This director is vindictive.

Chapter 275 I was just promoting a new drama, how did it become a nationwide frenzy?

In fact, even Chen Mo himself didn't know what the so-called mysterious gift package was at this moment.

Because those were all negotiated on short notice.

In the live stream, he naturally couldn't negotiate on his own; they were all partner brands of Tencent Video.

However, breaking the 100 million mark is not so easy.

Going from ten million to eighty million, to ninety million, might be relatively easy, but that final push is the hardest.

Chen Mo was also a bit dumbfounded. To be honest, he didn't expect the effect to be so explosive.

A live broadcast, because of his sudden idea, inexplicably turned into a nationwide carnival.

The promotion of "The Silent Truth" actually became secondary.

"Ahem, I suddenly realize that my perspective has indeed become narrow!" Chen Mo suddenly said.

The screen was filled with question marks again.

"???"

"???"

"Think about it, what is the main purpose of my live stream?" Chen Mo countered.

"Promoting the new drama 'The Silent Truth'!"

"But what was the result? Why don't we all just wash up and go to bed? It's getting late!"

The barrage of comments immediately filled the screen: "The Silent Truth!"

Clearly, netizens are promoting the show.

Just then, the entire live stream room suddenly exploded with fireworks effects.

The number of viewers in the live stream has officially exceeded 100 million.

Soon, the so-called "mystery surprise gift package" appeared on the screen of the live broadcast room.

The total quantity is much less than before, but the value is absolutely no less.

These include one million bags of Fulinmen rice, 100,000 sets of cosmetics from a well-known brand, 10,000 Xiaomi mobile phones, 1,000 Changhong large-screen TVs, and 100 newly launched BYD Qin Plus cars!

This brought the live stream to its climax!

Of course, the climax also officially came to an end at this point.

But this wave of public opinion frenzy has only just begun!
#ChenMo's live stream surpasses 100 million views#
#500 Million Yuan Given Away in One Livestream#
#Chen Mo: My perspective has become narrow#
#FromLiveStreaming to Nationwide Carnival#
A new wave of trending topics has dominated social media, all related to this live stream.

Netizens also raved about the live stream.

"A single live stream gave away over ten million yuan worth of products, exceeding five hundred million yuan! What does it mean to have vision? What does it mean to have vision?"

"This is amazing! Chen Mo is one of a kind in the entertainment industry, there's no one else like him!"

"The thing is, despite the massive spending, Chen Mo didn't spend a single penny, and the sponsors were all eager to give him gifts! He's a winner!"

"Unprecedented! Chen Mo is awesome!"

Meanwhile, self-media accounts, media outlets, and others have all pushed out similar press releases.

One financial blogger even wrote an article overnight titled: "Just How Big Is Chen Mo's Vision?"

"From a live broadcast promoting a film or television drama to a nationwide carnival, Chen Mo has once again made history!"

This live stream seemed to be giving away 500 million yuan worth of benefits, but the chain reaction it triggered was something that Chen Mo certainly hadn't anticipated!

Why is Chen Mo said to have a broad vision?
The first thing to know is that while the sponsors are the ones who pay for all these products, it is actually Chen Mo who is paying for them.

Yes, that's his vision.

According to reliable sources, Chen Mo took the initiative to request that the sponsorship fees and advertising fees from advertising sponsors be converted into the value of their company's products. In other words, this money could have easily fallen into Chen Mo's hands.

However, he did not do that, but instead gave it directly to the general public.

Secondly, why were the prices of those early promotional items not high?
If you were to give away a thousand BYD cars, which is equivalent to a million snack gift packs, which would have a greater impact on expanding your reach?
It's clearly the latter!
Because there are at most a thousand lucky ones in the former category, while there are a million in the latter!
That's what makes Chen Mo so amazing!

Furthermore, Chen Mo truly deserves the title of marketing genius; there is no room for argument, nor will it be accepted.

Because this live stream, which cost hundreds of millions, had no losers, only winners.

Viewers received tangible benefits and products, businesses gained massive exposure, and they got what they wanted. Chen Mo won the favor of countless netizens, Tencent Video gained a huge number of new users, and "The Silent Truth" received massive publicity and exposure.

