This director is vindictive.

Chapter 352 This year's Welfare Festival is cursed! How can I break down in my defenses while participating in a lottery?

The 814 Welfare Festival is coming soon this year.

However, the "Do a Good Deed Every Day" campaign had already generated a lot of buzz.

There's no need to hold welfare weeks or anything like that anymore.

However, the most attention is focused on this year's Super Welfare Live Stream, because Chen Mo had previously stated in the "Do a Good Deed Every Day" campaign that this year, some people from the campaign would be selected to participate directly in the Super Welfare Live Stream.

This is the most remarkable thing.

Today, the 814 Welfare Festival Super Welfare Live Stream Night has become an annual phenomenon.

And the key point is that its influence is growing year by year, becoming more and more exaggerated each year.

The super-generous live stream could rival the Spring Festival Gala in terms of audience size!

For many people, getting on this live stream is practically a meteoric rise to success!
After all, which program can suddenly become known to hundreds of millions of people? And appear in front of hundreds of millions of people?
The entertainment industry is arguably the most sought-after sector.

Unfortunately, Chen Mo currently has no plans to invite other celebrities to the live stream!
Sure enough, all the companies in the industry that had previously collaborated with him came to inquire about the news.

"Are you planning to have your family members participate in this year's super welfare live stream?" Wang Changtian was the first to call and asked indirectly.

Chen Mo smiled and shook his head, saying, "Let's forget it. They already did it last year, so there's no point in them doing it again!"

"Ahem, have you ever thought about inviting other celebrities to your live stream?" Wang Changtian finally asked.

Chen Mo had actually anticipated this day.

He had indeed considered it before, but after thinking about it, he decided against it.

There's no other reason than that the entertainment industry these days is full of all sorts of weirdos and freaks, and you have no idea if someone is carrying any kind of scandal.

So there are still risks.

Chen Mo had gone through so much trouble to get this live stream up, and he didn't want it to be ruined by something like this.

Therefore, it's definitely not going to involve any celebrities for the time being.

After all, he could control his own woman, but he didn't know about other women.

"Mr. Wang, if you have such an idea, I will definitely let you know immediately!" Chen Mo said with a smile, politely declining.

"So what are your plans this time?" Wang Changtian wasn't exactly disappointed.

It was just a matter of trying my luck, even if there were no chances.

After all, this live stream is just too good!

If they could get on the show, the celebrity's status and value would definitely increase exponentially, but since Chen Mo didn't have that idea, he naturally didn't say anything more.

"I haven't decided yet!" Chen Mo genuinely hadn't decided, not just trying to appease the other party.

After that, Chen Mo received requests from various people every day.

Unfortunately, he rejected them all.

"So, what are your thoughts this year?" Fan Binbin asked curiously.

The other women were also somewhat curious.

"Why not keep the good stuff in the family?" Yang Mi immediately transformed into Boss Yang, and with a blink of her foxy eyes, Chen Mo knew what she was thinking.

"Forget it, I'm not planning to invite any celebrities to my live stream this year," Chen Mo said, rolling his eyes at her.

"Then who should we invite? Or are you planning to broadcast it all by yourself?" Yang Mi asked, still unwilling to give up.

This is truly the fastest star-making platform "in our own"!
As the most career-driven boss, Ms. Yang naturally had her own ideas.

Unfortunately, she also knew that although Chen Mo would sometimes joke around with them, like in the cross-dressing incident last time, when it came to some key issues, he almost never changed his mind!

"I haven't decided yet. Do you guys have any ideas? You can share them!" Chen Mo asked, looking at them.

Liu Yifei suddenly spoke up, "This year's pre-event theme is 'Do a good deed every day,' so can we continue that? And didn't you say before that you were going to select people from this event?"

"That's true, but who should we choose? Should we just randomly select people? Isn't that a bit inappropriate?" Chen Mo hesitated.

Unlike a regular lottery, Chen Mo hoped this would be more meaningful.

“I have an idea! Everyone should be familiar with the ‘Touching China’ program, right? I think our ‘Do a Good Deed Every Day’ campaign has also produced many touching stories. Chen Mo, didn’t you say you wanted to make it a continuation of the meaning of the ‘Do a Good Deed Every Day’ campaign? So, could we imitate a program like ‘Touching China’? We could select people who performed exceptionally well in the ‘Do a Good Deed Every Day’ campaign to participate in the super welfare live broadcast?” Jing Tian suddenly said.

