This director is vindictive.

Chapter 310 Global Netizens: Providing Welfare Instead of Making Movies, That's Reasonable
The reason why the original version of "The Vanished She" received so many negative reviews and even became a "negative" symbol to some extent is that

This is also closely related to the film's promotional strategy in its previous life.

Generally speaking, it is a normal practice to control negative comments when a movie is first released.

But how do you control the comments? How did the original film do it?

Using reasons such as "infringement," "false information," and "violation of regulations," the platform, from top to bottom, carried out a simple and crude "deletion" of comments!

In fact, this kind of tactic is rare even in the history of Chinese cinema.

This also resulted in the fact that although "The Vanished" had a high box office in its previous life, its reputation and the reputation of the company and people in charge behind it became extremely poor.

Even when commenting on certain movies, they would bring up the outrageous wave of comment control surrounding "The Vanished."

Sometimes, some things really can't be achieved overnight.

Building a good reputation and creating a persona takes a long time, but destroying it only takes a moment.

To be honest, Chen Mo couldn't understand why they would do such a simple and crude thing in his previous life.
They've banned negative reviews altogether, but every action leaves a trace.

As a result, many netizens posted screenshots of various bizarre reasons for deleting negative reviews online. How can you expect the public to have any goodwill towards you after such behavior? Even if there was goodwill before, it has almost been completely ruined after this incident.

Chen Mo's version of "The Vanished She" also had some comments controlled at the beginning of its release, but it wasn't as simple and crude as some others, as if they didn't allow you to speak.

Instead, a hedging approach is adopted, where regardless of positive or negative reviews, guiding both sides to engage in debate is sufficient.

Those who blindly criticize are, after all, only a small minority.

Getting back to the main point, Chen Mo doesn't know whether his adaptation of "The Vanished She" is good or bad.

However, at least from the current perspective, the reactions from all sides, whether in terms of word-of-mouth or box office, seem to be much better than in the previous life.

"The Vanished" has undoubtedly become the first blockbuster film of this summer, grossing 300 million yuan on its opening day and breaking 1 billion yuan in three days.

Of course, such box office figures also mean that the film is attracting more and more attention and has a greater and greater influence, especially since it can be said to be a "realist" film.

Therefore, it naturally leads people to make the connection.

Chen Mo's earlier realistic films, such as the early film "Caught in the Web," pioneered the approach of setting the ending in real-world scenarios for judgment. This sparked public attention to the largest cyberbullying lawsuit in history.

Needless to say, the later films like "Dying to Survive," "All or Nothing," and "Article 20" all truly achieved their goal of making a real impact on reality.

So what about this time?

In fact, it has indeed affected reality.

Although "The Vanished Woman" involves several real-life cases, including the Hangzhou wife-killing case, the Thai swimming pool wife-killing case, the cliff-falling case, and the Southeast Asian "fitting room hidden door" element.

Both the Hangzhou wife-killing case and the Thai swimming pool case have been closed, only the Thai cliff-falling case remains unsolved.

In particular, the second trial verdict in the cliff-fall case was overturned; previously, everyone was discussing other issues but hadn't paid attention to this one.

But this was bound to happen sooner or later.

Sure enough, the hashtag #HeFeiPrototypeReversedOnSecondTrial# suddenly jumped to the top of the trending topics list.

A well-known legal affairs account posted a long comparison image: the left side is a close-up of He Fei signing to receive insurance money in the movie, and the right side is a surveillance screenshot of the husband in front of the insurance company counter in a real case.

Then there's another set of comparison pictures: He Fei smiling in court in the movie, and the actual second-instance verdict in Thailand.

The caption, "Art originates from life, but life is often more absurd than art," instantly garnered over 10 reposts on Weibo.

Actually, the second trial of the Thai cliff fall case was two years ago. Although it caused a public outcry at the time, it quickly faded away.

But this time, it has been brought up again after nearly two years. The difference is that, compared to the simple real-life case, the film's impact is significantly greater.

And sure enough, this topic instantly went viral.

