This director is vindictive.

Chapter 143: Everyone is looking for treasures, Chen Mo is here again

Not only netizens are curious, but also looking forward to what creative ideas Chen Mo, the publicity genius, will come up with to promote "The Ghouls".

Look at Chen Mo’s movies and TV series.

From the marketing of "Love Is Not Blind" such as "Story of Broken Relationships" and "Museum of Broken Relationships", to the scandal marketing of "The Shallows", to the perfect linkage between movies and reality in "Search", "My Love from the Star" is even more outrageous. It directly created a new national style brand and led the national style trend.

And the later "Ghost Blows Out the Light: The Mystical Ancient City" launched a live broadcast to sell goods.

"Charlotte's Troubles" started a live Q&A session for the whole nation.

It can be said that every promotion is full of variety, and the key is that it is full of creativity.

On the contrary, many viewers do not reject this kind of publicity and marketing method. After all, every time Chen Mo comes up with something really interesting.

What about this time? Mojin: The Lost Tomb has the largest cast of any film directed by Chen Mo.

Even the investors of the three films were curious.

Chen Mo had actually already started preparing, although his previous idea of ​​using the "Collect Five Blessings" event to promote "The Ghouls" was no longer practical due to schedule reasons.

Moreover, the other party already has this plan, so if you want to cooperate with them to promote "The Ghouls" through the "Collect Five Blessings" event, you will inevitably have to pay a huge price.

Even Lao Ma proposed to acquire Shengshi Pictures. How could Chen Mo agree?

Then Chen Mo found Pinxixi, which was just launched this year.

No matter what Pinduoduo's reputation becomes in the future, it must be said that its business model has indeed proven to be successful.

Of course, this has nothing to do with Chen Mo. He mainly wants to reduce the cost of publicity. Otherwise, he can do it himself, but in that case, the publicity expenses will increase a lot.

But if you cooperate with Pinxixi, it will be different.

Chen Mo's promotional plan for "The Mojin" is actually somewhat similar to "Collecting Five Blessings". The difference is that he is purely using this model to promote the movie.

In fact, there is another point. Alibaba is not short of fame, so if Chen Mo wants to cooperate with them, it is just an ordinary cooperation, because they do not lack the traffic of Chen Mo and "Ghost Blows Out the Light: The Lost Tomb", but Pinxixi has just been launched and is in need of fame.

Pinduoduo was extremely enthusiastic about Chen Mo's arrival.

Founder Huang Zheng personally received Chen Mo.

Today, Pinduoduo is still in the initial stage of going online and is far from being a company that can be compared with Taobao in the future.

After Chen Mo explained his purpose, Huang Zheng's eyes lit up.

It can be said that Chen Mo’s “Dragon Hunting and Treasure Hunting” plan is exactly what Pinxixi wants.

However, Pinxixi also has an embarrassing aspect, that is, lack of money!

At this time, Pinduoduo has not even started its A round of financing. No one knows whether this model can succeed, and e-commerce is a red ocean.

Chen Mo didn't expect that Pinduoduo was in such an embarrassing situation at this moment.

This is actually the benefit of cooperating with Pinduoduo. Because Pinduoduo lacks such exposure and traffic, Chen Mo actually takes a dominant position in the cooperation.

Then Chen Mo tried to propose whether he could invest in Pinduoduo. Originally, it was just an idea of ​​Chen Mo to try his luck, but unexpectedly, the other party agreed.

In fact, Chen Mo was misled by the success of Pinduoduo in later generations. Nowadays, there are so many entrepreneurs, but e-commerce platforms like Pinduoduo are really not optimistic.

The main reason is that the competitors are too strong.

Moreover, Pinduoduo only received a mere US$9 million in Series A financing until the beginning of next year, so it can be said that it was not optimistic about the future.

Although Chen Mo's publicity plan was only mentioned briefly, Chen Mo's magical performance in the past is exactly what Pinduoduo urgently needs now.

As a new platform, what it lacks most is users. If Chen Mo's plan succeeds, it will definitely increase Pinduoduo's popularity and also provide an opportunity to gain a lot of new users.

Chen Mo became a shareholder of Pinxixi without knowing it!

Of course, tens of millions of dollars of investment is nothing to Chen Mo, but it is completely different for Pinxixi.

