Huayu Entertainment: Tianxian really wants to improve

Chapter 380 The Opening Act of the Year: A Barometer for the Oscars
The viewership rating for Chinese Paladin 3 was 1.5, which doesn't seem very high.

However, if this rating is maintained within a local satellite TV channel, it will at least place it in the top three of the local satellite TV ratings rankings in 2010.

Those ratings that easily break 10% mostly appeared on CCTV-1 or CCTV-8, and only during the most glorious period of television media in previous years.

Furthermore, higher viewership ratings aren't always better.

Even if the ratings for "Country Love Story" break 5,

Gu Bei would rather have Chinese Paladin 3 than Country Love Story.

Because the target audience for "Country Love Story" is too old, they are unlikely to buy a membership to Linlang Video under any circumstances.
Moreover, since they are not the mainstream consumer group, they are unable to help artists secure lucrative endorsements and business deals.

The key is,

If you want to access top-tier platforms,

CCTV-1 requires you to buy out the copyright outright, while CCTV-8 requires you to provide the copyright revenue from the most profitable years.
After all, in their eyes, the reason this show is so popular is because of their platform, so naturally they can't let a production company like you take away most of the profits.

In fact, satellite TV stations do the same thing.
There's no way around it; TV stations have been living too comfortably for the past few decades.
With a fixed satellite TV platform on their left and a TV production license on their right, they can practically make money while lying down. Production companies are their long-term employees, except for those with connections.

For example, the copyright for the first Legend of Sword and Fairy film was produced by a TV station, which enjoyed the highest copyright revenue for the first few years. Then, Tangren Media bought it back at a fixed agreed price.

Even the TV dramas produced by Daylight Entertainment when it had just become independent had to use the Shandong Film & Television Group's brand in order to be filmed.

The reason why Enlight Media gradually abandoned its television business later on was...

This is also because after television stations began to decline in 2010, their payment terms became increasingly longer.

The procurement contract also required the signing of ratings contracts, forcing production companies to buy ratings in order to ensure that the annual decline in the TV station's ratings would not be too dismal.

Gu Bei's understanding of Linlang Entertainment's TV drama business...
His requirements are simple: just secure the top spots for those hit dramas. These exclusive rights are the key to differentiating himself from other video platforms in the future.

However, the successful opening of Chinese Paladin 3 gave Gu Bei a pleasant surprise!
"what are you thinking about?"

When Liu Yifei heard that Gu Bei hadn't responded for a long time, she asked curiously, "Is the 1.5 rating for Chinese Paladin 3 not enough to satisfy you?"

"I was wondering... what was the viewership rating for your first Legend of Sword and Fairy game?"

Gu Bei responded with a smile.

"Bye!"

Liu Yifei angrily hung up the phone.

Why are you bringing up something that is not related to the topic?

When the first installment of the Legend of Sword and Fairy series was completed, it coincided with a ban on games, prohibiting all game-related content from appearing on television screens.

Fortunately, the copyright for the first few years of the Legend of Sword and Fairy series was held by television stations, so even if it couldn't be broadcast on satellite TV, it could still be shown on local channels across the country.

Later, when the ban on video games was relaxed, the ratings were still less than 1 when the game was broadcast on satellite TV again, which was understandable.

After all, by this time, the complete set of Legend of Sword and Fairy 1 DVDs had already been distributed in video stores all over the country, and you could rent a set and watch it for just a few yuan. Who would still be waiting on TV to watch it?

Gu Beidu bought the adaptation rights to Chinese Paladin 3, so he must be very clear about this matter.

This guy did it on purpose!

In the next few days,

Amidst a series of public relations activities, Gu Bei

I'm also taking the time to observe the performance of Sword and Fairy 3.

The battle between satellite TV stations is also quite fierce. Hunan Satellite TV is in a league of its own, while Jiangsu Satellite TV, Zhejiang Satellite TV, Shanghai Satellite TV, and Beijing Satellite TV are considered second-tier satellite TV stations.

Jiangsu TV used the drama "Chinese Paladin 3" to kick off the new year, which immediately surpassed Hunan TV, which was in a league of its own, and touched a nerve with Hunan TV.

After all, the drama "Unspeakable Love" currently airing on Hunan TV is a family drama from its suzerain country, South Korea.

Hunan TV immediately increased its publicity efforts.
Their opening drama of the year is the highest-rated idol drama in Taiwan's history—Fated to Love You.