In an instant, countless comments appeared below.

"Holy crap, this comparison is amazing! Some people said the movie was a bit fake, that it was just a plot twist for the sake of plot twists, but reality is more magical than the movie!"

"In reality: the reason for the second instance to change the verdict was that no murder weapon such as rope or knife was found. The second instance believed that there was still doubt about the intent to commit the crime and that it did not constitute premeditated murder! The life imprisonment was ultimately reduced to 10 years!"
In the movie: He was acquitted due to insufficient evidence!
Hopefully, the final appeal will yield a positive result. The causal relationship depicted by the dump truck at the end of the film is merely a desperate measure. If He Fei were brought to justice, the dump truck's loading would forever remain at 99%!

These comments were quickly followed by countless "hellish joke" dog emojis from netizens!

Even the victim of the cliff fall case followed Chen Mo and forwarded this film review: "Some abysses cannot be penetrated by the light of the law."

This action by the other party further ignited the topic, making it explode like oil being poured on a hot fire.

"So we can expect a wave of causality related to dump trucks!"

"Suddenly I feel that the ending of 'The Vanished' was really good! Women, especially wealthy women, must be more careful when they go out!"

"Although I personally dislike the ending of 'The Vanished She' which involved a dump truck carrying out a form of vigilante justice, I have to say... you know what I mean!"

If this topic gets taken out of context, it won't be a good thing.

When Chen Mo received the urgent call from the publicity director, he was discussing this topic with Fan Binbin and others.

"What are you planning to do?" Fan Binbin asked curiously.

As Fan Binbin spoke, she added a slice of lemon to Chen Mo's coffee. Hmm, this is a side effect of filming; she's starting to like this combination now.

In fact, she had long anticipated that Chen Mo's film would have a real-world impact.

After all, this seems to have become a standard feature of Chen Mo's films!
Chen Mo had actually prepared for this. When the publicity director asked, "Director Chen, the public opinion is getting out of control. Should we issue a statement emphasizing that this film is purely fictional?"

It's not surprising that the PR director would have such thoughts. The main issue is that once anything affects reality, the situation changes completely.

Moreover, this time, the impact is transnational in nature.

Chen Mo stroked the lemon slice on the rim of his coffee cup and suddenly smiled, saying, "The legal department has prepared two plans. Take notes. One plan is a standard disclaimer."

"Another option?"

He paused, picked up his coffee, took a sip, and said, "Just cut the scene of the audience applauding at the premiere into a 30-second video, then we won't need a title."

After hanging up the phone, Chen Mo heard Fan Binbin's laughter.

"What are you laughing at?" Chen Mo asked.

"Look at this!" Fan Binbin handed the tablet computer to Chen Mo.

The tablet computer showed that an insurance company had urgently removed its "overseas travel accident insurance" product from its shelves. Moreover, it wasn't just one insurance company; several insurance companies had removed this product one after another.

As for the reason, those who know, know!
However, the impact of "The Vanished She" goes beyond that.

In fact, the authorities had previously issued travel safety warnings for Southeast Asia, and Hong Kong Island had even raised the safety warning level for some areas to red!
However, prior to this, although there were official safety warnings, they were not taken very seriously.

However, this time, after the release of "The Vanished," it sparked widespread discussion and can be said to have gone viral.

This has also led many people to pay attention to these "safety warnings".

Interestingly, the official Weibo account of the tourism bureau of a Southeast Asian country posted an article emphasizing that "98% of transnational criminal cases were solved in 2021"; the intention was to highlight safety and the crime-solving rate.

However, as a result, this Weibo post was immediately flooded with comments.

why?
"I suddenly laughed. Seriously, is the person who posted this stupid? 2021? Don't they even know what year that is? Everything's under lockdown, are you sure anyone went on international trips? And this is only 98%?"

"What a blunder! Are you implying that no one has been able to travel there for two years, and even those criminal gangs have been shut down for a long time?"

