This director is vindictive.

Chapter 164 Shocking! Female stars collectively accuse Chen Mo of hidden rules

The popularity of "Dying to Survive" has not completely faded, and the popular director Chen Mo has done something like this again.

The reactions of netizens are very interesting.

"I was wondering why the promotion for 'Dying to Survive' fizzled out. It's not that the promotion was bad, but Chen Mo's films always feel like something is missing if they don't do something unique. Who would have thought that he would finally come along just as the movie was about to be pulled from theaters?"

"That's true when you think about it! If he really wanted to be the God of Medicine, he should at least buy a pharmaceutical company. This medical device company, whose main products are masks and the like, is a bit strange."

"I don't understand, I don't understand, I'll wait for the follow-up!"

"Professor Do, if you don't do something creative, I'll look down on you!"

"What's wrong with a mask? He can even build a car, so a mask is nothing!"

That’s right, although many fans were a little surprised that Chen Mo suddenly wanted to set up a medical equipment factory and sell masks, and were confused at first, the situation gradually changed.

As mentioned earlier, if Chen Mo said that he could give birth to a child by himself, some people might believe him, let alone a mere mask.

Abnormal people do abnormal things.

That’s right, in the minds of many of Chen Mo’s fans, he is not a normal person, of course, this mainly refers to his brain circuit.

Gradually, the style of media reporting also changed.

"Can a small mask do something big? Genius director Chen Mo might have a new idea!"

"The genius director is finally here! He can do what others cannot, and thinks of things that others would never expect!"

"One move sparked nationwide discussion. You're truly a genius director!"

For a while, how Chen Mo would sell masks and how he could make use of the small masks became the focus of everyone's attention.

This was something Chen Mo had never expected. In fact, this was really closely related to his past outlandish actions.

After all, bizarre things like designing mobile phones, working as a design consultant for technology companies, and building cars can all happen to Chen Mo, and he has accomplished it every time. So, this time, when people first heard it, they found it strange, but then they became curious and watched the show.

In fact, to put it bluntly, the character that Chen Mo has created invisibly has become deeply rooted in the public's mind.

Of course, the premise is that you continue to be successful.

Chen Mo naturally had some ideas about the mask factory, although this time he was simple and crude, directly using the star effect.

Of course, there are also some creative ideas for the masks themselves.

To put it bluntly, in the future, his ideas and creativity may be worthless, but at this stage, Chen Mo thinks it is still worth a try.

Chen Mo’s idea is to make movie peripherals, celebrity styles!

For example, Fan Binbin made a mask in the style of "Jade Dynasty", "Nirvana in Fire", or the Empress style of "The Empress of China".

What? "Lost Dynasty" is a bad movie? Chen Mo said that it really doesn't matter, because even a terrible movie can still make hundreds of millions at the box office.

Chen Mo got the authorization at a very low price. This kind of authorization is really not expensive these days.

Zhang Yuqi's style is even simpler. She can wear a mask like Chief of Staff Yang, or a tomb raider, or even a big rice dumpling style.

Simply put, it allows her to promote the "Ghost Blows Out the Light" series of masks.

The same goes for Zhao Liying, Gao Yuanyuan, Yang Mi and others, each promoting a series.

As for Jing Tian, ​​it is the easiest. At that time, Chen Mo can directly work with her to promote the "My Love from the Star" series of masks.

This thing can be seen everywhere after the epidemic, but at this stage, it is still a relatively novel thing. After all, at this stage, masks are not a must-have item for every family in the future.

Although Chen Mo was making preparations in advance for the epidemic, it does not mean that he sold masks blindly and at a loss.

In fact, if this thing is done well, don’t underestimate it as a small mask, it actually has great prospects.

The appeal of celebrities is still very strong. Coupled with the wide variety of mask styles, Chen Mo feels that there is a lot of room for development.

Of course, it doesn’t matter even if he loses money. All he wants is a gimmick, a reason.

