This director is vindictive.

Chapter 390 Break up? No, we're going to get our marriage certificate in the sky!

The "Fairy Sister" was bullied quite a bit by Yang Mi and Chen Mo last night.

I was sleeping soundly when these two started "bullying" me again.

"Yifei, come quick! Chen Mo and I broke up!" Yang Mi broke free from Chen Mo's embrace, ran over, and reached out to pull up Liu Yifei, who was still dazed.

"Wh-what?" The fairy sister looked completely bewildered.

"Wasn't it you last night?" She stared blankly at Yang Mi, then at Chen Mo, completely bewildered.

"Hahaha!" Yang Mi couldn't help but burst into laughter.

However, when Yang Mi pulled the fairy sister up like that, the blanket slipped off, giving Chen Mo another feast for the eyes.

"Ah!" The fairy sister finally came to her senses and realized that she had exposed herself. She screamed and pulled the blanket over herself to cover up the beautiful scene.

"Yang Mi, you exhibitionist! Wait, what did you say? You broke up with Chen Mo? What happened?" She glared at Yang Mi first, then said.

Then she picked up her phone and started scrolling.

Seeing the explosive comments in the comment section, she burst into laughter.

"Holy crap! Yesterday we were all arguing about Jia Ling losing weight, and today Chen Mo and Yang Mi broke up? This gossip is more exciting than the Spring Festival Gala!"

"The trending topic for 'Hot and Spicy' had just died down when Director Chen directly revealed his breakup? What a brilliant move to capitalize on this wave of attention!"

"It's clearly the breakup that's taking over the trending topics, okay?"

"Impossible! Absolutely impossible! Just two weeks ago, Sister Mi liked Chen Mo's Weibo post! (Screenshot)"

"Is Huayun's official Weibo account playing dead? Hurry up and come out to refute the rumors! If @HuayunWeddingClothing remains silent any longer, I'm going to write a 10,000-word essay about unfollowing them!"

"You know nothing! This is Chen Mo's reverse marketing! Wait until you two have been arguing for three days, then throw out the marriage certificate, and the box office will explode!"

"Suggested trending topics update: #ChenMoHelpsJiaLingLoseWeight #YangMiGoesToHeavenAlone"

"@ChenMo, please post on Weibo! Even just a picture of us having breakfast together would be great! My child is going crazy!"

"As long as the official Weibo account doesn't make an official announcement, I'll just assume they're playing a 'Gone Girl' cosplay game!"

Seeing the situation escalating on Weibo, Chen Mo knew he had to do something, otherwise, if everyone continued to make wild guesses, he would really be "dumped"!

A few hours later, Chen Mo and Yang Mi each posted a Weibo post.

One of them was posted by Chen Mo: (with a picture: a photo of a nebula outside a space capsule window, with the silhouettes of two people embracing faintly reflected on the glass)

"On February 14th, I'll take you to the ends of the universe to get our marriage certificate. @YangMi"

One of them was posted by Yang Mi: (with a picture: a wedding dress floating in a weightless environment, the skirt spreading out like the Milky Way)

"On February 14th, Valentine's Day this year, let's go up to the sky together! @ChenMo"

Another post was made by Huayun's official Weibo account:

(Accompanied by a nine-grid image: ① Close-up of the wedding dress floating inside the space capsule ② Animated GIF of Chen Mo using a nebula as a ring to put on Yang Mi's finger ③ Funny behind-the-scenes footage of the two making a heart shape with their hands while wearing spacesuits)

"On February 14th, the third installment of the Huayun Wedding Attire series, 'Space Odyssey,' will be released globally! In the boundless space, there is no gravity, no weight anxiety, only—"

The romance of "Wherever you drift, I'll chase after you."

@YangMi @ChenMo This wedding is absolutely amazing!

These three consecutive Weibo posts instantly dominated the trending topics on the internet.

"Help! Director Chen's move is absolutely divine! 'Getting married at the end of the universe' is such an interstellar level of romance?!"

"Good heavens, I rushed to buy tickets as soon as I saw the news, but the pre-sale system crashed??? Now, couple seats on second-hand platforms are selling for four figures, even harder to get than rocket tickets!"

