This director is vindictive.

Chapter 206 Netizens: No wonder he's a marketing genius! Chen Mo: ? ? ?

This wave of celebrities collectively promoting products has left Chen Mo somewhat bewildered.

He really hadn't thought of that!
As a result, they actually made a huge profit.

Moreover, he was quite wronged, because a certain Weibo influencer suddenly mentioned it.

Is it right for someone earning thousands or tens of thousands a month to worry about the business of a billionaire?
Right?
Upon closer reflection, it suddenly dawned on me that this whole affair was a perfect marketing stunt!
Of course, this is just a guess, but it's not a wild guess.

Let me analyze this for you.

You see, in the beginning, they used "See you on Monday" to whet everyone's appetite, and then what was the big news that was revealed? It was that Fanxing Medical Equipment Factory's products were not selling well and had a backlog of inventory.

This sparked heated discussions, and the first wave of traffic generation was effective.

And once you taste it, really appreciate it, then you start selling the goods.

And does this pattern seem familiar to everyone? That's right, it's exactly the same tactic used to be, with people shouting through loudspeakers on the streets, "Running away with your sister-in-law!"

If you see that your products are not selling well, then you can directly sell them through live streaming, direct sales from the factory, or even set up a live streaming room in the warehouse.

They continue to leverage the celebrity effect to advertise their products. Regardless of whether you actually use them or not, everyone is watching and buying them, so you can't help but buy some too.
So, is it possible that this was all a carefully planned marketing stunt from beginning to end?

Don't forget, Chen Mo is a marketing genius! This is exactly what he excels at, so is that the truth?

This analysis by a Weibo influencer is well-reasoned and evidence-based, and it made countless netizens "suddenly realize the truth"!
"Holy crap, looking at it this closely, it actually does have that vibe!"

"I really don't need it, but I saw so many people buying it, so I bought it too."

"It really makes perfect sense. By taking advantage of the investment setback of 'Yunnan Insect Valley,' they directly used this negative news to stage a major reversal. Tsk tsk, think about it carefully!"

"So this is an opportunity to recoup losses from the failure of 'Yunnan Insect Valley'?"

The main reason is still Chen Mo's past public image.

What kind of persona is this? A marketing genius, a publicity genius!

Therefore, many people chose to believe it immediately. After all, look at those news reports, aren't they too bizarre? Don't they immediately arouse people's curiosity?
And then, most importantly, the result was a complete turn of events!

When Zhu Xiao saw these comments and so many netizens flocking to the social media account to ask if Chen Mo had orchestrated the whole thing, she was completely dumbfounded.

He even started to have doubts himself.

Could it be that I had already fallen into someone's trap from the moment I started looking for Mr. Yang from Fanxing Medical Equipment Factory?
The more he thought about it, the more he felt that things were going too smoothly. The worst thing is to imagine things in your own mind. Even Zhu Xiao, the instigator, felt that she had been tricked by Chen Mo.

They say the warehouse is strictly managed and outsiders aren't allowed in, but those livestreamers are being invited into the warehouse to do livestream sales!
Chen Mo himself was both amused and exasperated, because it seemed that the whole world thought the same way, including the people around him and his bedmate.

The admiring gazes directed at him made Chen Mo feel extremely uncomfortable!
I swear to God, I really didn't do it, I really didn't do it, I never expected this!
However, life goes on as usual, and filming for "All In" has wrapped up.

The filming process went quite smoothly. As for the final release date, Chen Mo looked through the list of films scheduled for this year's summer season and then decisively chose to release it in August.

The main problem is that it's really hard to choose a release date this year.

Despite the abundance of blockbusters during the summer movie season, in reality, apart from "Ne Zha," there isn't a single film that can truly compete.

Oh, and there's also a patriotic film called "The Bravest," but it's really just so-so.

It only benefited from the subject matter; the film itself was truly awful.

On the contrary, the National Day holiday is the main event for patriotic films, since this year marks the 60th anniversary of the founding of the People's Republic of China. Chen Mo was not so stubborn as to release his film during the National Day holiday.