The medical device factory acquired by Chen Mo originally had a brand, but that brand was too low-end, so Chen Mo simply changed it to a popular and easy-to-remember "Fanxing"!
Chen Mo was inspecting the new factory, which was renamed Fanxing Medical Equipment Factory. Well, there was actually nothing to see.

"Mr. Chen, isn't it too radical to expand production capacity so much at once?" asked Xu Jian, the director of Fanxing Factory.

"No, this is just the beginning. You just need to expand. If you can't sell the products, just stockpile them." Chen Mo didn't explain too much. Even the first round of expansion only reached the level of 20 million masks per month. For Chen Mo, this was really a drizzle.

It has been more than two years since the outbreak of the epidemic. Chen Mo is actually not satisfied with this production capacity at all, but he also knows that this kind of thing can only be done step by step.

The main reason is that, at this stage, the sales volume of Fanxing Factory is really not high, and it is just a small factory.

At the current stage of demand for masks, most customers are hospitals and medical institutions. Ordinary people don’t really buy much.

This is also the reason why Xu Jian was puzzled by Chen Mo's drastic decision to expand production.

Although the cost of the mask itself is not high, the quantity will be considerable.

Of course, for Chen Mo, a wealthy man, this is really nothing, just a drizzle.

Generally speaking, these days, the cost of raw materials for masks is still at a relatively normal level, but on average, plus other costs, such as labor costs, packaging costs, machine depreciation costs, etc., the cost of an ordinary mask is less than ten cents. Even if calculated at ten cents, 20 million masks a month is actually only two million!

Even if it's a loss for Chen Mo, he can definitely afford it.

Chen Mo wanted to become fat all at once and stockpile hundreds of millions or even billions of masks, but that was unrealistic and would easily lead to people's imagination.

Fortunately, there is still time, so there is no need to rush.

The first batch of masks that will be the main product at the moment has been produced, and Chen Mo personally feels that they are quite good.

Fanxing Mask is about to have a live broadcast.

Chen Mo did some promotion on his personal official Weibo, and then tagged Fan Binbin.

Although many people are puzzled by Chen Mo's choice of masks, a "useless" product, they are still very curious about how Chen Mo will break the situation.

What they didn't expect was that Chen Mo had no martial ethics!
Although live streaming sales have not really become a new mainstream in the past two years, everyone is no stranger to it.

What no one expected was that the first person to appear on the live broadcast and sell the "Fanxing" masks that Chen Mo got was actually Fan Binbin.

The result of preheating in advance was that it directly became a hot topic.

"No, is it really that serious? So crude? With Fan Binbin's status, how many masks would he have to sell to make back his appearance fee?"

"That's it? This is outrageous, right? Fan Binbin selling masks on a livestream? Even if they sell out, he won't even make back his money, right?"

"Is there a possibility that Fan Binbin worked for nothing?"

"That's even more unkind. This is destroying the market! Is Chen Mo such a scumbag? He wants people, but doesn't pay them, and even makes them work like slaves for him?"

For a moment, netizens were shocked.

The main thing is that this is indeed a bit unethical! In their opinion, a female star of Fan Binbin's status, for doing a live broadcast to sell goods, the appearance fee is at least tens of millions, right?

What about masks? How much do they sell for? How many people buy them?
This is purely a loss-making scheme to gain publicity, okay?

Although many people cursed and felt that Chen Mo had failed to live up to his standards this time, and that he simply and crudely asked celebrities to promote his products, it was a bit unworthy of his reputation.

But no matter how much people curse and complain, my body is still very honest.

On the evening of December 12st, Fan Binbin appeared in the live broadcast room of Taobao's Fanxing flagship store as scheduled.

I have to say that these days, the international reputation is still very high and the popularity is still quite high.

Look, the live broadcast had just begun and hundreds of thousands of people came in.

"Sister Binbin, are you being threatened by someone? If so, just blink."

"Yeah! How much is the appearance fee? It can't really be free, right?"

