Huayu Entertainment: Tianxian really wants to improve

Chapter 382 Gu Bei is the real father of China Film Group, isn't he?
Qianjiang Evening News: [Gu Bei wins all seven of his seven Golden Globe nominations; La La Land is dominating Hollywood's awards season!]

Xiaoxiang Morning Post: [Starting with the La La Land's opening dance imitation, this year's Golden Globe Awards have completely degenerated into a La La Land solo show!]

Youth Times: [Gu Bei and La La Land: Only by falling in love with movies first, then with a city, can one create a love song written for a city!]

When the Critics' Choice Awards were announced, domestic media outlets largely failed to follow up.
Because the award was broadcast on Paramount's VH1 channel, which is a cable television channel.

But the Golden Globes are broadcast on NBC, one of the three major public broadcasters, and the first and oldest public broadcaster in North America.

The news was already everywhere the very next day!
Weibo.

"La La Land won all seven of its seven nominations, so this must be the most awarded film in Golden Globe history, right?"

"That's true! And it won awards in every category. Director Gu has really made an amazing film this time!"

"La La Land truly has the grandeur of Titanic, which only had one more Best Supporting Actress nomination than La La Land."
But the script lost to Good Will Hunting, and neither the male nor female lead won any awards, what a pity!

"Doesn't that mean La La Land is even better than Titanic? Anyone who's seen it, please share your thoughts. It still hasn't been scheduled for release in mainland China!"

"Based on the usual practice of selecting films for the Oscars, it's usually around the time after the New Year and a week before the Oscars. I bet it will be February 26th this year!"

"I'm in North America and just finished watching it! Actually, La La Land can't be compared to Titanic. Titanic's whole story has an epic feel to it, while La La Land focuses on just an ordinary young couple. We are destined not to be Jack and Rose, but we could be Sebastian and Mia."

"I have a strong feeling that Director Gu is already a shoo-in for this year!"

"You said the same thing last year. I watched the whole awards ceremony with great anticipation, and thankfully the artists won Best Picture in the end."

"This year is different from last year. Last year, Director Gu didn't win a Golden Globe, but this year he did, and the Oscar is just around the corner!"

Gu Bei watched their discussion.
His fans in China have already started celebrating in advance.

La La Land's dominant performance this year
This made them forget the pain of the artists' setbacks last year.

But even he, a reborn individual, couldn't predict the outcome of such a thing, so he just let them pop the champagne ahead of time.

However, the comment that predicted the release date of La La Land...
This gave Gu Bei a sudden inspiration.
After checking this year's calendar, he immediately dialed Han Sanpin's number:

"Mr. Han, I want to set the release date for La La Land on the first day of the Lunar New Year!"

"How could you have such an idea?"

Han Sanpin felt a little dizzy and lightheaded.
He waved to his wife, who had also been woken up.

He went into the study and earnestly advised, "Director Gu, you're used to living in North America, so you might not know the situation of cinemas in China."

Every year during the Spring Festival, cinemas in first- and second-tier cities remain open, but many people have already left these cities and returned to their small towns.

Cinemas in small county towns are usually closed during the Spring Festival.
So even with a holiday as long as National Day

However, very few domestic films focus their attention on the Spring Festival period; everyone concentrates on the films released during the pre-Chinese New Year holiday season!

"Chairman Han, what do you think is the reason for the success of The Message's box office?" Gu Bei asked in return.

"The long National Day holiday?"

After thinking carefully, Han Sanpin said, "The Painted Skin movie two years ago proved that the National Day holiday season can also generate sufficient box office revenue."
This year, "The Message" was released alongside "Back to 1942." The bustling National Day holiday drew in audiences, and because "Back to 1942" was a very heavy subject, "The Message" saw a box office explosion!

Han Sanpin's words were very logical.
Clearly, China Film Group has also conducted serious research.

Why did the box office of "The Message" manage to soar to 500 million?

"Chairman Han, I don't know if you haven't noticed..."
The concentration of box office champions in our country has always been very high, which is an incredible level in the world.

There are no specific figures for Shaolin Temple in its early years, but Titanic accounted for 25% of the box office that year!

Even after entering the new century,
For many years, the box office champion has consistently remained around 10% of the annual box office.

This is equivalent to the domestic film market releasing an Avatar or Titanic every year, which clearly doesn't match the quality of those films!

Gu Bei carefully analyzed for Han Sanpin, "I call this phenomenon the 'breaking the circle effect'! The core movie-watching group in China is only a very small portion."

However, once a film expands from these core audiences to the general public, it attracts a large influx of viewers who typically only watch one film every few years. This is the reason why "The Rumors" generated such high box office revenue!

"Makes sense!"

After listening to Gu Bei's words, Han Sanpin felt a sudden sense of enlightenment.

