This director is vindictive.

Chapter 547 The Six Major Sects Besiege Bright Peak?
Luxury goods alliances are really adept at playing this kind of "futures" game, far surpassing their previous silk scarf deals.

Even Chen Mo had to admit that the opponent had played this move very skillfully.

Of course, this also aligns with the product positioning of the luxury goods alliance.

To put it bluntly, these international brands have finally figured it out—they're no longer forcing cheap freebies on people, but instead are playing their favorite scarcity marketing strategy.

Each brand releases only 1000 limited-edition pieces, such as the Gucci bamboo bag and the LV monogram scarf. Even before their official release, scalpers are already snapping them up at inflated prices, making them appear authentic. This tactic perfectly taps into the psychology of luxury consumers: the harder something is to buy, the more desirable it becomes, and paying extra to snag it is seen as a status symbol.

However, Chen Mo was not surprised by this.

However, just like with movies, no matter how good the promotion is, if the movie quality is poor, the reputation will collapse just as quickly as the initial promotion.

For luxury conglomerates, simply creating hype with limited editions isn't enough; the key is whether their show can deliver something of substance. If the runway pieces can't live up to the hype, no matter how fancy the "futures marketing" is, it will ultimately become a joke.

However, in the past, luxury brands had done similar things quite often, but unfortunately, they always ended up backfiring.

There's no other reason than that you're asking foreign designers to use their weaknesses to attack the enemy's strengths. They're not familiar with Chinese culture to begin with, yet you expect them to design products with Chinese elements. Their understanding of Chinese culture is even less than that of an ordinary Chinese person. How can you expect them to amaze everyone like that?

In fact, this "silk scarf" incident also reveals the arrogance of the other party.

Therefore, to be honest, Chen Mo felt that the so-called themed special show was likely to be a flop.

For no other reason than their attitude.

Closer to home.

Amidst all the hustle and bustle, Valentine's Day is just around the corner.

The film "The Wedding in a Qipao" will be released on Qixi Festival (Chinese Valentine's Day), with a premiere ceremony held a day in advance.

As for surprises, after so many wedding promotional videos, this series is unlikely to bring any truly big surprises anymore.

Instead, it has become a ritual, a sentiment.

But that's enough.

Once a bustling metropolis, now a top-tier international metropolis, the highly anticipated premiere of "The Grand Wedding in a Cheongsam" was held here.

Early on, countless media personnel and fans from all over the country crowded the area outside the cinema where the premiere was being held!
Chen Mo did not actually set any dress code, but the audience and media present surprisingly all embraced the retro style of the Republic of China era, creating a unique scene.

Under the flashing lights on both sides of the red carpet, the female reporters collectively changed into plain-colored student cheongsams: stand-up collars with Chinese knot buttons and three-quarter sleeves, with slits at the hem that only reached three inches above the knee, and the fabric was mostly cotton and linen.

They held specially designed old-fashioned microphones, their hair loosely tied up, and at first glance looked like female school students who had stepped out of an old photograph in the Shen Bao newspaper.

The male reporters were all dressed in modified Chinese-style long gowns: indigo cotton fabric with pipa-shaped buttons, leather notebooks tied around their waists, and some even deliberately wore round-framed glasses. A cameraman from a certain TV station even carried his equipment and dressed up as a photographer from a newspaper in the Republic of China era, deliberately sticking a yellowed "Ta Kung Pao" label on his equipment.

Their clothes are mostly in elegant colors like black, gray, blue, and white!

It instantly transported everyone back to the war-torn and intellectually turbulent Republican era.

The fan formations were also quite ingenious; it's clear they had all communicated beforehand.

The female fans wore double braids or short wavy hair, and their cheongsams were embroidered with subtle patterns of plum blossoms, orchids, bamboo, and chrysanthemums. Some of them held oil-paper umbrellas with the words "Hua Yun" written on them.

There were also some women wearing the kind of split-hemmed short jackets and skirts worn by women during the Republic of China era.

The male fans were divided into three groups: the literati group, dressed in gray-blue long gowns and wearing wool scarves; the group, dressed in black Zhongshan suits and wearing brass pocket watches; and the group, dressed in Western suits and mandarin jackets and carrying folding fans.

Interestingly, some cosplayers were also present at the event.

There were boys dressed as newspaper boys from the Republican era, carrying canvas bags and distributing special editions of the "New Youth" magazine on the spot!

A group of female students, dressed in indigo blue cotton skirts, recited "Saying Goodbye to Cambridge Again" in unison.

All I can say is that Chen Mo set up this stage for them, and they started having fun on their own.

When the gramophone melody of "Night Fragrance" began to play, the entire red carpet instantly transformed into a street with a Republican-era style.

Some fans joked, "This isn't a premiere; it's clearly a blooper reel from the 'Qipao' movie crew!"

"Haha, this is more fun! It has to be Chen Mo. Any premiere he's in is bound to be interesting!"

“No problem, look, even the security personnel’s walkie-talkies are covered with brocade pouches.”

The reporters were also celebrating as if it were New Year's Day.

People were discussing the scene.

"As expected of Chen Mo, Lao Liu, how did you come up with this outfit?" a reporter asked a colleague beside him. "Yeah, Lao Liu, your outfit is pretty shrewd! Did you know that wearing Huayun would get you free movie tickets, so you dressed like this?" another reporter joked.

The reporter straightened his collar smugly and said with a smile, "That's called a professional instinct! Chen Mo's 'wearing Huayun for free admission' is clearly a multi-pronged scheme—look at this outfit, it's only 299 yuan. When I take my girlfriend to the movies, the ticket money will be refunded, which is like making a profit. If the stock price goes up tomorrow, I can even speculate on stocks!"

