This director is vindictive.

Chapter 462 One person takes on one hundred million, this is what you call a battle to become a god!

After returning home, Xu Laoguai couldn't help but curse Chen Mo for lacking martial ethics.

But only a fool would use that kind of financial power.

After all, not everyone has the power to make money!

For Chen Mo, that money might just be for everyone's amusement, but for them, it was a different story.

Xu Laoguai is honored to be on the trending searches after the black eel.

It's just a pity that he really didn't want to be trending on social media this time!
Meanwhile, the remaining two companies trembled at the sight.

Although Chen Sicheng was prepared, when asked by a reporter, "Can you predict the box office of 'Detective Chinatown 1900'?"

He could only reply, "We are more concerned about the quality of the film. Of course, I certainly hope that 'Detective Chinatown 1900' will do as much as possible at the box office."

Then, without waiting for the reporter to ask, he cut off the topic and revealed: "I know you want to ask me if I dare to put money out to gamble on the box office. I can answer that here. It's not that I don't dare, but that I don't have that much money! After all, when it comes to having more money, I don't think any director in China can compare to Director Chen!"

Although Chen Sicheng's prepared approach to the situation prevented him from being as embarrassed as the previous two, netizens still wouldn't let him off the hook.

They all started making fun of it.

"Heh, this isn't about money at all, okay? Saying Chen Mo is just bragging is ridiculous, because he doesn't even dare to brag!"

"What they said makes sense. They have no money, but they'll take your life. Besides, Chen Mo is indeed the richest director!"

"But what were you doing before? When Chen Mo predicted 10 billion yuan in box office revenue, you were all jumping for joy, but now you're chickening out?"

Soon, the hashtag #DirectorDareToBeOnBeing ...
Interview videos of several directors, along with Chen Mo's gambling video, were put together for comparison.

Then netizens also created comparison images:
Chen Mo: Holding up a sign that reads "10 billion yuan in deposits" with the caption "I'm all in."

Other directors: collectively huddled behind the shield of "art is priceless," with a speech bubble above their heads saying, "No money, but you can take my life!"

Some netizens commented: "Chen Mo's move is called 'the power of money to break down defenses' - you criticize the bubble, I'll show you with real money!"

"These directors are just like relatives during Chinese New Year: 'My child got into Tsinghua University without taking the entrance exam,' 'A million-dollar annual salary is easy'—and if you ask, 'Can I see the admission notice?' they immediately switch the subject to 'Let's eat, let's eat' (laughing and crying). Chen Mo: Oh, these are my family's bank statements (passing the buck)"

"It inexplicably feels like those Douyin flaunting wealth videos! Short videos claiming everyone drives luxury cars, earns a million a year, and spends hundreds of thousands a month, but wow, when you go to the dealership to check, a single photo costs 200 yuan!"

As the topic gained traction, Chen Mo's 1 billion yuan gamble on a 10 billion yuan box office hit became even more sensational.

This wave of performance-based marketing has set a new record.

Chen Mo's 10 billion yuan bet set several records, including the longest time he dominated the trending topics.

The Weibo interaction record with the most participants.

In just a few days, more than 100 million netizens signed up and participated in Chen Mo's 1 billion yuan cash bet against 10 billion yuan in box office revenue.

He also accomplished the feat of taking on 100 million netizens single-handedly!

Undoubtedly, in terms of effectiveness, Chen Mo's marketing campaign based on a high-stakes betting strategy was unprecedented!

And Chen Mo's reputation as a marketing guru has become even more prominent.

However, to the astonishment of many, as the hype surrounding this betting marketing campaign exploded, it began to generate all sorts of new topics.

The topic has generated unprecedented buzz.

Moreover, Shengshi Pictures' stock price has been rising for several days in a row. It should be noted that Shengshi Pictures is now a behemoth with a market value of over 200 billion yuan. The increase in market value alone has already earned back the 1 billion yuan betting fund promised by Chen Mo many times over.

Financial media analysts even used extremely exaggerated headlines to analyze Chen Mo's betting marketing campaign.

"A 10 billion yuan bet marketing campaign: A classic marketing case that could make Chen Mo a legend!"

"While everyone was marveling at Chen Mo's wealth and unparalleled financial power, they overlooked the effects and benefits brought about by Chen Mo's betting marketing campaign!"

Chen Mo pulled off a case that truly cemented his legendary status in the marketing world!

Let's analyze this. First of all, this marketing campaign can be described as a financial mindset breakthrough: zero-risk options + leverage effect!

Why did the number of participants exceed 100 million in just a few days?
Because Chen Mo can be considered a marketing master who has studied the "psychology of free" most thoroughly.

He exploited the psychology of "free lottery tickets"!

Netizens can participate in the bet without any cost; if "Ne Zha 2" fails to reach 10 billion yuan, they can share 1 billion yuan.
If the requirements are met, purchasing tickets is voluntary (there is no mandatory requirement).

This "sure-fire" design essentially involves Chen Mo using 10 billion yuan in margin to buy public attention, similar to a "call option" in finance. Secondly, it maximizes leverage!

The figure of 1 billion, and in cash, followed by a long string of zeros, is enough to shock everyone!

But is this a lot for Chen Mo? I believe that even for Chen Mo, this number is definitely not a small amount.

But why did he still take it out?

