This director is vindictive.

Chapter 509 The premiere rolls out into the sky, and today the whole city is full of NPCs!

On May 19th, the premiere of "The Empress's Wedding" was a day when the entire city of Chang'an was in an uproar!

The plaza where Shengshi Cinema is located was packed with people, as spectacular as ants moving house, perfectly illustrating what it means to be surrounded by a sea of ​​people.

At this very moment, the eyes of the entire nation are focused on this ancient city, Chang'an, which has become the brightest star.

However, not everyone at the scene was a fan of Fan Binbin.

Because this incident caused such a stir, people from all over the country flocked to join in the fun. Cultural and tourism bureaus in other cities are probably green with envy—Chang'an City did absolutely nothing, yet it inexplicably became an internet sensation!
Honestly, who cares about how well the movie is made right now?

The atmosphere was absolutely electrifying!

Walking through Chang'an, you'd think you'd traveled back in time—everyone was dressed in ancient costumes, red lanterns hung from the shops, and even the owner of the mutton stew stall was dressed in Tang Dynasty attire.

To capitalize on the buzz generated by this "Tang Palace Night Banquet," the Chang'an City Culture and Tourism Bureau has put in a lot of effort.

They joined forces with government departments and businesses to give the entire city a major makeover: the storefronts were all replaced with antique styles, and even the KFC sign was temporarily changed to "Tang Dynasty Fast Food".

The most outrageous thing is that the government requires all employees in every store to wear ancient costumes to work, and even the cleaning ladies are wearing ruqun (traditional Chinese dresses).

After this series of actions, Chang'an City was as if it had been enchanted—neon lights turned into red lanterns, horse-drawn carriages ran on the asphalt roads, and even food delivery drivers rode "steeds" to deliver food (actually, they were modified electric vehicles).

Walking down the street, I felt as if I had returned to the glorious Tang Dynasty a thousand years ago, when all nations paid tribute to China!

When this trend swept across the country via the internet, everything had already changed.

The "extravagance" that Chen Mo had previously been criticized for completely stunned those people at this moment.

As netizens put it, this is hardly extravagance; if this is considered extravagance, then please give me a dozen more.

Of course, the Culture and Tourism Bureau of Chang'an City was the first to disagree.

At the same time, such a grand occasion naturally attracted the participation of the media.

Even CCTV News came directly to Chang'an City to broadcast live.

CCTV News: "A Thousand Years of Chang'an Returns in a Night of Dreams! The Premiere of 'Tang Palace Night Banquet' Ignites a Cultural Tourism Frenzy"

A CCTV reporter broadcast live, focusing the camera on the packed Shengshi Cinema Plaza, excitedly shouting: "Dear viewers, I'm right here at Shengshi Cinema Plaza in Chang'an City! Look at this scene—the plaza is teeming with people, so crowded that there's hardly any room to stand! This isn't a movie premiere; it's practically a nationwide 'Tang Dynasty Carnival'!"

"According to the statistics of Chang'an City Culture and Tourism, more than 50 people flocked to Chang'an City today, breaking the historical record! This is many times more than usual. The streets and alleys are full of people, and even the locals are dumbfounded."

The camera panned to nearby restaurants and food stalls where queues stretched to the end of the street, and the owners were all smiles as their sales skyrocketed!

The situation is even more outrageous at hotels, with prices several times higher and rooms still hard to come by. One tourist complained to a reporter, "Now, if you want to stay in Chang'an, you have to book a month in advance! Luckily, I booked the hotel in advance. Now there are even scalpers trying to buy hotel reservations at double the price. It's insane!"

Meanwhile, in the footage, street vendors selling Tang-style jewelry, fans, and antique trinkets were also doing booming business. Tens of thousands of "Fan Binbin's style hair ornaments" alone were sold, and the vendors couldn't keep up with restocking overnight.

The reporter concluded by remarking to the camera:

"This premiere has completely transformed into a dual feast of 'culture and economy'! Chang'an City isn't just 'hot' today, it's 'exploded'!"

Southern Entertainment's front-page headline: "The most extravagant farewell in history: Chen Mo turns Fan Binbin's farewell ceremony and the premiere of 'The Empress's Wedding' into a cultural phenomenon."

This report directly points out: "This is not an ordinary movie premiere, but a super cultural event jointly created by capital, fans, and cultural tourism!"

First, the fan economy exploded: the crazy support from fans directly boosted the national traditional Chinese style economy. The report showed data: the search volume for "Tang suit" on Taobao surged by 800%, the daily turnover of local Hanfu stores in Chang'an City exceeded one million yuan, and even the plastic hair ornaments in Yiwu small commodity market sold out!
The stock market rallied, with Chang'an Cultural Tourism's stock price hitting the daily limit, which also boosted the overall performance of traditional Chinese culture concept stocks. Some securities firms even released reports overnight stating that the "Tang Dynasty economy" will become a new hot trend.

Recently, the Chang'an Culture and Tourism Bureau launched a "Seven-Day Tour of the Tang Dynasty" package, which sold out instantly upon release. The original price of the tour was 2999 yuan, but scalpers resold it for 2 yuan. The tour included items such as "wearing Tang Dynasty costumes to visit a movie theater" and "experiencing the same imperial cuisine as the night banquet." The most outrageous thing was that even "taking a photo with extra palace maids" cost extra!
Businesses across the city have collectively gone through a time warp – mutton stew is now called "Imperial Concubine's Feast," taxi drivers are wearing turbans to pick up passengers, and even public restroom signs are now labeled "Imperial Cleansing Pavilion." Netizens are laughing out loud: "The Culture and Tourism Bureau has really gone too far in its exploitation!"