"Sister Binbin, you can't be confused. You should get paid when you should. You can't work like a slave for someone for free!" As soon as the live broadcast started, Fan Binbin was amused by the fans in the room and laughed so hard that she was shaking with laughter.

For their live broadcast, Chen Mo did not give them any scripts or anything like that, allowing them to perform freely.

"Family members who saw the livestream, is this what they're saying? They're all curious, Binbin, about how much I was paid for livestreaming for Director Chen Mo's medical device brand, right?"

"I can tell you, it's free! He didn't pay a penny."

"I'm not confused, Binbin, it's really hard for me!"

"Many netizens say Binbin is the queen of bad movies, but I don't want to be that way either!"

"I also want to act in good movies, such as 'Dying to Survive', but some people won't give me the chance!"

Chen Mo was also watching the live broadcast. When he heard Fan Binbin accusing him, he was at a loss whether to laugh or cry.

This woman is simply terrible. She deserves a beating!

But the effect is unexpectedly good.

The netizens in the live broadcast room were all amused. They all started to make jokes.

"So this is considered an unspoken rule?"

"Tell me the truth, what role did you exchange this for?"

"I feel sorry for Sister Binbin. Chen Mo is such a bastard!"

Fan Binbin also found it quite amusing. Looking at the questions from netizens in the live broadcast room, he said with a pitiful look, "Actually, I, Binbin, can accept this kind of unspoken rule, but the problem is, there's no fixed rule!"

"Since he's doing it on the first day, don't blame me for doing it on the fifteenth!"

"Didn't he want me to sell the goods? I won't. Today we're just giving them away. Everyone, look at the upper left corner of the live broadcast room. There's a raffle. Ten thousand pieces will be given away every ten minutes!"

"However, although someone is indeed a jerk, the masks are still pretty good. Um, did you see that? The masks this time are all custom-made. By the way, Binbin prepared 95 masks tonight, each with ten masks. They are all N, the most expensive model, and they have all kinds of series. There are surprises waiting for everyone inside."

Then she began to show various series of masks related to her. The one-hour live broadcast time slowly passed as Fan Binbin complained and accused someone.

And we have to say, it is really fresh to see celebrities publicly complaining about a big director like Chen Mo in front of the public. Although everyone knows that this is just a routine, just a joke, and a show effect, it is still quite refreshing.

Although Fan Binbin did not sell any goods, there were actually links to selling goods in the live broadcast room.

Although many of the people who can watch Fan Binbin’s live broadcast are just spectators, there are also many of her fans. In addition, these masks are all "fashionable" styles and look really good when worn, so there are quite a few people who place orders.

A live broadcast lasts only an hour.

However, the maximum number of online users exceeded three million, and during this live broadcast, more than 200,000 orders of the "Fan Binbin" series of film and television peripheral masks were directly sold.

You know, these celebrity-style masks are not cheap. Even the ordinary ones are sold at a price of 3 yuan each.

The most expensive N95 fashion mask costs 18.8 yuan each.

Of course, the quality, workmanship, design, etc. are indeed top-notch.

But even so, in this live broadcast, which was just a trial run, masks, which are usually only used in some special environments, actually sold more than 10 million yuan.

Although the sales volume may not seem particularly high, don’t forget that these are masks!
"Small masks, big impact. Fan Binbin's live broadcast sales exceeded 10 million in one hour!"

"Fan Binbin accused Chen Mo of being a rude person in a live broadcast, saying that he forced her to sell products for free just to get a role!"

"Free stars are really useful. Sales of small masks exceeded 10 million in one hour!"

"Huge profits! Celebrities and film and television peripherals are leading the mask trend!"

"Shocked! Chen Mo actually did that to Fan Binbin."

Soon, people learned about the cost of masks, and found that apart from the fact that Fan Binbin did not have an appearance fee for live streaming and the unclear price of authorization, the cost of masks is actually very low.

