This director is vindictive.

Chapter 279 Global Sheep-Hunting Games: Chen Mo's Weibo Post Ignites Human Primitive Instincts

"Chairman Chen, could you please give us a heads-up before doing something like this next time? The company's phones are ringing off the hook! We weren't prepared at all! The brand owners are acting like they've gone crazy. Do you have some kind of misunderstanding about your influence?" Zhong Lifang complained, her voice hoarse, after finally getting through to Chen Mo.

It wasn't just Zhong Lifang; in fact, Shengshi Pictures almost collapsed after Chen Mo posted that Weibo post.

After all, Chen Mo posted the message late at night, when there weren't many people at work.

After the controversy escalated, the higher-ups urgently recalled the relevant department staff from their homes. However, even so, it was still not enough to keep up. The main problem was the lack of any contingency plan. Not only were the external relations staff extremely busy and constantly on the phone, but the senior management staff were also overwhelmed with calls.

Having a boss like Chen Mo, who loves to stir up trouble and always does big things, is definitely a happy problem for Zhong Lifang and her colleagues.

It's easy to imagine that Shengshi Pictures' stock price will hit the daily limit again tomorrow. Although Chen Mo's live broadcast may not seem to bring him any direct benefits, even a fool knows that sometimes influence is everything!

Zhong Lifang's voice was burning from talking on the phone so much that she couldn't hold back any longer and started complaining to Chen Mo.

Chen Mo knew he was in the wrong, but what could he do?
He thought this would be the same as before! Although the previous live stream caused quite a stir, it wasn't this exaggerated, right?
He was also somewhat frightened by the impact of this event. Although he had guessed that there might be a significant reaction, he never expected it to be this crazy.

It's one thing for netizens to react, but the real issue is that all the major brands are acting like they've gone completely mad.

Lei Jun from Xiaomi, Wang Jianlin from BYD, and other old friends of Chen Mo who have collaborated with him a lot are all eager to reserve positions for him.

Don't be fooled by the fact that they spent tens of millions on products last time; in reality, they've already made back many times that amount!

In particular, products advertised as being the same ones featured in Chen Mo's live stream saw explosive sales. Other brands, especially those like Qingfeng toilet paper that were the subject of jokes during the live stream, sold out their products.

So, it's really amazing. Because of this, the brands we've worked with before were ready to go this time.

As the saying goes, rivals are enemies. These other brands' competitors who missed out last time, why would they miss this opportunity? Last time they were caught off guard, but this time, who's afraid of fair competition?
Many other brands also want to capitalize on this wave of traffic, but everyone knows that Chen Mo's livestream slots are definitely limited.

So naturally they went even crazier.

The entire internet is discussing how much they'll give this time, given that they gave away 500 million last time.
"Chen Mo's vision is undeniable. Last time it was 500 million, this time it'll be at least 1 billion, right? Anyway, there are plenty of merchants willing to pay!"

"To be honest, Tencent Video really made a killing last time. How much does it cost to insert ads? Tencent Video got a great deal from that live stream. This time, the platform sponsorship will boost the data to the max."

"It has to be Chen Mo! He really does give out perks! I just hope Chen Mo stays true to his original intentions and doesn't end up like some other big shot who does all those fancy tricks!"

"A nationwide frenzy! How many people will watch this time? I'm guessing it'll break 100 million views on the first day, haha!"

"Breaking 100 million? Who do you think you are? Even my grandma knows about this. What do you mean by phenomenal? This is it!"

"It's terrifying! When supermarkets give away eggs, elderly people line up overnight, let alone when Chen Mo gives away so much money on his live stream!"

That's right, this has gone to extremes. Many netizens are complaining that their grandparents and other elders are calling them to teach them how to watch live streams, how to watch Chen Mo's live streams, and how to get gifts.

If last time Chen Mo launched a surprise attack, catching many people off guard, then this time, Chen Mo's announcement turned the live stream, which hadn't even started yet, into a true nationwide frenzy.