From this perspective, it seems that Chen Mo is not the biggest winner, but is that really the case?

It is foreseeable that the related stocks will be positively impacted by this nationwide live-streamed carnival tomorrow.

Chen Mo's net worth is bound to skyrocket again! (This is not a stock recommendation.)
Not only Chen Mo, but also Tencent Video is one of the biggest beneficiaries.

Spending money to get things done, but can simply and crudely spending money really achieve the same effect?
No, absolutely impossible.

Five hundred million yuan can bring the number of viewers in the live stream to over one hundred million? A record-breaking achievement?
Can 500 million yuan generate several times the publicity effect and create several times the direct or indirect revenue?

Can 500 million yuan generate nationwide discussion?

Obviously not. Even a platform with billions in subsidies couldn't achieve this effect, but Chen Mo did!

If this isn't a marketing genius, what is?
However, what is most surprising is Chen Mo's "kick first, then add" strategy during the live stream. This move seemed to only affect a few hundred people, but is that really the case?
That's true vision, a truly grand vision! However, considering how Chen Mo showers the women around him with billions or even tens of billions of shares, it doesn't seem so surprising after all.

However, the impact of this nationwide carnival has only just begun.

Within three hours of the live stream ending, Weibo's servers crashed three times due to the hashtag #ChenMoLiveStreamBreaks100Million#.

According to backend data exposed by a financial media outlet, Tencent Video added over 1200 million new registered users, predicting that its stock price may surge the following day; BYD's official online store experienced a surge in traffic, causing the system to crash, and screenshots of 1000 units of the "Qin Plus Live Stream Same Model" pre-sale link, released overnight, were instantly sold out on social media.

Sometimes, things are just surreal.

For example, tens of thousands of messages appeared under the rice link of Fulinmen's Tmall flagship store, asking for "sisters who won the prize to transfer the rice", and the customer service's automatic reply "millions of bags of rice are being sorted and shipped in the live broadcast room" unexpectedly became a hot topic on Douyin.

At 2 a.m., Lei Jun, CEO of Xiaomi Group, posted a screenshot of the live stream chat on Weibo: "Mr. Lei, you should learn what true hunger marketing is." He added, "This is a textbook example of marketing, I'm impressed!" and tagged Chen Mo's account. The Weibo post was forwarded more than 500,000 times in half an hour.

As public opinion continued to ferment, Chen Mo's live broadcast completely overturned the industry's understanding of "marketing" and "user benefits".

The following morning, Tencent's Hong Kong-listed shares surged 3% at the open, with its market capitalization soaring by over 100 billion in a single day; shares of its partner brands, such as BYD and Xiaomi, also saw widespread gains, leading financial media to jokingly refer to the live broadcast as the "Chen Mo effect."

However, not everyone praises Chen Mo; some people hate him to the core.

Many live-streaming e-commerce hosts have become depressed because of the comments from netizens.

They discovered that their old tricks for live streaming, such as giving away freebies that viewers couldn't actually get, were something everyone used to do without anyone finding anything wrong with it.

However, viewers in the live stream complained, "Is that all the class you have? Chen Mo next door is really giving away freebies, and you have the nerve to do this?"

"You can't get any at all. Stop talking about giving away freebies. No matter how much nonsense you spout, it doesn't change the fact that it's all a sham!"

"Go wash up and go to bed. That's textbook-perfect customer service. You think you're worthy?"

"Whether this perk is real or fake, the streamer knows best. Does he dare to truly accept supervision and be transparent about how much was actually given away?"

And this was just the beginning. The comment sections of the platform's top live-streaming e-commerce hosts were completely flooded with comments from netizens, who spontaneously created comparison images of "Chen Mo-level benefits" and joked about whether they dared to reveal the real list of winners and shipping progress.

A top streamer posted a message in the early hours of the morning admitting defeat: "From now on, all benefits will be transparent and subject to supervision."

Some even joked: "Chen Mo has taken the live streaming industry to a new level overnight. Before, it was all about acting skills; now it's all about real money."