As for what comes after that, let's just leave it at that.

So, Chen Mo ultimately chose August 9th, that's right, to directly challenge "Shanghai Fortress"!
Chen Mo felt that August this year was a really great release period! Apart from "Ne Zha" at the end of July and "The Bravest" at the beginning of August, it can be said that there are really no domestic films that can plant their flags in the summer season this year.

As for "Shanghai Fortress", that thing is just awful!

There's really no rush to promote "All or Nothing," mainly because this movie is just too easy to promote.

Chen Mo's next move is to cheer for "Ne Zha". It's not yet time for a "Ne Zha 2" to achieve box office success that will leave countless people speechless.

These days, anything labeled "Chinese animation" seems to be automatically considered a bad movie.

Therefore, the environment in which "Ne Zha" actually faced was not very good.

However, the theme of this movie is quite appealing!
As for how to promote it?

This movie is perfect for reverse marketing.

Chen Mo also wanted to try his hand at it, wondering if his involvement in the promotion would boost the film's box office.

This was a rare treat for Chen Mo, who already knew the future direction of the film.

Moreover, this "mask" incident also gave him some inspiration.

So, after the film "All or Nothing" was completed, in July, Chen Mo suddenly posted a Weibo post.

"It's him, it's him, it's him, the little hero Nezha!"
However, this is truly the ugliest Nezha I have ever seen!

Nezha.JPG!

What do you think? "

Chen Mo was the first to release the character poster for "Ne Zha".

However, his tone suggested that he seemed particularly disgusted.

Of course, many netizens' first reaction was confusion, and their second reaction was "Holy crap, is this Nezha?"

"Holy crap, this completely changes my perception of Nezha! Is this really Nezha? Whose Nezha is this ugly?"

"This clown monster is actually Nezha?"

"Why would Chen Mo post this? 'Ne Zha'? A new Chinese animated film?"

"Holy crap, the ugliest Nezha ever is definitely here! No, who came up with this image? It's just awful!"

"Why do I feel like even the muscular Nezha from 'One Hundred Thousand Bad Jokes' is better looking than this?"

Chen Mo's single Weibo post is worth more than a thousand troops.

In an instant, everyone's attention was drawn to it, especially when they saw the Nezha poster. Many people's reaction was, "Why is it so ugly?"
Of course, even though I dislike it, I think this is really the ugliest Nezha, without a doubt!

However, it successfully piqued everyone's curiosity.

After all, this ugly Nezha is obviously completely different from the Nezha in everyone's impression of "cutting off his flesh to return to his mother and removing his bones to return to his father"!

"Could he be a villain?"

"You're out of your mind! Nezha is a villain?"

"Who's making a villain movie, especially one about Nezha?!"

"No, no, this is wrong a million times over! Don't be fooled by Chen Mo!"

Shengshi Pictures also invested in "Ne Zha," and the stake was not small. Would Chen Mo belittle Ne Zha? Let's wait and see!

"Typical reverse propaganda, haha, the same old trick, can't you come up with something new?"

Regardless, Chen Mo's first wave of publicity was indeed quite effective, even if it was somewhat of a reverse publicity, it still managed to make everyone aware of this ugliest Nezha in history.

Then, under the watchful eyes of the world.

Just when everyone thought the publicity would have a twist, Chen Mo once again did the opposite.

He posted the same Weibo post this time.

"My fate is in my own hands, not in the heavens." (JPG)

"This slogan is so outdated, it's so embarrassing!"

The same poster features Nezha unleashing his power and shouting, "My fate is in my own hands, not in the heavens!"

However, the content remained consistently distasteful.

This has left netizens who previously thought Chen Mo was engaging in reverse propaganda and that a reversal would soon occur completely bewildered.

"No, is this right? I'm really confused by your advertising tactics!" "This slogan is indeed outdated, hahaha! No problem with it!"

"So, how exactly are we going to play this time?"

"To be honest, I really stand with Chen Mo this time. This statement is quite embarrassing, but this is a movie you invested in, and you are promoting it. Everyone knows that, but is this the right way to promote it?"