However, investing in Pinxixi itself was an unexpected surprise. Chen Mo mainly wanted to use the other party's platform to carry out his own publicity plan.

After the investment was quickly finalized, Pinxixi immediately began to provide technical support and develop related programs for Chen Mo's "Dragon Hunting and Treasure Hunting" publicity plan.

Chen Mo also released the "Dragon Hunting and Treasure Hunting" plan through his personal official Weibo and the official Weibo of "Ghost Blows Out the Light: Mojin".

"The Mojin: The Lost Tomb" national treasure hunt plan has been launched. Come and hunt for treasure with the tomb raider!!"

This so-called "Dragon Hunting and Treasure Hunting" plan is actually just a variation of "Collecting Five Blessings".

According to Chen Mo's plan, "The Lost Tomb: Dragon Hunting and Treasure Hunting" relies on AR scanning. Unlike "Collecting Five Blessings", "Dragon Hunting and Treasure Hunting" is more direct.

What you sweep is not blessing, but "dragon"!
Simply put, the first step is to scan the "Mojin: The Lost Tomb" poster, or "dragon" patterns, words, etc. directly through Pinxixi's "Dragon Hunting" program.

In order to carry out this "Dragon Hunting and Treasure Hunting" activity, Chen Mo asked the manufacturer to specially customize a batch of "Mojin: The Lost Tomb" movie peripherals.

These include a variety of home appliances, mobile phone cases, pendants, figures and so on.

Pinxixi also provides a lot of support for "Treasure Hunt". For example, if a new customer successfully scans for the first time, he or she will have the opportunity to directly receive a free small gift, including fruits, general merchandise, etc.

There are also big surprises including home appliances.

At the same time, even if you cannot get direct rewards, you can also obtain character cards of "Ghost Blows Out the Light: Mojin" through "Dragon Hunting", including character cards of Iron Triangle, Big Gold Teeth and others. By collecting five character cards, you can directly redeem a free gift.

Scarce character cards can also be obtained through Pinduoduo's "one-cut" strategy. Of course, Chen Mo will definitely not really let this "one-cut" strategy make the difference between the future and always 0.01.

Before the "Collect Five Blessings" campaign was officially launched, this activity was very new to the public.

Because there was no threshold for participation and the treasures were given away for free, a "national treasure hunt" craze quickly emerged.

Especially after the first batch of netizens who tried it out received free gifts and posted them online, the event instantly became a hit.

For a time, hunting for dragons and treasures, how to obtain rare character cards, "Mojin: The Lost Tomb" peripheral products, etc., all became hot topics.

The traffic of Pinxixi is getting higher day by day.

The customer acquisition cost is not high, but a large number of new users have been gained.

In the past, the "Collect Five Blessings" activity was already very popular, and because the prize money of the "Collect Five Blessings" activity had to be shared on the evening of the Spring Festival, many people were not that enthusiastic about it.

But this time it was completely different. Although no money was given out or cash was distributed, real gifts were given out.

Who doesn't want free stuff?

As for "Ghost Blows Out the Light: Mojin", the protagonists also shot a lot of "treasure hunting" videos for this promotional campaign.

Every time you scan "physical gifts", a video of the protagonists of "Ghost Blows Out the Light: Mojin" holding physical gifts will appear.

As a result, many people started to make fun of the meme, because the protagonist Hu Bayi always gave big gifts every time he appeared.

Therefore, many netizens shouted while scanning: "Hu Bayi, I want Hu Bayi!"

Because of this, Chen Kun actually became the "lucky fish" in everyone's eyes. When netizens started playing with it, their imaginations were really wild.

There are also many strategies on the Internet. For example, if you want to win the grand prize, you can worship the photo of "Hu Bayi" before "hunting for dragons and treasures" to have good luck.

Although everyone knows that this is all bullshit, netizens are still having a great time.

Some curious people even filmed a video directly. In the video, they first worshipped "Hu Bayi" and then went to "hunt for dragons and treasures". As a result, they actually scanned out a "Rice Phone"!
For a time, treasure hunting began to sweep the Internet.

The number of participants increased from tens of thousands at the beginning to more than 10 million in just over half a month.

