This director is vindictive.

Chapter 378 So, a space wedding means the bride gets hit by a meteorite?
"You guys are playing like this, huh? I'm going to beat up three of them tonight!" Chen Mo said through gritted teeth to the smug women.

"No way, sir! How about I call Tian Tian over too, and we can all come together?" Zhang Yuqi, that fierce woman, immediately turned the tables.

Chen Mo immediately chickened out.

Good grief, don't you want the kidneys?

However, he really couldn't handle other women, but Yang Mi...

Chen Mo promptly posted a message on Weibo.

"Huayun Wedding Attire Phase 3: 'Cosmic Spacetime Themed Wedding,' this time it's absolutely heartwarming! Trust me!"

He also posted a photo of Yang Mi wearing a spacesuit.

He looked like he was determined not to lie this time.

Unfortunately, this wave of "super healing" events has come to an end.

Netizens have also started to understand how to use these unconventional memes.

"Got it, you have to interpret Chen Mo's words in reverse, he's a master of yin and yang! Understand? Healing = Depression!"

"Chinese-style wedding attire? A cosmic theme? I get it, the bride was hit by a meteorite on Mars, right?"

Image caption: Yang Mi in a spacesuit with a "High Energy Ahead" comment photoshopped on it!
"Dude, you're a pro! I suggest Director Chen sell meteorite souvenirs at his wedding; give one away for every time you cry (doge emoji)."

"Is there a ghost of a steamed bun hidden in the reflection of Yang Mi's spacesuit helmet? (Microscopic screenshot.jpg)"

"After speculation about a wedding in the underworld, it's now officially confirmed: the song '囍' will be the background music at the wedding!"

"So here's the question, guys: my girlfriend is forcing me to watch a live stream of a cosmic wedding with her. How do I save myself?"

"Hey upstairs, buy the same charcoal sticks as in 'Binchotan' (a famous Japanese folk art), and burn them to warm her up when she cries (sunglasses smile)."

"Remember! When she asks, 'Will you abandon me like a steamed bun tossing a flower roll,' immediately kneel down and sing 'The Power of Love'!"

Chen Mo was immediately relieved and satisfied after seeing the netizens' insightful interpretations.

But Yang Mi immediately exploded.

"Aaaaaah! You bastard!" Yang Mi really felt like dying.

She truly hadn't expected things to turn out this way.

It could be said that from the moment she started smugly recommending those two anime to Chen Mo, everything had already exceeded her expectations, and the style of the story had completely deviated from her expectations.

Chen Mo's outrageous move completely broke Yang Mi's defenses.

She had been looking forward to this wedding for a long time, but now these silly netizens are starting to think of it as a wedding in the underworld.

What the hell?! I got hit by a meteorite!
What the hell is this "囍" song used as background music?!

What the hell is this wedding from the underworld?!

However, all of this can only be described as her own doing.

A group of fake friends stabbed her in the chest again.

Below Yang Mi's Weibo post:

@LiuYifei retweeted Chen Mo's Weibo post: "My testimony this time was truly therapeutic (smile)."

@FanBinbin: "Trust you? I choose to trust counterfeit merchandise vendors (posting a picture: a wedding invitation printed with 'Chen Mo and razor blades')."

@Zhao Liying: Congratulations, Sister Mi, on acquiring a meteorite! It's a collector's item!

@Zhang Yuqi: I knew "囍" would be perfect as your background music!
The hashtag #ChenMo&YangMiUnderworldWedding# immediately became a trending topic.

Netizens were quite amused.

"To be honest, a wedding in the underworld, and even a wedding in the underworld in space, that's absolutely the most creative idea ever!"

"A depressing wedding like this, I've never seen anything like it in my life. It reminded me of Zhang Wei from 'iPartment'!"

"Just for this reason, I'll definitely buy a ticket to support them!"

Even though this whole thing was completely misdirected and went down some obscure path, the publicity effect was still phenomenal.

Even many industry insiders have said that Chen Mo's reverse marketing campaign was absolutely masterful.

A certain marketing account actually wrote an analysis post with great care.

An Analysis of the Underlying Logic of Marketing Genius Chen Mo's "Depressing Economics"

—By Chief Consultant and Reverse Indicator Mentor of the Sand Sculpture Strategy Research Institute

Chen Mo's reverse marketing strategy is absolutely brilliant!

Don't rush, let me explain in detail!

First of all, this wave can be said to have accurately hit the "masochistic mentality" of contemporary netizens!
Data shows that when 80% of the comments under the trending topic #ChenMoHealingScam# were "Blade Warning", the number of views for the anime actually surged by 3000%.

What does this illustrate? It illustrates the internet's "true fragrance law"—the harsher the criticism, the more enjoyable the viewing.

It is recommended that major platforms incorporate "negative review rate" into their popularity algorithms, since netizens' anger is essentially a form of highly engaging interaction! (Reference case: A netizen cried while recommending the product to her best friend, achieving a viral marketing KPI.)

Secondly, create an "emotional crowdfunding" style communication chain!
Chen Mo can be said to have a deep understanding of the principle that "it's better for everyone to cry than for one person to cry alone":
Phase 1: Using Yang Mi's cosplay to create a "healing illusion" to attract the first batch of warriors to join the game.

Phase Two: Leveraging the victim's "I can't be the only one who's emotionally vulnerable" mentality to drive the viral spread of the #HealingChallenge#
Phase Three: When "sending razor blades to Chen Mo" becomes social currency, the upgrade from content consumption to emotional consumption has been completed. (Note: According to unscientific statistics, for every additional ton of razor blades threatened, the stock price of animation companies rises by 5%.)

