Huayu Entertainment: Tianxian really wants to improve

Chapter 349 The Battle for National Day Release Dates Begins
Chen Kaige stormed back to his room.

But when Chen Hong asked him why he was angry, Chen Kaige waved his hand impatiently, indicating that nothing was wrong.

He got angry for a moment, then got angry again.

It's not that he's afraid of Gu Bei or Gu Bei's Linlang Entertainment. Given his status in the industry, he naturally wouldn't be afraid of a rising star like Gu Bei.

Ultimately, it all comes down to two words: "decency!"

Although Chen Kaige was unhappy,
But to make him tell Chen Hong and Arthur that he was tricked by Gu Bei all the way here...
Where would he, as the head of the family, put his face?
Moreover, if word got out about the earthquake film crew, and he, a veteran director, was fooled by a young upstart like Gu Bei into coming to make his movie, what would happen?
Where will Director Chen put his face then?
Men have pride!

Then we can only continue filming.

Chen Kaige adjusted his mindset and treated this as an extra job, and unexpectedly felt that it was much easier than before.

However, the reason why Chen Kaige was able to adjust his mindset so quickly was...
The main reason is that Linlang Entertainment gave them just too much.

He felt that if the two sides fell out,

Not only did they suffer humiliation and lose face, but they also failed to make any money.

Chen Kaige would naturally not choose to do something that harms others and benefits no one.

Having worked with so many companies along the way, compromise isn't something he finds hard to accept. Finishing filming quickly so he can get back to working on his own "The Orphan of Zhao" is the best course of action.

On September 16th,
The star-studded film "The Founding of a Republic" finally premiered in theaters nationwide this Wednesday at 6 PM.
With a total of 1450 copies, covering 80% of cinemas nationwide, it can be said to be the largest film screening in the history of Chinese cinema.

Not to mention that The Founding of a Republic brought together more than 100 stars from both sides of the Taiwan Strait and Hong Kong, and even award-winning actors and actresses could only play a small role in it.

The star-studded cast attracted a large number of curious viewers to the theater, eager to see just how far this patriotic film could go.

the next day,
Gu Bei then received a call from Han Sanpin.

Han Sanpin on the phone was extremely excited: "Director Gu, it's done! The founding of the nation is a success!"

Gu Bei naturally knew that this movie would definitely be a success.
This film serves as a landmark work in the convergence of patriotic and commercial cinema.
The film "The Founding of a Republic" will be present in future mainstream films and the process of film industrialization.

Even though Gu Bei hadn't watched the whole movie in the future,
But I've heard those scenes and names from the movie countless times.
After all, a star-studded lineup of this scale is unlikely to appear again in the future.

"congratulations!"

Gu Bei sincerely congratulated him, then asked curiously, "Have the first-day box office results been released yet?"

With a smile, Han Sanpin said with a hint of pride and boastfulness, "Yesterday's box office reached 1500 million yuan in half a day, surpassing the current performance of domestic films like Red Cliff!"

Gu Bei wanted to complain a little,

Is the movie Red Cliff even comparable to this?
but,

In the short term, China indeed cannot produce a film of the same scale as Red Cliff.
Furthermore, for some unknown reason, Huayi Brothers allowed Feng Xiaogang to film the movie "1942" ahead of schedule, which resulted in "If You Are the One" not being released during last year's Lunar New Year season.

Currently, Red Cliff's 3.17 million yuan box office remains the highest among domestic films.

The fact that the founding of the nation surpassed the Battle of Red Cliffs is a cause for celebration.

Since The Founding of a Republic was only shown for half a day, if it had been shown for a full day, it might have been able to rival the 2700 million yuan opening day box office of Red Cliff.

"It seems that this year's box office champion will be China Film Group!" Gu Bei said with a smile.

"Don't you dare act innocent after getting the benefit."
You have a 10% investment in the founding of the nation!

Han Sanpin said with a smile, then mentioned the upcoming National Day film season, "And this National Day film season has your film 'The Message' and Feng Xiaogang's '1942' in it,..."
Needless to say, "The Message" was your first Chinese-language film.
Feng Xiaogang is one of China's leading commercial film directors.
His film 1942 should have grossed significantly more than his Assembly. I've noticed Director Feng has been quite the talk of the town in the media lately!

Upon hearing Han Sanpin's words, Gu Bei knew that he had underestimated the long-term potential of the founding of the nation.

