This director is vindictive.

Chapter 365 Go, Mimi! Kick his butt!
For Chen Mo, "The Heartbroken" is his first true work that is "his own".

After all, this novel was not adapted in the previous life.

Therefore, there are no readily available examples to refer to.

However, for Chen Mo now, he finds the unknown to be the most interesting thing.

After all, he's not short of money now; the rest is purely a hobby.

The filming of "The Heartbroken" progressed more smoothly than expected. The original three-month filming period was reduced to about two months, and the filming was almost complete.

On the contrary, the "space-themed" wedding with Yang Mi was more troublesome because many special effects were still in production.

Time flies, and it's December 2023. Filming for "The Heartbroken" has officially wrapped up.

Thanks to Chen Mo filming the most somber parts ahead of time, the atmosphere on set was actually quite good, even though the film turned out to be a tragedy.

The post-production of "Heartbroken" was relatively simpler.

The special effects involved are actually scenes from the "future" world.

Moreover, none of them involve any major special effects.

Time travel is more of a concept; the special effects don't actually require very advanced technology.

The release date of "The Heartbroken" is clearly not suitable for the family-friendly Spring Festival period.

Next year's Valentine's Day, Chen Mo and Yang Mi's "Space Odyssey" themed wedding will be released, so Chen Mo ultimately decided to hold the wedding on December 31st!
Actually, this timeframe is far too tight for a film.

But it's actually not too late.

The promotion for "The Heartbroken" was already quite complete, and Chen Mo expects the film to be finished by mid-December.

Therefore, theoretically, there is no problem with releasing it on December 31st.

Because it's not necessary for the film to be completed before promotion and distribution can begin.

In terms of publicity, Chen Mo didn't use too many tricks this time, but directly used "behind-the-scenes footage" for promotion.

The main point is that the behind-the-scenes stories during the filming of this movie were truly fascinating.

For example, Huang Bo sneezes after sucking on chili powder, and Hu Ge kisses her snot. There are also some funny things that happened during the set visit.

These are all enough to ignite a discussion.

Yes, that's how confident you are.

The main reason is that we've already done the publicity.

Therefore, once it starts, the masses will automatically join in.

In the first video, Chen Mo released a meme-style video of Huang Bo sneezing repeatedly while inhaling chili powder, and even accurately spraying off his wig.

The key point is that Hu Ge was even allowed to use his Weibo account to post it, with the caption: "The consequences of stealing someone else's love!"
As expected, the video immediately sparked a wave of teasing from netizens.

"Brother Bo's triple sneeze should be listed as an intangible cultural heritage! I suggest he apply for the 'Representative List of the Intangible Cultural Heritage of Humanity,' with the project name: 'The Tsingtao Beer-Induced Sneezing Method'!"

"Professor Huang Bo proved Newton's Third Law with his nostrils—the reaction force of every sneeze can make a wig defy Earth's gravity! I suggest that the next Nobel Prize in Physics be awarded directly to the wig on the lighting stand!"

"Other actors' best actors: study micro-expressions. Huang Bo's best actor: specializes in the parabolic dynamics of snot! This wave of snot freefall is even more heart-wrenching than the plot of 'The Heartbroken,' and even Hu Ge's face turned green!"

"I strongly suspect they added popping candy to the chili powder! Otherwise, how do you explain sneezes with their own background music? 'Achoo!' 'Cut!' 'Lighting rig: I caught the movie star's hair!'"

"Workplace Diary: A Day in the Life of the Sneezing King"

Morning: Catching chili powder on my face

Noon: Using snot to consecrate a handkerchief

Afternoon: Performing trapeze acts using wigs
HR comment: This month's workers' compensation claims have exceeded the limit.

"Popular Science: The structure of the human nasal cavity cannot explain this phenomenon. It is suggested that Teacher Huang Bo change his name to 'Huang Nicholas Sneezing Beast Bo' and be included in the new species chapter of the Classic of Mountains and Seas."

Chen Mo's maniacal laughter as he stared at the monitor was exactly like a professor discovering a student's snot as their graduation project: "Yes! That's the spray angle! Make the snot strands even longer! Art!"

In no time, the silly hashtag #Bo'sSneeze# even made it to the top of the trending searches!

Then Huang Bo quickly retaliated!
They directly posted a compilation of behind-the-scenes footage of Hu Ge gagging and vomiting!

Caption: Can you guess why he threw up?

"Holy crap, Bo-ge, that magic attack of yours was disgusting! Yeah!"

"The original novel describes He Xi going crazy and kissing a snotty handkerchief. Holy crap, no way? No way? That's outrageous!" "It's not a big deal, though. Kid Bro says he always carries snot with him in winter!"

"It can't be that perverted as to actually make Hu Ge kiss someone. Ugh! I can't even imagine it!"

"Chen Mo, come out and take your beating. Does it have to be this disgusting?"

Hu Ge quickly posted a clarification on Weibo: "The snot thing is completely unfounded. The crew used gel that looks like snot. The gel doesn't have much of a smell, but the texture... well, you know what I mean!"

"Gel-like snot? Director Chen's move is a double whammy of physical attack and mental pollution! I suggest Hu Ge sign a 'Biological Hazard Protection Clause' before accepting any role next time—'I refuse to kiss any snot-like substance, including but not limited to jelly, herbal jelly, and my wife's face mask essence'!"

"I'm thinking this is even worse than real snot. After all, Brother Bo's snot is all-natural and pollution-free, while gel snot represents technology and ruthless work, doesn't it?"

"Hey upstairs, that's enough! 'Purely natural and pollution-free' my ass. Come here, I have tons of pure, natural, pollution-free snot. Want to try it?"

