This director is vindictive.

Chapter 529 is no longer just a affectation of elegance, but a true expression of refinement!
Compared to the relatively uniform clothing style of the Qin Dynasty, the clothing designs of the Han and Tang Dynasties were incredibly diverse.

This grand show featured a wide variety of Han and Tang dynasty-inspired clothing—from the elegant and flowing traditional Hanfu to everyday wear that combined ancient style with modern tailoring, offering a diverse and dazzling array of styles.

The performance, titled "A Thousand Years of Chinese Costumes," went viral online, with peak viewership exceeding 100 million and related topics consistently topping the charts.

Even more astonishing was its commercial conversion effect: after the show ended, the event's official website and brand flagship store were instantly sold out.

All the collaborative styles sold out almost instantly, with the inventory cleared out at a speed comparable to a "blitzkrieg," demonstrating that this "mass-market" fashion show was undoubtedly a success!
Furthermore, due to the supply falling short of demand, a large number of scalpers quickly emerged on online second-hand platforms.

Often, a single item from the "Hanfu Millennium Show" collaboration can fetch a considerable profit upon resale.

In fact, the very first show of "Hanfu Millennium Show" had already brought a huge impact to the entire market.

It even has the intention of breaking away from the traditional concept of fashion shows.

After all, the interests involved are too great.

The collaborative clothing items in "Hanfu Millennium Show" are not cheap at all. Although they are indeed more affordable than top-tier haute couture, they are definitely mid-to-high-end products.

The "Hanfu Millennium Show" (a showcase of traditional Chinese clothing from the Qin, Han, Sui, and Tang dynasties) generated over 10 billion yuan in sales from a single show.

This is because the number of products is limited.

Of course, the cost of this show itself was not low either, including preparation, publicity, designers, etc., and the expenses had already exceeded 100 million.

However, the results are top-notch.

The key is the public's reaction.

"The scalpers' markups are outrageous! They sold out instantly on the official website, and then I saw them being sold for three times the price on secondhand platforms. I'm completely convinced by this wave of exploitation of nostalgia."

"Billions in sales?! Han and Tang dynasty elements can actually generate so much revenue. Cultural confidence is indeed the key to top-tier popularity!"

"I suggest the brand just start pre-sales! They're not worried about selling anyway, why let scalpers profit from the difference?"

"From the Qin and Han dynasties to the Tang dynasty, this show brought the textbook costumes to life! I can't buy the collaboration items, but I really hope the official documentary and design sketches will be released!"

"This absolutely breaks the mold of traditional fashion shows! Who has ever seen a single show drive up the entire secondhand market?"

"As expected, the aesthetics of our ancestors are truly amazing! At least when I watch other fashion shows, I'm completely lost, but when it comes to this show, I can at least pretend to be a cultured person, lol!"

Of course, the price and quantity restrictions have also prompted some people to complain.

"Where's the promised 'mass appeal'? With mid-to-high-end prices and limited releases, ordinary people can only watch the live stream and admire it from afar!"

However, this comment was quickly refuted by many people.

"Isn't this mainstream enough? A regular commemorative T-shirt is only around fifty yuan, and the cheapest dress is over two hundred yuan. Isn't that mainstream enough? Yes, there are indeed many mid-to-high-end products priced over a thousand, or even tens of thousands of yuan, but do you expect the products brought by this kind of big show to be only a few yuan or tens of yuan?"

"Laughable. Isn't this popular enough? Tens of millions or even hundreds of millions of people watch it. At least they can understand it by looking up some information. At the very least, if you're quick, you can buy the same items from the show for a day's wages, and they're even authentic. If this isn't popular enough, then you might as well go to Pinduoduo and buy it there. There are already pirated versions available there for a fraction of the price! Perhaps this is the kind of popular you're looking for!"

"The claim of a limited release is a bit outrageous. What company can sell billions in sales with a limited release? It's just that everyone is too enthusiastic and the acceptance level is too high."

Meanwhile, those who successfully placed orders shared photos on their WeChat Moments and social media, all emphasizing a Versailles theme.

