This director is vindictive.

Chapter 335 A true propaganda genius! Want to know how to break a boulder on your chest?!
The premiere of "The Wandering Earth 2" was destined to have a certain outcome from the moment it invited Chen Mo and his confidantes.

That is, being overshadowed by others.

Just look at the trending search terms of that day.

#SunnySistersRedCarpetRebellion#
Online, a nine-grid GIF of the sisterhood's collective "rebellion" went viral, accompanied by the caption "When 14 female celebrities decide to kill the director."

A close-up photo of Yang Mi tying a "nose tie" for Chen Mo was turned into an emoji, with the text photoshopped to read "Director's Dignity: 0.5 Discount Promotion".

One netizen even commented: "I suggest applying for intangible cultural heritage status—On how to deconstruct male authority with a tie."

#Chen Mo's Family Brotherhood Identification Report#
Comparison photos of Chen Mo being pushed to the edge of the red carpet (left: a domineering CEO image walking the red carpet alone; right: a "nobody" shrinking in the shadow of the group of girlfriends).
"He spoils them so much! A billionaire is actually the younger brother in the family! Sisters, I want a dozen men like that!"

"One photo is enough to give you a lot of reading comprehension, but Chen Mo is definitely playing the 'warm guy' persona this time! However, unlike the typical warm guy who lines up dogs, this warm guy is genuinely warm!"

Interestingly, Snow Beer once again jumped on the bandwagon by reposting: "A real man only deserves to have emojis (doge)."

#The biggest winner at the premiere of The Wandering Earth 2#
Media statistics show that online discussions surrounding the premiere of "The Wandering Earth 2" accounted for 30% of the total, while topics related to "Sunny Sisters Red Carpet" accounted for 70%.

Fans joked, "Director Guo Fan sent Chen Mo a thank-you letter overnight: Thank you, sisterhood, for boosting the box office!"

The production company then released behind-the-scenes photos of Andy Lau and his sisterhood backstage, with the caption: "The earth may be wandering, but the sisters will never part."

Wu Jing also joined in the joke: "So, even though it's a movie I starred in, I don't even deserve a mention during the promotion? (doge)" @ChenMo!

Netizens joked, "Even Chen Mo has disappeared, Brother Jing, that's enough!"

#Nostril Tie - Bestselling Online Item#
Yang Mi's "nostril tie" became a trending topic on Taobao and Pinduoduo within an hour, prompting merchants to urgently list "Chen Mo's invisibility suit"!
A guy posted a photo of himself with his girlfriend who photoshopped him to be "completely transparent," captioning it "A more thorough self-cultivation than Chen Mo."

One fashion blogger even commented: "The hottest item of 2023—it teaches every man to be 'low-key'."

Even more outrageous are the face readers who went on to give detailed analyses of Chen Mo's nose and nostrils, explaining what kind of nose he had that was typical of a "rich nose" and what kind of spouse would have a positive effect on him. Surprisingly, quite a few people actually believed them.

Even cosmetic surgery clinics have jumped on the bandwagon and launched similar nose-shaping procedures, which is utterly ridiculous!

#If We Were to Get Snowed Together Again 2.0#
#Chen Mo's review of the reading comprehension of The Wandering Earth 2#
Chen Mo was too conservative before. It wasn't that he was burdened by his fame; he was simply unable to speak, especially when it came to commenting on movies.

Even though it was clearly pure praise, it was still treated as a reading comprehension exercise.

Even his outrageous comment, "the best domestic science fiction," was analyzed word by word!

A film critic said: "'The best is what you've seen' = does it imply that the ones you haven't seen are better? Does it also mean that Chinese science fiction is just so-so?"

Netizen: "'No one else' = Yin Yang 'Shanghai Fortress'? You're something else, you really understand Yin Yang!"

A director posted on his WeChat Moments: "Some people say 'there is no other,' but their actions speak louder than words as they schedule their new film for International Women's Day (to avoid the Spring Festival season)."

Netizens immediately understood: "Got it, Chen Mo is saying 'Sci-fi movies are just like that, not as good as girlfriends'!"

Even Chen Mo himself felt helpless when he saw these ridiculous comments. You see, once a persona is created, its influence is really too deep-rooted.

Whatever you say, good or bad, someone will do reading comprehension.

Of course, for the "Wandering Earth 2" crew, although they were overshadowed, they were still happy with it, since it seemed that the spotlight had been drawn away by Chen Mo and the "Sunshine Sisters".

But this is still the premiere of "The Wandering Earth 2"!

Even if everyone wants to watch "Sunny Sisters", they'll have to wait more than a month.

Let's go back to the night of the premiere.

Chen Mo and the other seven left separately, but he also learned that this whole thing was orchestrated by Yang Mi.