Furthermore, the "quantum superposition state" of wedding marketing!
This cosmic wedding promotion perfectly utilizes the "Schrödinger's cat effect" principle:
When netizens debated whether it was a genuine healing ceremony or a wedding in the underworld, the topic's popularity grew exponentially!
Yang Mi's emotional breakdown is like free emotional fuel, enabling her to perform the epic feat of "the bride herself personally stirring up the meme."

It is suggested that the wedding industry learn "reverse official announcement language", such as changing "a long and happy marriage" to "a random meteorite surprise".

Finally, construct the "Chen Mo Universe" ecological closed loop.

From "The Heartbroken" to binchotan charcoal, Chen Mo has successfully built a "depressing industry chain":
Upstream, movies are used to cultivate audiences' tolerance for harsh criticism; midstream, anime recommendations are used to harvest tears and GDP; downstream, fan-created content is used to maintain long-term popularity!

This seemingly disastrous move actually skillfully manipulated netizens' psychology, much like a Russian nesting doll:
First layer: Cursing Chen Mo for being immoral → Second layer: Laughing at oneself for being so good → Third layer: Begging for the next new episode!

Image caption: Yang Mi's spacesuit was photoshopped into a "Life is not worth living" meme; text: This wedding was sponsored by Chen Mo Emotion Co., Ltd.!

I must say, this ridiculous analysis is absolutely brilliant! It makes perfect sense.

Even Chen Mo exclaimed that he was an expert after seeing it, "Damn, you can do that?"

But you know what, sometimes, some things are just so damn surreal.

"You know what, even though it's a bit silly, when you think about it, this third wedding of wedding dresses has suddenly generated a lot of exposure!"

"No problem, I know now anyway, and I'm looking forward to seeing this Schrödinger-esque, depressing wedding!"

"Hahaha! The marketing mentor is confirmed! I feel sorry for my big secret, but why can't I help but laugh?"

The fact is, this unexpected publicity campaign was far more effective than that for "The Heartbroken".

Although everyone was joking and pretending it was a "depressing" wedding, the saying goes, "It doesn't matter if it's a black cat or a white cat, as long as it catches mice, it's a good cat."

Although Yang Mi appeared to be fiercely fighting Chen Mo, it was actually just her playing along with her emotions.

In fact, this promotional campaign was really effective!
Seeing how powerful and effective Chen Mo's promotion is, the movies scheduled to be released during the upcoming Spring Festival are filled with envy and jealousy!
Among the films this year, Jia Ling's "Hot and Spicy" has had the most thorough and outstanding promotional efforts.

Recently, news about Jia Ling's weight loss has been rampant and has even topped the trending searches.

This is certainly a promotional strategy for the film, and in hindsight, it has proven to be the right one!
From a business perspective, as long as the publicity can generate exposure and spark discussion, then the publicity is successful to some extent.

The reason for mentioning this movie is that Shengshi Pictures also invested in it.

So naturally, they hoped that Chen Mo, their "marketing mentor," could help with the promotion.

Chen Mo had seen this movie, a remake of the Japanese film "100 Yen Love," in his previous life.

To be honest, Chen Mo was truly baffled by the fact that the movie could achieve such box office success, becoming the top-grossing film during the Spring Festival in his previous life.

The main problem is that he genuinely doesn't appreciate it.

Perhaps it's because he's a man?

However, there is a reason why this movie was so controversial and polarized in its previous life.

The reason for this is that one must have both the power and the prestige!
When you were promoting the movie, there were all sorts of revelations about how Jia Ling lost weight for the film, how much effort she put in, and how many kilograms she lost.

However, after the film's release, director and lead actress Jia Ling said, "I don't want the audience to think this is a movie about 'weight loss'!"

However, from the time the movie was officially announced to its release date, the most talked-about topic among the audience has always been Jia Ling's weight loss. There have been at least a dozen related trending topics, including some that have gone viral.

This has indeed become the motivation for many viewers to watch the movie – they want to see for themselves the amazing results of Jia Ling's successful weight loss of 100 pounds in the cinema.

See, the conflict has emerged!
To be fair, Jia Ling really worked incredibly hard, gaining 40 pounds and then losing 100 pounds. Her perseverance is truly astonishing.

Perhaps this is why the publicity campaign attracted so much attention as soon as it was released.

In fact, Chen Mo was also startled when he saw Jia Ling.

The main issue is that the contrast is just too great.

They say fat people are all potential stars, and honestly, this really proves it in her case.

There's a reason why "Hot and Spicy" is such a big hit; at the very least, it's packed with hype.

However, Jia Ling felt unfamiliar to Chen Mo at this moment.

"Are you sure you want me to help with the publicity?" Chen Mo looked at Jia Ling with a strange expression.

"Of course! Director Chen, your word can influence box office revenue by at least several hundred million!" Jia Ling said with a smile.

"Aren't you afraid it will backfire?" Chen Mo asked rhetorically.

"Was Director Chen's wedding really depressing?" Jia Ling countered.

Chen Mo was immediately dumbfounded; good heavens, this was what was waiting for him.

However, to be honest, Chen Mo really didn't want to get involved in this movie, mainly because these days it's really easy to get into trouble with this kind of thing!

In his previous life, Chen Mo had read the comments online, and no matter what they said, it was all wrong.

An ordinary person might say it, but he certainly doesn't want to get involved in this mess!

"Let's forget it. Actually, the movie has already done enough publicity. There's really no need to drag me, an outsider, into this!" Chen Mo finally refused.

There's nothing special about it, I'm mainly afraid of being circled around!

(End of this chapter)