This director is vindictive.

Chapter 564 A Mid-Autumn "Amazing" Event: Reverse Sales of Mooncakes Lead to Legendary Success? (Happy Mid-Autumn Festival)
After that, Zhang Yuqi seemed to have given up entirely.

The other two products featured in the promotion were a pure gold pendant and a high-end Chinese-style co-branded cosmetic gift box.

She priced them all at outrageous levels.

According to netizens' statistics, the pure gold pendant and the Chinese-style co-branded cosmetic gift box sold during the live stream did not lose money, but they did not make any profit either.

In other words, this first live-streaming sales event was a complete flop.

Other people make money by selling products, but she loses a lot of money.

Including the high-priced products given away during the live stream, the total amount of money given away during the entire live stream exceeded 50 million!
So after the live stream ended, it immediately went viral and became a trending topic.

#Zhang Yuqi's live stream mishap#
#ZhangYuqiIsTheBoldest#
#A mudslide in the live streaming world!#
#MilanPajamas#
#First broadcast lost a whopping 50 million!#
But as soon as the broadcast ended, these tiger girls wilted.

After all, even the most daring woman knows that she ruined the careers of herself and her girlfriends after they retired from the entertainment industry.

"You're really something else! How are the other people supposed to broadcast if you do this?" Chen Mo said, somewhat amused.

The other women, who had been laughing the whole time, were now a little dumbfounded.

Yeah, if Zhang Yuqi does this, what will happen to their live streams later?
"No, no problem, I'll pay!" Zhang Yuqi said, blushing.

"Tch!" The women all rolled their eyes dismissively.

"What are you cutting!"

Zhang Yuqi suddenly jumped up and stomped her foot on the coffee table: "It's just fifty million! My personal savings are enough to cover it ten times over!"

As she spoke, she took out her phone to transfer the money, but the lock screen that lit up was still a close-up selfie she took with Chen Mo on her birthday last year.

Yang Mi snatched the phone away: "Who asked you to pay compensation?" She turned to her other girlfriends and winked, "Shouldn't we be enforcing the family rules?"

The six women instantly understood and swarmed Zhang Yuqi, pinning her to the sofa. Liu Yifei produced a feather from somewhere, while Jing Tian ripped open her collar: "We agreed last time that whoever messed up the live stream would be subjected to tickling torture—"

"Chen Mo, help me!" Zhang Yuqi struggled and reached out to Chen Mo, several strands of her hair coming loose. Chen Mo silently raised his phone and started recording: "Believe it or not, I can gain a million followers on Douyin if I post this."

"Ah, hahaha, I was wrong, I was wrong!" Zhang Yuqi was quickly made to laugh and beg for forgiveness by a group of women.

Is it about money? It's about intelligence, okay?
Meanwhile, the outside world was already overjoyed.

The Weibo hashtag #ZhangYuqiLivestreamMishap# has surpassed 10 billion views!
"The most outrageous live-streaming sales in history! While others are ripping off customers, Sister Qi is giving away money. I suggest investigating whether Chen Mo secretly linked her bank card [doge]"

"Like attracts like, and my expectations were definitely met!"

"I used to think that my girlfriends who had left the entertainment industry would have a huge impact on the live-streaming e-commerce industry. Wow, wow, I never expected it to be this kind of impact!"

"Looking forward to the other girlfriends' live streams, hahaha, Zhang Yuqi has set a great example for them!"

"Sister Qi, this isn't a live-streaming sales event, it's a charity auction! Next time, I suggest you give away Chen Mo's nightgown in a raffle! I'll sell a kidney to buy rockets! [doge]"

"Wake up, Director Chen's perspective is paid content [doge]. But Sister Qi's reverse marketing has turned 'retired girlfriends' into 'bankrupt sisters,' it's hilarious!"

"The real-life 'Broke Girls'!"

"Chen Mo: We agreed that I would earn money to support the family and you would just be beautiful, but you've squandered so much money. Am I supposed to retire?"