"Come on, let's see how long you can keep complaining, and when the situation will turn around!"

Of course, netizens understand this meme.

When the novel "My fate is in my own hands, not in the heavens" first came out, it certainly seemed very inspiring.

However, when this phrase is used too often, it becomes incredibly awkward.

After all, in reality, if someone actually shouted that, Chun Chun would be considered sick, which would be too embarrassing.

Soon after, Chen Mo's third Weibo post criticizing "Nezha" arrived.

In fact, "Ne Zha" has already started its promotion, so it's impossible to rely on Chen Mo alone.

However, Chen Mo's place became the place everyone eagerly anticipated.

After all, Chen Mo had never done anything like this when promoting movies before. However, no one would really think that Chen Mo was dissing "Nezha"!
Even though it was a terrible movie called "Yunnan Insect Valley," Chen Mo had mentioned it on Weibo before, although it was later proven that he was indeed forced to do so.

Sometimes, the promotion of this kind of thing can be really interesting.

Especially Chen Mo, you see, everyone knows that Chen Mo is playing reverse propaganda, there will definitely be a reversal, but when exactly will the reversal occur?
"The Nezha in my memory - when I was a child, I watched the myth of 'Nezha Conquers the Dragon King'. It was completely different from the spirited Nezha in other myths. In addition to sadness and grief, I felt more fear and astonishment. What kind of heartless father was Li Jing! Why would he force a 3-year-old child to 'cut off his flesh to return to his mother and remove his bones to return to his father' and commit suicide in a fierce manner!"

However, the resolute and fierce Nezha is the Nezha in my heart.

This is "Nezha.JPG"!
No, it's not! In fact, this time it's about maternal love and filial piety, and paternal love and filial piety. Can you accept this kind of adaptation?

Now, everyone was a little confused.

"No, three strikes and you're out! You've smeared Nezha three times in a row, what are you trying to do?"

"Nezha's act of cutting off his flesh to return to his mother and scraping off his bones to return to his father is indeed too fierce. I cried when I watched it as a child, and the memory is really deep. But the idea of ​​filial piety between mother and son and father is a bit outrageous. But isn't this wrong? Isn't this reverse propaganda? Don't go too far!"

"No, something's not right! Chen Mo, stop fooling us. When have you ever been this invested in a movie? You didn't even post three consecutive Weibo posts to promote 'Dying to Survive'! This time, it's a triple whammy!"

Chen Mo himself was amused.

Especially after seeing the comments from netizens in the comment section, each one was confused, with all sorts of doubts, speculations, and analyses.

"This movie is definitely a major event! Otherwise, I wouldn't have personally participated and posted three consecutive Weibo posts!"

"But I really don't understand it. This definitely isn't a compliment!"

Is it possible that our current thoughts are exactly what he wants?

"Publicity genius, you're really something else, okay? Just tell us already, what exactly are you trying to do?"

This promotional effect is so strong that it will definitely make other movies released in the same period extremely envious.

Chen Mo simply posted a few Weibo posts and a few poster pictures, and not a single one of them was complimentary, but the result was that it sparked heated discussions.

Even people who weren't paying attention before couldn't help but want to see it for themselves.

Chen Mo used to have to rack his brains to promote his movies, but now, just a few short Weibo posts are enough.

They also want this kind of publicity that is both effective and cost-efficient!
On the other hand, Lao Wang from Enlight Media genuinely felt that agreeing to let Chen Mo invest in this movie was the right decision.

While everyone was speculating and wondering if Chen Mo would post a fourth Weibo post, Chen Mo went silent.

In reality, Chen Mo had already started having Shengshi Pictures and Fanxing Medical Equipment Factory produce various Nezha-themed merchandise ahead of schedule.

As for the fourth Weibo post promoting the message, let's wait and see!

The bullet flew all the way to the premiere of "Ne Zha".

Actually, right now, there's really not much to say about domestic animated films.