Chen Mo's eyes lit up immediately upon hearing this.

Jing Tian's suggestion instantly silenced the living room.

Chen Mo tapped his fingers lightly on the coffee table twice, then suddenly laughed out loud: "Tian Tian's idea is great! Combining the sense of ceremony of 'Touching China' with our welfare live broadcast will not only continue the theme of 'doing a good deed every day', but also allow positive energy to spread further."

He picked up his tablet and brought up the data report, the blue light of the screen reflecting on his face: "In just over a month since the campaign started, the number of participants nationwide has exceeded 1.2 million, and there have been more than 9 cases of returning lost property."

The finger suddenly stopped on a set of data: "For example, this rural teacher named Zhang Mei, led her students to deliver meals to elderly people left behind in rural areas for more than 30 consecutive days."

"But the format of live streaming needs to be innovative."

Yang Mi suddenly interjected, her professional instincts making her eyes light up: "We can't just copy the awards ceremony; we have to retain the carnival-like nature of our welfare festival. For example, we can have exemplary figures draw prizes, and intersperse each story with millions of yuan worth of welfare giveaways."

“Yes, and I think we can also choose from various challenge projects! We won’t choose those high-end ones, but the most ordinary, kind people!” Gao Yuanyuan added, a rare occurrence for her.

After listening to Yang Mi and Gao Yuanyuan's suggestions, Chen Mo nodded thoughtfully.

He put down his tablet, looked around, and asked, "How do you think we should operate specifically? After all, 'Touching China' is a serious awards ceremony, while our welfare live stream has a more relaxed and lively style."

Zhao Liying shifted to a more comfortable sitting position and said, "We can divide it into sections! We can start by using data visualization to showcase the overall results of 'Doing a Good Deed Every Day,' and then intersperse twenty of the most representative stories of ordinary people shining with light. After each story is told, the person involved can draw a prize for that round."

“However, if that’s the case, isn’t it a bit strange to combine welfare and good deeds?” Gao Yuanyuan raised a question.

Chen Mo nodded and said, "Indeed, it's not a good idea to just have these people give out benefits to everyone!"

"How about a charity relay? The winners have to promise to do a good deed before they can receive the prize? Wouldn't that be controversial in terms of moral coercion?" Jing Tian thought for a moment and said.

"That's definitely not going to work. The most important and crucial aspect of this super-benefit live stream is that it's open to all! We can't break that principle!" Chen Mo shook his head.

The success of Super Welfare Live Streaming can be largely attributed to its truly zero-barrier entry requirements.

For many netizens, they are actually quite "lazy" most of the time! Since it's about giving out benefits, let's not go through all the fancy stuff. After all, Mr. Zhou is a cautionary tale.

Therefore, Chen Mo would never make such a mistake. It was originally a very meaningful thing, and it would be a loss if it were ruined because of this.

"How about this? While the 'Do a Good Deed Every Day' campaign is underway, aren't we also working on solving some problems? So, after each story of 'Ordinary Light,' we can provide corresponding solutions. Some of these can be developed into a long-term mechanism, or showcase the results of the 'Do a Good Deed Every Day' plan. I think that would be enough!"
For any shortcomings, we can work with the brand to resolve some issues.

"I'll say it again: welfare is welfare, and good deeds are good deeds. We can't throw the baby out with the bathwater! As for controversy, it's bound to exist. In fact, even in the past two years, controversy has always existed. For example, some people have asked why this money isn't used to help those in need. But such controversies are usually hard to justify because everyone knows that brands and businesses are not charities."

Zhang Yuqi, who had been quietly eating sunflower seeds, suddenly put down her snack bag and said, "Why don't we let each 'ordinary light' representative become a 'welfare transmitter'?"

For example, with Ms. Zhang Mei's group, we could set up a charity cafeteria at her school, announce this benefit during the live stream, and then have her press a button to initiate a nationwide lottery.

Liu Yifei's eyes lit up: "This is great! Good deeds get real rewards, and the benefits are distributed independently. It's like...like..."

"Like the relationship between a magical cat and a pearl necklace."

Chen Mo smiled and replied, his fingers unconsciously touching his neck—where he had once briefly worn a famous necklace. "Kindness comes from the heart, and benefits are an extra surprise."

The following day, the official Weibo account of the 814 Welfare Festival launched the hashtag #FindTheOrdinaryLightAroundYou#.