It's no exaggeration to say that even grandparents' generation has been affected. You might say that those live-streaming e-commerce rooms give away freebies, since everyone knows what's going on. But Chen Mo's last live stream was a genuine giveaway with no strings attached!

The number of people who received the physical benefits was in the tens of millions, and the impact was enormous. Even back then, grandparents were already eyeing it.

Don't underestimate grandparents; they are quite familiar with the internet, especially online shopping. We have Pinduoduo to thank for this, as most of their e-commerce shopping platforms are Pinduoduo.

Just like netizens said, when supermarkets give away eggs, the elderly can line up overnight, let alone this time, they don't even need to leave their homes, they can get them for free by watching the live stream and moving their fingers. How can they sit still?
Elderly people who traditionally do not pay attention to online activities are actively seeking technical assistance due to the appeal of live-streaming benefits:
Require your children to guide you in installing live streaming platform apps!

Learn the account registration, login, and viewing process!

Please pay attention to the specific instructions for receiving the red envelope!
Some streamers even noticed the influx of new users, and then something quite bizarre happened.

Many streamers went live that evening and immediately started teaching live streams.

What did they teach? Of course, they taught how to participate in Chen Mo's live stream, how to grab perks, and so on. And let me tell you, the viewership was quite high.

The technical departments of several live streaming platforms were surprised to find that most of the new users that day were older users over fifty years old.

The key point is that these "teaching live streams" have actually gained quite a few fans among grandparents.

Even psychology experts and bloggers have joined in the analysis, revealing why Chen Mo's live stream announcement was so exaggerated.

They believe this was entirely due to: the universal appeal of freebies, the herd mentality that compels people to watch the spectacle, and the increased efficiency of intergenerational information transmission due to the importance of the event, etc.

More operation guides were created, and they surprisingly garnered a lot of readership and discussion!
It's understandable when you think about it. Shopping festivals like Singles' Day and mid-year sales often have a lot of guides and tutorials, not to mention this event.

Seeing this, how could the merchants and platforms not go crazy?

Although it doesn't sell or promote products, and is basically just giving away freebies, the problem is that when a live stream attracts hundreds of millions of viewers, its influence is absolutely beyond imagination.

Of course, Chen Mo's ability to generate such a large influence is also partly due to the contrast with his peers.

Logically speaking, Chen Mo's live streaming mode can be described as extremely simple and straightforward. He doesn't even play any tricks; he's just giving away freebies.

However, after the last live stream, many people tried to imitate him, but almost no one could replicate it.

Only a very small number exist, and their size and influence are incomparable.

Not to mention the car delivery mishap caused by Boss Zhou, which makes Chen Mo's live stream all the more precious.

After all, the current mainstream of live-streaming e-commerce is to offer freebies with a specific purpose, and even when offering freebies with a specific purpose, they are all exaggerated and full of tricks, with very little actual sincerity.

On the contrary, Chen Mo's live stream, which he only wanted to have fun with and give back to others, turned out to be a happy accident.

According to analysts, Chen Mo's live-streaming model is easy to learn and technically easy to replicate, but what is truly difficult to replicate is his "sincerity"!
Because of others, such as a certain Zhou tycoon, who claimed to offer benefits worth several small fortunes, but in reality, it wasn't a genuine offer of benefits, but rather an attempt to attract customers for his company's products.

They completely missed the most crucial factor in Chen Mo's success with his livestream giveaways: sincerity!

Naturally, this backfired.

On the other hand, he was also criticized for lacking vision. As the saying goes, it is a great virtue to admit one's mistakes and correct them. If Mr. Zhou could have corrected his behavior and started giving away cars without any restrictions, his reputation might have improved. However, he did do so, but the number of cars he gave away dropped from a thousand to just a few dozen.

It gives people the feeling of being petty. Your company has billions in profit and tens of billions in revenue a year. This amount of money is really nothing.

However, the fact that they are unwilling to actually "give" it makes it hard not to give people the impression that they lack vision, are petty, and stingy.