While it's unknown how long this impact will last, at least in the near future, these streamers who used so-called "benefits" to attract viewers must be absolutely furious with Chen Mo.

Subsequently, many netizens who lived near the express delivery warehouse received the "welfare package" and posted pictures of it online.

One lucky netizen won a total of twelve prizes, including a BYD Qin PLUS car. They were dubbed a true "lucky charm" by netizens!
Yang Chaoyue immediately retweeted the other party's Weibo post with the picture, and joked, "Let me share some of your luck!"

The impact of this wave of photos being shared can be seen as a secondary form of publicity for the live stream.

Especially those brands that were exposed, the exposure made those brand owners extremely happy.

Sales increased significantly at the same time.

This wave of popularity is so high that many brands that did not participate in the live stream have taken action.

The CEO of a major home appliance company posted a photo of a whiteboard in a meeting room with the question, "How can we get Chen Mo to choose us?" written on it.
Many small and medium-sized brands launched a petition for "10,000 people to vote for Chen Mo," and some even suggested crowdfunding for sponsorship to "get on board."

Although this is essentially a way of riding the wave of popularity, it must be said that it has indeed had some effect.

However, as the saying goes, "a large forest has all kinds of birds," and although many netizens claimed to have won the prize and shared their winning information and delivery details, the situation remained unresolved.

However, the amount of money involved is so staggering that some people are questioning whether it is actually not as exaggerated as the rumors suggest.
After all, having over 500 million products and tens of millions of products is simply outrageous.

This is only natural, after all, the whole thing is quite surreal.

However, soon after, the major brands all showed off the total number and value of the products they gave away during the live stream that night.

They even spoke out to express their gratitude for the criticism and their willingness to accept supervision, because this gave them another opportunity to promote themselves!

At the same time, Tencent Video also released an announcement, which listed all the products sent out that day in detail.

Tencent Video reciprocated the favor by stating in its announcement that the initial sponsorship amount was not that large, and that Chen Mo had voluntarily requested that the sponsorship fee be converted into products to give away to the public.

These not only completely dispelled many people's doubts, but also added fuel to the fire of this incident.

As for whether these brands and Tencent Video are involved in fraud?

That's impossible, because these brands are required to pay taxes when showcasing these products!

SF Express also followed up immediately, releasing the number of parcels in this wave.

However, what surprised everyone even more was that the authorities also got involved.

In a rare move, relevant official regulatory authorities issued a statement praising Chen Mo's "user-centric" live streaming model and announcing that they would study and formulate "live streaming benefits transparency guidelines."

State media even commented: "Behind this frenzy lies consumers' desire for genuine marketing."

The official comments can be said to be the final verdict on this live broadcast and the nationwide celebration.

This will force those with ulterior motives to shut their mouths!
However, Chen Mo truly never expected things to escalate to this extent.

In all honesty, he originally just wanted to give back to his fans and supporters.

Those perks were really nothing to him, but who could have predicted the outcome?
A promotional live stream unexpectedly turned into a nationwide frenzy.

His circle of friends has already exploded, especially Lei Jun from Xiaomi and Wang Jianlin from BYD, who have all called to tease him.

Lei Jun even said with some resentment: "No matter what, you still hold the title of product design consultant for Xiaomi. In the future, if there are such good things, you should let me know in advance. If I hadn't been quick, I might have missed it."

"Should I just not be listed as a contributor?" Chen Mo had almost forgotten about this matter.

"No way! I'd rather not be interested in trending topics like that! We're all old friends anyway, so just let me know if there's anything good happening in the future," Lei Jun quickly said.

Are you kidding me? Chen Mo is holding the title of product design consultant. Maybe it doesn't matter now, but if he really stopped holding the title, Xiaomi would probably be trending on social media again.

On the other hand, Wang Jianlin of BYD is similar to Lei Jun, and Chen Moke is also a shareholder of BYD.

As more and more people received the welfare gift packages and shared photos online, the event reached new heights.

After naturally experiencing the benefits, netizens became even more enthusiastic.

Fans flocked to Chen Mo's Weibo to ask, "When is the next live stream?"

The team was incredibly well-organized, and the hashtag #WhenIsTheNextLivestream? even trended on social media because so many netizens joined in the chain.