She corrupted her own well-behaved little rich girl and quiet Yuanyuan, and even dragged the newcomer, Fairy Sister, into the same trap.

As night deepened and the hustle and bustle of the premiere subsided, Chen Mo returned to the villa. The house was quiet, with only the warm yellow light emanating from the second-floor bedroom.

Pushing open the door, Yang Mi was leaning against the headboard scrolling through her phone. Seeing him come in, she immediately locked the screen and raised an eyebrow, feigning composure: "Oh, the big director's back? Did you enjoy the trending topics tonight?"

Chen Mo slowly loosened his tie—the "masterpiece" covered in nostrils had long been replaced with a pure black silk one. With a flick of his finger, he loosened the collar: "Teacher Yang's plan was so brilliant, I have to properly 'thank' you?"

Yang Mi sensed the danger in his words and jumped barefoot off the bed, trying to slip away, but Chen Mo grabbed her wrist and pressed her against the French windows. The glass reflected their intertwined shadows. Her ears burned, but she retorted defiantly, "Our sisterhood has a pact to stand together! You dare—"

"To advance and retreat together?"

Chen Mo chuckled, slipped his other hand into her nightgown pocket, pulled out his phone and waved it: "The last message in the group was sent by Zhang Yuqi two hours ago, 'Take care, sisters.'"

On the lock screen, the name of the sisters' group chat has changed to "Temporary Shelter for Plastic Sisters".

Yang Mi's eyes widened: "These traitors!"

Clearly, this group of close friends who promised to stand together through thick and thin have completely betrayed us.

"You must have instigated them, you scoundrel!" Yang Mi retorted, determined not to back down.

The situation was achieved where only Yang Mi was facing Chen Mo.

For some reason, Yang Mi was actually a little flustered at this moment, mainly because she didn't know what kind of punishment Chen Mo would give.

However, she knew Chen Mo definitely wouldn't let her off easily. Although, strangely enough, she also felt a tiny bit of anticipation. Life always needs a little spice!

Chen Mo ran his fingertips along the back of her neck, sending a shiver down her spine, and said, "The tie is quite creative."

He suddenly pulled the hairpin from her hair, and her silky black hair cascaded down: "It's just that the material is a bit lacking..."

"wait wait wait!"

In her panic, Yang Mi stepped on his instep: "I have a brand event tomorrow!"

Chen Mo laughed, a teasing smile on his face, and said, "I'm a professional at growing strawberries, and you should have plenty of experience dealing with this too!"

"You forgot? Last time, it was you who helped our fairy sister handle the aftermath!"

Yang Mi's eyes widened, and she was immediately at a loss for words, realizing that karma had come too quickly.

As Chen Mo lowered his head to kiss her collarbone, he mumbled, "A turtleneck sweater and concealer... Your good friend, our fairy sister, just sent over a whole box. Don't worry, it's the same kind you prepared for her last time!"

Fine snowflakes began to fall outside the window. Yang Mi vaguely remembered the plastic snowflake that had been stuffed into Chen Mo's pocket—Liu Yifei definitely did it on purpose!
This is revenge! Blatant revenge!
The next morning, Chen Mo felt refreshed and watched as Yang Mi was cursing and grumbling as she used concealer to cover up several conspicuous "hickeys" on her neck.

At the same time, my phone vibrated; the message in the "Sisters Who Stand Together" group had accumulated to 99+.
Zhang Yuqi: @Is Yang Mi still alive? (Laughs)
Liu Yifei: Sharing link: How to cover a hickey with concealer! @Yang Mi, you're welcome! It's nothing! We're best friends! I suggest applying it in a vitiligo style; asymmetrical aesthetics are in fashion this year (smile)!
Fan Binbin: "I told you not to play with fire, but you wouldn't listen (drinking tea)."

Zhao Liying: "@Yang Mi, is your concealer enough? If not, I have half a bottle of blood plasma left over from last Halloween (evil laugh)" Picture: A bottle of red liquid labeled "Vampire Special"!

Gao Yuanyuan: @Yang Mi, Mi, remember to summarize your experience and write a review of concealer usage to share in the group! (Pats head)

Yang Mi picked up her phone and angrily sent a voice message to text: "You bunch of traitors! Who said 'sisters will walk together for life' last night?"

Then, the rich young woman said the next moment, "But the next line is 'Those days are gone'!"

"Hahaha!"

The group chat immediately erupted in a joyful atmosphere. Yang Mi rolled her eyes and, in a fit of impotent rage, sent a message: "You just wait!"

Suddenly, Yang Mi rolled her eyes and turned to Chen Mo, saying, "Husband~" Chen Mo was so startled by her deliberately drawn-out, coquettish voice that he felt a shiver run through his body.

