This director is vindictive.

Chapter 284 Warning to the Copycat! Chen Mo: I can't even copy it myself.
Although Chen Mo's 30 billion yuan giveaway live stream has ended, the storm of public opinion has only just begun.

After the live stream ended, an unprecedented "welfare frenzy" swept across the internet.

Of the top 20 trending topics on platforms such as Douyin and Weibo, 17 are related to Chen Mo's live stream.

The number of views for #ChenMo30BillionWelfare# is growing at a crazy rate of 10 per minute!

Yang Chaoyue then posted a picture of her winning prizes, a total of 10 prizes, including a Vanke apartment.

This completely cemented her reputation as a lucky girl.

Under the hashtag #LuckyYangChaoyueShowsHerDivinePowerAgain#, netizens are forwarding her winning screenshots, and the comments section is full of wishes for "absorbing good luck".

"Holy crap, is this for real? That's incredibly lucky! I need to try and get some!"

"That's fucking outrageous! I only won a phone once the whole time!"

"Hey upstairs, are you in Versailles? I just won a bag of snacks."

"I've won six times! It seems Yang Chaoyue's lottery magic really works. I gave out hundreds of 'Fu' (good fortune) during the live stream!"

"Damn it, can I say I haven't won a single time? Is it because I didn't wash my hands before the lottery draw?"

To be honest, Chen Mo initially thought that koi fish were just an accidental phenomenon. Although Yang Chaoyue was indeed very lucky, marketing also played a part in it.

But this lottery was truly undeniably rigged, and he was quite taken aback. If Douyin hadn't repeatedly checked the data and confirmed there were no issues, even Chen Mo would have suspected there was some kind of behind-the-scenes manipulation.

While it is theoretically possible to win all of the dozen or so rewards, in reality, the odds of winning are not that high.

Yang Chaoyue received ten rewards this time, including a house from Vanke, which has an extremely low probability of being won. It has to be said that even those who don't believe in lucky koi fish have to exclaim that metaphysics is truly metaphysical!
No wonder Yang Chaoyue is trending on social media again!
Chinese people are still very interested in things like luck, which are considered mystical.

Sure enough, the celebration among netizens under the trending topic #LuckyKoiYangChaoyueShowsDivinePowerAgain# has intensified.

Her winning screenshot was photoshopped into various "lucky wallpapers," and even spawned a "Moon Worship Cult"—in memes, her avatar was given a golden light effect, with the caption "Forward this Yang Chaoyue, and you'll be rich tomorrow."

Taobao merchants quickly put up "same lucky koi phone cases", and sales exceeded 10,000 units in half an hour;

A certain astrology blogger seized the opportunity to analyze: "Yang Chaoyue, a Sagittarius, has Jupiter in his second house of wealth, making him a natural money-maker!"

Even more outrageous, a netizen printed out her winning lottery ticket image and posted it at the company entrance. As a result, the company actually closed a big deal that day, and the comments section was instantly flooded with working people saying: "Mystical office practices, I'll imitate it immediately!"

Yang Chaoyue's Weibo followers surged by 300 million in 24 hours, prompting her to post a helpless message: "Everyone, calm down... I was just lucky." The accompanying image was a meme photoshopped to resemble the God of Wealth, reigniting a wave of online fan art.

At the same time, brands sensed a business opportunity—Vanke's official Weibo account reposted Yang Chaoyue's winning picture with the caption "The lucky house is ready, the next one is waiting for you to live in," which triggered other real estate companies to follow suit with lottery marketing.

A screenshot posted by a netizen claiming "all ten benefits can be redeemed" was exposed as photoshopped. Despite being ridiculed online, it gained the netizen 100,000 followers and sparked a wave of fan art using the hashtag #BenefitAssassin#. This frenzy far exceeded Chen Mo's expectations.
Yang Chaoyue's "lucky koi effect" even sparked discussions in academic circles. A sociology professor at a university published an article in Contemporary Communication, defining it as "the economy of lucky symbols in the digital age".

Taobao data shows that searches for "Chen Mo's lucky bag" have surged by 1200%, and some temples have even launched "live-streamed blessed bracelets," claiming that "with algorithm support, the winning rate is increased by 30%."

