This director is vindictive.

Chapter 319 Jing Tian's lewd words: It's good to play together?

The realm of classical Chinese poetry truly exemplifies the profound and extensive nature of Chinese culture.

However, quite a few overseas netizens were able to answer correctly on the first try, which surprised many domestic netizens.

Of course, at the same time, I am extremely proud, for no other reason than what this proves.
This demonstrates that Chinese culture has begun to flourish and bear fruit all over the world!
So the moment the technical team lifted the restrictions on domestic speech, the screen was instantly flooded with Chinese characters:
"Holy crap! Our overseas friends have turned 'Bamboo and Rock' into a rap song? Chen Mo, you need to start an international poetry class!"

"Japanese netizens' 'fallen into mud' meme is hilarious! They've turned Lu You and his comrades into a culinary disaster!"

"Hilarious! A new trending topic has emerged on Weibo: #GlobalRelayOfTheFourGentlemenAreDisastrous#"

"Seeing the foreigners frantically checking the translation, I suddenly understood what 'cultural superiority' means!"

"I suggest adding a recitation of 'Li Sao' next time, so that international friends can experience the despair of 'the road ahead is long and arduous'!"

"The Plum Blossom, Orchid, Bamboo, and Chrysanthemum skins are now available! We suggest Honor of Kings quickly release a collaboration hero with this skin, whose passive skill triggers an AOE attack by reciting poetry!"

At this point, the live stream also reached its peak in terms of viewership.

The number of concurrent online users in China exceeded 500 million, while the number of concurrent online users overseas reached 300 million.

Eight hundred million people worldwide watched online, and the number of bullet comments and related topics outside the live stream also surged exponentially.

In particular, a wave of discussion about "Chinese poetry and culture" has inexplicably emerged on overseas social media platforms.

Then, billions of dollars in benefits were distributed.

This also turned Chen Mo's second super-generous live stream into a truly global phenomenon and a carnival extravaganza.

As the clock struck midnight, the 814 Welfare Festival officially came to an end.

The impact of this nationwide carnival is only just beginning to take hold!
That night, all the trending topics were related to the 814 Welfare Festival.

#814 Welfare Festival, a true carnival of billions in benefits!#
#ChenMoandHisWomen#
#814WelfareFestival=GlobalEmotionalMovement#
#Chinese poetry is popular all over the world#
Etc., etc.

It can be said that the influence of the 814 Welfare Festival has, to some extent, completely surpassed that of long-established shopping festivals and other commercial holidays.

In particular, a "Welfare Week" was launched before this year's 814 Welfare Festival, with the total value of the welfare benefits distributed exceeding 10 billion RMB.

This is completely different from those so-called billions in subsidies.

That was real money.

The biggest difference between this year's and last year's super welfare live streams is that last year, everyone was discussing the grand scale of the super welfare live stream and how Chen Mo's welfare giveaways were truly unpredictable.

However, this year, in addition to continuing to discuss the generous benefits and the grand scale of the live broadcast,

More attention and discussion have been focused on the other aspects of the social impact of this event.

For example, the "Super Welfare Live Broadcast" and "Family Portrait Welfare Week" have sparked a wave of corporate welfare reforms.

The "814 Paid Family Reunion Leave" promised by companies such as Xiaomi and Three Squirrels has inspired the industry to follow suit, with more than 200 companies in China announcing the establishment of "Family Care Leave". The official department has even included it in the "White Paper on the Protection of Workers' Rights and Interests in New Business Forms" as a case.

Overseas companies such as Samsung's Vietnam factory and Uniqlo in Japan have also launched "Family Day" systems, a phenomenon that global labor organizations call the "Chen Mo effect".

This Family Portrait Welfare Week and the Super Welfare Live Broadcast have brought a lot of praise for their care and concern for family members.

Various media outlets have reported on this:

"This event goes far beyond the commercial realm; it can be said to have sparked a 'revolution in family bonds.'"

The "Welfare Week" initiative has prompted over 200 domestic companies to establish "Family Care Leave," with even international giants like Samsung and Uniqlo following suit with their "Family Day" programs. This "Chen Mo effect," driven by spontaneous corporate response and official endorsement, is redefining the standards of workplace humanistic care, and is forcing capital to redefine 'employee value.'" — Southern Weekly

"Let's focus on the 'emotional economy' behind the welfare festival—data shows that the family reunion rate increased by 37% year-on-year during the festival, while the number of divorce consultations decreased by 21%."