"Let's do the math: 2000 million yuan was given away in 5 minutes, faster than Chen Mo's 814 red envelope giveaway. We suggest applying for a Guinness World Record for 'fastest spending spree'."

A popular post on Hupu (a Chinese sports forum) asks: "Rational discussion: Is the money Zhang Yuqi lost in this live stream enough to buy a Cullinan?"

Gao Liang replied: "Brother, you're too narrow-minded. Mo Ge's Cullinan in his garage could form a racing team. Qi Jie is just helping her husband clear out his inventory!"

Top comment: "I suggest adding a 'Dinner with Chen Mo' giveaway to the next live stream. I'll sell my house to buy gifts!"

There are also other related terms.

For example, the video clips of the pajama incident:
"Director Chen: This woman is no longer suitable.jpg Now the whole internet knows you love Milanese handmade embroidered lace [funny]"

"The same nightgown is already sold out on Taobao. Even though it's a cheap version, Chen Mo's taste is always trustworthy!"

"So did they win the nightgown prize or not? I've already packed my suitcase and am just waiting to win so I can go to the premiere!"

"Tsk tsk, I'm so envious and jealous! That bastard Chen Mo is really enjoying himself!"

The famous scene of bargaining for mooncakes has also been edited and parodied by netizens.

Staff: Lowest price is 399! Sister Qi: Listen to me, 99! Netizen: How about you bargain it down to 9.9 yuan with free shipping?

"The Peninsula Hotel's marketing department is thinking: Oh my god! The co-branded items are being sold at street stall prices! This is a huge loss; we'd need to hire Chen Mo to shoot ten commercials just to break even!"

"Others offer a 'tenfold refund for fakes' deal in their livestreaming sales, but she's practically giving away freebies instead of selling! Where's the vision? Did someone see that? Look my eyes!"

"A contemporary business miracle: Zhang Yuqi's live stream - merchants begged her to stop selling, and viewers begged her to continue losing money."

"It is suggested that a new crime be added to the criminal law: 'Professional Spending Spree.' Suspect: Zhang Yuqi (with live stream screenshots attached)."

A new interpretation of "On Protracted War": Chen Mo was responsible for the protracted war, while Yu Qi was responsible for the war (and squandering the family fortune).

Meanwhile, the media also reported on the live broadcast.

Caijing Weekly Headline: "5000 Million Yuan Lost in a Single Livestream: Are the 'Leaving the Entertainment Circle' Sisterhood Rewriting Industry Rules?"

The interview with the CEO of an MCN agency began with a serious tone: "This isn't a business tactic, it's a game-changer! Celebrities bring their own capital, and small and medium-sized livestreamers simply can't compete." Then, unable to contain his laughter, he added: "Of course, small and medium-sized livestreamers don't need to worry about being impacted at all; she's not even genuinely promoting products, hahaha!"

Data comparison: Zhang Yuqi's single live broadcast GMV (Gross Merchandise Volume) reached 1.2 million yuan, with a net loss rate of 41.6%, setting an industry record.

In-depth entertainment report: "From 'Pajama Gate' to 'Mooncake Disaster,' Unveiling the Unpredictable Logic of Top Celebrity Livestreams"

In fact, many media outlets and MCN agencies have been mocking and ridiculing this wave of criticism.

They were genuinely worried, after all, the influence those seven women wielded in the entertainment industry was no joke.

But to my surprise, what I thought was a king turned out to be a bronze-level player.

He just starts streaming and feeds kills to everyone; let whoever wants to learn this technique do it!

Some celebrities who wanted to enter the live-streaming e-commerce industry were dumbfounded. They originally thought they would see how well Zhang Yuqi and others would sell products through live-streaming, but they ended up watching nothing.

While the entire internet was still mocking Zhang Yuqi as a "spendthrift woman" and a "business disaster," the reversal came faster than Chen Mo's movie!
During the live stream, Zhang Yuqi impulsively reduced the price of the Huayun x Peninsula co-branded mooncake to 99 yuan (the original price on the official website was 899 yuan), and 20 boxes were sold out in a second.