Based on current trends, a box office of 1500 million on the first half day should eventually reach a total box office of 2.3-2.8 million, depending mainly on the quality of the film.

Feng Xiaogang is considered the king of the domestic Lunar New Year film season.
The previously transformed film, Assembly, also grossed 2.6 million yuan at the box office.

Therefore, Han Sanpin naturally assumed that this film, 1942, would also be a success, and even more successful than Assembly.

Without a doubt, the film market is one that is constantly overturning past rules, and Han Sanpin's two subconscious judgments are clearly wrong.

Gu Bei said calmly, "I think Director Feng has taken the wrong path this time."

"How to say?"

Han Sanpin asked in confusion.

"After the last rallying call was successful,
Director Feng probably believes that audiences will like whatever he films.
Judging from the trailers released so far for 1942, this film seems to be even more heart-wrenching than Assembly, and it's a particularly poignant one incorporating historical memory!

Gu Bei recalled his feelings after watching 1942, "but as a place for entertainment, the film market is destined to be unable to sell such films."

Without a doubt, 1942 should be Feng Xiaogang's representative work, without exception.

But movies like this don't do well at the box office; that's the law of the market.

Like Spielberg's Schindler's List,
Even if you win an Oscar,
However, it didn't even gross over $100 million at the North American box office.

That's how cruel the market rules are.

未来在2012-2013的贺岁档，1942也不过拿下了3.7亿的票房，那时候2012年全国总票房可以是达到了170亿，也就跟全国总票房40亿时候的非诚勿扰差不多。

Huayi Brothers' decision to have Feng Xiaogang film 1942 three years ahead of schedule is likely to result in a major setback for both parties.

"No wonder I haven't seen any reaction from Director Gu lately; it seems he's already gained confidence."

Han Sanpin was slightly startled upon hearing this.

He hadn't expected that Gu Beiguang could study the film so thoroughly based on just a trailer for 1942, and even have a pretty good idea of ​​the specific content of the film.

China Film Group, as one of the investors and producers,

Han Sanpin had already seen the movie 1942 in advance.

He just thought it was a good movie, but as the director was Feng Xiaogang, he really couldn't predict how it would perform after its release.

But after listening to Gu Bei's words,
He felt that this confrontation between 1942 and the Message was...

I'm afraid Huayi and Feng Xiaogang are in some danger!

"Chairman Han, just wait for the National Day holiday to arrive!"

Gu Bei smiled faintly and said confidently.

After hanging up the phone,
Gu Bei recalled what Han Sanpin had just said.

So he went to Weibo and portal websites to check out news about 1942.

Wow, that's what you call a little powerhouse!
The homepage of Sina.com

There was a big title.

The sign read, "Feng Xiaogang: This is the suffering of the Chinese people. I believe every Chinese person should go to the cinema to see 1942!" Gu Bei wondered if he was lamenting the wildness of this era.
I still have to lament that this little powerhouse is too self-centered.

If this kind of promotional rhetoric were used in future movie promotions, it would probably be labeled as 'profiting from difficulties' the very next day.

It is in this era that many celebrities still dare to speak their minds.

Gu Bei continued scrolling through the news.

It's clear that Feng Xiaogang has put in a lot of effort in his publicity this time.
Since the film features almost no big-name stars, but rather talented actors, the promotional campaign will obviously focus on Feng Xiaogang.

But as I looked at it...

Gu Bei saw a news article.
The text above reads, "Weibo suppresses 1942, exposing the dispute between Director Gu and Director Feng over the National Day film slot."

what's the situation?
Gu Bei frowned.

Then he looked into it and found that the main source of this news was a complaint by Feng Xiaogang on Tencent Weibo, complaining that Weibo was limiting the popularity of the movie "1942" and saying that "1942" definitely received more attention than that.

The news followed this Weibo post.
The film "The Rumor" and "1942" were placed in opposition to each other during the National Day holiday.
The conflict between Gu Bei and Hua Yi was also brought up again.

Basically, it's implying that Gu Bei instructed Weibo to limit traffic to 1942 in order to win this head-on confrontation with Director Feng through unfair means.

"I've only been back in China for a few days!"

Gu Bei hadn't expected that he would be back in China for only a few days...
Feng Xiaogang, like a shark that has smelled blood, chased after him.

However, just before the founding of the People's Republic of China, the news of Gu Bei winning the Golden Lion Award was indeed the biggest news in the film industry, and Feng Xiaogang's attempt to piggyback on it was in line with his persona.