"Jiang Xue's love token handkerchief is truly pitiful! From 'snow falling from the sky' to 'snot smeared on her face,' this isn't a love token; it's practically the number one torture device in the 'Illustrated Guide to Torture'! I suggest Chen Mo make a 'Handkerchief Avengers' movie next, with Yang Mi holding a bottle of disinfectant on set: 'I didn't embroider this silk thread to hold my snot!'"

"Even five layers of waterproof setting powder couldn't withstand Bo Ge's snotty nose and the Yellow River? Makeup artist, please release a tutorial! #How to keep an actor's makeup intact under a barrage of chili powder# This technique is even tougher than a bulletproof vest, it should be promoted to firefighters!"

The promotion of "The Heartbroken" surprised many people.

Behind-the-scenes clip 1: Hu Ge's "earthworm jelly" trauma!
When Jing Tian visited the set, she brought "Tusun Jelly" (a gelatinous cold dish made from sandworms), a specialty snack from Fujian. The crew gathered around and enjoyed it immensely.

Hu Ge was the only one whose face turned pale. He covered his mouth and hid in a corner to dry heave – it turned out that he had just finished filming a scene of “kissing gel snot” and now he would reflexively feel nauseous at the sight of any gelatinous food.

Huang Bo even deliberately leaned over and shook the bowl: "Brother Pigeon, this smells much better than the snot props on set!"

Hu Ge waved her hands in despair: "Brother Bo, have some decency! Please let me go! I feel like throwing up just looking at jelly!"

Highlights 2: Yang Mi's "Research Assistant" Fraud Case
Yang Mi excitedly opened the script for "The Heartbroken," only to find that her character only had a single page of screen time and not a single line of dialogue.

She stared wide-eyed at Chen Mo, her script trembling, and demanded, "Where's the female scientist you promised? How did she become He Hongwei's sidekick?!"

Chen Mo crossed his legs and said matter-of-factly, "Aren't scientists' assistants also considered researchers? No problem!"

Yang Mi immediately lost her temper, slamming the script on the table: "Chen Mo, you big liar! I've been looking forward to this for so long, I've even read the novel to death, and this is what you're going to act in?"

"You don't even give me lines! Do you think I'm just a human backdrop?!"

Chen Mo laughed as he dodged, "That's called artistic blank space! You'd look like a 'goddess of the laboratory' just by standing there!"

"Aaaaaaah! I'll kill you!"

Yang Mi took off her high heels and chased after Chen Mo, while Huang Bo and Hu Ge cheered, "Go, Mi Mi! Kick his butt!"

Finally, Chen Mo was cornered at the prop room door and begged for mercy: "Next time! Next time I'll definitely give you more screen time!"

Yang Mi grabbed his collar and grinned maliciously: "Next time? You'd better write 'Yang Mi is the number one scientist in the universe' right now!"

These behind-the-scenes tidbits made netizens burst out laughing.

"Hu Ge: I am now allergic to transparent gel-like foods! I suggest that food packaging include a warning: 'This product may trigger post-traumatic stress disorder in the context of heartbreak'!"

"Huang Bo's snot has dominated Hu Ge's taste memory! The Golden Eagle Awards should add a 'Best Snot Partner Award' next time!"

"I feel sorry for Big Secret for a second. Yang Mi: What happened to the universe's number one scientist? Chen Mo: The script says 'the universe's number one scientist's assistant (doge)!"

"You can tolerate this? I suggest Sister Mi just grab the director's chair! Rename your next movie 'Yang Mi's Avengers: Tearing Apart the Scumbag Director'!"

"This movie should be renamed 'The Heartbroken: The Snotty Tale'! The three main characters are: Hu Ge, who is driven crazy by snot; Huang Bo, who produces snot; and Chen Mo, who tries to trick his wife into being a background character under the guise of scientific research!"

"I suggest the Golden Rooster Awards add a 'Most Tragic Actor' award. Reason for nomination: Hu Ge has endured an unbearable amount of 'stickiness' in his acting career!"

Even though they were just some behind-the-scenes clips, Huang Bo, Hu Ge, Yang Mi, and Chen Mo are all incredibly popular figures.

Huang Bo hasn't acted for several years, which makes many people miss him. As for Hu Ge, although her journey on the big screen has been repeatedly thwarted, she has a lot of connections, second only to Liu Yifei!
And needless to say, Boss Yang and Chen Mo are even more so.

The behind-the-scenes footage continued to dominate the trending searches. Under tags such as #ChenMoYangMiScientificFraud# and #HuGe'sSnotPhobia#, netizens created a variety of imaginative fan-made content. Someone even edited Huang Bo's sneeze into a fire-breathing effect from "Journey to the West" with the caption: "Qingdao's Best Actor, erupting online!" The publicity effect was off the charts!
However, gradually many people noticed that something was not quite right.

Because of the promotion of "The Heartbroken," this time, unlike most movies, they didn't promote the highlights of the film's content, but instead directly played the "behind-the-scenes promotion" game!
But the result was surprisingly good.

For example, the initial behind-the-scenes footage released by the production team showed Huang Bo inhaling chili powder and sneezing more than a dozen times during filming. The scenes of snot flying everywhere and his wig flying off were turned into a meme video by netizens, and #BoStyleSneeze# topped the trending searches.

Netizens joked that this is the "Qingdao-style sneezing technique"!
The key point is that this wave of product placement advertising has been praised by many people.

"Isn't this product placement much more effective than those fancy commercials that are turned into movies?"

"No wonder he's a marketing genius; movie promotion can be done like this?"

(End of this chapter)