The report concludes by revealing the key: "Chen Mo truly lives up to his reputation as a marketing genius. He had long ago calculated the three trump cards: Fan Binbin's retirement from the entertainment industry, Tang Dynasty culture, and fans' nostalgia. On the surface, he was throwing money at parties, but in reality, he was creating a billion-dollar advertisement for Chang'an City. Now, cultural and tourism bureau chiefs across the country are calling for Chen Mo's other female confidantes to hold events in their cities when they retire next!"

Meanwhile, the trending topics on Weibo were already dominated by this incident.

#The Glorious Chang'an Reappears# (Breaking News)

#A Benchmark of Cultural Confidence# (Hot)

#ChenMo's move in the atmosphere# (Boiling)

A financial blogger provides an in-depth analysis: "Chen Mo's 'Tang Palace Banquet' premiere, which cost a fortune, appears to be an extravagant display of wealth, but in reality, it conceals a sophisticated business logic."

From a return on investment perspective, this event can be considered a textbook example of urban marketing. The premiere directly invested about 50 million yuan (including long-term assets such as the cinema renovation), but it stimulated more than 5000 billion yuan of cultural and tourism consumption in Chang'an City! Specifically, during the premiere, hotel and homestay bookings surged by 500%, sales of Tang culture-related products exceeded 10 million yuan in a single day, and the total online exposure exceeded 2 billion times.

More importantly, the ripple effect of this cultural IP will continue to grow. According to the Culture and Tourism Bureau, the tourist growth rate is expected to remain above 30% for the next three months. This "leveraging" business model generates exponential returns on every penny invested.

Of course, this also put pressure on Chang'an Culture and Tourism, given the sudden influx of so many tourists. Relevant departments have also been working hard to address this.

The entire city was mobilized, with police officers and armed police taking to the streets to maintain order.

The main attraction is the Grand Cinema Plaza, where the largest number of tourists from afar gather.

As for those who say Chen Mo had foreseen this, Chen Mo can only say, "Foreseen my ass!"
He really didn't expect this at all.

It's just that times have changed.

Today, the cultural confidence of the Chinese people is far greater than it was back then.

It could be said that he simply created a gimmick, and then multiple factors combined to create this situation.

At the same time, this unprecedented premiere became the most dazzling event in the entertainment industry.

If Chen Mo's film premieres in the past were merely a showcase for young actresses...

Thus, the invitation to this premiere became a benchmark for the status of celebrities in the industry.

As a result, the celebrities who received the invitations posted pictures of their invitations online.

Many celebrities who did not receive an invitation tried to obtain one through various connections.

It's arguably even more extravagant than the Hollywood Oscars ceremony.

There were just too many people, but the invitations to the premiere had already been booked, so it was a case of too many applicants for too few seats.

Meanwhile, celebrities posting their invitations has become a hot topic in the lead-up to the "Tang Palace Banquet"!

Celebrities are showing off their invitations in all sorts of creative ways, with Versailles being the main attraction.

This is somewhat awkward for the celebrities who didn't receive an invitation.

This even spawned a brand new trending topic: #Have you received an invitation?#
At this highly anticipated moment, the red carpet event for the premiere of "The Empress's Wedding" finally began.

The area surrounding the Shengshi Cinema was already packed with people, creating a spectacular scene of massive crowds.

Reporters from all over the country all changed into ancient-style costumes—there were male reporters wearing round-necked robes and female reporters wearing high-waisted ruqun (a type of traditional Chinese dress), and even the camera equipment was cleverly hidden in an antique-style "dressing box" prop.

The most eye-catching element was undoubtedly the security team. All of them were dressed in gleaming golden "Golden Guard" armor, holding replica ceremonial halberds, and stood in formation on both sides of the red carpet. These specially trained security personnel even mimicked the posture of Tang Dynasty murals, prompting onlookers to raise their phones to take pictures. One fan joked, "These aren't security guards; they're clearly the Empress's imperial guards!"

"No problem, this is the Imperial Guard of the Tang Dynasty!"

As the red carpet music began, the celebrities arrived one after another.

Each guest wore a Tang-style dress custom-made by Huayun Costumes: the female celebrities all wore high-end Qi-Xiong Ruqun, with gold thread embroidery on the hem shining brightly under the lights;

The male celebrities wore round-necked robes with belts, and jade ornaments at their waists jingled.

Keen-eyed reporters noticed that even the celebrities' hairstyles were strictly replicated from the Tang Dynasty style—female stars wore high buns with hairpins, while male stars wore turbans with ribbons.

The red carpet backdrop is a miniature replica of the Hanyuan Hall from the Tang Dynasty, with palace lanterns hanging between the vermilion pillars, and even the floor tile patterns are modeled after archaeological artifacts.

As the celebrities walked by, maids dressed in Tang Dynasty attire scattered flower petals on both sides, creating the illusion of stepping back into a grand court ceremony a thousand years ago. Flashbulbs popped constantly, capturing this visual feast that blended the ancient and the modern forever.

"This is absolutely the most amazing premiere ever!" The reporters exclaimed excitedly as they took photos of the unique and magnificent Tang Dynasty-style premiere.

"However, after today, there will probably be quite a few people copying my homework, right?"

"Even if you're just copying homework, you can't possibly replicate it perfectly. Chen Mo's move was truly amazing!"

"Fan Binbin is probably going to become the envy of all female celebrities in the entertainment industry. This is simply outrageous!"

(End of this chapter)