The psychological community has proposed the "814 phenomenon," which argues that it "unexpectedly cured social burnout in the post-pandemic era" through cultural identity and kinship ties.

This celebration, which began with the distribution of welfare benefits, ultimately evolved into a social experiment that transcended national borders and spanned economics and culture, proving that when commerce is infused with humanistic warmth, it can unleash energy beyond imagination. — *Beijing Evening News*

However, the influence of this live broadcast and the 814 Welfare Festival has also begun to take hold overseas.

Within 72 hours of the live stream ending, the poetry relay craze on overseas social media platforms continued to gain momentum.

Japanese netizens adapted "Quiet Night Thoughts" into an anime opening theme, which topped the Niconico trending chart!

Meanwhile, on TikTok, under the hashtag #ChinesePoetryChallenge, videos of young people in Europe and America performing "Bring in the Wine" to street dance rhythms have surpassed 3 million views.

Domestic universities have partnered with Harvard's Department of East Asian Languages ​​and Civilizations to launch a live-streamed course, "From the Book of Songs to the Metaverse," which has garnered over 200 million reservations and required three server expansions.
The "magical interpretations" of Chinese poetry by overseas netizens continue to gain traction, giving rise to the "Global Poetry Recreation Competition".

A graffiti wall titled "Bamboo and Stone" appeared on the streets of Tokyo, a calligraphy exhibition titled "The Road Ahead is Long and Arduous" in the New York subway sparked a wave of photo opportunities, and tattoo parlors in Europe and America saw a surge in customers wanting to get Chinese poems tattooed on their skins!

The #ChinesePoetryChallenge# on TikTok has surpassed 50 billion views.

Meanwhile, the #814 effect# is reshaping the business landscape:

Amazon's sales of ancient books in China increased by 7000% year-on-year, and the English version of "Three Hundred Tang Poems" was once out of stock;
Overseas orders for "Four Gentlemen Hanfu" have surged, and Huayun Apparel has sold out completely, with orders already booked for several months. The French LVMH Group has taken the initiative to seek cooperation, proposing to incorporate Hanfu elements into the 2023 Spring/Summer Haute Couture collection.

A challenge to "wear Hanfu and recite 'Li Sao'" has appeared on TikTok and has been viewed over 100 million times.

UNESCO has named the 814 Welfare Festival a “model of intercultural dialogue,” saying that it “uses entertainment as a bridge to eliminate cultural barriers.”

What's even more interesting is that the "Backstabbing Cult" has once again come into the spotlight, and this time it's global attention.

The BBC documentary "From Rivalry to Stardom: Chen Mo's Ten-Year Revenge" sparked global reflection on cyberbullying, and the hashtag #ChenMoRevenge spawned the sub-topic "Anti-Workplace Bullying," with universities in many countries incorporating it into their media ethics courses.

Many Chinese netizens were stunned when they saw this.

"What right does the 'Backstabbing Cult' have to be included in textbooks?!"

"Could this be considered a different kind of success? After all, being remembered for good deeds and being infamous for eternity are, to some extent, equally difficult!"

"They could never make it abroad in their entire lives, but somehow they became famous all over the world because of this. Isn't that a lucky accident?"

The Backstabbing Cult: Are you being polite?

Of course, this was just a minor incident regarding the phenomenon of cultural exchange abroad.

Official media commented: "The 814 Welfare Festival, using ancient poetry as a medium, allowed 800 million viewers worldwide to witness the charm of Chinese culture."

The enthusiastic participation of overseas netizens, creative mishaps (such as the "Bamboo and Rock" rap and the Japanese-style mashup of Lu You), and the heated discussions on social media platforms vividly demonstrate the infectious power of "cultural subversion".

Discussions about Chinese poetry, from "plum blossom, orchid, bamboo and chrysanthemum" to "Li Sao," have even spurred game collaboration proposals, proving that traditional culture can be revitalized in a youthful and globalized way.

The live streaming data (5 million+ domestic online viewers and 3 million+ overseas viewers) and the distribution of billions of real money have broken down the boundaries between the virtual and the real world.

The dominance of trending topics and the spread of cross-border issues signify that China's soft power has evolved from "exporting" to "resonating" – just as netizens have said: "Seeing foreigners looking up translations suddenly made me understand the source of my cultural confidence."

This event is not only a celebration of welfare, but also a global declaration of cultural confidence and social compassion!