With such a large audience and immense popularity, coupled with the fact that this event was spearheaded by Chen Mo, a bigwig in the entertainment industry, and is full of positive energy promoting Chinese culture, it's truly remarkable.

Therefore, celebrities in the entertainment industry have also begun to actively join in this carnival.

Many celebrities have also started posting photos of their shopping hauls.

First, celebrities who had worked with Chen Mo and Shengshi Pictures showed off the same items they had acquired.

Hu Ge posted a selfie on Weibo featuring a Tang Dynasty round-necked robe from a collaboration with the brand, captioning it: "Do you think I look like an ancient person?"
In the photo, he is holding an antique-style scroll and striking a scholar's pose, while the details of the belt around his waist have sparked heated discussions among those who study historical records.

Huang Bo took an unconventional approach, posting a nine-grid photo of himself trying on Qin and Han dynasty warrior attire, deliberately using exaggerated expressions to imitate the poses of terracotta warriors, instantly turning the comment section into a "meme contest of unearthed cultural relics".

Zhu Yulong even posted photos of himself wearing the collaboration collection on the red carpet at an event abroad. The embroidered shawl shone brightly under the spotlight, and the hashtag #ZhuYulongTakesTheMillennialShowofChineseCostumesAbroad# quickly became a trending topic.

The most surprising thing was the collaboration between Jackie Chan and Andy Lau – the former posted a picture of a custom-made Qin general riding outfit, with the caption "Even more exquisite than the costumes used when filming 'The Myth'";
The latter then posted a video of trying on "brotherly outfits" in different colors from the same series. In the video, the two clasped their hands in a gesture of respect, and the barrage was instantly flooded with comments such as "Drunken Master" and "Hanfu battle between two kings".

If male celebrities posting photos is just an appetizer, then female celebrities are staging a unique battleground of Hanfu (traditional Han clothing) fashion.

Chen Mo's main fashion show naturally received his full support from his female confidantes. Moreover, since they were all the boss's wives, Huayun naturally prioritized supplying them with goods.

However, this time, they weren't wearing custom-made pieces, but rather the same styles that were showcased at the Millennium Fashion Show.

Yang Mi posted a nine-grid photo collage, featuring everything from a Qin Dynasty black waist-cinching dress to a Tang Dynasty high-waisted ruqun (a type of traditional Chinese dress). In the photos, she holds a round fan to partially cover her face, and the hair ornaments in her hair complement the embroidery on her skirt, instantly making her the top trending topic.

However, many netizens commented with envy: "Sister Mi, you've discovered the advantages of being a boss lady again. My hand speed is so fast it's almost like a phantom, but I can only grab two items. Sister Mi can just lie down and take nine photos."

Liu Yifei took a unique approach by posting a video of herself trying on a Han-Jin style quju shenyi (a type of traditional Chinese robe). The scene of her burning incense and playing the zither with her bare hands was screenshotted and went viral online, and the hashtag #LiuYifeiHanfuFairy# immediately became a trending topic.

Gao Yuanyuan posted nine photos of Qin Han's straight-hemmed robe from different angles, with the caption: "What do you guys think of it?"

The comment section was instantly flooded with "My sister killed me!"
The other female celebrities were not to be outdone, and they all posted their own "Hanfu Millennium Show" co-branded items on social media. Originally, they were just simply supporting this cultural event, but unexpectedly, things quickly took a strange turn - after all, these are all top goddesses in the entertainment industry, and their relationship with Chen Mo is something everyone knows.

The comment section exploded instantly, with netizens frantically tagging Chen Mo and fanning the flames: "Mr. Chen, stop playing dead! Tell me, who do you think looks best among them? (doge)"

This completely ignited the enthusiasm of the onlookers, who flooded the screen with comments and cheered. Some even started a poll, piecing together the photos posted by several female celebrities and titled it "Chen Mo's Great Test of Aesthetics."

Even more outrageous is that these women not only didn't avoid suspicion, but actually cooperated perfectly—some deliberately posted new photos, striking more elaborate poses; some subtly interacted in the comments section, their words carrying hidden meanings; and some directly tagged Chen Mo, asking in a coquettish manner: "Mr. Chen, do I look good in this outfit?"

Immediately, the entire internet awaited Chen Mo's response, and the trending topic soared to number one.

