was this "retirement" a meticulously planned marketing stunt from the very beginning?

Point of contention 1: The timeline is too "coincidental"

Chen Mo's timing in announcing his retirement from the entertainment industry was textbook-perfect—it coincided with the height of controversy surrounding the "fast-food star-making" phenomenon in the industry.

When audience trust in the entire market plummeted, he suddenly cashed in on nostalgia by "retiring at the peak of his career." Even more "coincidentally," 30 days after his retirement, topics about "the entertainment industry's decline" and "missing Chen Mo" suddenly trended on social media, all of which served as a prelude to his supposed final film, *Domestic Violence*.

Point of contention 2: Leaving the scene ≠ disappearing, traffic actually increased

True retired celebrities should disappear from the public eye like Faye Wong, but Chen Mo's team clearly understands the art of "scarcity marketing":
Seven top female celebrities collectively "disappeared," but maintained their exposure through topics such as charity foundations and live broadcast announcements;

Zhang Yuqi's "forced" Weibo interactions precisely tapped into the fans' "desire but not getting" mentality;
Chen Mo himself even publicly showcased the progress of the preparation for "Domestic Violence" under the pretext of "responding to the demands of fans".

Point of contention three: The charity card was played too "perfectly"

The timing of the establishment and the operating model of the anti-domestic violence fund were almost tailor-made for public opinion:

Persona enhancement: Seven female stars transformed from "top celebrities" into "philanthropic goddesses," perfectly matching the audience's expectations for "positive role models";

The topic continues: discussions of domestic violence cases and celebrities personally stepping in to provide assistance continue to dominate social news headlines;
Film tie-in: The theme of the fund highly overlaps with his final film, "Domestic Violence," leading to accusations that it is a "film-related derivative product."

The ultimate mystery: Who benefits?
The biggest winner of this "retirement marketing" strategy is undoubtedly Chen Mo's business empire:
Shengshi Pictures: The film that marked its completion has become a hot topic even before filming, and its stock price has risen by more than 8% in a single week;

Charitable foundations: backed by both political and business circles, with potential resource exchanges that are difficult to estimate.

In conclusion, Chen Mo's retirement from the entertainment industry may simply be another "lower-dimensional attack" by his team—while his peers are still spending money to buy trending topics, he has already turned online traffic into a textbook example with his combination of "sentimentality + public welfare." As for the truth? Let's wait and see after "Domestic Violence" is released: if it breaks box office records but there is no subsequent retirement, the answer will be self-evident.

(End of this chapter)