"Do you even understand the significance of travel safety warnings, especially the yellow and red levels? They're practically telling you not to go! Honestly, at this point, if anyone still foolishly goes to deliver [the goods], they really don't deserve any sympathy!"

"Why go abroad when there are so many beautiful sights in China that we haven't even had a chance to experience? And it's so dangerous, why bother?"

"Why does this feel like a blatant attempt to cover something up? I went to that country once, and I've never dared to do it again since!" Although the other party quickly retracted the Weibo post, unfortunately, the damage had already been done.

Promoting this now is truly both laughable and pathetic.

"The Vanished" is still showing in theaters and its box office is soaring, accompanied by controversy and various discussions.

By the end of July, "The Vanished" had grossed over 30 billion yuan, and the box office decline was very healthy.

Although "The Lone Ranger" was also released and performed well, it still did not have a significant impact on "The Vanished".

Moreover, "The Lone Ranger" was also invested in by Shengshi Pictures.

However, with the arrival of August, the "814 Welfare Festival" has been frequently mentioned and quickly became a trending topic.

The hashtag #Second814WelfareFestival# suddenly overshadowed the hashtag related to "The Vanished She".

Chen Mo's side and Shengshi Pictures' side also began to be bombarded with calls from various merchants and platforms.

The main issue is that, to date, Chen Mo has still not released any specific information about a super-generous live stream this year.

This not only made them anxious, but also made netizens anxious.

As for imitating and replicating Chen Mo's super-generous live stream, it was already proven last year that it wouldn't work!

Therefore, although some merchants have said they will hold big promotional live streams this year, the results have been mediocre. Building trust is a long process, but destroying it can happen in an instant.

The failed replication cases last year have caused netizens to lose trust in them, which has also led several platforms that were originally testing netizens' reactions to shut down!
They then began to set their sights on Chen Mo.

And it's unclear who started it, but netizens quickly began discussing it online.

"It's almost August, why is there still no news about Chen Mo's super-generous live stream? Could he be giving up on it?"

"Probably not, right? This has already been turned into a welfare festival. Chen Mo, the instigator, should at least see it through to the end, shouldn't he?"

"Businesses, step up your efforts! We can't miss this feast!"

Meanwhile, many netizens flooded Chen Mo's Weibo with comments, causing Chen Mo's Weibo page to be completely overwhelmed.

Chen Mo looked at the constantly refreshing comments on Weibo and shook his head with a smile.

Recently, due to the promotion of "The Vanished She", Fan Binbin has been accompanying Chen Mo all the time.

She joked from the side, "It seems everyone is more anxious than you are. You made such a big splash last year. If there's no news this year, netizens will probably 'tie' you to the live stream."

Chen Mo put down his tablet, picked up his coffee, took a sip, and said thoughtfully, "Actually, this year's plan was finalized a long time ago, but it's not time to announce it yet."

"Oh?" Fan Binbin raised an eyebrow: "Could it be that there's some new way to play again?"

Chen Mo nodded and said, "Yeah, we always have to try something different!"

“Last year’s model actually had quite a few drawbacks, but that was because many people were unprepared, so there were no problems. However, if we continue with last year’s model this year, I’m afraid there will really be problems,” Chen Mo said, shaking his head.

Chen Mo's super-generous live stream last year attracted a staggering 500 million simultaneous viewers.

Because Chen Mo launched a surprise attack last year, and it was the first time, many people didn't understand the specific rules, so there weren't as many problems.

However, after research by the company's team and analysis by Douyin, it turns out that Chen Mo's super-generous live stream last year actually had many flaws!
For example, the lack of barriers to entry can lead to some people using multiple mobile phones or even operating as a studio to participate in the lottery.

Of course, any activity involving a large number of people will inevitably have some bugs, but they are actually harmless.

However, it would be even better if it could be avoided or improved.

Chen Mo didn't want to go through all that trouble, so he opted for a simple and direct approach: he wouldn't reveal the gameplay details until the appointed time. This way, he could effectively avoid most of the basic loopholes.
But promotion still needs to be done.