Because this is a sure-fire way for him to make money. Just look at how the market value of Shengshi Pictures soared after this topic gained traction, enough for him to earn back many times over.

From a promotional perspective, the 1 billion yuan in cash triggered spontaneous sharing among over 100 million netizens, creating a viral spread.

He's using hedge fund thinking to promote his film, turning the audience into free 'marketing nodes'.

The core issues are non-replicability and the ultimate solution to the information war!

As a public figure, once you are criticized on a moral level, there is practically no way to resolve it!

As a result, Chen Mo used his unparalleled "money power" to break this deadlock!

When directors like Tsui Hark and Wu Er Shan criticized "excessive marketing," Chen Mo directly presented a 10 billion yuan deposit certificate and asked, "Dare to gamble?"—transforming moral criticism into a contest of financial power, making his opponent's "craftsmanship" argument seem pale and powerless.

He also created a completely new marketing model, a unique marketing model that belongs solely to him.

Because looking across the country, and even the world, there is only one person like Chen Mo who created the 814 Welfare Festival and gave away money like crazy!

Therefore, the public won't find it strange at all that he's using his financial power to gamble this time! Because that's just Chen Mo!

However, looking at other directors, it is absolutely, absolutely, absolutely impossible for them to take actions like Chen Mo.

It's not because they can't afford that much money, but because they're just directors!
When reporters pressed Xu Ke, Wu Ershan, and others about whether they dared to make a bet, they could only deflect by saying "art is priceless." Netizens mocked, "They can boast about box office numbers with a PowerPoint presentation, but they can't pay to prove it."

The long-term effects of this marketing campaign are enough to give competitors a real headache.

Because it's conceivable that the promotion and distribution of films during the Spring Festival season will be forced to become "transparent," and any box office predictions will be met with questions from netizens: "Where are the bets?"—Chen Mo has inadvertently set a new rule for the industry.

In a sense, Chen Mo has directly paid the price for "bragging"!

Chen Mo's 10 billion yuan bet is essentially a 'open conspiracy': using absolute financial power to crush industry unspoken rules, using entertainment packaging to dissolve serious criticism, and using a zero-risk sense of participation to bind the interests of the audience.

It's not only a masterpiece of film marketing, but it also reveals the underlying logic of the business world—when competitors point fingers from a moral high ground, the best response is always to present them with a bill they can't afford.

This analysis quickly attracted the attention of countless netizens.

"Holy crap, the Joker was actually me?"

"Awesome! Others are afraid to spend money, but he seems to make more and more money the more he spends?"

"This return on investment is simply outrageous!"

"Chen Mo is truly on fire this time! A model of achieving both fame and fortune! I would call him God Mo!"

"No problem, from now on we'll call him God of Marketing, the true god of marketing!"

Chen Mo's 10 billion yuan betting marketing campaign was like a hurricane, not only sweeping through the domestic film and television industry, but also starting to trigger a chain reaction globally.

The Hollywood Reporter published a front-page headline, "Chinese Director's 'Billion-Dollar Bet': Crazy Marketing or Industry Revolution?", providing a detailed analysis of the event and stating that Chen Mo "used Wall Street thinking to subvert traditional film promotion and distribution."

The report points out that although Hollywood commonly uses box office guarantees, no director has ever dared to gamble their personal wealth on the public – after all, "the combined net worth of the Russo brothers, the directors of 'The Avengers,' might not be enough to pay for such a bet."

Netflix's Global Vice President of Content retweeted the news and joked, "We suggest Chen Mo bet on '10 billion streaming views' next time, we're willing to take the challenge!"

Netizens quickly photoshopped a parody: Chen Mo cosplaying as Nezha stepping on the Netflix logo, captioned "10 billion dollars, are you in or not?"

South Korean media dubbed the event a "nuclear-level marketing campaign," and local netizens launched the hashtag #DareKoreanDirectors#, relentlessly tagging Kim Yong-hwa, the director of "Along with the Gods." In an interview, Kim Yong-hwa wryly remarked, "We in the film industry are still discussing 'tens of millions of viewers,' while Director Chen is already using 'hundreds of millions' as a unit… (wiping sweat)"

On Yahoo! Japan News, netizens compared the income gap between Chinese and Japanese directors: "Makoto Shinkai's 'Suzume's Journey' grossed 125 billion yen (about 6 million RMB), while Chen Mo casually gambled 10 billion RMB... Is this the difference between a 'powerful anime nation' and a 'powerful nation in terms of money'? (laughing and crying)"

Goldman Sachs released an analysis report comparing Chen Mo's betting strategy to "entertainment crowdfunding": "The 1 billion yuan deposit is equivalent to issuing 'box office options,' with the audience becoming free 'market makers'—if successful, Chen Mo will gain 10 billion yuan in box office revenue."
Even if it fails, the 10 billion cost has already been recouped through stock price appreciation and brand value enhancement.

The report concluded with a joke: "Musk should learn from this: next time he bets on Cybertruck sales, he should just show off his account balance."

This marketing event, which began with a domestic crackdown and ended in a global frenzy, was ultimately summarized by Time magazine as: "Chen Mo bought a 'world's largest movie ticket' for 10 billion RMB—its stub read 'A Declaration of Entertainment to the Death in the 21st Century'."

(End of this chapter)