Pinduoduo's traffic and user growth also increased rapidly, and it became popular.

Chen Mo's reputation as a publicity genius became even louder. This was because the gifts given out in this "Dragon Hunt" were real gifts, unlike other activities that had a lot of tricks but no real benefits.

Although free items are the most expensive, netizens who received the prizes all thought it was "really good!"

Although Chen Mo thought that this activity would be effective, he did not expect that the effect would be so good.

In just one month, the number of people participating in the "Dragon Hunt" activity has skyrocketed exponentially, exceeding 100 million!
It also caused Pinduoduo's valuation to soar dozens of times. Pinduoduo, which was not optimistic before, suddenly became a hot commodity in the investment circle.

Although everyone came for the "Dragon Hunt and Treasure Hunt" event, Pinxixi's low-price strategy itself is very attractive, so the transaction volume also increased significantly.

Since its launch, the number of users and transaction volume has dazzled many people.

Of course, the cost of this "Dragon Hunting and Treasure Hunting" activity is actually not low. The value of the "treasures" given away alone is more than 100 million!
However, this money is definitely not only paid by "Ghost Blows Out the Light: Mojin", a lot of it also comes from sponsorship from other brand manufacturers.

And this value itself is also inflated. For example, some peripheral products of "Ghost Blows Out the Light: Mojin" such as mobile phone cases, are not really expensive, but the price to the outside world is dozens of times higher.

However, the various agricultural products delivered by Pinxixi account for the majority of them.

After all, large items like mobile phones, refrigerators, air conditioners, etc. are usually only available to a small number of people, and the quantity is relatively limited.

But even so, the number of people who received gifts reached hundreds of thousands, or even millions.

Although some users only got some small gadgets, they were still free!
For a time, "Dragon Hunting and Treasure Hunting" was truly popular all over the Internet.

Chen Mo's reputation as a publicity genius was no longer limited to the entertainment circle, the technology circle, and even the Internet circle, but the investment circle also began to pay attention.

Chen Mo's movie promotion campaign was so outrageous that it directly caused the valuation of an e-commerce platform to soar dozens of times. It was absolutely outrageous.

I don’t know who revealed that Chen Mo had actually initially sought cooperation with Alibaba, but the deal failed.

It also caused many people who were watching to make fun of it.

"Are you stupid? You've already rejected Professor Do's ideas. Now you've added another rival!"

In fact, Alibaba does have some regrets, mainly because they did not expect that Chen Mo would actually seek cooperation with Pinxixi, and suddenly create such a big scene with such good results.

Although they don't need the fame of Chen Mo's "Ghost Blows Out the Light: Mojin: The Lost Tomb" for publicity, if they cooperate, Pinduoduo won't be as popular as it is.

As for the film industry, many people suddenly expressed their understanding of Lu Chuan's previous admission of weakness.

"Lu Tailang admitted his weakness, and I suddenly felt it was normal. This isn't cowardice, but self-awareness!"

"That's right, Chen Mo is a fucking monster, right? Everyone knows that every time his movie comes out, there's always a surprise, but who the hell could have imagined that this time it would be this big?"

"I've been subconsciously brainwashed. Damn, whenever I see the promotional poster for 'Ghost Blows Out the Light: Mojin: The Lost Tomb', I subconsciously pull out my phone to scan it!"

"The one upstairs, I thought I was the only one like this, but I didn't expect you to be like this too!"

"The only thing I have on my phone is a picture of Chen Kun as Hu Bayi. Damn, I'm a little obsessed with it!"

"This promotion is so damn toxic. QQ and WeChat groups are full of links to Pinxixi's "cut one knife" promotion."

"If 'Nine-story Demon Tower' is really released at the same time as 'Mojin: The Lost Tomb', what will they use to fight it? Their heads?"

Since Chen Mo and his team want to promote the movie, they will naturally do some small tricks. For example, if you scan the related content of "Ghost Blows Out the Light: Mojin", the probability of winning and obtaining a rare card will be higher.

But when it comes to netizens, they think it is metaphysics.

"Dragon Hunting" ignited the national "treasure hunt" and triggered the "cut one knife" mode of Pinxixi, making Chen Mo's reputation as a publicity genius once again well-known.

Of course, the professor’s fans and netizens are not surprised at all.

