Huayu Entertainment: Tianxian really wants to improve

Chapter 423: Daughters are cuter than sons; "Scarlet Heart" breaks 2% viewership on its first day.

"What? You don't welcome me back?"

Gu Bei deliberately put on a stern face to scare Zhang Zifeng.

Zhang Zifeng adopted the demeanor of a well-behaved child: "No, no, I love learning from Director Gu the most!"

"Sure, why don't you come with me to Tang City for the movie opening ceremony? You happen to play the little girl in the movie, and you might even run into your brother Arthur!"

Gu Bei looked at her, who was not even nine years old, but already seemed so precocious, so he deliberately said something.

"what?"

Zhang Zifeng was stunned.

They were originally supposed to have three more days of rest.

If I went to the opening ceremony with Gu Bei...

Then I won't be able to rest for even a single day!
She immediately lost her composure, stammering as she tried to find an excuse: "I...I..."

"You should use that little trick of yours to deal with your summer homework!"

Gu Bei patted her head, then left with Huang Xiaoming.

Zhang Zifeng breathed a sigh of relief; it was a false alarm, and his precious holiday was finally saved.

She was punching and kicking Gu Bei's back when she suddenly bumped into him turning around, which scared her so much that she tucked her tail between her legs and ran away.

"Little girls are so much cuter!"

Gu Bei couldn't help but sigh.

He wasn't very familiar with Zhang Zifeng after he grew up, having only seen a few clips of him, but compared to now, he was clearly much more carefree.

Huang Xiaoming asked with a smile, "Director Gu, do you want a little sister?"

Gu Bei shook his head: "No, I was thinking that having a daughter would definitely be cuter than having a son."

what?
Huang Xiaoming was dumbfounded.

How old are you? Why are you already thinking about having children?
He's already in his thirties and has never even considered this question!

Could it be...

"Just overthinking."

Gu Bei waved his hand dismissively.

This still needs to be clarified, otherwise if any rumors spread, it might not have much impact on him, but it would have a greater impact on Liu Yifei.

"Director Gu is really good at joking."

Huang Xiaoming breathed a sigh of relief. It was indeed a bit strange that Gu Bei, who was only in his early twenties, would have such thoughts.

at this time,

Gu Bei's phone rang.

He picked it up and saw that it was a call from Liu Yifei.

"What are you doing?"

Liu Yifei's clear voice came from the other side.

Gu Bei glanced at Huang Xiaoming, who had already consciously moved away, leaving him ample privacy to speak.

He smiled and brought up what had just happened: "I was talking to Huang Xiaoming about how if you gave me a daughter, she would definitely be cuter than a son!"

beep-

The next second, the phone was hung up.

Gu Bei stared at his phone, which was constantly ringing with a dial tone, and a question mark appeared in his mind: Was that sentence really that damaging?
at this time,

Liu Yifei is currently at the filming location of The Hunger Games in North Carolina.

North Carolina has been a popular filming location for many Hollywood movies due to its well-established incentive policies for film production over the years.
Liu Yifei, her face flushed, looked at the phone that had been accidentally hung up and couldn't help but say, "You naughty guy, what were you saying!"

But in her mind, she couldn't help but mix her own face with Gu Bei's, imagining a very cute little girl.

"Bang bang bang!"

Liu Yifei slapped her head to clear her mind.

She slightly frowned, redialed Gu Bei's number, and feigned displeasure: "Who wants to have your child!"

"Isn't our child adorable?"

Gu Bei, however, seemed to be able to read her thoughts and asked directly.

"You still said that!"

Liu Yifei was suddenly at a loss.

Gu Bei smiled, then said seriously:
"Those were just jokes."

You're at an age where your career is on the rise, and I don't want to disrupt that pace.

Even if we're seriously considering having children, it should be when we're both ready. Otherwise, it's unfair to both of us and the child.

"Yeah, I think so too."

Liu Yifei agreed with satisfaction, feeling a warm glow inside, as she could sense that Gu Bei was completely considering things from her perspective.

Subsequently,

She finally remembered why she had called Gu Bei: "By the way, it's the premiere of Scarlet Heart tonight, don't forget to help me support Changchang's ratings!"

"Don't worry, I definitely won't forget!"

Gu Bei assured him, "I've already invited the entire production crew to support us."

Gu Bei originally didn't care about details like ratings, let alone whether his support would be effective.