Although it's an old drama from 2008,
But "Fated to Love You: The Sticky Note Girl" was also a wildly popular idol drama.
The most popular idol drama genre of the past collides with the most popular idol drama genre of the future. What will happen when they clash? Even Gu Bei, a reborn person, is a little curious.

The Legend of Sword and Fairy 3 has been airing for a week now, and the plot is just getting better.
As for "Fated to Love You," it has been heavily promoted for a week on Hunan TV, the only satellite TV channel in Hunan Province.

The day after the premiere of Fated to Love You
Gu Bei received an email from his special assistant, Li Wanyun: "President Gu, the ratings are out. Yesterday, Chinese Paladin 3 maintained its position as the top-rated show in prime time on local satellite TV channels, with a daily rating of 1.66 and a peak rating of 1.85."

Meanwhile, Hunan TV's "Fated to Love You" achieved a premiere rating of 1.55 and a peak rating of 1.75.

Slightly better!
Gu Bei raised an eyebrow upon seeing the result.

Judging from the result of the premiere, "Fated to Love You" has already lost.
After all, it's an old drama from two years ago. If the initial ratings don't pick up, the subsequent ratings are unlikely to fluctuate much.

If you're really interested in it, you can just rent a set from a DVD store; it won't cost much.

Although Chinese Paladin 3 had already been broadcast on terrestrial channels half a year ago...

However, its pirated discs weren't available in video stores all over the country.
Finding a pirated copy of Chinese Paladin 3 would probably be quite difficult.

"very good!"

Gu Bei sent a text message to encourage Kong Sheng and Lin Yubin.
The two of them were the duo in Chinese Paladin 3.
Not only does it have the dramatic plot twists and turns of an idol drama,

It also possesses the gravitas and costumes inherited from mainland Chinese period dramas.
This quality of TV series is completely different from the urban idol dramas in Taiwan. It represents the level of historical idol dramas that the three major platforms will compete to the extreme in the future, so it's not surprising that it wins by a small margin.

After sending,
Gu Bei, however, felt it wasn't enough.

We live in the internet age now, and in the internet age, you have to keep winning so that fans can experience emotional value not only by watching TV dramas, but also in other ways.

He joined the Weibo platform, which now has over 60 million registered users, more than enough to cause some trouble.

[Breaking news: The premiere ratings for "Fated to Love You" were 1.55, lower than the 1.66 rating for "Chinese Paladin 3," whose plot has already entered its later stages!]

It must be said that Linlang Entertainment is indeed a master at content production. In just one year, they surpassed Huayi Brothers to become number one in the film industry, and now they're aiming for the top spot in the ratings for this year's opening drama on satellite TV!

Gu Bei glanced at the comments below.

"It's alright. After all, the 'Post-it Girl' was a hit in Taiwan two years ago. Now, two years later, it's being broadcast in mainland China and it's still able to rival 'Chinese Paladin 3.' Isn't 'Chinese Paladin 3' the one that's losing?"

"I feel the same way. Shu Chang is so unsophisticated, she doesn't look as comfortable as the 'Post-it Girl'!"

"Domestically, we can only produce period dramas. As for urban dramas, we'll never be able to make a TV series as relatable as 'Post-it Girl'!" This is all Hunan TV's fault!

They relied on two main tactics: Korean idol dramas and Taiwanese idol dramas.

It has cultivated a large audience for idol dramas in the country.
These people's early exposure to idol dramas came from Korean and Taiwanese dramas, so they obviously couldn't accept that domestic idol dramas had overtaken them.

And Huayi is among them, so you're the one!
Gu Bei slapped it.
I gave this Weibo post a like.

If he posted it himself, it would seem like he was bragging too much.

The boundaries of a "like" are just right: it expresses approval without giving the impression that the person is personally involved, and it also ensures that those who follow them can see it.

Just a few minutes later, the previously one-sided comment section began to change.

"Damn, blogger, you're going to be rich! Gu Bei, the founder of Weibo and Linlang Entertainment, liked your post. This is content he personally selected. Weibo, hurry up and give him more traffic!"

"You people who fawn over foreign things are really something. You have to fawn over foreign things even when watching a TV series. Chinese Paladin 3 is obviously very good. The visuals are great, and the plot is exciting. Isn't saving the world more interesting than your petty love stories?"

