Chapter 99 Resource Integration
"Who?!"

Su Ziqiang stood up as if his butt was electrified, grabbed the intercom and asked, "My dad is here?!"

The fourth brother whispered, "Yes! I came with the second brother! I'm already in, I'm following behind."

Su Ziqiang quickly said to Su Zishan, "Zishan, Dad is here, go and greet him."

As he spoke, he walked towards the gate.

At this time, the office door was pushed open, and the fourth man who pushed the door quickly moved to the side. An old man in his sixties and a middle-aged man in his thirties walked in together.

Su Ziqiang and Su Zisan both stepped forward nervously and called out to the old man, "Dad!"

Afterwards, the two of them greeted the middle-aged man and called him, "Second Brother."

Seeing that both of them came forward respectfully, Chen Cheng stood up and stepped aside.

He had no impression of Su Jianfeng.

However, Chen Cheng felt that the middle-aged man next to Su Jianfeng looked somewhat familiar.

Thinking about it carefully, it seemed that I was on the legal news the year I graduated from college, and I vaguely remember that it seemed to be quite a big fuss.

Chen Cheng was puzzled. Su Jianfeng was supposed to be a successful businessman, so why would he appear with someone who would be on the legal news in the future?
But after thinking about it carefully, I seem to understand something. In different times and different environments, at present, if a physical business wants to be big enough, it should have certain social relationships.

Su Jianfeng's business is big now, but it seems that he started from scratch and worked hard all the way. He probably needs a person like this around him.

Su Jianfeng stood in the middle of the office without saying a word. Instead, he put his hands behind his back and looked around, his eyes bouncing back and forth between the brother and sister.

After a moment, he said with a dark face, "You two are really amazing. You opened such a big store without my knowledge, and I, as your father, had to hear about it from other people."

Su Ziqiang quickly apologized with a smile, "Dad, don't be angry. We didn't mean to hide it from you. We just wanted to report to you after we get started."

Su Zishan also said, "Dad, my brother and I wanted to wait a few months until the business stabilizes before we confess to you."

Su Jianfeng waved his hand: "Alright, no need to explain. I'm not here to accuse you today."

The two looked at each other and immediately breathed a sigh of relief.

Su Ziqiang respectfully invited Su Jianfeng to sit on the sofa, handed him a cigarette, and asked curiously, "Dad, how did you know we opened this store?"

Su Jianfeng took the cigarette, and Su Ziqiang lit it for him. He took a slow puff before saying, "There's talk outside that you're entertaining a big boss, and it's making a big fuss. I was having dinner with some friends tonight, and they were all talking about it. They also said your business is booming, so I thought I'd come over to take a look."

After saying that, he turned to Ma Lao Er and said, "But Lao Er, let me be honest, this business is really good. There were so many people coming in just now that we couldn't even squeeze in."

Ma Lao Er also nodded repeatedly and said with a smile, "That's great. This kind of scene only happened when Jiangcheng opened its first disco. Besides, today is Monday, so there shouldn't be many people here."

Su Jianfeng showed a gratified smile on his face. He looked at the brother and sister and said, "I didn't stop you from doing business before. I was just worried that you wouldn't do it well. Now it seems that you are doing very well and deserve praise."

Su Ziqiang smiled and said, "Dad, we feel much more at ease now that you say that."

Su Jianfeng then noticed Chen Cheng, who was silent at the side, and asked curiously, "Who is this?"

Su Zishan quickly walked over to Chen Cheng, took his arm and introduced him to Su Jianfeng: "Dad, this is Manager Chen Cheng. He's the one who built up the store's business, and the recent series of operations were also his idea."

She didn't hide it at all and said with emotion, "To be honest, Dad, this store opened in July and started losing money in August. The first week of September was a complete mess. It was all thanks to Chen Cheng who turned the tide."

Chen Cheng greeted Su Jianfeng and said, "Hello, Uncle Su."

Su Jianfeng looked at Chen Cheng in surprise and asked curiously, "I didn't expect Manager Chen to be so young. How old is he this year?"

Chen Cheng smiled and said, "Eighteen, almost nineteen."

"Only eighteen years old?" Su Jianfeng was a little surprised.

Su Zishan quickly said, "Dad, Chen Cheng is He Xiang's classmate and roommate."

Su Jianfeng's first reaction was: "Which He Xiang?"

Su Zishan said awkwardly: "Su Hexiang, your cousin..."

"Oh oh..."

Su Jianfeng also smiled awkwardly and said, "So this is the relationship."

Then, he looked at Chen Cheng and sighed, "He has good grades, is good at business, and is still so young. It's really not easy!"

Chen Cheng smiled and said, "You're flattering me. It's just that my ideas are a bit too fancy and not up to par."

Su Jianfeng said admiringly: "Having ideas makes you better than many people! What's more, your ideas can be put into practice, which is even more rare!" After that, Su Jianfeng carefully inquired about the business situation in the previous two months, as well as some operational strategies implemented after Chen Cheng came. Chen Cheng didn't say much, and it was all Su Zisan who endorsed him.

Su Jianfeng frowned when he first heard it, but he gradually smiled when Chen Cheng took over.

As a successful businessman, Su Jianfeng understands the decisive role Chen Cheng plays in this store.

He couldn't help but sigh, "People told me Ziqiang's business was doing very well. I was very surprised to hear that. It didn't seem right. I know Ziqiang very well. He's definitely a good spender, but he has absolutely no talent for making money. He opened the shop behind my back, and he's lucky he didn't lose everything. How could he be so successful? It turns out that Manager Chen was guiding him from behind."