Gu Bei thought for a moment and then went to Peng Shaobing on Weibo to verify this information.

……

Huayi.

"As expected, Gu Bei is the most talked-about!"

Looking at the various data his subordinates showed him, Wang Zhonglei said, "Ever since Xiaogang complained about Gu Bei and Weibo on Tencent Weibo, the popularity of our 1942 has immediately soared."

Moreover, this can also be seen from Xiaogang's interactions on Tencent Weibo.
Everyone is outraged by the suppression of Xiaogang!

Wang Zhongjun was also looking at the data in his hand.
The dense data gave him a headache.

For someone from a traditional industry background, things on the internet felt invisible and intangible, creating a sense of powerlessness and a natural distrust of such data.

After putting down the data in his hand, he asked, "How many of these people can become our audience?"

"The conversion rate should be very high."
These people are all highly active users of Tencent Weibo.
Based on our cooperation with Tencent Weibo, they will proactively help us promote our content, trying their best to let Tencent Weibo users know that Weibo is an untrustworthy platform.
Even a renowned director like Feng Xiaogang gets bullied by platforms like Weibo!

The distribution manager pushed up his glasses and said with a hint of smugness.

"very good!"

Wang Zhonglei clapped his hands and said, "We help Tencent Weibo smear Weibo, and Tencent Weibo gives us traffic. This is a win-win situation!"

"Cough cough!"

Upon hearing this, Wang Zhongjun frowned and coughed lightly twice.

Then, he looked at his younger brother with dissatisfaction: "What smear campaign? This is called letting them see the true face of Weibo. They don't even know how to speak properly."

"Yeah!"

Wang Zhonglei nodded.

He knew he had spoken too quickly; how could he have blurted out his true feelings?

Then, he looked at Feng Xiaogang beside him: "Xiaogang, let's continue according to our previous plan. I have already asked the media to start cooperating with us in hyping it up. You just need to accidentally mention it during one of our events."

"This is something I'm good at!"

Feng Xiaogang grinned, revealing a mouthful of crooked teeth.

As a self-proclaimed "little cannon," he has made plenty of boastful statements in the past, and his actions against the platform are very much in line with his persona.

And it would be only natural that he would expose these things in a future event, outraged by the situation.

"Isn't this a bit inappropriate?"

Chen Guofu sat to the side listening to these people's plans, feeling somewhat uneasy.

He advised the crowd, "Our struggle with Gu Bei and Linlang Entertainment is only about movies. If it involves the struggle between Tencent and Weibo, I'm afraid we'll get burned!"

"Guofu, you're still too cautious!"

Wang Zhonglei waved his hand at Chen Guofu, "Tencent is such a big platform, while Weibo is just a small platform that has been established for less than a year."

Previously, Tencent (the Chinese internet company) didn't intervene, but now that they have, Gu Bei's Weibo account will likely be shut down by Tencent sooner or later.

Sina Weibo also tried to create a microblogging platform, but in the end, it lost to Weibo.

Chen Guofu opened his mouth, wanting to offer some more advice.

But when he saw that General Manager Wang and Feng Xiaogang were full of pride and satisfaction...
In the end, he swallowed the words he was about to say.

As a partner,

He wasn't one of Feng Xiaogang's trusted followers after all.

There is no obligation for them to continue trying to persuade them.
On the contrary, it is easy to provoke the dissatisfaction of Wang Zhonglei and Feng Xiaogang.

Fine, let's leave it at that!

Anyway, 1942 wasn't his project, and it had nothing to do with him.

After Chen Guofu shut up, Wang Zhonglei thought he had been convinced. He continued to the distribution manager, "Then we need to increase our efforts on the internet and make sure this matter gets blown up."

With the National Day holiday approaching, we must make this a big deal within the next two weeks.

Isn't the reason people go to see films during the National Day holiday just to experience patriotism?
If we let them know that Gu Bei is suppressing 1942, it will incite their hatred for Gu Bei. This will not only prevent them from listening to rumors, but also bring them to see our 1942.

"understand!"

The distribution manager nodded.

He had already figured out how to continue to amplify this matter online.

"This time the people should be reliable, right? It won't be like last time, will it?"

Wang Zhongjun asked Wang Zhonglei, "Last time, we were also planning to cause trouble on the internet, but we were instead defeated by Gu Bei, who was more familiar with the internet. We can't afford to repeat that painful experience this time."

(End of this chapter)