These are also the reasons why Chen Mo's live streams stand out from the crowd, because no one, at least not yet, has the same appeal and "sincerity" as Chen Mo!
To be honest, Chen Mo was a little dumbfounded by this surge of popularity.

I never expected this! I never would have guessed it!

Especially after seeing many netizens saying they planned to bring their whole families to watch Chen Mo's live stream and grab the freebies, Chen Mo was genuinely speechless. Even more outrageous is that this phenomenon has expanded beyond China.

The desire to get freebies isn't limited to Chinese netizens; it's the same overseas.

It's safe to say that people all over the world love free things!
In the internet age, there are no secrets, not to mention that the data from Chen Mo's last live stream was incredibly exaggerated.

In fact, the news of Chen Mo giving away 500 million yuan during his last live stream was reported by overseas media and discussed by overseas netizens, but that was in the past, so the impact was not so direct. They were more envious and jealous, and made a few jokes and discussed it.

But this time it's completely different, because the live stream hasn't even started yet! They seem to have a chance!

So this time, overseas netizens also went crazy. Although Chen Mo's live stream was mainly aimed at the domestic audience, the allure of "freebies" has long transcended national borders.

On social media, many overseas netizens learned of the news through translation tools or by their Chinese relatives and friends, and discussed it enthusiastically on platforms such as Twitter and Reddit.

In South Korea, the hashtag "(Chen Mo's live stream)" appeared on NAVER's trending searches, and a hot post on the Japanese 2ch forum discussed "how to participate in a cross-border lottery".

"Can anyone teach me how to bypass the Great Firewall to watch Chen Mo's live stream? I can't miss this perk!"

"Chinese netizens are so lucky! We've never had a big shot like this spending money!"

"This is truly phenomenal. There are so many people richer than Chen Mo, but they only ever try to take money out of our pockets. Only Chen Mo is genuinely giving it away for free!"

As the Chen Mo livestream incident continues to escalate, discussions on overseas social media have gradually evolved into a cross-cultural frenzy, even giving rise to many absurd phenomena:

The Reddit tech section was flooded with posts asking "How to watch Chen Mo's live stream?" The top comment was: "Guys, I've tried 7 VPNs, and only XX can connect stably. Hurry up and get one!"

A Chinese content creator quickly produced a video titled "Step-by-Step Guide to Registering on a Chinese Live Streaming Platform," which garnered over a million views and flooded the comments section with messages like "Thank you, bro! I'm waiting to cash in!"

Some people are even selling "verified domestic accounts" on platforms like Amazon, which are priced at $50 but are still snapped up.

Some idiotic netizens in Europe and America photoshopped Chen Mo into the "money-sprinkling boy" from "The Avengers," with the caption: "When Thanos snapped his fingers, Chen Mo scattered money to save the universe."

An island nation artist created a two-dimensional image of Chen Mo, holding a rain of red envelopes, tagged "Super Money-Sprinkling Man".

A popular post on a Korean forum asks: "If Chen Mo were to do a live broadcast in Korea, would Samsung sponsor him with 100 billion won on the spot?"

Domestically, the fact that "even grandparents are involved" has sparked much discussion, and similar scenarios are emerging overseas—elders in Chinese families are urging their children to help them register accounts on domestic platforms; international students are even spontaneously organizing "guides to grab benefits" and sharing viewing tips for time zones.

At this point, Chen Mo was completely dumbfounded.

Because I really couldn't control it anymore.

Many people are no longer paying attention to this matter because of the so-called benefits, but simply because this event has become a nationwide carnival, a "spectacle," and a "spectacle that cannot be ignored"!
Even many big names from various industries have come to focus their attention.

Tesla's Elon Musk has been tagged on Twitter by numerous netizens, with comments overwhelmingly saying things like "Learn from Chen Mo" and "This is the true art of giving away money." Some netizens even photoshopped a comparison image of the two: on one side, Chen Mo is smiling broadly while holding a "Free Giveaway" sign, while on the other side, Musk is frowning while holding a price increase notice, captioned "The world's inconsistencies."