"??? The trending topic for 'Hot and Spicy' just dropped to eighth place, and Chen Mo and Yang Mi are already dominating the charts with their wedding video? (Eating meme) This PR strategy is even wilder than Jia Jie's 100-show roadshow!"

"Hilarious! Jia Ling did a hundred roadshows to promote the movie, but Chen Mo didn't even need to buy trending topics! Fans themselves flooded the #SpaceWeddingBreakupReversal# page. Chen Mo's reverse marketing is textbook-level!"

"Alright, this year's Valentine's Day check-in has gone straight to the heavens! Indeed, the journey is to the stars and the sea!"

With the simultaneous release of three Weibo posts, the hashtag #SpaceWeddingBreakupReversal# swept across the entire internet at an explosive speed.

Tickets for the February 14th screening of "A Space Odyssey" have been completely sold out on platforms such as Maoyan and Taopiaopiao.

Surprisingly, tickets became extremely difficult to obtain.

The pre-sale box office exceeded 3 million yuan on the first day! It was absolutely astonishing!

Even more outrageous is that #RequestingASpaceRoamingTicket# has become the second most searched topic.

A bizarre scene unfolded on a secondhand trading platform: corner seats for a midnight screening at a certain cinema were being resold for as much as 888 yuan, accompanied by the caption "Witness a cosmic-level love story, worth the ticket price!" A screenshot of an IMAX couple's seat circulated in a scalper group, priced at "5200 yuan (including a signed poster of Chen Mo and Yang Mi)," and was snapped up in 3 seconds!

When asked about this at the roadshow, Jia Ling responded with a wry smile: "All our tireless promotion is not as exciting as someone posting a Weibo!"

Let alone Jia Ling and the "Hot and Spicy" crew, to be honest, even Chen Mo himself was completely unprepared.

Even more unexpectedly, it was directly trending on social media by fans, seamlessly taking over the traffic from "Hot and Spicy".

He was genuinely bewildered by this, but everyone else seemed to think that it was all a marketing and publicity strategy orchestrated by Chen Mo from beginning to end.

Many people even spontaneously compared Chen Mo's breakup reversal marketing campaign with Jia Ling's weight loss marketing campaign.

With the pre-sale box office of "Chinese Wedding Costumes Phase 3: Space Odyssey" exceeding 300 million yuan, tickets were in high demand on Valentine's Day, and the price of tickets on the secondary market skyrocketed to astronomical levels, causing a complete uproar in the film and marketing industries.

Industry insiders have compared Chen Mo's "breakup reversal marketing" with Jia Ling's "hundreds of roadshows + weight loss gimmick," and the conclusions are surprisingly consistent: Chen Mo's marketing strategy is akin to a dimensional reduction attack, far superior to Jia Ling's tactics!
A well-known marketing blogger commented: "Chen Mo's unconventional marketing strategy of turning a breakup into a marketing ploy was simply a stroke of genius!"

"From a cost perspective, Chen Mo's move was a masterstroke: it went viral online at zero cost!"
Jia Ling's team spent a huge amount of money on the promotion of "Hot and Spicy": 100 roadshows, bombarding the entire internet with weight loss topics, and hyping up controversial values. Although it grabbed the top spot on the trending searches in the short term, the excessive marketing caused a backlash in public opinion.

In contrast, Chen Mo, relying solely on fans' "breakup speculation," capitalized on the situation and used three coordinated Weibo posts to deliver a decisive blow—

Precisely targeting emotions, using fans' "information gap anxiety" to create suspense, and then reversing with "cosmic-level romance," the emotional tension is maximized.

With its natural ability to generate trending topics, it didn't need to buy its way onto the charts. Netizens spontaneously made #SpaceWeddingBreakupTwist# go viral, even overshadowing the controversy surrounding "Hot and Spicy".

Jia Ling's approach is to "force it on," while Chen Mo's method is to "let the audience chase after it themselves"—the difference in skill is obvious!

Meanwhile, we all noticed that "Hot and Spicy" almost dominated the trending topics because Jia Ling lost 100 pounds and held 100 roadshows.