But since Shu Chang was pursuing the "wife" route, he could only do these kinds of things.

After the two chatted for a while longer,

It was already late at night for Liu Yifei.
She was getting ready to sleep, since she had filming to do the next day.

This year, due to the South Africa World Cup...

As the world's most popular sport, football has captured the attention of the media and audiences.

The summer movie season, which traditionally starts in late June, has been somewhat sluggish for both the film and television markets.

However, with the World Cup coming to an end on July 12, the film and television market is no longer sluggish, and people are starting to enter the market one after another.

The film market was led by "The King of Guns" in early July, which grossed over 60 million yuan in its first week and will obviously become the first film to break 100 million yuan in this year's summer season.

And the TV drama market,

This was a few days after the World Cup ended.

After Linlang Entertainment's drama "Chinese Paladin 3" topped the ratings at the beginning of the year on local TV stations,

Once again collaborating with Jiangsu Satellite TV, they produced "Scarlet Heart" and took the lead in entering the TV drama market, which was more affected by the World Cup.

That night,

Gu Bei took a picture of a TV showing "Scarlet Heart" playing and posted it on Weibo, along with a very common question in later years: "Has everyone watched the premiere of 'Scarlet Heart'?"

The advantage of this copywriting style is that it can arouse readers' desire to comment, but after being used too often, most people can simply ignore this level of influence.

However, for users who currently browse celebrity Weibo accounts primarily to see what they share, this is still quite novel. "Does Director Gu also enjoy watching these kinds of romantic palace dramas?"

"This person surely knows that 'Scarlet Heart' was produced by Linlang Entertainment, which is the film and television company founded by Director Gu, right?"

"Fortunately, 'Scarlet Heart' was adapted by Director Gu's Linlang Entertainment. It is truly my favorite novel. The Linlang Entertainment version is of such high quality that it perfectly recreates all the fantasies I had when I read the book."

Gu Bei discovered that the response to this Weibo post was quite enthusiastic, much more so than he had anticipated.

He originally posted this Weibo post,

It was purely for Liu Yifei to see.
I did complete the task she assigned.
But seeing the ever-increasing number of reposts and comments,
Weibo is still a relatively new platform, and most of its users are real people with their own social circles. This can significantly influence a large number of people to actually watch TV dramas.

No wonder TV dramas often use Weibo as their main promotional channel in the future; it really is useful, at least in the beginning.

As for the future, Weibo itself is going to die out, and the data on Weibo will become more of a performance indicator for traffic stars.

After a while,

Liu Yifei also reposted Gu Bei's Weibo post.

The accompanying photo showed her squatting in front of a laptop, which displayed the Linlang Video website. As a TV series produced by Linlang Entertainment, "Scarlet Heart" was naturally updated simultaneously with Linlang Video.

"Great show, I love watching it! [Support][Support][Support]"

She expressed her support along with three cute emojis.

This reposted Weibo post perfectly captures her professional demeanor when she supports her friend's TV series in the future.

Gu Bei's Weibo post was already trending enough.
Now that Liu Yifei has joined the team, the attention garnered by celebrities is far greater than that for directors.

The public attention she was able to generate once again fueled the fire surrounding "Scarlet Heart".

"Is Sisi supporting Director Gu's Linlang Entertainment production of 'Scarlet Heart' this time, or is she supporting Shu Chang's 'Scarlet Heart' as the lead actress? It's a bit hard to guess!"

"I'll turn on the TV series right now to support her. I wonder when I'll be able to see Empress Qian act in a TV series again?"

"I'm already watching it. As expected of a TV series produced by Linlang Entertainment, the quality of this drama can be compared with many movies, right? It's a rare gem among period dramas!"

quickly,

Shu Chang also replied to Gu Bei and Liu Yifei: "Thank you for your support, boss and Qianqian!"

This interaction attracted a large crowd.

The top-voted comment in the comments section was: "Why not call her 'boss lady'?"

Clearly, Shu Chang didn't dare to reply to such a question; even if it received a lot of likes, she could only pretend she hadn't seen it.

but,

This interaction between the three people
This effectively pushed the popularity of "Scarlet Heart" on Weibo to its peak.
This phenomenal level of discussion immediately startled many people in the entertainment industry, who once again felt the innovativeness of Linlang Entertainment's marketing methods.

