Huayu Entertainment: Tianxian really wants to improve

Chapter 414 The Red Carpet Causes a Sensation; Gravity Receives a Warm Welcome

This time at Cannes, Fan Bingbing aims to achieve success both domestically and internationally, meaning she must grab headlines in China.

However, with Liu Yifei's stunning performance preceding her, her dragon robe dress was destined not to make any waves. But the expenses had already been incurred, and the loss would be even greater if she didn't walk the red carpet.

"Director Gu, Brother Cheng Long, I watched Gravity this morning, and it was absolutely amazing!"

Fan Bingbing saw Gu Bei and Cheng Long in the waiting area and immediately came up to greet them.

"Ms. Fan, I had no idea you were attending the Cannes Film Festival screenings. I didn't know when your work would be screened?"

Cheng Long thought Fan Bingbing had some work to participate in the exhibition and seemed to be supporting Fan Bingbing, so he asked very enthusiastically.

Gu Bei glanced up and saw Fan Bingbing's slightly embarrassed expression, and smiled inwardly.

After all, before Fan Bayi did this,
No one could have imagined that one could boost their fame by crashing the red carpet.
The first person to do this was truly a genius.

And Fan Bayi's dragon robe suit,
This can be considered the beginning of her reputation as a 'carpet star'.
Even Gu Bei had heard of it before, but he never expected it to be this year's Cannes.

To be honest, seeing this dragon robe in real life, the design and tailoring of the dress itself are quite high-quality, much better than those big cotton-padded coats that appeared on the Cannes red carpet later.

The essence of this dragon robe formal attire is actually a Western-style formal dress, with some patterns from the Ming Dynasty dragon robes of China added, giving it a touch of traditional Chinese style.

Why have so many Chinese actresses walked the red carpet before, yet none have received as much exposure as Fan Bingbing? It's because Fan Bingbing herself carried off this dress.

But running into Liu Yifei this year was purely her bad luck!
That's why the competition among celebrities in the entertainment industry is so fierce. Just like this year's Cannes red carpet, there's only one headline. The first one gets the most attention, while the second one might not even get a third of it.

Gu Bei casually helped Fan Bingbing out of the awkward situation with a remark: "Your schedule is so tight, even if you asked, you still wouldn't be able to go, so it's better not to ask!"

"This time, I was only able to stay in Cannes for two days."

Cheng Long noticed Fan Bingbing's embarrassment and said with a smile.

The movie he starred in, The Karate Kid, will be released next month.
Although the protagonist of The Karate Kid is Jaden Smith, the son of Will Smith,

But this character is just a tool for the audience to project themselves onto.
The real selling point and box office draw is still Jackie Chan.
So Sony gave Jackie Chan a salary of $1000 million plus a share of the box office revenue.
Jackie Chan can only stay in Cannes for two days before returning to North America for promotional activities.

This is also why Jackie Chan was able to receive over 1000 million in box office revenue sharing.

The three chatted in the waiting area for a while.

Gu Bei and Cheng Long walked the red carpet as key members of the Gravity production team.
Fan Bingbing was left alone to wait for her turn to walk the red carpet.

At this time,
It's six hours ahead of Cannes time in China; it's already past midnight.

But the internet was anything but quiet, because the discussion surrounding Liu Yifei's recent red carpet look was even more heated than during the day.

Weibo.

"I just took a screenshot from Weibo's live stream. It's a little blurry, but Xixi looks really beautiful in this outfit today. I don't know what it is, but traditional Chinese clothing really suits her Chinese features!"

"This is called a horse-face pleated skirt. It first appeared in the Song Dynasty, and its basic shape was finalized in the Ming Dynasty. There were only some minor modifications during the Qing Dynasty and the Republic of China period. When Qianqian wears it, she is indeed elegant and graceful. She looks like an ancient person who has traveled back in time!"

"When I was in Cannes, the foreigners there went a bit crazy. They kept grabbing me and asking what kind of dress Liu Yifei was wearing. Wasn't that even more interesting than any Tang suit?"

"What is national is also international. In the current trend of economic globalization, Chinese international stars should showcase more of China's traditional clothing to the world, so that foreigners don't just think of Tang suits when they think of China."

"Chat, chat, chat! You guys are still chatting. I just got back from Taobao, and the horse-face skirt is already sold out. My girlfriend insists on having it, what should I do? Where can I buy this kind of dress offline? Custom-made is also an option!"

