This director is vindictive.

Chapter 502 Chen Mo: My image is beyond repair, but it has become my shield!

Is marketing hype the key factor for a film's ability to break through in the current market?

Fan Binbin is very concerned about this issue.

Fan Binbin has been feeling down lately.

The main thing is that the wedding promotional video for her and Chen Mo's "The Empress's Wedding" has been scheduled for release.

It's not Qixi Festival, but May 20th!
This day can barely be considered a virtual Valentine's Day.

But in reality, this day is not as important as traditional festivals like Valentine's Day and Qixi Festival.

Although for her, Chen Mo washing her feet on Valentine's Day was already enough to move her.

However, the importance of the wedding promotional video to her is equally self-evident.

For Chen Mo, he has already produced four wedding promotional videos.

It's really nothing unusual, and the level of importance attached to it certainly can't compare to that of women.

However, for Fan Binbin, she will never have a real "wedding" in this lifetime, and the wedding promotional video for "The Empress's Wedding" is actually her wedding.

"Don't you think it's time to start promoting our wedding video?" Fan Binbin asked Chen Mo expectantly.

Chen Mo paused for a moment, then pulled the woman into his arms.

"What? Getting impatient?" Chen Mo asked with a smile.

Fan Binbin rolled her eyes coquettishly and pressed down on Chen Mo's mischievous hand.

"Shouldn't we start promoting our wedding video? There's only a month left until its release." As she spoke, her fingers unconsciously twisted together, her eyes filled with anticipation.

Actually, she wouldn't have cared this much in the past.

But recently, the internet has been flooded with praise for Chen Mo as a marketing master, analyzing his past film promotion cases over and over again. Things like the "heartbreak story" of "Love is Not Blind", the prediction of 33 billion yuan box office for "Ne Zha 2", and the operation of inviting veterans to watch "The Great Tang Desert" have all been praised to the skies.

Fan Binbin was increasingly smitten with him.

She thought: Since everyone says Chen Mo is a marketing genius, shouldn't we also make a particularly outstanding promotional video for our wedding? After all, for her, this is not just a promotional video, but the only "wedding" she will ever have in her life.

She looked at Chen Mo, her eyes filled with undisguised anticipation. Although she knew Chen Mo had already filmed four wedding promotional videos and might not take it too seriously, she still couldn't help wanting a unique promotional plan. It was like a child seeing someone else have a good toy and wanting an even better one.

"I haven't decided yet!" Chen Mo paused for a moment, then shrugged.

Fan Binbin immediately said with some disappointment, "Then are we just going to release it right away?"

It would be a lie to say she wasn't disappointed, after all, Chen Mo had done a lot of pre-wedding promotion for the other brides' weddings.

When it was her turn, Chen Mo actually said he hadn't decided yet, especially since the release date was just around the corner!

"Alright, actually, 'The Empress's Wedding' doesn't need much fancy promotion at all," Chen Mo said, reaching out to gently flick her nose.

"Why?" Fan Binbin still couldn't accept it.

Why should I be treated differently? Aren't you supposed to be a master of impartiality? Shouldn't you treat everyone equally? Why am I being treated differently?
Chen Mo could naturally guess what the woman in front of him was thinking.

He laughed and said, "Alright, don't be upset. Let me explain why our promotional video doesn't need too much flashy promotion!"

"Alright, then you tell me, sir!" Fan Binbin said, looking at him with some dissatisfaction.

He had this "you'll be sorry" look on his face if you didn't give me a straight answer.

Chen Mo smiled and said, "Our wedding promotional video is quite unique; it naturally generates buzz, especially in this era!"

"What do you mean?" Fan Binbin asked, somewhat puzzled.

"Let me ask you, what is a typical wedding like? The so-called marriage, in layman's terms, is the great ethical relationship between a man and a woman getting married!"

But "The Empress's Wedding" is different! It's me, a seven-foot-tall man, wearing a phoenix coronet and wedding robes, being "married" by you!

That alone is the biggest selling point! Chen Mo said with a smile, pinching Fan Binbin's cheek.

Chen Mo analyzed, counting on his fingers: "First, the gender roles are completely reversed; the image of me in a wedding dress will definitely go viral on social media. Second, the empress's wedding procession is entirely based on the specifications of ancient imperial weddings; those auspicious dragon and phoenix carriage props—even a casual behind-the-scenes shot could trend on social media. Third..."

He suddenly lowered his voice and whispered in Fan Binbin's ear, "Have you forgotten how it went viral online when I performed the foot-washing ceremony for you?"

Fan Binbin's eyes suddenly lit up, and Chen Mo seized the opportunity: "Netizens love to see these kinds of unconventional settings. We just need to release a few stills—like you using a golden scale to lift my veil, or me serving you tea in an embroidered wedding dress—believe me or not, we'll immediately be trending on social media. This is called 'natural buzz,' which is much better than spending money on promotion."

"So there's no need to follow the old soldier sentiment of 'The Great Tang Dynasty' or to use special effects like 'Ne Zha'."