#ChenMoSelectingConcubinesScene#
#Top Celebrities in the Entertainment Industry Collectively Force a Resignation#
#A Millennium of Chinese Costumes Turns into a Battleground#
Netizens were ecstatic, watching the spectacle while simultaneously fanning the flames:
"Mr. Chen: I choose to play dead."

"This isn't a beauty pageant, it's a life-or-death question!"

"I suggest Chen Mo just start a variety show called 'My Top Girlfriends,' the ratings will definitely explode!"

Meanwhile, the fan groups of several female stars also joined in, each campaigning for their own idols, turning the comment section into a large-scale "battle for favor" scene, full of tension.

Who could have imagined that a grand cultural event would eventually turn into a top-tier battleground in the entertainment industry!

Of course, these are just a few examples of how this show has generated so much buzz.

In fact, celebrities are quite powerful at driving sales.

The collective promotion by these top celebrities has pushed the co-branded products to new heights, with a Qin general's outfit worn by Jackie Chan being resold for a staggering 28 yuan on the secondhand market.

Fashion blogger @衣冠志's statistics show that secondary dissemination driven by celebrities' product reviews alone contributed 23% of the increase in topics, confirming the golden combination effect of "celebrity endorsement + positive energy cultural output" mentioned in the article.

Those celebrities who didn't receive the free clothes also posted photos of their purchases.

For a time, posting pictures and reviews of orders became a trend on the internet.

In fact, the influence of "Hanfu Millennium Show" goes beyond that.

Many netizens were surprised to find that in the past, many fashion weeks and similar events have invited domestic celebrities to participate.

But why has such a grand occasion never occurred before?
A well-known fashion blogger published a long article analyzing the issue.

“In the past, international fashion weeks were mostly dominated by Western aesthetics, and domestic celebrities participated more as ‘guests’ or ‘show attendees,’ lacking a deep sense of cultural identity.”

The "Hanfu Millennium Show" focuses on the clothing of the Qin, Han, Sui and Tang dynasties, awakening the public's pride in traditional Chinese aesthetics. It resonates with the current social sentiment of "the rise of Chinese fashion" and "cultural confidence," thus sparking nationwide discussion and spontaneous dissemination.

Traditional fashion weeks are often highbrow and niche, with ordinary viewers only able to "look up to them." However, the "Hanfu Millennium Show" not only makes the show accessible to the audience but also offers a diverse range of products from tens of yuan to tens of thousands of yuan, allowing different consumer groups to participate.

The combination of affordable co-branded products and limited-edition items that are "easy to grab" greatly enhances users' sense of participation and desire to show off, creating a social viral effect.

In the past, celebrities attending fashion shows were mostly just "endorsements" or "brand promotions." However, in the "Hanfu Millennium Show," celebrities personally shopped, shared their purchases, interacted with others, and even sparked "competition for favor" topics (such as Chen Mo being jokingly referred to by netizens as "selecting concubines"). This led to a frenzy of discussion among fans and passersby, creating a viral spread where "celebrities drive fans, and fans drive passersby."

The traditional fashion show business model is usually "show exposure → brand premium → offline sales", while "Hanfu Millennium Show" directly opens up a closed loop of "live broadcast viewing → online shopping → social sharing", and even drives speculation in the second-hand market, making this show not only a cultural feast, but also a consumer carnival in which everyone participates.

Finally, as a bigwig in the entertainment industry, Chen Mo not only mobilized top-tier celebrity resources but also combined the multiple advantages of film, fashion, and cultural IP, making this show both professional and entertaining, far exceeding the single influence of ordinary fashion weeks.

Therefore, in conclusion, the success of "Hanfu Millennium Show" is not accidental, but a perfect combination of cultural identity, business model, celebrity influence, and social media dissemination. In contrast, traditional fashion weeks lack this sense of public participation and emotional resonance, making it naturally difficult to replicate such a grand event.

Let's make a bold prediction: the subsequent impact of "A Millennium of Chinese Fashion Show," including sales figures and its direct-to-the-masses format, will very likely redefine the fashion industry's understanding of fashion shows!

(End of this chapter)