The highest-grossing film to date is still "Monkey King: Hero Is Back" from 2015!
The rest are domestically produced animated films aimed at very young children, such as "Boonie Bears" and "Pleasant Goat and Big Big Wolf".

Therefore, it can be said that "Ne Zha" did not receive much attention and was not well-regarded.

This is why many people find it strange that Chen Mo suddenly increased his investment in this film.

Similarly, no one thinks that this movie will surpass "Monkey King: Hero Is Back".

Therefore, the fact that Chen Mo had given such importance to promoting his three previous Weibo posts makes it all the more surprising.

However, it must be admitted that Chen Mo's actions have indeed successfully piqued everyone's curiosity about the movie.

"Do you think Chen Mo really has high hopes for this movie, posting three Weibo posts in a row to promote it?"

"He's a publicity genius, and the publicity effect is quite good, isn't it? Besides, although Chen Mo has a failed investment case of 'Yunnan Insect Valley,' that's just an exception. This movie must have something special, otherwise he wouldn't be working so hard!"

"However, Nezha is really ugly! I just wonder what kind of story this clown monster will bring!"

Before the premiere began, many people couldn't help but discuss it.

"But why the continuous denigration and disdain for this movie?" some people wondered.

"That's where his cleverness lies. If you find it strange, netizens will find it strange too, and naturally, curiosity will arise. Moreover, Chen Mo is clearly doing publicity, but he's doing it in reverse, which is what attracts attention. If he had simply recommended the movie, the effect certainly wouldn't have been as good!"

"Extraordinary people do extraordinary things. Don't forget the mask incident. Although it's uncertain whether it was the result of marketing hype, if we only look at the results, it was indeed a very successful marketing case!"

"Everyone knows that Chen Mo is promoting the movie, so his praise of the movie's effects and his disdain for it are definitely completely different."

This is indeed what netizens are thinking right now.

This is also the key reason why Chen Mo uses this kind of publicity strategy.

Actually, even the director, Jiaozi, wasn't that confident about the film at this point; in fact, he was the most anxious one.

After all, the investment in this film was not small. It is conceivable that if the film fails, it will not be a major blow to Chen Mo or Enlight Media, but for him personally, it means there will be no follow-up.

The movie started playing soon after.

For animated films like "Ne Zha," the biggest taboo is being meticulous, but fortunately, the film is not like that.

Although Nezha is ugly, as the story unfolds, many viewers suddenly realize that this ugly Nezha is actually quite cute.

Laughter filled the premiere venue.

For Chen Mo, he had watched this movie several times in his previous life, but in this life, the focus and the viewing process were completely different.

This movie certainly can't be called a classic, but it's definitely an excellent one.

However, for domestic animated films, it is already a rare masterpiece.

First of all, the special effects were not perfunctory and were very well done. The storyline was at least complete and easy to understand.

Zhou Xiaobin is a film critic who has witnessed Chen Mo's rise to prominence, so he believes he knows Chen Mo quite well.

That's why he had a specific purpose in mind from the very beginning when he made this film.

He wanted to find out why Chen Mo posted those three Weibo posts.

As the plot of "Ne Zha" progressed, he suddenly realized the deeper meaning behind Chen Mo's three Weibo posts.

Once he understood this, he suddenly felt enlightened.

Especially when he saw Nezha shouting that old-fashioned line that Chen Mo had mentioned: "My fate is in my own hands, not in the heavens. Whether I am a demon or an immortal, I decide for myself!"

He suddenly understood the theme of the entire film! He suddenly understood the mystery hidden in Chen Mo's three Weibo posts.

The movie ended, and thunderous applause erupted in the audience.

Many people were somewhat surprised; the movie was better than they had imagined!
At that moment, Zhou Xiaobin smiled and said, "So that's how it is! As expected of you, Chen Mo!"

“Yes! As expected of Chen Mo, if nothing unexpected happens, he may not even need to post a fourth Weibo!” Bai Yue, an old friend standing next to him, had obviously thought of this as well.

The two looked at each other and smiled!
(End of this chapter)