At the end of August, Chen Mo once again graced the cover of Time magazine with the title "He made welfare a global emotional movement."

Subtitle: How Chen Mo and the 814 Welfare Festival are reshaping global cultural consumption and social values!

The text states: When Chinese entrepreneur Chen Mo spent billions of yuan on the 814 Welfare Festival and ignited a global audience of 800 million viewers with classical Chinese poetry, the world suddenly realized that this carnival, ostensibly about "giving away money," was in essence a meticulously designed emotional revolution. This live stream acted as a cultural disruptor.

The viral spread of "Black Rap Version of 'Bamboo and Stone'" and "Lu You's Japanese Dark Cuisine" exposed Chen Mo's deeper strategy—he disguised cultural export as games.

UNESCO experts commented: "This is the most efficient dialogue among civilizations in history: through a chain of humorous mishaps and trending memes, the symbols of the 'Four Gentlemen' of China have been decoded into a common language for young people around the world."

The #ChinesePoetryChallenge#, with its 50 billion views on TikTok, proves that this “unserious” approach to communication is more likely to penetrate the minds of Generation Z than Confucius Institutes.

It is also a reconstructor of welfare.

The truly disruptive nature of the 814 Welfare Festival lies in its redefinition of "corporate social responsibility".

When over 200 Chinese companies, including Xiaomi, announced "family leave," and when Samsung's Vietnam factory was forced to follow suit with "Family Day," Chen Mo proved that commercial capital could be hijacked by "emotional needs." A report by the International Labour Organization stated: "The 'Chen Mo effect' is rewriting the rules of transnational supply chains—workers are starting to demand benefits rather than just wages."

They are also connectors of society.

Even more surprising are the data: during the holiday period, the rate of family reunions in China surged by 37%, while divorce consultations decreased by 21%. Psychologists have found that this welfare distribution centered on "family portraits" unexpectedly alleviated the atomized loneliness of the post-pandemic era. The Economist stated: "Chen Mo used real money to buy back the most scarce resource in society—genuine connections between people."

Finally, while the West is still debating whether "welfareism breeds laziness," Chen Mo used an Eastern carnival to prove that the highest form of business is making the world laugh at the same poem and pay for the same kind of warmth.

It can be said that the influence of this live broadcast was unprecedented.

What started as a casual promotional livestream by Chen Mo unexpectedly turned into a global carnival!
Even Chen Mo himself never expected that what started as a simple live stream to give everyone a treat would become so out of control.

Now he's starting to get headaches too.

After all, last year was a little better; it was just the beginning, and you could say he was feeling his way across the river. Although his influence was significant, it wasn't quite as exaggerated as some others.

But this year, he realized he had really gone too far.

This directly brought the influence of the 814 Welfare Festival to its peak.

He's now in a bit of a bind. It's safe to say that everyone's expectations for next year's 814 Welfare Festival have been raised to the maximum!
However, Chen Mo found that he really had no clue what to do. Not to mention surpassing, even keeping up with this year's level seemed difficult!

In fact, all the brands that participated in this year's welfare extravaganza have made a fortune.

This has led to a situation where, although this year's 814 Welfare Festival has only just ended, many brands and manufacturers are already hoping to book their welfare sponsorships for next year.

Thinking about how busy he'd been lately, Chen Mo felt a little frustrated.

Because he really didn't want it to be like this!

"What are you thinking about?" Jing Tian walked over and sat down next to Chen Mo, gently rubbing Chen Mo's furrowed brows as she asked with concern.

Chen Mo shook his head and said, "It's nothing, I just feel like I'm making things difficult for myself. You see, there was absolutely no need for me to be so busy. This welfare festival has kept me from spending any time with you guys."

"Besides, with such a huge impact this year, what will happen next year? I can't let go even if I want to now!"

Before Chen Mo could finish speaking, Jing Tian interrupted him with a smile: "You're just too much of a perfectionist. Actually, people like the 814 Welfare Festival not only because of the benefits, but also because of the atmosphere of reunion and the cultural resonance. Look at this year, how many families reunited because of the 'Family Photo Welfare Week'? How many overseas netizens fell in love with Chinese culture because of the poetry relay? These are things that cannot be measured by money."

She leaned gently on Chen Mo's shoulder and continued, "Next year's event doesn't necessarily have to surpass this year's. We can change our perspective, such as focusing on a specific niche or collaborating with more cultural institutions to make the event more in-depth. For example, haven't you always wanted to promote traditional festivals? We can incorporate elements of the Mid-Autumn Festival and the Spring Festival to make the Welfare Festival a window to showcase China's traditional festivals."