Other films have considered promotion, but unfortunately, the Matthew effect has already taken hold, and their audience is being siphoned off.

To everyone's surprise, the breakthrough point was actually so simple!
Jia Ling used 100 roadshows to tell the audience 'Come and see!' Chen Mo used a single Weibo post to make the entire internet clamor 'Please watch!'—this is the ultimate form of top-tier marketing!"

When Chen Mo saw this Weibo post, he was filled with question marks.

Wow, I'm actually that good!
No wonder people say that after entering the pass, great Confucian scholars will come to debate the classics for us!
Isn't that what it is?
Chen Mo was the one who trended on social media, but in their eyes, it all turned into a marketing campaign orchestrated by Chen Mo himself.

The most frustrated ones are probably those working on "Hot and Spicy".

Perhaps the excessive marketing of weight loss products has caused netizens to develop a rebellious attitude.

After the public outcry surrounding Chen Mo, a trend of couples posting photos of their tickets and celebrating Valentine's Day with a space wedding began to emerge online.

Some netizens posted old ticket stubs for previous performances of "The Phoenix Brings Auspiciousness" and "Flying Swordsman", and then posted couple tickets for the midnight show on Valentine's Day that they had managed to snag.

The caption reads: "From checking in at 'The Phoenix Brings Auspiciousness' to getting married at 'The Flying Swordsman,' this Valentine's Day I can finally 'go to heaven'! @Director Chen Mo, I'll double the wedding gift money this time!"

This Weibo post quickly triggered a chain reaction, with countless couples following suit and sharing their collections of ticket stubs from the "Three-Part Chinese Wedding Attire Series," and the hashtag #FromPhoenixToSpaceLoveLongRun# suddenly appeared in the top three of the trending searches.

Some fans even created a comparison picture: the three ticket stubs were marked "First Meeting", "Passionate Love" and "Eternal", with the caption "Others give flowers when they are in love, my straight man gives tickets to a wedding documentary".

But netizens quickly interrupted: "Wait, what stage are you going to label next time Chen Mo's wedding promotional video is released? Breakup? Haha!"

When something becomes fashionable, it becomes a trend.

Then many things simply become uncontrollable.

Some netizens even launched an online campaign calling on couples to wear wedding dresses and suits to the movies.

Surprisingly, quite a few netizens actually signed up and posted pictures of the matching outfits they planned to wear.

Suddenly, the idea of ​​wearing formal attire, matching couple outfits, and wedding dresses to watch a "Space Odyssey" themed wedding video on Valentine's Day has once again gone viral online.

Moreover, film series always easily spark a wave of nostalgia and sentimentality.

The "Chinese Wedding Attire" series has been around for three years. Although it has only been three years, three years is enough time for many things to change dramatically, especially today when the shelf life of love is getting shorter and shorter.

Soon, a new topic emerged from netizens' discussions.

#A Love Story from Fengyi to Space#
A netizen posted a long article:

(Image 1: Ticket stub for the 2021 premiere of "The Phoenix Brings Auspiciousness" + the two figures from behind under the red lanterns in the cinema!)
"On our first date, he was so nervous that he spilled Coke on my skirt. He folded a ticket stub into a paper phoenix as an apology (it looks awful now)!"

(Image ②: IMAX tickets for "Swordsman Online" at the end of 2021 + the scene of a marriage proposal on a snow mountain)

"When this silly guy booked out a whole theater for the re-release, he flashed a ring during the 'flying on a sword' scene and asked, 'Can I fly into your household registration book next?'"

(Image ③: Pre-orders for the 2024 film "Space Odyssey" + NASA co-branded couple's spacesuits)
"Just managed to snag a ticket for the midnight showing on the 14th! I'm going to wear this to the cinema, and head straight to the Civil Affairs Bureau afterwards—Director Chen was right, we must get our marriage certificate at the ends of the earth!"

When this Weibo post was forwarded over 100,000 times, Chen Mo couldn't help but comment: "I suggest the Civil Affairs Bureau set up a temporary window in the movie theater, and I'll give them 10% of the wedding gift money." This instantly ignited the enthusiasm of the entire internet for memes.

(End of this chapter)