"Speak properly!" Chen Mo said irritably.

"That's right, the premiere of 'Man Jiang Hong'."

Yang Mi had just finished speaking when Chen Mo interrupted her, saying, "Don't go overboard. Too much of a good thing can be bad. Besides, 'Man Jiang Hong' and 'The Wandering Earth 2' are completely different and not suitable! This time I'm not bringing anyone, so don't try anything funny!"

Yang Mi wasn't an unreasonable person, and after hearing what Chen Mo said, she had no choice but to give up. However, a little devil was stirring in her heart, thinking about how to get revenge, especially on Liu Yifei!
Yeah, this one's the easiest to bully!
Putting aside Chen Mo's "willful punishment" of Yang Mi, the news from the outside world is still hot.

However, the pressure immediately fell on "Man Jiang Hong"!
Although both films were invested in by Shengshi Pictures, it was a case of "both are equally valuable to Shengshi Pictures." However, for the other investors, they were the most direct competitors to "The Wandering Earth 2."

The screen is now filled with news about netizens discussing "The Wandering Earth 2," Chen Mo, and his "girlfriends," which is obviously extremely detrimental to "Man Jiang Hong."

Sure enough, when Director Zhang was calling Chen Mo, he couldn't help but laugh and complain that Chen Mo was being unfair to him, saying that he wanted this kind of attention too!
After all, this is free publicity! It saves a lot of money on advertising while still getting so much attention.

Unfortunately, The Wandering Earth 2 beat it to it.

Just as Director Zhang hung up the phone, Chen Mo's phone vibrated again. The name "Old Wang of Enlight Media" flashed on the screen—Old Wang from Enlight Media, one of the investors in "Man Jiang Hong".

"Director Chen, you can't show favoritism! It's the red carpet segment of our 'Man Jiang Hong' premiere." The voice on the other end of the phone was filled with undisguised anticipation.

"How about we arrange a 'surprise' as well?"

Compared to the relatively reserved director Zhang Yimou, Wang Changtian of Enlight Media is much more direct.

After all, the publicity effect of Chen Mo and his harem is really impressive!

Moreover, compared to "The Wandering Earth 2", "Man Jiang Hong" actually faces greater pressure.

After all, "The Wandering Earth 2" has the first film as a foundation, so as long as it's not too bad, its box office performance is basically guaranteed. However, although Director Zhang of "Man Jiang Hong" is also an internationally renowned director, his past commercial box office performance has not been that good!
“Mr. Wang, the theme of ‘Man Jiang Hong’ is different from that of ‘The Wandering Earth 2’, and it’s not really suitable for this kind of promotional model! Aren’t you making things difficult for me?” Chen Mo said helplessly.

Because that's the truth.

Compared to science fiction films like "The Wandering Earth 2", "Man Jiang Hong" is more profound and is indeed not suitable for overly entertaining promotion.

Especially using "girlfriends" for promotion, like before.

The boundaries between men and women are sometimes not so clear, but at other times they are incredibly clear.

If Chen Mo really lost his mind and played like that, someone would probably say something like, "The courtesan knows not the sorrow of a fallen nation, still singing 'The Flowers of the Rear Courtyard' across the river," to satirize him.

Old Wang on the other end of the phone was still unwilling to give up: "Director Chen, can we try a different approach? Look at the pairing of Yi Yang Qianxi and Shen Teng in 'Man Jiang Hong,' it's quite interesting. Why don't you think about it again? See if you can make something out of it?"

Chen Mo looked at the snowflakes falling outside the window and suddenly remembered the marks on Yang Mi's neck that even concealer couldn't cover last night. A smile involuntarily crept onto his lips: "President Wang, I suggest we focus the publicity on the film itself—"

"After all, it's quite interesting that Zhang Yimou is mixing suspense and comedy this time."

Chen Mo lightly tapped the windowpane with his fingertips, and snowflakes accumulated into a thin frost on the window frame. Suddenly, a whimsical idea struck him: "How about this, have Shen Teng perform a chest-breaking boulder on the red carpet?"

On the other end of the phone, I could hear Old Wang coughing as if he'd choked on his tea.

He really couldn't understand Chen Mo's thought process at all. How could this even be possible?
The outrageous mother opens the door for outrageousness, outrageousness is at home!
However, Chen Mo thought the idea was quite good!
"You know what, Lao Wang! I think this is really possible! Not only can it break rocks with its chest, but it can also breathe fire and stuff like that!"

"Don't say that! I'm afraid I'll really fall for it!" Old Wang said wistfully after a pause.

"Hahaha! Anyway, I've given you the idea, so don't blame me if you don't use it!" Chen Mo laughed, amused by his own words.