After listening, Chen Mo's brows gradually relaxed, and he pinched Jing Tian's cheek: "Little rich girl, I didn't expect you to have such ideas."

Jing Tian proudly raised her chin: "Of course! And..."

She blinked: "We can involve netizens in the planning! Let's hold an '814 Creative Idea Contest,' which will not only relieve your pressure but also make fans feel more involved. Who knows, it might even come up with some unexpected great ideas!"

"Hmm, that's a good idea, but let's not think about it anymore. It just ended, let's talk about it again next year!" Chen Mo said with a smile.

"However, there's something I haven't settled with you for yet! During the live stream, you seemed like a completely different person? You even betrayed me. Tell me, how should I punish you?" Chen Mo suddenly hugged her tightly and said.

"Didn't you say I could have as much fun as I wanted, and that it was quite fun? Don't think I don't know, someone actually slept with them all back then, hmph!" The little rich woman gently bit Chen Mo.

Chen Mo blushed slightly.

He never expected that Jing Tian would find out about this.

It seems that even a wealthy woman isn't truly ignorant; she's just pretending not to know.

Chen Mo gave an awkward smile.

"Actually, since things are already like this, we'll probably be spending a lot of time together in the future, so it's good to hang out together!" the rich girl suddenly said.

Chen Mo looked completely bewildered: "???"

He almost blurted out, "Is this something we can play together? Is it serious?"

Ahem, well, you know, men, those who know, know, right?

Jing Tian suddenly chuckled, tilted her head and said, "Thinking back now, I was so childish. I actually gave Yang Mi that kind of prank gift. She was so angry she turned green!"

Chen Mo shook his head helplessly: "You have the nerve to say that? If I hadn't stopped you, you would have almost given away that bottle of 'foot odor perfume.' If she had received it, she would have fought you to the death."

"Hmph, who told her to be so annoying back then!" Jing Tian pouted, her fingers unconsciously twirling the ends of her hair.

Chen Mo pinched her cheek: "And now? Do you still think she's annoying?"

Jing Tian blinked: "She's alright, actually she's not that bad~"

Suddenly, she pounced on Chen Mo and bit him on the shoulder: "The one I hate the most is clearly you, you bad guy!"

Suddenly, an idea struck her, and her eyes lit up: "Actually, since things are already like this, it's good to reconnect occasionally, so that the kids can play together in the future!"

Chen Mo was taken aback and couldn't help but glance at her a few more times. He hadn't expected this carefree girl from before to be thinking about such long-term matters now.

"correct!"

Jing Tian suddenly clapped her hands: "Didn't you say last time that you had bought the rights to 'Sunny Sisters'? When are we going to start preparing?"

She excitedly shook Chen Mo's arm, her eyes sparkling with anticipation.

Chen Mo looked surprised, then secretly smiled bitterly.

Are you kidding me?
Are they really going to put all of them together in a movie?
That film crew is going to turn into a battlefield!
Despite Jing Tian's nonchalant tone, Chen Mo wasn't naive enough to believe that the group of them could get along harmoniously.

The key point is that Chen Mo can already imagine what the scene will be like. Just imagining the subtle, undercurrents of eye contact between them as they rehearse their lines makes Chen Mo's scalp tingle.

Each of these individuals, taken individually, is capable of standing on their own.

Yang Mi may seem to get angry at Jing Tian every time she's around, but outside she's known as "Boss Yang"!

Are they really that easy to bully?
And Fan Binbin goes without saying, she's an international star! She's known for being incredibly shrewd.

Zhang Yuqi? This tiger woman, if she really gets angry, she'd probably even dare to beat up Chen Mo!
Gao Yuanyuan? Don't be fooled by her seemingly indifferent demeanor. How could she possibly be so harmless, having earned the title of "national goddess" in the entertainment industry?
And then there's Zhao Liying, who's no pushover either! Don't be fooled by her submissive demeanor in front of me and Jing Tian; on set, she's a formidable and decisive figure.

Over the years, almost all the films she's acted in have been produced under her own name; she's no longer the nobody who used to hide on the sidelines eating boxed lunches.

If this group of people were to gather together for a short period of time, they might be able to maintain a semblance of harmony, but if they were to stay together for an extended period of time, Chen Mo couldn't even imagine what that would be like.

(End of this chapter)