This quickly sparked enthusiastic participation from netizens.

The online response to the hashtag #FindTheOrdinaryLightAroundYou# far exceeded expectations. Within just three days, the hashtag garnered over 50 billion views and more than 800 million discussions. Netizens shared stories of acts of kindness they had witnessed or participated in, from sanitation workers returning lost money to retired teachers who dedicated ten years to volunteering in rural areas—each story shining with the light of ordinary people.

Meanwhile, touching cases unearthed by netizens emerged like stars in the sky. Within just three days of the topic being posted, the number of submissions exceeded 300 million, with several typical cases quickly trending on social media!
A netizen from Tianfu, @风清扬, submitted a post titled "A Bus Stop for One Person"!
The content is: Every morning at 5:30, you can always see an old man in blue overalls wiping the benches at the bus stop, rain or shine.

It was later learned that Wang Jianmin, a retired fitter, had started taking the initiative to maintain three bus stops around the area ten years ago after his daughter, a sanitation worker, collapsed from heatstroke at a dirty and messy bus stop.

He purchased the umbrella stand at his own expense and even hand-drew "Summer Heatstroke Prevention Tips" to stick on the back of the bus stop sign.

What's most touching is that he always leaves quietly after the morning rush hour, never asking for praise.

After the old man's story was reported, the local bus company set up a "Love Station" for him, equipped with insulated containers and a first-aid kit.

Unexpectedly, the old man is now busier than ever – he has to prepare 20 more servings of ginger tea every day because sanitation workers and delivery drivers often stop by to warm up.

The most heartwarming thing was the newly added guestbook on the platform. The first page read: "Uncle Wang, I passed the civil service exam! I drank your hot tea every day when I was repeating my senior year of high school, now it's my turn to treat you to tea! —A girl in a blue school uniform in 2018"

The comments section exploded.

"Wow, I didn't expect to be beaten to it. I knew about this too. Last week, during the heavy rain, I saw Uncle Wang cover the platform seats with his raincoat. He got soaked but still laughed and said, 'Anyway, I'll take a shower when I get home.' Today, the whole company went to present him with a banner, and he just handed us a bag of ginger candy and said, 'Young people, don't catch a cold.' He really broke his guard, everyone!"

"My family is devastated! Grandpa Wang wasn't just wiping a bench, he was wiping the hearts of people in this restless society! /Tears streaming down my face/ I suggest putting up an electronic screen on the platform to play Grandpa Wang's story on a loop, so that everyone waiting for the train can see what 'unwavering gentleness for ten years' really means!"

"I remember this. I thought it was done by the bus company. I never expected it to be an act of kindness by this old man!"

A case shared by a Shenzhen mom, @小豆丁妈妈, brought tears to my eyes: the title is "Sharing Grandma" plan!
Several elderly people living alone in the urban village spontaneously formed an "after-school care team" to take turns picking up and dropping off the children of dual-income families after school.

72-year-old Grandma Li even relearned pinyin so that she could help the children with dictation.

After the topic gained traction, the local street office quickly upgraded it into a formal public welfare project. Now, every weekend, college student volunteers come to teach the elderly how to use smart devices, creating a heartwarming cycle of "protecting the young and enabling the elderly to contribute."

@Lily, a mom in Shenzhen:

"Grandma Li is now the most popular person in our neighborhood! Yesterday, she taught the kids how to make gloves from old sweaters, and they ended up making her a scarf instead. Now the whole building is learning 'Grandma Li's Recycling and Knitting Method,' and the garbage sorting rate has skyrocketed (it's both funny and sad)!"

@Sociology Professor Wang:

"This is a true 'time bank'! Seniors accumulate 'emotional interest' through companionship, which is far warmer than a cold, impersonal elder care system. A research project has been initiated, and nationwide implementation is recommended! #IntergenerationalSupport#"
"There should be more news like this. Stop reporting things like 'It's not that old people have become bad, it's that bad people have grown old' all the time!"

"The way Grandma Li learns pinyin reminds me of my grandma. I want to rush home right now and teach her how to use a smartphone! /heart/ I've signed up to be a weekend volunteer. I hope there will be more of this kind of mutually healing charity!"

Another netizen posted: "The Silent Guardian," a convenience store surveillance video that has caused the entire internet to break down!
At 2 a.m., an intoxicated girl was harassed by a stranger at the store entrance. Xiao Lin, a hearing-impaired employee on the night shift, immediately turned on all the lights and pulled the girl into the store, gesturing to "pretend to know" her.