Because Gu Bei's rhetoric perfectly aligned with his blockbuster film plan.

Why is Han Sanpin so determined to carry out the blockbuster film project?

The main reason is that domestic ticket prices are too high for ordinary people.
Only when big stars, big directors, and big scenes come together can the audience feel that it's worth it.

Thinking about it now, it does indeed align perfectly with Gu Bei's "breaking the circle effect." Only blockbuster films can generate huge discussions and attract a large number of viewers who don't usually watch movies to the cinema.

After a pause,

Han Sanpin was still somewhat puzzled: "But why are you so insistent on releasing it during the Spring Festival?"

You're just like Stephen Chow. Back then, he was so insistent on releasing CJ7 during the Spring Festival. I had to practically beg him to release it a week earlier!

The Beijing Film Studio was behind CJ7, and Han Sanpin was one of only two producers. At the time, he couldn't quite understand Stephen Chow's decision to release the film a week before Chinese New Year's Eve.

"Because of the long holiday"
The success of the summer movie season lies in the fact that students have a two-month-long vacation!

Gu Bei explained, "During the Spring Festival, not only do students have a long holiday of at least half a month until the Lantern Festival, but ordinary people also have a seven-day long holiday."

Don't you think watching movies together as a family during the Spring Festival is a great way to cultivate a movie-watching habit?

The Spring Festival film season is undoubtedly the only film season that belongs to the Chinese people!

The Chinese film market without a Spring Festival film season is incomplete.

The formation of the Spring Festival film season is related to the explosive growth of cinemas in small county towns and the gradual decline in the sense of ritual during the Spring Festival, but it is also related to the large number of blockbuster films appearing in the summer and New Year's film seasons.

The sound of the wind gave Gu Bei a big surprise.

Therefore, he plans to start cultivating the Spring Festival film season himself.

After all, we can't always rely on what's readily available; we also need to make a certain contribution to the Chinese film market.

After hearing Gu Bei's words, Han Sanpin remained silent for a long time.

Because at this moment, a picture had already appeared in his mind: amidst the lively atmosphere of firecrackers during the Spring Festival, a group of people walked into a movie theater to watch a movie together.

at this moment,
Han Sanpin found his goal for his second term.

During his first term, he perfectly executed the blockbuster film plan he had initiated as the vice chairman of China Film Group.
CJ7, Red Cliff Part I and Part II, and The Founding of a Republic—in Gu Bei's words, these are all films that have broken through the traditional boundaries, gradually expanding the Chinese film market to its current state.

He had originally wondered what other movies could surpass Gravity in terms of production quality after Gravity.
Now, after hearing Gu Bei's vision for the Spring Festival film season,

He thought the scene was perfectly reasonable.
It made sense to him, but he was somewhat puzzled.

Why didn't anyone try to work in this direction before?
But in any case, he is already this old, and being able to develop the Spring Festival film season during his second term is an achievement he can boast about for a lifetime!

After a pause,

Han Sanpin was wide awake.
He excitedly told Gu Bei, "I think it's possible. There's no problem with La La Land passing the censors. I can definitely schedule La La Land for the first day of the Lunar New Year. In addition, I can also get eight cinemas under China Film Group to open during this period!"

If we're going to do it, let's see it through to the end!

Although Wanda Cinemas is now the number one cinema chain in China, that is only the ranking of a single chain. China Film Group has a total of eight cinema chains under its control or in which it holds shares, accounting for nearly half of the box office revenue in the Chinese film market.

With China Film Group's eight cinema chains, plus some cinemas that were already open, at least 60% of the film market can be guaranteed to operate normally!

Gu Bei nodded in satisfaction: "That's good. By the way, the first day of the Lunar New Year happens to be Valentine's Day on February 14th. Besides being a musical, the biggest selling point of La La Land is its love story, which is also a key point for promotion."

Han Sanpin was slightly taken aback upon hearing this.

No?

You've told me so much.
They're practically making the Spring Festival film season the number one film season in China's future.
And you're telling me that Chinese New Year's Day is Valentine's Day?

After a pause,

Han Sanpin asked quietly, "Director Gu, you're not saying all this because you're going to release La La Land on Valentine's Day, are you?"

"How can it be!"

Gu Bei categorically denied it.

If you admit it, wouldn't that be the same as admitting that you deceived Han Sanpin?

He immediately brought up the already scheduled release of "Lost in Journey": "Chairman Han, our Linlang Entertainment's first film of the year, 'Lost in Journey,' was already scheduled for release the day before the Lunar New Year."

This means the Spring Festival film season will include Avatar, which was delayed; a comedy film about the Spring Festival travel rush, which will be released for a week; and La La Land, which will be released on Valentine's Day.
This film list,

"Just tell me if you're satisfied or not?"