After the live stream ended, the official website was flooded with orders! Millions of boxes of stock were sold out instantly, and even the more expensive 1599 yuan deluxe version sold out quickly—netizens commented: "If I can't buy the 99 yuan one, I'll buy the 1599 yuan alternative!"

Sales exceeded 8 million!
That's not all. The pure gold pendant was sold at "cost price" during the live stream, and as a result, sales of the same series of gold jewelry skyrocketed by 300% after the broadcast. Netizens commented: "Although I didn't manage to snag the item from the live stream, I trust Sister Qi's eye for quality!"

The live stream of the traditional Chinese style cosmetics gift box didn't make money, but it made the whole series popular. Many netizens said, "I didn't manage to snag anything in the live stream, but my girlfriend specifically asked for this one after watching it. What should I do? I have no choice but to buy it!"

#Zhang Yuqi's Reverse Sales Success# immediately became a trending topic.

Many people don't understand why this is the case.

Those who had mocked him were completely stunned by the slap.

In fact, Chen Mo was also a bit dumbfounded by this.

Unexpectedly, the tiger girls actually hit the mark by accident.

"Sister Yuqi is awesome! This is truly a marketing masterstroke!"

"Do you think she knows she's playing high-end marketing?"

"It would be a miracle if she knew, but that's pretty awesome!"

"No problem, I bought it too. I couldn't snag one during the live stream, but this was the first mooncake I thought of afterward!"

The industry was stunned, with many wondering how this could happen.

Sure enough, anything involving Chen Mo and his woman could turn out differently.

You would never guess.

The Journal of Marketing published an article calling this event an "illogical consumption trend": "When consumers realize that the livestreamer is giving away money, it will trigger a 'guilt-driven buying spree' – or 'guilt effect' for short."

A Hupu user translated: "To put it simply: 'Since the sister is so bold, how can we not buy her?'"

In fact, many people were somewhat taken aback, mainly because the feedback came too quickly and the effect was too explosive.

Afterwards, Chen Mo reasoned in reverse and figured out why this situation had occurred.

It seems bizarre, but it actually makes perfect sense.

Meanwhile, inside the villa, Zhang Yuqi was scrolling through Weibo with her legs up, shoving her phone triumphantly in front of Chen Mo's face: "Look! What should you call me now?"

Chen Mo was speechless as he looked at the screen full of "business genius Consort Qi". He was really impressed by this tiger woman.

"So, you really understand the logic behind this?" Chen Mo asked.

The other women also looked at Zhang Yuqi.

Zhang Yuqi paused a bit.

"Ah, this"

"Chen Mo, please analyze this quickly, we want to learn too," Yang Mi asked curiously.

Everyone looked at Chen Mo.

Chen Mo smiled and said, "Actually, if you think about it carefully, although the situation and effect were unexpected, they were also reasonable."

First, there's the celebrity effect. You guys are all celebrities in the entertainment industry, and you're very popular. To some extent, this live stream can be considered a "celebrity endorsement"!
Secondly, if it were just about selling mooncakes and there hadn't been any mishaps, this topic wouldn't have become a trending topic. But precisely because it went wrong, more people remembered it.

In addition, there are actually not many well-known high-end mooncake gift boxes available right now.

This live-streaming event has actually made people aware of a mooncake gift box that, while not cheap, is exquisitely designed and packed with quality ingredients. With the Mid-Autumn Festival approaching, this is the first mooncake that comes to mind for those looking to buy one.

Moreover, as many people know, Brain Gold works on a similar principle.

Because the price is very transparent, it makes a very presentable gift. It's also good value for money, making this mooncake gift box a perfect choice for those who need it!

To put it simply, it was this live stream that made this mooncake widely known. Combined with the limited availability of substitutes and its status as a must-have item for the festival, this situation arose!

(End of this chapter)