Afterwards, the girl brought a banner to express her gratitude, only to discover that Xiao Lin always kept a sign on his desk that read "Please knock on the counter three times if you need help," and that there were more than a dozen anonymous thank-you notes in his drawer that he had never given out.

Soon after, the rescued girl left a comment on the ground.

"I'm the girl who was rescued! Now I've learned sign language and I go to the store every week to help Brother Lin with the stock. The latest code: knock on the counter five times = buy me a milk tea. He always shakes his head and points to the blood glucose meter, it's so cute!"

Attached is a photo of the two making a heart shape with their hands!

Principal Liu of the school for the deaf and mute said, "Xiao Lin is our alumnus! Now the whole school is learning from the 'help guide' in his drawer. The children have even made their own 'emergency call devices' with flashlights. Pressing it will light up an SOS Morse code message."

"I couldn't sleep after seeing a video of hearing-impaired store clerk Xiaolin in the early hours of the morning. Those thank-you notes he didn't give out in his drawer, aren't they the real-life version of 'Do good deeds and don't worry about the future'? /bow/ I suggest the convenience store give him a 'Night Shift Guardian' award, and we netizens can crowdfund the prize money!"

There's also a "magical delivery box" posted by netizens in Hangzhou!
He photographed deliveryman Zhang Yong, noting that his insulated box always contained extra meals.

Upon closer examination, it was discovered that he specifically took orders from elderly people living alone, and would help them take out the trash and change light bulbs along the way.

Once, he discovered an elderly person had forgotten to turn off the gas, saving the lives of residents in an entire building. His most ingenious invention was his self-created "code system"—order notes with "extra vinegar" meant he needed medicine, while "no cilantro" meant he needed help taking out the trash.

Soon, an insider revealed: "Latest code revealed! 'Extra garlic' in the notes = buying blood pressure medication; 'No scallions' = feeding the cat. Zhang Yong is now called 'Delivery Hero' by the aunties; once, he even had live fish in his insulated box—for making soup for a bedridden elderly person!"

Hidden camera video: Zhang Yong climbs over the wall to rescue a cat stuck in a tree

An elderly person living alone who received help left a message: "Every time Xiao Zhang comes, he plays a game of chess with me before leaving. Once, when I had a fever, he carried me to the hospital. The nurse thought he was his grandson. This kid always says 'it's just a small favor,' but today I must expose him!"

Photo of a handwritten thank-you note.JPG!

"The delivery guy's 'code system' is amazing! This isn't just food delivery, it's a walking community alarm! /I'm speechless/ I strongly urge the platform to open a 'compassionate rider' channel for him, and prioritize orders for elderly people living alone!"

A video uploaded by a teacher from a mountainous area, @大山里的铅笔头, caused a sensation: Math teacher Zhang Guisheng led his students to fill the potholes on the mountain road in front of the school gate with gravel every week, persisting for a full 11 years.

Netizens discovered 23 pairs of worn-out work shoes hidden in his desk drawer, each with homemade anti-slip metal plates nailed to the soles. Upon seeing this, the transportation construction group immediately dispatched an engineering team to upgrade the road the children had patched into a standard cement road, but deliberately preserved a section of it as a "memorial to their kindness."

Many netizens left tearful comments below:

"My math teacher's work boots with metal studs made my skin numb from looking at them for 23 pairs—those boots were like 23 wordless textbooks! /Salute/ The Transportation Group's decision to preserve the original road section is so touching—some 'patches' are more precious than brand-new cement!"

Another doctor posted a post titled: "After five years of battling cancer, she opened a 'trouble-relieving general store' in her hospital ward."

The video shows a girl in a hospital gown smiling at the camera, with the walls of the ward behind her covered with hand-folded origami cranes.

Each wing contains a little note of encouragement.

After the release of this "Searching for the Light in the Ordinary" campaign, it can be said that the usually hostile online environment was suddenly cleansed!
The comments from netizens under these cases also illustrate this point.

"Turns out, trending topics don't have to be dominated by celebrity gossip. The stories of these ordinary people are more dazzling than any top star! /Sun/Chen Mo's 'Searching for the Light in the Ordinary' is absolutely divine. I suggest all platforms copy his work!"

(End of this chapter)