Even more outrageous was the reaction on overseas social media. Chen Mo originally thought that the so-called Saudi tycoon was just making a joke, riding the wave of popularity, but he never expected that there would be a follow-up.

On Twitter, Saudi tycoon "Desert Eagle" posted a location photo of the Burj Khalifa and his private island, along with a silhouette photo of a girl, captioned in Arabic: "According to Chinese custom, a dowry must be prepared for a daughter's marriage. The dowry is ready @ChenMo".

This post received 200 million likes, and the comment section was flooded with comments in various languages:

A Japanese netizen commented: "Is Chen Mosang considering holding his seventh wedding in Tokyo? (Attached is a picture of the Ginza night view)"

A Spanish-speaking user commented: "Our Sagrada Familia in Barcelona is more suitable for a romantic wedding!"

The Russian-language account posted a picture of a matryoshka doll gift box: "The dowry can be customized—it can fit six sisters and me!"

Meanwhile, netizens in China were both watching the drama unfold and offering their advice.

"Wow, even though it's just from the side, she's definitely a rich and beautiful woman! Chen Mo, aren't you going to consider her?"

"We shouldn't let the good stuff go to outsiders! There are so many beautiful women in the country, we can just pick one to form the Seven Fairies to summon the dragon!"

"I'm wondering if this Arab tycoon has mistaken his choice of which temple to enter? In ancient China, shouldn't the first wife's consent be obtained before a concubine is taken? @JingTian"

"Actually, it still comes down to this: it's 2021, can we not be so rigid about gender?"

"Get out of here, you upstairs!"

Guinness World Records officials capitalized on the momentum by displaying the record verification on a large screen in Times Square:
A single live stream attracted 5.02 million concurrent viewers (the highest number ever).
A single live stream generated 2.7 million love-themed comments (in 83 languages).

A single live stream gave away 30.17 billion worth of freebies (enough to buy Iceland's entire annual GDP).

Following the Guinness World Record certification, Netflix quickly launched a documentary project, "30 Billion Frenzy: How a Livestream Rewrote the Rules," focusing on disruptive innovations in China's internet economy.

The real storm came from the capital market. The day after the live broadcast, the stock price of Shengshi Pictures, Chen Mo's company, hit the daily limit.

A million-lot order has been placed, sealing the price firmly!

Of course, the biggest beneficiary was not Shengshi Pictures, but Douyin.

The contract ByteDance signed with Chen Mo was worth over 20 billion yuan, which many people thought was a huge rip-off. However, after the results of this live broadcast came out, those competitors were filled with regret.

Because of this wave of valuation increases for TikTok, especially the valuation of its international version, ByteDance, it has surged by more than two billion US dollars!

Moreover, every single merchant who sponsored this live stream experienced a surge in sales.

Although Chen Mo wasn't selling goods via livestream, the results were unmatched even by the top livestreaming e-commerce hosts in China.

Of course, the success and sensation of this live-stream extravaganza has naturally made many people eager to try it themselves, analyzing whether there is a possibility of replicating Chen Mo's success.

Zhao Liying also asked Chen Mo curiously, "Do you think anyone might imitate your live stream format this time?"

Chen Mo said calmly, "That's for sure. When the profits are big enough, people will definitely follow suit. But it's almost impossible to replicate this success. Even if I did a live stream again, it would be very difficult to do it again."

"Why?" Zhao Liying asked, somewhat puzzled.

In her view, this live stream was, frankly speaking, not technically sophisticated at all; it was just about throwing money, throwing money, and throwing more money!
There are plenty of people richer than Chen Mo, and many who are both more famous and wealthy than him. So, replicating this model and this success should be easy, right?
Chen Mo smiled slightly and said, "It may seem like just throwing money around, but is that really the case? Just wait and see. Soon, a lot of people will be analyzing the reasons for the success of this live-streaming extravaganza, and soon, people will follow suit."

The same is true.

This live stream can be described as the most bizarre live stream ever.

Although Chen Mo doesn't care much about the Guinness World Records, those records can still prove how outrageous this live broadcast was.

One in ten people in the world participated in this celebration.

The key point is that this live stream cost 3 billion yuan in total, and it was just about giving away freebies, but the indirect value it created far exceeded that amount.