With sales of more than 50 million, the profit is actually at least more than %, which is definitely a huge profit!
Of course, everyone knows that this thing cannot be copied by others! After all, not to mention Fan Binbin's appearance fee and licensing fees, it would be foolish for ordinary mask manufacturers to invite a star like Fan Binbin to sell masks.

Wouldn't it be more profitable to sell something else?

Fan Binbin’s live broadcast, coupled with various fashionable printed masks, did indeed trigger the first wave of craze.

However, this was just the beginning, and soon the second star emerged.

On December 12, the Fanxing live broadcast room started broadcasting, and this time the guest was Zhang Yuqi.

Zhang Yuqi is also very popular this year. The movie "The Mermaid" made her sexiness widely known.

Although her popularity is not as high as Fan Binbin, she is still one of the most popular female stars nowadays.

And because of Fan Binbin’s lead yesterday, the number of people in Zhang Yuqi’s live broadcast room tonight increased instead of decreased.

"There's no money to be made! Someone is truly inhumane. Even though I starred in The Mermaid for free, Director Zhou didn't treat me unfairly. After the movie became a big hit, he gave me a 10 million yuan red envelope!"

"Why is there such a huge gap between directors? Director Chen Mo just writes empty promises! He says he won't pay, and he really doesn't!"

"But as an actor, what can I do? He's the director! I can't refuse! Especially since he's so handsome, ahem!"

"So, what can I do? I'm in a dilemma too!"

"However, even if it's free, I still think we should be dedicated. As the saying goes, if you love what you do, you should love it. Let's sell some goods tonight."

"People may not like to wear masks normally, but in Beijing, you really can't live without one. Wearing a mask does have many benefits."

"Look at crowded places, people coming and going, talking, sneezing, it's all the same, right? So, wearing a mask is a good way to protect yourself."

"I highly recommend it to people who ride their bikes regularly. It keeps you warm and protects you from droplets and harmful airborne dust."

Zhang Yuqi's live broadcast was equally effective, with sales no less than that of Fan Binbin's live broadcast.

However, Fan Binbin and Zhang Yuqi set a bad precedent. Why do I say that?

Because then Zhao Liying, Gao Yuanyuan, and Yang Mi went live, and the first thing they did was accuse Chen Mo of various "crimes", such as writing blank checks, hiring people without paying them, helping him for free, and making all kinds of demands.

As the first batch of buyers received masks, masks of various designs and some signed by celebrities suddenly became a common sight on the streets, subways, buses, and shopping malls.

On the day of Double 12, Chen Mo and Jing Tian appeared together again, and sales reached a new high.

Over more than half a month, five, oh no, six of the most beautiful golden flowers in the entertainment industry have brought about an influence that is truly terrifying.

The total sales of Fanxing masks and various masks exceeded 500 million!

Yes, because although the sales during the live broadcast were quite high, in fact, the influence brought by the live broadcast was the greater reason for promoting sales growth.

What’s more important is that fashionable masks, celebrity-themed masks, and film and television-related masks have all become a current street fashion trend driven by celebrities.

Many netizens even posted photos of their various masks on their respective social media platforms.

Many people also share their experiences and benefits of wearing masks in public on the Internet.

For a time, not only Chen Mo's Starry Sky masks were hot-selling, but many masks that followed the trend also saw varying degrees of sales growth on the Internet.

Especially now that the weather is relatively cold, wearing a thick mask is warm, beautiful and fashionable.

Even more interesting things have emerged, that is, mask social interaction.

For example, a netizen shared his story of "mask social interaction". He is quite shy and usually does not communicate with strangers when taking the subway.

Then after putting on the mask, he happened to meet a few girls while riding the subway. They were also wearing masks of different styles. He was actually approached by them. Although they were talking about masks, he successfully took the first step.

He also found that when he talked to others while wearing a mask, his shyness and timidity disappeared all of a sudden.

The key point is that there are quite a few people in this situation. For a time, a small mask actually led the trend this winter.

(End of this chapter)