"Hahaha, let alone the horse-face skirt, even the black tight-fitting long coat that Liu Yifei is wearing, the stand-up collar long coat with a keyhole collar, is sold out. It's almost summer, and it's amazing that long coats can still be sold out."

Taobao is not as developed as it is in later years, and there are not as many Hanfu merchants as in later years.

Liu Yifei's red carpet appearance hadn't even been over for long when sharp-eyed netizens had already bought out the only available items from the merchants on Taobao.

The main thing is that Liu Yifei's outfit doesn't require much modeling.
The horse-face skirt is divided into a three-seven ratio at the top and bottom by a tie, and the high-waisted design raises the waistline.

The golden ratio makes the lower body appear longer, and when combined with the flowing skirt of the horse-face skirt, it further elongates the vertical lines.

Anyone of average height will appear taller with this outfit.

After all, the everyday clothing of the Han people, carefully selected by their ancestors, could not possibly be ugly.

Tencent, Sina, NetEase, Sohu, CCTV.com...

The memory of Oscar crashing Weibo's entire server just a few months ago is still fresh in my mind.
All the major portal websites are keeping a close eye on this year's Cannes Film Festival.

Upon discovering the heated discussion among netizens about Liu Yifei's red carpet appearance, they immediately followed suit.

Xinlang: "A stunning opening on the Cannes red carpet! Liu Yifei's flowing, pleated horse-face dress made her the center of attention, showcasing millennia-old Eastern aesthetics!"

Penguin: "Foreign media chased Liu Yifei for three minutes as she wore a traditional Chinese horse-face skirt on the Cannes opening red carpet, fully showcasing China's cultural confidence!"

Sohu: "Liu Yifei makes a stunning appearance on the Cannes opening red carpet, and traditional Chinese clothing reignites the international craze for Eastern aesthetics!"

Then,

The next day, traditional print media also seized on this news.
Reports of Liu Yifei's Cannes red carpet appearance have also appeared on various television news programs.
This kind of coverage of traditional Chinese culture shining overseas is liked by the authorities, the public, and the media. Therefore, it is expected that the rush to report on this red carpet show will continue for several days and will continue to dominate the public's attention.

Don't be fooled by the fact that we still live in an era where public intellectuals are rampant.
But the more public intellectuals these days promote the idea that foreign countries are better than domestic ones, the more...

When people experience a sense of disappointment, they are more eager to see news about traditional clothing winning over foreigners.

On the contrary, once China becomes stronger in the future, such matters will receive much less attention. Once there is more media coverage, the public will actually call for more attention to technological progress.

Amidst the overwhelming news coverage of Liu Yifei's red carpet appearance,

Looking at the numerous photos of Liu Yifei on the portal website, Fan Bingbing couldn't help but ask her agent, "What about the news about us?"

The agent said helplessly, "They said they can pay to get you on a second-level page, but not on the homepage."

"Our luck was really bad this time!"

Fan Bingbing also said with a headache.

They planned this Cannes red carpet trip, but they didn't expect to run into Liu Yifei so badly. Their carefully prepared dragon robe dresses only caused a ripple, and most of the attention was drawn to Liu Yifei.

Whether it's praising the white pieces,

Still a hardcore hater,

Everyone's attention is on Liu Yifei.

She only gained attention by associating herself with Liu Yifei.

"Actually, we didn't lose too much," the agent comforted Fan Bingbing. "If it weren't for Liu Yifei's appearance, the Cannes red carpet might not have received as much attention. If we release some news about the pairing later, we might get even more attention than if Liu Yifei hadn't been there."

Moreover, we have indeed received a lot of attention from the fashion industry, which will be beneficial for your future interactions with luxury brands.

"That's the only way to think about it now!"

Fan Bingbing frowned slightly and helplessly let the matter drop.

It's too early to say which situation will garner more attention.

But what she cares about now is not the amount of attention she receives.
Rather, he didn't want to continue playing a supporting role.

In the earliest episodes of Huanzhu, Ziwei was replaced by Jinsuo.
Later, when she joined Huayi, she also had to constantly compete with another Bingbing.

Now, even the younger generation like Liu Yifei has caught up.

She wanted to become famous and wanted to crush all those who had competed with her in the past.

So even though Liu Yifei has absorbed most of the hype this time, she wisely chose not to do anything because she hopes to maintain a good relationship with Linlang Entertainment and Rose Pictures.