"Yeah, yeah, the little fox is so cute! And her portrayal of Xuejian this time is so lively. How can anyone think Shu Chang is so rustic? She's adorable to death!"

That’s right!
Gu Bei nodded with satisfaction.

As the most popular TV series right now, Chinese Paladin 3 is the ratings champion among local TV stations' opening dramas of the year, and fans are most excited about this show.

As the number one idol drama in Taiwan, "Fated to Love You" has been watched by many people in China over the past two years, and its ratings are not much lower than those of "Chinese Paladin 3".

If these two major drama fans were to get into a fight, it would be very difficult to say who would win or lose.

But the more intense the argument, the better.
That means more people will watch these two shows.

However, since the DVDs of "Fated to Love You" are available for rent all over the country, the probability of "Chinese Paladin 3" retaining its audience is definitely much greater than that of "Fated to Love You".

Two major fan groups were arguing, and Gu Bei simply liked the post, so he didn't need to care about how things would develop.

But it only lasted one day.

The viewership rating for "Fated to Love You" broke 1.6.

The viewership rating for Chinese Paladin 3 exceeded 1.7.

Weibo further fueled the already popularity of these two dramas.

This promotional method has also made many TV drama companies realize the importance of the Weibo platform.

There weren't many promotional methods for the TV series beforehand. At most, they would put out some ad clips within the satellite TV station, but that could only attract the station's original audience.

Weibo now has 60 million registered users, and if they were mobilized, they would be a considerable force.

Most importantly, Weibo users are new users who break through the original viewership of satellite TV, and attracting new users is something that every satellite TV station dreams of.

The power of the two domestic dramas, Chinese Paladin 3 and Fated to Love You.

Gu Bei's attention shifted back to the awards season.

After the Christmas and New Year holiday,
The awards season is finally entering its most important first half.
Those are the Critics' Choice Awards and the Golden Globe Awards, two of the four major indicators of the Oscars.

The Critics' Choice Awards are less prestigious than the Golden Globes, but as a trendsetter, they are in no way inferior to the Golden Globes, and in fact, they are much stronger.

“Crack!” “Crack!” “Crack!”

Amidst the flashing lights, Gu Bei walked alone down the red carpet to the entrance of the Hollywood Platinum Theatre, smiling as he posed for photos with the media.

The host smiled and asked Gu Bei, "Bruce, don't you have a female companion tonight? Isn't it a bit too lonely for a director your age?"

"I would love to walk the red carpet with Andrew, but obviously, Emma doesn't agree!"

Gu Bei knew the host wanted to gossip about his love life.

But Liu Yifei is not in North America now.

How could he possibly just randomly invite any female companion to walk the red carpet?

So they simply used the bigger gossip between Andrew and Emma to divert attention.

"Alas--"

The host immediately became excited: "Andrew, have you asked Emma out on a date?"

The director's scandals are clearly not as sensational as those of celebrities.
Especially since the subject of this film is the recently popular La La Land.

The unresolved conflict between the two characters in the film left fans feeling quite disappointed.
Is it possible to change this in real life?
Andrew and Emma followed Gu Bei down the red carpet.

Faced with the gossipy host, she visibly panicked.
Before La La Land, the two of them were just nobody in Hollywood and had never experienced anything like this!
Emma calmed down a bit and replied, "We became very good friends after filming the movie. In fact, we and the director often get together!"

However, it was clear that no one believed her.

Especially the focused look in Andrew's eyes when he looked at Emma—it was practically an open secret!

The three entered the Hollywood Platinum Theatre.
When sitting down,
Emma was still complaining about Gu Bei: "Bruce, you went too far. I'm going to tell Crystal next time I see her!"

Gu Bei laughed and said, "Then you better not fall into my hands, or I'll show you what a tyrant on set is like!"

“I don’t believe it!” Emma turned to Andrew. “What do you think?”

"what?"

It took Andrew a while to come to his senses.

He stared blankly at Emma and asked, "What did you just ask?"

Emma rubbed her forehead, looking somewhat troubled, and said, "What I mean is, I wonder what will happen next when we work with Bruce again!"

After a pause, she glanced at Gu Bei again: "Besides, Bruce, with your personality, I don't believe you'll become a tyrant on set like Cameron!"

"James!"

Gu Bei called out to Cameron, who was not far away.

Emma curled her lip: "Don't think I'll believe you..."

(End of this chapter)