The returns from the capital market alone are dozens of times that figure.

Many of the businesses that sponsored the live stream were listed companies, and after the live stream ended, almost all of them saw significant increases in stock price, even hitting the daily limit.

How could such phenomenal success go unanalyzed?
A well-known analyst analyzed the reasons for Chen Mo's success and whether it is possible to replicate his success, citing three aspects: "favorable timing, advantageous location, and harmonious relationships."

"The recent livestream about Chen Mo giving away 30 billion yuan has been generating a lot of buzz. Based on Guinness World Record data and the resulting effects, it has become a hot topic of discussion. So the question is, what were the reasons for the success of this livestream? Is it possible to replicate it?"
On the surface, this live stream was indeed just about "spending money," but what truly made it a phenomenon was the perfect combination of timing, location, and people—all three were indispensable.

Timing: Almost impossible to replicate.

Why is it said to be almost impossible to replicate?

Let's examine where Chen Mo's live stream was at.
As we all know, Chen Mo had already given away a lot of freebies during the promotional live stream for "The Silent Truth" before. Because Chen Mo did not make any prior announcements about giving away freebies, many netizens missed the opportunity to get some for free.

Many netizens entered the live stream halfway through Chen Mo's giveaway, so seeing others win prizes for free must have made them very envious.

Therefore, there are bound to be high expectations for Chen Mo's next live stream.

Secondly, after that live stream, there was a car giveaway event by business tycoon Zhou Hongyi, but unfortunately it turned out to be a disaster.

Zhou Hongyi is wealthier and has a higher net worth than Chen Mo, but the result was a complete mess. As the saying goes, there is no harm without comparison, which has further strengthened netizens' trust in Chen Mo.

Therefore, to replicate the success of Chen Mo's live stream, it's difficult to replicate the timing, but why do we say it's almost possible?

We have to thank Chen Mo for this, because the success of Chen Mo's live stream made everyone look forward to similar live streams that give away freebies, so from this perspective, it is possible to replicate it.

Location advantage: Deep integration of platform and data

It can be said that the success of this live stream was largely due to Chen Mo's choice of ByteDance as the platform for cooperation.

Among domestic live streaming platforms, ByteDance is the best in the international market.

Even for other companies, including domestic internet giants like Tencent and Alibaba, it would be difficult to achieve that level of international influence.

Douyin's algorithm pushes live streams to precise user groups: from star-struck teenage girls to stock-trading grandmas, the comprehensive traffic pool is backed by the user profiles accumulated by the platform over many years.

From a technical standpoint, the "millisecond-level response" and zero-shady reputation of the lucky bag lottery (such as the randomness of Yang Chaoyue's winning) require the full cooperation of the platform, and other streamers may not be able to mobilize resources of the same level.

Of course, in terms of location, if a well-known business tycoon chooses ByteDance or Douyin, there is indeed a possibility of replicating their success.

Finally, it's all about people!

This is, in my opinion, the most difficult thing to replicate.

Here we must mention Chen Mo's "persona economics"!
Who is Chen Mo? It's hard to imagine anyone in China not knowing him!

His identity is multifaceted; he is an actor, and he has achieved an level of excellence that many actors have not reached.

She once swept across Asia with the drama "My Love from the Star," and topped the artist influence rankings with just one work.

He is a director, and his works are almost all well-known, critically acclaimed, and commercially successful films.

He is a billionaire with a net worth of hundreds of billions! Shengshi Film Industry is the first private film and television company to go public, and it is the first by a precipitous margin.

He is a true self-made man, and one of the few in the wealthy circles who truly succeeded through talent.

It can be said to be a synonym for the Chinese Dream.

Because his rise to wealth can be said to have been witnessed step by step by the public.

Finally, his "scumbag man" persona can be said to be the most successful. In fact, to some extent, it is also closely related to the development of society. Nowadays, the so-called "scumbag man" persona has long been transformed into "national husband".

However, his "national husband" image is not simply built on money, but is the result of long-term management: from film and television works to charitable donations, the public's perception of his "generosity" has been filtered through an emotional lens.