……

The second day in Cannes.

Gu Bei took a copy of "Screen Daily" from the magazine rack that was everywhere at the film festival.

As a special program produced by the classic British film magazine "Screen International" specifically for the Cannes Film Festival, it was placed free of charge in various locations throughout the festival, allowing anyone to take it for free.

"How many points?"

Liu Yifei asked curiously from the side.

"3.1, currently in first place. I wonder if the judges were a bit generous with their scores this year." Gu Bei showed Liu Yifei the score sheet on the last page of the program.

Because the Cannes Film Festival's program is judged based on the number of Palme d'Or leaves,
Each leaf represents one point, with a maximum score of 4 points.
However, it can also be given a score of 0, which is a black cross.

Therefore, a score of three or higher is considered one of the favorites at this year's Cannes Film Festival.
Even in years when the rating system is more lenient, the number of movies scoring above three points is definitely less than one-fifth of the total.

However, the festival publication rating is only one reference. In the past, there have been many films that ranked first in the festival publication but did not win any awards.

"Not bad!"

Liu Yifei saw the score sheet and a smile appeared on her face.

This initial score is quite good. Back then, Wong Kar-wai's "My Blueberry Nights," the opening film at Cannes, received an extremely low score of 1.3, and was ranked near the bottom after all the films were scored.

The two arrived at the screening room together.
This screening room was specially booked for the distributors of "Gravity vs. Earth".

It will be used throughout Cannes so that distributors can experience the unique 3D effects of Gravity.

"How was the publisher's reaction yesterday?"

Gu Bei inquired with the distribution managers of China Film Group and Summit Entertainment.

He didn't have time to come here yesterday; the opening ceremony for the film was packed with events that lasted from morning until late at night. It's still unknown how the distributors will react after watching the finished film.

"This is what we two accomplished yesterday."

The two distribution managers looked at Gu Bei with a deep gaze, then took out two large notebooks and placed them on the table with a loud 'bang'.

Gu Bei was also taken aback when he saw it: "So many? Which countries' publishers are included?"

Which countries?

The distribution manager at Summit Entertainment said with a smile, "Bruce, what you should be asking is which countries haven't registered yet. From Eastern Europe to Western Europe, and then to North America, South America, and Asia, there are already enough distributors in the world's major film markets who are interested in Gravity."

"So fast?"

Gu Bei flipped through the two notebooks.

The page contains various information about different publishers, in various languages.

In some more developed countries, there is a considerable number of publishers competing.

This is why Gu Bei brought gravity to Cannes.

Summit Entertainment didn't watch Gravity before.
China Film Group's global distribution capabilities still lag somewhat behind Summit Entertainment.
Therefore, Gu Bei had no choice but to rely on himself, and Cannes was the best place for global publishers to gather.

Many Hollywood films, even if they don't participate in the main competition, will have their world premiere here, also in order to reach distributors in different countries.

He looked up at Liu Yifei beside him: "It seems I've rented this screening room for too long. I don't even need to show it to them; they've already placed an order!"

“Bruce, I have some ideas about distributors in some countries, and they are all distributors who have worked with Rose Pictures many times before. They should be more suitable to distribute Gravity.”

The distribution manager from Peak Entertainment took the initiative to introduce the distributor to Gu Bei.

"Gu Bei, China Film Group also has some distributors with whom we have cooperated for many years."

The distribution manager of China Film Group felt that the other party lacked martial ethics, so he quickly introduced them to Gu Bei as well.

"How many distributors do you know? Summit Entertainment has been involved in global distribution for decades, and has handled the distribution of films in almost every language in the world."

"Do you have the same level of influence as us in Asia?"

The two distribution managers have started arguing.

Stop fighting!
Looking at the two distribution managers, Gu Bei couldn't help but think of certain meme-worthy expressions.

Subsequently,

He interrupted the two people:

"Both companies have their own familiar partners, which is an advantage; we shouldn't let it become a disadvantage."

We'll start our negotiations with the major film markets.
Don't worry, even if I'm not in Cannes, Sissi can still make the decision!

After Gu Bei finished speaking, he placed the two notebooks in his hand into Liu Yifei's hands.

what?
Liu Yifei looked down at the heavy weight that had suddenly appeared in her hands.
She looked up at Gu Bei and blinked, "How does this have anything to do with me?"

(End of this chapter)