Previously, Linlang Entertainment used Weibo to promote its movies, and films such as The Message, Gravity, and Lost in Thailand all had high popularity on Weibo.

But obviously,
Weibo is even more effective for promoting TV series than movies.

After all, movies cost money. No matter how popular a movie is, the people who will actually pay to watch it may not be among those viewers.

But TV dramas don't require money; you just need to turn on the TV and tune to that channel, which is much simpler than watching movies, which cost real money.

For a time,

People in the entertainment industry have all started paying attention to the ratings for tomorrow's "Step by Step, Thrilling" show.
Let's see if Linlang Entertainment's new-era marketing methods can achieve unexpected results.

Of course, these people probably never imagined that this was not a marketing tactic at the beginning, but simply a Weibo post made by Gu Bei to complete a task.

However, after achieving the current level of discussion...

Even Gu Bei could no longer ignore all of this.

He thought of the trending topics that would be most frequently used on Weibo in the future.
Recently, Weibo has been under increasing pressure from Tencent's Weibo platform.

Trending topics seem to be a very good tool for differentiating between the two!

Fortunately, since Tencent Weibo's traffic comes from Tencent and Tencent Space, its social attributes are even stronger.

Because of Gu Bei, Weibo has always been committed to the media path, and its media attributes have been further strengthened.

Trending topics are suitable for Weibo.

But it may not be suitable for Tencent Weibo.

the next day.

On set in Hangzhou.

Huang Xiaoming walked over excitedly: "Thank you so much, Director Gu! I just received the news that the ratings for the premiere of Scarlet Heart broke 2% last night!"

Gu Bei was shocked when he heard this.

Breaking the two-point mark?

This is a viewership rating that completely exceeded expectations for a television station that was already on a downward trend.

Originally, everyone expected the viewership rating of Scarlet Heart to be just a little higher than 1.5, similar to Chinese Paladin 3. However, Scarlet Heart jumped to over 2 on its first day, which is a completely different level!
But think about it carefully,

This viewership rating is not entirely unexpected.

Since "Scarlet Heart" was originally scheduled to premiere next year, the public had already been captivated by Hunan TV's opening drama of the year, "Palace."
Therefore, "Scarlet Heart" was not well-received by Hunan TV.
Even the programming schedule is limited to the 10 PM idol drama slot.

Even during what wasn't a particularly good time slot, the final episode of Scarlet Heart still managed to break the 2% viewership mark.

With the combined resources of Jiangsu Satellite TV, Linlang Entertainment, and a boost from Weibo last night, "Scarlet Heart" achieving a first-day rating of over 2 is both unexpected and reasonable.

"We're celebrating together!"

Gu Bei said with a smile.

"No, I should thank Director Gu for giving me this opportunity!"

Huang Xiaoming said earnestly.

He accepted the role in Scarlet Heart because Gu Bei gave him a supporting role in The Message, which was also a way of repaying Gu Bei's favor. Otherwise, he would rather take a supporting role in a movie than the lead role in Scarlet Heart.

But after the ratings for Scarlet Heart broke 2%, the situation changed completely. This meant that he owed Gu Bei another favor, since Scarlet Heart might become another of his representative works.

Gu Bei smiled and nodded, which could be considered as acknowledging the favor.

……

Huayi.

Wang Zhonglei walked into Wang Zhongjun's office and said somewhat unhappily, "What kind of magic does that kid Gu Bei have?"
This time, his perilous journey was successful once again.

The first day's viewership rating exceeded 2%.
It's very likely to be the top-rated local TV station this year!

Wang Zhongjun looked up at his impatient younger brother and shook his head: "It's just a TV series, no need to make such a fuss."

After a pause,

He tossed a newspaper to Wang Zhonglei: "Take a look at this. This time, Gu Bei really made a terrible move!"

When Wang Zhonglei took the newspaper, he found it was a news report about Linlang Entertainment threatening cinemas. The report stated that Linlang Entertainment demanded that cinemas give Tang City Earthquake enough screenings, otherwise they would not give Gravity a copy.

"Okay!"

Wang Zhonglei's eyes lit up immediately. "Hahaha, this kid Gu Bei is actually threatening the cinemas just like Zhang Weiping. Isn't this handing a knife to our hands?"

"So you see... young people are still too young!"

A hint of joy appeared on Wang Zhongjun's face.

(End of this chapter)