"Professor Do made it? That's fine, he's not from Earth!"

"The publicity from the stars is truly unique!"

"Let me tell you. Chen Mo's movie isn't the key. What's more exciting is the publicity he planned for the movie!"

"The key is, other people's publicity is just publicity, but his publicity activities always really benefit everyone!"

"It's really like that! From the livestreaming of "The Lost Tomb: The Mystical Ancient City" to the nationwide Q&A session on "Charlotte's Troubles" and the treasure hunt on "Mojin: The Lost Tomb," he really does give out good stuff when he has it!"

"Chen Mo has set an example so many times, can't other colleagues learn from him?"

Many people went to Lu Chuan’s Weibo and asked him to learn from Chen Mo, but it’s difficult for Lu Tailang too, right?
This is fucking ridiculous. With so many directors in the entertainment industry, who's like Chen Mo? He's always off-duty. You make movies, so you make movies. Isn't promotion the job of the publicity department?

You, an amateur, are actually better at it than those professionals. Do you think we can survive?

Moreover, with this hot situation, there are even more people adding icing on the cake.

Many celebrities in the entertainment industry also spontaneously participated in this event and posted photos of the gifts they received.

It’s not that they want to help with publicity, that’s only a small part. It’s more because, right now, the “Dragon Hunting and Treasure Hunting” event has completely exploded!

Everyone is playing, if you don’t, you are out of touch with the masses and can’t keep up with the trend!

Even many TV programs directly play the "Dragon Hunt" game in the program.

This shows that the popularity of this event is really like adding fuel to a raging fire.

What was the result? Many people discovered that while it looked like Chen Mo had spent a lot of money on publicity, he had actually earned it back a long time ago.

Not to mention anything else, the financing information released by Pinxixi includes Chen Mo’s Shengshi Investment.

In just two months, Pinduoduo's valuation has soared dozens of times compared to when Chen Mo invested.

From this point of view, Chen Mo was simply spending the publicity funds of the investors of "Ghost Blows Out the Light: Mojin: The Lost Tomb", and then turned around and made dozens of times the return for himself.

However, several investors of "Ghost Blows Out the Light: Mojin", including Huayi, Wanda, and Guangxian, are actually happy to see it.

According to Wang Changtian, that is their ability. You see, publicity costs money, but they have indeed produced the effect, and they have achieved great results with little money. How many movies can achieve such publicity effects?

But Chen Mo has this ability.

He even directly stated that if other directors have this ability, come on!
They were already laughing their heads off. What the hell, the publicity effect was explosive!
Not to mention spending tens of millions, even if you spend hundreds of millions on publicity, you can't achieve such an effect!

Who doesn’t know Mojin: The Lost Tomb now? Even some elderly people know about it, right?
After all, those fruits and eggs are not given for free!

At the same time, "Nine-story Demon Tower" was officially released.

However, compared with the increasingly crazy publicity and exposure of "Ghost Blows Out the Light: Mojin: The Lost Tomb", although "Nine-story Demon Tower" also spent a lot of publicity funds, it cannot be compared, it cannot be compared at all, okay?

It would be fine if the publicity was not comparable, but Lu Chuan did not disappoint the fans. "Nine-story Demon Tower" really has nothing to do with "Ghost Blows Out the Light". Apart from the same name of the protagonist, they can't see any other connection.

Not to mention the so-called superheroes fighting monsters.

It’s okay that the fans are unhappy, but ordinary audiences who haven’t read the original novel of "Ghost Blows Out the Light" also don’t have much good feelings about this movie.

This is a bit embarrassing.

Fans of the novel are unhappy, and you could say they have a filter, but if non-fans are unhappy too, then that's a problem with the movie itself."

Because of some earlier reasons, the box office of "Nine-story Demon Tower" was even worse than its previous life.

The final total box office was only just over 5 million yuan, nearly 6.83 million yuan less than the original version's 2 million yuan.

The box office seems good, but don’t forget that the investment in this movie is really not low!

Not only did the box office fall short, but the word of mouth was equally terrible, with a rating of less than 5 points.

Chen Mo has to thank Lu Chuan, because the poor performance of "Nine-story Demon Tower" has made everyone more excited about "The Ghouls".

(End of this chapter)