After hanging up the phone, Chen Mo turned around and saw Yang Mi peeking out from behind the door, her neck still covered in smeared concealer. Seeing his gaze sweep over, she immediately held up her phone screen as a shield: "Sisterhood group vote results! For the premiere of 'Man Jiang Hong,' we've decided to take the 'righteous and understanding' route!"

The screen prominently displayed a message just posted by Zhang Yuqi: "Sisters, stop! The area outside is full of Zhang Yimou's fans! (Image: Screenshot from a montage of Zhang Yimou's movies)"

Liu Yifei quickly followed up with a comment: "Agreed, let the director be the only one who's cool this time (cute cat.jpg)"

Chen Mo glared at her, annoyed: "Alright, this time, you two don't need to show your faces!"

As Yang Mi tiptoed to grab her phone back, a red stain appeared on the collar of her bathrobe. Her hasty tug at the collar made Chen Mo laugh, and he took a velvet box from the drawer: "This is for you!"

Inside the box lay a silver pendant, its delicate snowflake design shimmering with iridescent light.

Yang Mi's eyes had just lit up when Chen Mo added, "Liu Yifei picked it, saying it's to remind you of the true nature of our fake sisterhood."

Yang Mi immediately gritted her teeth and said, "I'm leaving the group right now!"

At the same time, it must be said that Lao Wang knows how to promote himself!
In fact, movie promotion is nothing more than a few tricks. Although the theme of "Man Jiang Hong" is relatively "serious", the movie itself is a suspenseful and comedic film after a major modification.

Although it's not suitable to use the same promotional approach as before, such as the collaboration between "The Wandering Earth 2" and "Sisterhood".

But that doesn't mean you can't be creative!

After hanging up the phone, Lao Wang thought about it more and more and felt that Chen Mo's absurd publicity method seemed, perhaps, maybe, actually had some potential!
So, Lao Wang made a phone call to Zhang Yimou.

"Pfft! Director Chen, your ideas are too much." When Zhang Yimou heard Lao Wang say that Chen Mo suggested that Shen Teng perform the scene of breaking a boulder on his chest on the red carpet, he immediately burst out laughing.

I don't even know how to describe how I feel right now.

I'm completely impressed by Chen Mo's endless stream of ingenious ideas and bizarre creativity!
"My idea is, could we mention Director Chen's suggestion during the interview? Whether we actually use it or not is another matter, but the idea itself is a great gimmick!" Old Wang said.

Director Zhang couldn't help but nod, saying, "That's right, it's from Director Chen's side."

"Hey, don't worry about that. He's different from you directors. Since he dares to say it, he's not afraid of people finding out. You can rest assured. Besides, Shengshi Pictures has a significant investment in 'Man Jiang Hong,' so isn't it only right that he help with the publicity?" Wang Changtian said dismissively.

He has known Chen Mo for many years, so he knows Chen Mo quite well. Chen Mo won't care about this matter.

The two quickly finalized the promotional plan.

When interviewed by reporters, Zhang Yimou revealed with a smile: "Director Chen gave us a very interesting idea - to have Shen Teng perform breaking a boulder on his chest on the red carpet."

He said this would both embody the tough spirit of Yue Fei's army and showcase the unique comedic style of Teng Ke.

The reporters who interviewed him couldn't help but burst out laughing.

The scene of breaking a boulder on one's chest is truly a classic example!
As expected, the interview quickly became a trending topic after it aired.

Under the hashtag #ShenTengBreaksAStoneOnHisChest#, netizens came up with all sorts of creative ideas:

"I suggest adding a scene where they catch a blade barehanded; if they can't catch it, it perfectly echoes Qin Hui's framing of loyal officials (doge)."

"I suggest Yi Yangqianxi perform 'Spear-Slaying Little Liang Wang' on the side, and Shen Teng lie under the stone slab and shout 'This spear technique is certified by the Yue Family Army!'"

"Brother Teng: Breaking a stone slab counts as a work injury, so we need to pay extra! @Happy Twist, hurry up and buy insurance for the actors!"

"I suggest Chen Mo make a cameo as the hammer-wielding guy; after all, he can even pull off a tie with his nostrils on his head (doge)."

"Science Popularization: Breaking a boulder on one's chest requires a 200-pound stone slab plus a hammer. Shen Teng's physique... we suggest changing it to 'cracking a walnut on the top of one's head' for safety (with a picture of a famous scene from 'Goodbye Mr. Loser')."

"Chen Mo truly lives up to his reputation as a publicity genius. From ties with his nostrils to breaking rocks on his chest, he always manages to make trending topics explode (physically)!"

(End of this chapter)