"Look at those conspicuous bags over there!" Reporter Lao Liu suddenly said, pointing to another group of people who stood out from the rest of the scene.

Everyone followed his gaze.

Isn't that just out of place?

Tonight, there are not only domestic reporters present, but also many overseas reporters.

In the past, it was relatively rare for overseas journalists to attend Chen Mo's movie premieres, but thanks to the luxury goods alliance's big show, many foreign journalists were attracted to China.

Chen Mo is also a well-known figure overseas, so it's normal for these overseas reporters to come and join in the fun at his premiere.

However, being unprepared at this moment, they stood out conspicuously among the crowd dressed in the style of the Republic of China era.

Mike and Ruby are senior dispatched reporters for the BBC, originally sent to cover the luxury alliance's grand fashion show in the East. However, upon arriving in China, they unexpectedly stumbled upon the global premiere of Chen Mo's "The Wedding in a Qipao"—a director known for his marketing genius, whose "wedding film" gimmick had already sparked heated discussions in international media circles.

“Ruby, we have to go see this!” Mike scrolled through the trending hashtag #FreeMovieViewingChineseCharm on Twitter, pointing to photos of Hanfu-clad moviegoers posted by netizens. “This scene is more dramatic than a luxury fashion show.”

When the two rushed to the premiere theater, they were stunned by what they saw:

The red carpet was lined with spectators dressed in traditional Chinese attire, some in embroidered cheongsams, others in Tang Dynasty-style robes, and even children wearing tiger-head hats. To their even greater surprise, many overseas colleagues had also joined the reporting team at the last minute.

Reuters reporters are using wide-angle lenses to photograph a group of foreign bloggers dressed in traditional Chinese dresses, while New York Times writers are interviewing volunteers wearing Peking Opera-style face masks.

"Is this clothing officially mandated?" Ruby asked a local reporter holding a "Huayun Hanfu Society" flag, noticing the delicate cloud-patterned buttons on the reporter's lapel.

"Completely voluntary!" the young reporter said with a smile, showing the event page on his phone.

"Wearing Huayun clothing allows you to watch movies for free; now cinemas across the country have become Hanfu parties."

He pointed to his gray-blue long gown: "This is a modified version of the student uniform from the Republic of China era—would you like to try it on? Accessories can be borrowed at the premiere commemorative office."

Mike took the two black top hats handed to him, the brims trimmed with dark red, and a brass school badge in the center gleaming warmly under the light.

"The style of Yenching University in the 1930s."

The reporter helped them adjust their hat straps: "There just happens to be this historical event in director Chen Mo's movie. Wearing these hats will make even popcorn taste like it's made by scholars!"

The reporter couldn't help but laugh as he spoke.

Ruby stared at her new look through the glass window and suddenly burst out laughing: "BBC viewers would never guess that the prequel to the luxury fashion show they've been waiting for will be two reporters wearing Republic of China hats reporting on a Chinese wedding."

Suddenly, screams and shouts erupted from the scene, rising and falling incessantly.

It turned out that a limousine had arrived at one end of the red carpet, and the red carpet event had begun.

The first to step out of the limousine were Chen Mo's harem of women.

At the end of the red carpet, six elegant figures gracefully stepped out of a limousine, instantly igniting a storm of flashing lights from the entire audience. Each beauty perfectly embodied the Chinese designer's fresh deconstruction of the Republican era style.

As the recognized "Empress", Jing Tian walked slowly in a moon-white soft satin cheongsam. The stand-up collar was adorned with pearl buttons, and the lapels were embroidered with sparse and elegant orchid patterns in silver thread.

Her jade-like legs, partially obscured by sheer stockings beneath the high slit, were paired with lambskin low-cut heels, each step measured with precision down to the millimeter.

As she turned and nodded in front of the autograph wall, the tassel of the jade hairpin behind her head swayed gently, making her look exactly like a Shanghai socialite who had stepped out of the cover of the "Shen Bao" newspaper.

Following closely behind, Zhao Liying opted for a fusion of East and West, wearing a modified cheongsam in crimson georgette with a lace shawl over it, the skirt hemlined to just ten centimeters above the knee, revealing Mary Jane shoes adorned with crystals.

With her hair in double buns tied with red ribbons, the buns bounced up and down as she hopped and blew kisses at her fans, making her look like a mischievous young lady from a warlord's family who had sneaked out to attend a ball.

Liu Yifei's outfit was arguably the most "risky" of the entire event—a school uniform in indigo blue paired with an ankle-length black skirt, the only adornment being a school badge brooch on her left chest. But the simpler the design, the more striking it became. When she stood still, holding a kraft paper bag of books, and the wisps of hair on her forehead were blown by the night wind, the sound of camera shutters in the entire audience momentarily stopped, as if time had reversed back to that pristine, white-clad school of the Republic of China era.

Zhang Yuqi's appearance immediately put the security personnel on high alert. Her deep V-neck, dark green velvet dress had a slit that reached her thighs, while the back of the dress dramatically trailed out with a three-meter-long embroidered peacock feather, making her walk resemble a peacock spreading its tail.

Fan Binbin interprets the meaning of "cold and elegant" with an all-black look.

The high-necked, off-the-shoulder velvet gown hugged her body perfectly, except for the open back which revealed her shoulder blades. The black fox fur cloak she wore over it left trails of shadows on the red carpet.

As she passed through the foreign media area, she suddenly answered a BBC reporter's question in fluent Oxford English, adding at the end, "This is true Eastern aesthetics."

Yang Mi is a veritable walking repository of cultural symbols, wearing an apricot-yellow cloud-patterned Taoist robe over a horse-face skirt, with a Dragon Boat Festival sachet and jade pendant hanging from her waist, and the kesi fan she holds depicting "Han Xizai's Night Banquet" on the front.
(End of this chapter)