In terms of generating buzz, the cross-border jokes involving Jing Tian and six close female friends, as well as the Saudi tycoon, are essentially a way for Chen Mo to monetize his social capital. It would be extremely difficult for imitators to assemble a "supporting lineup" of the same caliber.

Chen Mo's reputation over the years for "keeping his word (giving out benefits in the last game)," "not short of money (worth hundreds of billions)," and "generous (giving his confidante shares worth tens of billions)" lends credibility to his 30 billion promise.

Finally, and most importantly, the reason why the "30 billion yuan in benefits" was so shocking is that it broke through the public's understanding of "live streaming"—it was no longer a performance, but a social experiment in which the whole nation participated.

In conclusion, many people may be able to replicate "money," but they cannot replicate collective emotions. Just like the Spring Festival Gala, money is poured in every year, but there are only a few classic moments.

Lastly, there's the cluster effect! It's foreseeable that there will inevitably be imitators and followers, and definitely not just one or two. This will also distract netizens, making it difficult to create a unique cluster effect like Chen Mo's live stream, which was the first to try something new!
Therefore, imitators and followers, please be cautious!

This analytical article was shared and liked by many people.

In fact, just as Chen Mo said, with such great profits, even if they come with the same risks, there will still be people who will try to imitate and attempt to replicate this success.

Sure enough, Chen Mo's prediction came true very quickly. Within 48 hours of the live stream ending, several wealthy individuals and celebrities, as well as several internet platforms, announced plans to host "super welfare live streams," with the highest budget reaching as high as 50 billion yuan. The Weibo hot search list was instantly dominated by hashtags such as #NationalWelfareEra# and #WhoIsTheNextChenMo#.

It's no wonder they rushed things; they mainly wanted to capitalize on this wave of popularity.

After all, the buzz generated by Chen Mo's live stream is still going strong, and it can be converted directly into revenue.

The first to act was e-commerce giant Ali.

As a Chinese e-commerce giant, although it has been affected to some extent in the past two years due to the impact of Pinduoduo, it is still the No.1 e-commerce giant in China!

The event was heavily promoted, with the "Ali Super Welfare Live Stream" promising to give away over 5 billion yuan worth of benefits.

The scale of the project was considerable, and it sparked a flurry of discussion among netizens.

As an e-commerce giant, it still has that much credibility.

Moreover, they hired Yang Chaoyue, the "lucky girl," at a high price to be the "luck draw guest"!
In no time, netizens flocked to the "Moon Worship Cult" to absorb good fortune and prepare for a big battle.

To be honest, compared to personal live streams offering giveaways, Ali has a unique advantage, after all, he collaborates with countless merchants.

You can tell from the reactions of netizens!

"Excellent, excellent. Chen Mo has set a good example. To be honest, these e-commerce giants should be the ones setting the benchmark in this kind of thing!"

"No problem, we've already prayed to the moon to absorb good luck, this time we're definitely going to win!"

"Ah Li seems reliable! Let's wait and see!"

Ahri also replicated Chen Mo's previous live stream pre-heating method, opening a live stream reservation channel.

The popularity is also incredibly high, with the number of reservations quickly exceeding 100 million and still soaring.

Although Ahri took the lead, the others did not rush to follow suit and instead remained on the sidelines.

After all, with Ali's rapid adoption of this trend and its reliance on e-commerce giants, the likelihood of success is indeed very high.

But no matter how high the goal is, there is no real success yet, so everyone is still observing.

The cost of following this trend can be enormous; if it fails, the losses will be substantial!

Therefore, whether Ali, as the first platform to follow Chen Mo's super live stream, can succeed has become a bellwether for the future!
Actually, Ahri beat them to it. ByteDance also had plans to organize a platform-led welfare live stream, striking while the iron was hot. Besides, they had experience, after all, they were the platform that was in charge of Chen Mo's super welfare live stream.

However, it was quickly suppressed. The reason was simple: Chen Mo's success did not mean that the copyist would necessarily succeed.

That analysis article was rather rough. Large platforms and companies like them had already begun to conduct systematic analysis based on data after Chen Mo's live stream, but the conclusions they reached were not so ideal. However, the temptation was just too great!
However, no one expected that this live stream, which claimed to give away super benefits worth 5 billion, would turn into a complete mess before it even started!
(End of this chapter)