Han Sanpin pondered for a moment,
Avatar is a science fiction blockbuster.

Add another romantic comedy to attract young couples.
Finally, let me add a domestic comedy film.
This list of films for the Spring Festival season,

It should satisfy most viewers!
After hanging up the phone,

Han Sanpin was no longer sleepy at all.

He began to study it carefully and found that this year was indeed a year of favorable timing and location.

Avatar has already surpassed the 500 million yuan box office record set three months ago, and its popularity shows no signs of waning. It will undoubtedly continue until the Spring Festival a month from now.

The perfect coincidence of Chinese New Year's Day and Valentine's Day makes it ideal for the release of La La Land, practically a godsend for the Spring Festival film season!
Early the next morning.

Han Sanpin then convened a meeting with the leadership of China Film Group to discuss the matter.
Despite the many questions Han Sanpin faced at the meeting,
But with Avatar, a film that has a high probability of breaking the billion-dollar mark, the reasons are quite valid.
Faced with the powerful Han Sanpin, all parties compromised and agreed that Han Sanpin would allow the eight major cinema chains controlled and invested in by China Film Group to remain open during the Spring Festival.

In just a few days,

A series of messages followed.

James Cameron's new film "Avatar," currently showing in theaters, has announced a one-month delay in its release!

The document, titled "Opinions of China Film Group Corporation on Actively Promoting the Development of the Spring Festival Film Season and Advocating Normal Operation of Cinemas During the Spring Festival," has been issued.

Eight cinemas under China Film Group have begun hanging banners that read "Open during the Spring Festival, watch movies with the whole family."

La La Land has obtained the approval document [2010] No. 001 and announced that it will be released on the first day of the Lunar New Year, which is also Valentine's Day!

This series of news has shocked many in the Chinese entertainment industry.

I'm a little confused.

I have no idea what China Film Group is up to.

……

Shanghai Film Studio.

Chairman Ren Zhonglun looked at the documents in his hand.
He wondered to himself, "What does Han Sanpin mean by this? I didn't hear about him being dismissed. Why is he suddenly making a film for the Spring Festival?"

Subsequently,

He looked up at the others in the upper shadow: "What do you think we should do?"

"Chairman Ren!"

Ma Weigen, vice chairman of Shanghai Film Group, knew that Ren Zhonglun and Han Sanpin did not get along.
He immediately said, "I don't think we need to pay too much attention to it. Most of Shanghai Film Group's cinemas are concentrated in first- and second-tier cities."

Our high-end flagship cinemas in first-tier cities don't close during the Chinese New Year, and with Avatar this year, everything will proceed as usual.

"Well, let's do it!"

Ren Zhonglun nodded.
He has no intention of joining China Film Group in this mess!
……

Huayi.

Wang Zhonglei asked in bewilderment, "Has China Film Group gone mad? They're even going to create a Spring Festival film season?"

Feng Xiaogang, smoking a cigarette, said quietly, "It's probably that kid Gu Bei's doing again. His 'Bodyguards and Assassins' is almost breaking 300 million yuan at the box office thanks to the New Year's season that I opened up."

This is a plan to cross the river and then discard the bridge, creating a completely new Spring Festival film season!

Wang Zhonglei pondered for a moment.

To this day, he still doesn't understand what he said that offended Gu Bei.

But Gu Bei has been targeting Huayi all this time, and Wang Zhonglei nodded in deep empathy: "That kid Gu Bei is indeed petty!"

Look here!

Wang Zhongjun pulled out a document and pushed it over.

This news came out a few months ago, announcing that the movie "Lost in Thailand," starring Xu Zheng and Wang Baoqiang from Huayi Brothers, was scheduled for release the day before the Lunar New Year.

"That's it!"

Wang Zhonglei and Feng Xiao just understood.
Subsequently,

The two of them were incredibly envious.
Gu Bei is abusing his power for personal gain.

Using China Film Group's resources to pave the way for his films
It's a pity, why not us!

……

Tianya Forum.

What do you think about the news that cinemas will remain open during the Lunar New Year?

"Grab the second floor!"

"Third floor, isn't this a good thing? We were so bored during the Chinese New Year, now at least we have another option to go to the movies!"

"China Film Group is really Gu Bei's father! In order to release La La Land on Valentine's Day, they actually prepared to create a Spring Festival release window."

This place is truly hopeless. The market economy is completely ineffective; everything depends on government documents. I estimate that the combined box office of "The Founding of a Republic" and "The Message" (referring to the film's release) reached a billion yuan, entirely due to this method!

"Upstairs, I think you're wrong. Isn't Gu Bei the real father of China Film Group?"

"Hahaha, that was a really good insult!"

(End of this chapter)