Soon after, Chen Mo's official Weibo account posted a new update: [#SecondAnnual814WelfareFestival# 14 days to go! This year's events are upgraded, and the benefits are doubled!]

Most netizens don't really care about these things; they only know that Chen Mo is genuinely giving out perks, and that's enough for them.

Moreover, tens of millions of netizens actually received the benefits last year and got them for free.

Some people even become rich overnight by winning a house in a lottery. While a two-million-dollar house might not seem like much to the average millionaire on Douyin, it truly represents overnight wealth for the vast majority of netizens in reality.

Moreover, even if you don't win the house, the odds of winning are very high. Once you win, you'll get at least tens or hundreds of dollars worth of free benefits. So, who can resist such a freebie?
Therefore, when Chen Mo posted this Weibo post, it instantly went viral across the entire internet.

"Holy crap, double the benefits? Last year it was 3 billion, so does that mean it's going to be 6 billion this year?"

"I missed out last year, so I have to be on the lookout this year! If I get lucky this time, I'll make a killing!"

"I snagged four perks last year, let's keep it up this year! What are you waiting for? Everyone, absorb my good fortune!"

"When it comes to giving out perks, Chen Mo is the only one! Everyone else just can't keep up!"

"The whole family is mobilized, now we're just waiting for the 814 Welfare Festival!"

"Wow, last year they were giving away houses, this year they're doubling the prize! Does that mean we're going to be giving away villas?"

ByteDance quickly announced that the platforms for Chen Mo's super live streaming benefits this year will still be Douyin and the international version of TikTok!

Furthermore, the reservation channel was opened, and the number of reservations exceeded 100 million in just a few hours, and it is still rising rapidly.

In fact, ByteDance paid an even higher price this year to secure the hosting rights for Chen Mo's live-streaming extravaganza than it did last year.

But they're happy to do it; they can't help it, ByteDance made a fortune last year.

Needless to say, this year is no exception.

In fact, several other platforms wanted to cooperate and offered high prices, but Chen Mo ultimately chose ByteDance. He had no choice because this year he was going to do a real global live streaming.

Therefore, the technical requirements are still quite high.

Last year, ByteDance provided excellent technical support, and coupled with their continued financial strength and sincerity, Chen Mo naturally chose to cooperate with them.

On the other hand, it has been confirmed that Chen Mo will be holding a super-generous live stream this year, and the benefits will be doubled.

Although the "814 Welfare Festival" was mentioned and recognized last year, everyone knows that the real "814 Welfare Festival" can only be celebrated with Chen Mo's super welfare live stream this year.

In fact, Shengshi Pictures had already been planning this live stream a month before "The Vanished" was even released.

For example, negotiating with partner manufacturers and customizing a series of items needed for super-benefit live streams have already begun.

Therefore, the preparations for this year's super welfare live stream are much more thorough than last year's, partly because last year's results were phenomenal.

Therefore, this year's brands have attached greater importance to this live stream, and have specially customized an 814 welfare gift package for this live stream.

And after reaching an agreement, they began preparing the goods.

When Chen Mo announced the doubled benefits, he wasn't just making empty promises or playing games; there were genuinely many benefits to be had.

However, after Douyin announced that it would continue to serve as the platform for Chen Mo's super welfare live stream.

Domestic netizens, needless to say, were overjoyed last year as they had genuinely enjoyed the pleasure of getting something for free.

Overseas netizens have also been eagerly anticipating this super-generous live stream for far too long.

It's quite interesting, actually. Chen Mo wasn't very well-known overseas, since almost all of his films were aimed at the domestic market.

However, overseas, before that super-generous live stream, he wasn't really that famous.

However, after last year's super-generous live stream, Chen Mo is already a well-known celebrity overseas.

It's quite a magical thing that he didn't become known to overseas netizens because of the movie, but instead became widely known overseas because of the super-generous live stream!

Compared to netizens in China, they seemed even more eager to know if they would get a share of this super-generous live stream giveaway!
(End of this chapter)