Even more dramatically, international media outlets began reporting on the story. The BBC's business section headline directly quoted a popular online comment: "Eastern entrepreneurs redefine 'influence': not selling goods, but giving away money."
The Wall Street Journal analyzed that, "This seemingly crazy spending spree actually hides the ultimate secret of the traffic economy—when attention exceeds a critical point, the brand exposure value will grow exponentially. This model could easily be included in the 'Global Financial Inclusion Case Studies'."

The Observer even followed up with a special report: "Why Does 'Chen Mo Economics' Make Western Companies Tremble?" quoting scholars as saying, "This 'reverse marketing' subverts the traditional advertising logic—brands compete to subsidize users, rather than the other way around."

The New York Times quipped: "While Chinese netizens are scrambling for red envelopes, American netizens are snapping up guidebooks on 'how to snatch Chinese red envelopes'."

Al Jazeera even produced a short documentary with the sensational title: "Global Flea Market: A Digital Revolution Originating in the East."

Meanwhile, data monitoring charts on major social media platforms worldwide surged. A tech blogger, capturing real-time traffic curves, exclaimed: "After Chen Mo's livestream announcement, nighttime activity on mainstream apps in China skyrocketed by 300% year-on-year, and overseas VPN service providers saw a ten-year high in daily subscriptions!"

Media outlets exclaimed in surprise: "All major domestic platforms should thank Chen Mo!"

They've gone mad, completely mad!
Chen Mo felt like the whole world had gone mad.

His own Weibo comment section suddenly changed dramatically, with many overseas netizens appearing, and it even became a multilingual battleground: Spanish netizens asked for a "Spanish version of the live stream", a Russian woman posted a handwritten Chinese "Thank you Chen Mo", and a Middle Eastern tycoon left a message inviting Chen Mo: "Just open a branch venue in Dubai! Our sponsorship will be doubled!"

As media reports have stated, "This carnival has no borders; it's all about the same Earth and the same joy of getting freebies."

Even more outrageous, as the incident unfolded, this nationwide celebration turned into a global online frenzy.

Meanwhile, Chen Mo, at the center of the storm, was wryly smiling at the global trending topics: "Now I've truly become an international 'money-spraying' artist..."

He was starting to regret it; he really shouldn't have gone so far.

But it's too late to regret it now.

He even posted a Weibo message: "I'm trembling with fear. Is it too late for me to retract that Weibo post now?"

This is what he really thinks. If he had known it would become known worldwide, he would never have gone this far!
The key point is that even if he wanted to back down now, it would be too late! He can only do his best.

Sure enough, netizens were amused after he posted this Weibo.

"Hahaha! It's too late, there's no use in withdrawing it, just focus on getting the live stream going!"

"Everyone else is afraid that their live stream won't attract enough viewers and won't meet their expectations, but you're afraid that your influence will be too great. That's something else!"

"I suddenly feel very proud, I don't know why?"

"This shows that the eyes of the masses are discerning!"

"Stop shaking, hurry up and announce the live stream time, my sword is itching for a fight!"

However, even netizens in China who were just watching the spectacle were completely dumbfounded, because this was truly insane.

This is what you call a nationwide carnival!
And it's a true nationwide carnival!
On this day, Chen Mo's name became known all over the world!

This is something no one expected: a writer becoming famous worldwide through their work, spreading their name along with their writing.

Some directors become famous worldwide because of their films and television works, and some people become famous worldwide because of their wealth, but what about Chen Mo?
Why should he?
Spending money recklessly?

In terms of wealth, Chen Mo may be considered among the top in China, but that's all. He can't compare to those who are the richest in the country, like Jack Ma, whose wealth is in the trillions.

But what was the result? Chen Mo's live stream, which hadn't even started yet, made his name known to netizens all over the world.

What's even more interesting is that Chen Mo's past works, which were only famous in China, have now become highly sought-after overseas copyrights.

All I can say is that this world, the world of the internet age, is truly insane.

(End of this chapter)