Interestingly, various brands have also tagged Chen Mo and asked him this question.

The main reason is that the results this time were truly amazing.

Brands that didn't participate also want to experience the thrill of big spending!

Chen Mo's Weibo comment section was quickly flooded with comments, with brands showing even more enthusiasm than netizens.

Lei Jun took the initiative this time, even personally issuing a "bounty notice": "President Chen's next live stream sponsorship slot will be auctioned, starting at 5000 million yuan. Competitors are welcome to snatch it!"

The accompanying image is a funny meme of the entire finance department working overtime to count cash, which quickly went viral.

This isn't just hype; at least those brands are genuinely looking forward to the next one.

Even Shengshi Pictures has received numerous cooperation invitations from companies through official channels, including many major international brands.

One jeweler even included a sponsorship offer of "1 carat diamond x 1000 sets," with the email subject line "Seeking an opportunity to be criticized for hype."

Chen Mo chose to downplay the situation, mainly because the recent buzz had been too intense, and he felt it was necessary to cool things down.

The best approach is to remain silent. In fact, if it were any other film or television project, Chen Mo would probably be eager for even greater publicity.

However, "The Silent Truth" is a rather special case, and he is already feeling some "burden" now.

Although the promotional livestream overshadowed the main event, "The Silent Truth" still generated a lot of buzz even before its release, with over 3000 million people pre-registering to watch it—such an astonishingly high level of popularity has now become a "burden" for Chen Mo!
"So, when will you be doing your next live stream?" Even the woman next to Chen Mo was curious.

Chen Mo rolled his eyes and said, "Some things can only be done once. The more you do them, the different the effect becomes. Besides, things are valued for their scarcity!"

Chen Mo remained clear-headed.

He himself knew that this event and its effects were something that could not be replicated.

Although this was a last-minute decision, Tencent Video and several brands had made ample preparations in advance, which is why the live stream and subsequent shipping went so smoothly. Otherwise, it could have easily gone wrong.

Doing the same thing a second time will yield completely different results.

Chen Mo's "viral live stream" has inevitably been analyzed by many in the industry for its potential to be successfully replicated.

After all, this live stream was a huge success.

Some analysts believe that Chen Mo's success in this live-streaming event was due to several factors. One reason is that in recent years, from e-commerce platforms' "always 0.1% difference in price negotiation" to live-streaming sales of "9.9 yuan iPhones" using wordplay, companies often aim for "low cost and high traffic," but they have repeatedly failed due to these tricks.

It could be said that they lacked "sincerity" at all, but Chen Mo was different. He really didn't play tricks or sell products. He gave away real money and his main selling point was "sincerity"!
Therefore, the conclusion is quite interesting: "Sincerity is the ultimate weapon; as long as you have a sincere heart, Chen Mo's case can be replicated!"

Netizens were delighted, urging the bigwigs and celebrities to participate.

After all, everyone is happy to see people taking advantage of deals and getting things for free.

Celebrities and industry leaders are naturally tempted. In fact, an IT mogul known for his marketing skills has already begun planning to replicate Chen Mo's livestreaming success.

This IT tycoon is quite famous in the industry.

Soon after, the other party announced on social media that, to celebrate surpassing 10 million followers, they planned to give away 500 domestically produced new energy vehicles worth over 100 million yuan during a live stream.

This news quickly attracted attention, with netizens speculating about the car model and participation rules.

However, this seemingly generous benefit was quickly questioned due to the design of its rules.

The speed at which the vehicle overturned was astonishing.

How should I put it? If the other party wanted to replicate this marketing model, they would immediately offer 500 domestically produced new energy vehicles, which is quite a generous gesture.

But what was the result? Although the other party claimed they would give away cars via live stream, they actually came up with a new set of "rules"!
After the rules of the event were released, netizens immediately went wild.

Many netizens found the participation threshold ridiculously high: users were required to complete tasks such as registration, referrals, and sharing on social media; rumors even circulated that purchasing specific products was necessary to qualify for the draw. Some calculated the average winning rate to be only one in several thousand, comparable to the lottery.

(End of this chapter)