Chen Mo concluded, "The core plot point of our film, 'men marrying women,' alone is worth tens of millions of yuan in marketing expenses for others."

He suddenly added with a mischievous grin, "How about we spoil a scene beforehand? Like the one where you push me down onto the dragon bed on our wedding night?"

Fan Binbin finally burst out laughing, pinching his arm and scolding, "Can't you analyze this seriously!" But the joy in her eyes was already impossible to hide—she suddenly realized that this "wedding" had not yet taken place, but it was already destined to become a hot topic of discussion across the internet.

Seeing that the sky had gone from overcast to partly cloudy and then to sunny, Chen Mo couldn't help but think to himself, "Women! They're all the same." However, he added that people are selfish, even though Chen Mo treated everyone equally.

The girls seem to have gotten along very harmoniously over the years, without any competition or rivalry.

But in reality, they all definitely want to compete. For example, at a wedding, they all hope to be the most special and at least not be outdone by others.

"And there's something really special about this: if our wedding promotional video had been released ten years earlier, believe me, I would have been torn to shreds by a lot of people. But now, we don't have to worry about that at all!" Chen Mo sighed.

Fan Binbin understood what Chen Mo meant at this moment.

Because the world is truly different now!

However, she soon became a little worried.

"But won't this make you the subject of gossip and criticism?" Fan Binbin looked at Chen Mo with some concern.

The main issue is this revolutionary change in the practice of men marrying women.

Don't assume that women's rights consciousness has awakened now; in reality, the status of sons-in-law who live with their wives' families is still not high!
Even if people argue about how unreasonable the bride price and other requirements are in this era.

But from beginning to end, it was still a marriage between men and women!

So Fan Binbin's concerns were not unfounded.

Although she hoped to have a unique wedding, how could she not have feelings for Chen Mo after all these years?

If Chen Mo were just an ordinary person, there would be no need to worry, but Chen Mo is a public figure.

She couldn't help but worry that Chen Mo would become the target of public criticism.

Seeing Fan Binbin's worried expression, Chen Mo couldn't help but laugh out loud and pulled her into his arms: "Are you silly? Are you worried that I'll be called a 'modern-day live-in son-in-law'? Afraid that people will say I'm corrupting social morals?"

Fan Binbin bit her lip and nodded: "You know how powerful those keyboard warriors are online these days. Someone's bound to talk about you eventually."

"You're saying I have no backbone? You're saying I've disgraced all men?"

Chen Mo pinched her chin and shook it: "Have you forgotten what kind of persona I am?"

Seeing Fan Binbin's blank expression, Chen Mo couldn't help but laugh.

"Everyone on the internet knows I'm the 'modern-day Wei Xiaobao,' who else can openly marry seven wives like me?"

"But."

Before Fan Binbin could say anything more, Chen Mo interrupted him, saying, "No buts. You're overthinking it! These days, being a kept man isn't even considered shameful anymore; in fact, many people are proud of it."

Besides, who dares to say that I, Chen Mo, am a gigolo? Heh!

Chen Mo really did have the confidence to back it up, after all, all his women were now very wealthy.

But what was Chen Mo most famous for back then? It was giving away shares without any regard for money!

Others would consider it incredibly generous to give away a few million or tens of millions, but Chen Mo? He gave away massive amounts of shares worth billions!

It's even so outrageous that they help pay taxes on your behalf.

So, living off a woman? Absolutely not!

Everyone just says, "No wonder Chen Mo can become the modern-day Wei Xiaobao; no one else is worthy!"

You dare to be a scumbag, but do you dare to accept the consequences?
Which scumbag would do something like Chen Mo for his woman?

For example, the incident of washing Fan Binbin's feet.

Everyone will only praise Chen Mo, this scumbag, for being a scumbag in a clear and serious way.

There's a famous quote from a scumbag: "I just want to give every woman a home!"

Chen Mo truly achieved this. Even women who saw it would only feel envy and jealousy, and would not think that Chen Mo lacked backbone or corrupted social morals.

Because no one else can learn it!

What kind of role model is someone who can't learn from others?
No, he is indeed a role model. He single-handedly raised the bar for what constitutes a "scumbag" to a level that almost no one can reach!

He doesn't have Chen Mo's life, but he has Chen Mo's illness!
Fan Binbin was also stunned by what Chen Mo said, but after thinking about it carefully, wasn't that exactly the case?
Chen Mo added with a touch of smugness, "Because my 'scumbag man' persona is already deeply ingrained in people's minds. Others who play a live-in son-in-law get criticized for being a gigolo, but when I play one, I'm portrayed as a 'real man who lives off a gigolo.' That's what you call—"

He deliberately dragged out his words: "His carefully constructed persona has become a shield, now that it's beyond repair!"

Fan Binbin was thoroughly amused, and Chen Mo took the opportunity to push her down onto the sofa: "So, Minister Fan, stop worrying about public opinion and think about how to make me comfortable."

(End of this chapter)