Su Ziqiang said awkwardly, "Dad, I'm not completely useless. If I hadn't taken this risk, I wouldn't be in this situation today."

Su Jianfeng said seriously, "You can only call this an accident, and it's too early to be happy now. After all, you have just started to make money on paper, and the cost you invested has not yet been recovered."

Su Ziqiang stopped talking in frustration.

Su Jianfeng looked at Chen Cheng again and asked him, "Manager Chen, if you manage this store well, how much revenue do you think you can make in a year?"

Chen Cheng thought for a moment and said truthfully, "Right now, it's not a problem for us to make over a hundred thousand on the weekends. From Monday to Thursday, we can make 40,000 to 50,000. So our weekly turnover is probably between 100,000 and 200,000, and our monthly turnover fluctuates between 600,000 and 800,000. If we meet a special big client, there will be some room for growth."

Su Jianfeng's eyes were filled with surprise: "Take the middle number, and the annual revenue is over 8 million?!"

Chen Cheng shook his head and said, "Six hundred to eight hundred thousand is just for the nine months outside of the regular winter and summer vacations. During those three months, business is definitely the peak season. Weekday business is much better than usual, and even higher on weekends."

"Roughly speaking, during the nine normal months, I'd try to make an average of 700,000 yuan a month. During the three months of winter and summer vacations, I'd try to make at least 900,000 yuan."

"Everyone had money in their pockets during the Lunar New Year holiday, and this month it's expected to be even more, with the National Day and May Day holidays lasting more than ten days."

"All in all, I estimate that a revenue of nine million per year is a safe bet. If we can maintain stable performance, exceeding ten million is not impossible."

When Su Ziqiang and Su Zisan heard Chen Cheng's estimate of annual income, their eyes were filled with excitement, and even Su Jianfeng was a little shocked.

He didn't expect that just one store like this could have a chance to achieve a turnover of 10 million a year.

With a turnover of tens of millions, profits can account for at least half.

In other words, a store worth four million may pay back its investment in less than a year!
After a moment's silence, he couldn't help but sigh to the Su brothers and sisters, "You invested four million in this store, and you might lose it all in a few months. But under Manager Chen's management, there's a chance you can see a turnover of ten million a year. You should not only recognize the gap, but also the importance of talent. Sometimes, you need a general who can turn the tide and save the company from collapse to reverse the situation!"

Chen Cheng said modestly, "Uncle Su, you're too kind. I just came up with a few ideas."

Su Jianfeng smiled and said, "Manager Chen, there's no need to be so modest. According to you, those famous strategists in history were only there to offer advice. Many CEOs have built their companies into the Fortune 500, simply by offering advice. But as long as the advice is valuable, the person's value will naturally be high as well."

Chen Cheng smiled slightly: "You are right."

Su Jianfeng looked at Chen Cheng and asked curiously, "By the way, Manager Chen, since your current development momentum is so good, have you considered opening a branch as soon as possible?"

Chen Cheng shook his head. "Uncle Su, I haven't considered this yet. After all, we just turned a profit not long ago and don't have much money in the account. After deducting various costs, the profit is only a few hundred thousand. It's still a long way from opening a branch."

Su Jianfeng waved his hand and said seriously, "You can't calculate it like that. If you wait until you have saved enough money to open the next branch before you start, it will be too late."

At this point, he pondered for a moment, then smiled and said to Chen Cheng, "Manager Chen, I'm older than you and may not have as much experience in discotheques as you, but I definitely have slightly more experience in business operations. In my experience, the essence of small business is buying low and selling high, while the essence of big business is the exchange and integration of resources. You can't just focus on small business now, you have to think about how to integrate resources and expand your business."

Su Zishan couldn't help but ask, "Dad, how exactly will the resource exchange and integration you mentioned work?"

Seeing that she was listening attentively, Su Jianfeng explained, "Zishan, what do you think is the logic of the real estate business?"

Su Zishan said casually, "Buy land for development and sell houses to make money."

Su Jianfeng smiled and said, "According to you, real estate is all about spending money to acquire land, mortgaging the land to a bank for a loan to build, and then selling it after construction to pay off the loan and keep the profit. It's pretty simple, right?"

Su Zisan nodded.

Su Jianfeng waved his hand and said with a smile, "But this cycle is too slow! From acquiring the land to breaking ground, and then to completion and sales, a real estate project takes at least a year. In that time, you can only focus on this one project."

At this point, Su Jianfeng glanced at Chen Cheng and raised his voice a few notches: "But there's another way! After you get the first piece of land, you can immediately mortgage it to the bank and borrow the first sum of money from the bank. You don't have to actually invest this money in construction development. Use this money to buy a second piece of land, then mortgage the second piece of land to the bank and use the money to buy the third piece of land. In theory, I own three pieces of land, but all three of my lands are mortgaged to the bank."

Su Zishan asked in confusion, "What about the house? All the money has been used to buy land. How can the house be built?"

Su Jianfeng explained, "Civil engineering is simple. I can find a construction company willing to advance the funds, promise them some future benefits, and ask them to bring in funds first to help me get these three projects started. As I complete and deliver more buildings and gradually recover the funds, I will gradually repay the money I owe them."

"Of course, as the project continues to progress, I will gradually owe them more. Over time, they will always have a portion of their payments to me, which will not only ease my financial pressure, but also better bind them to me. These construction parties are the integrated resources."

Su Zishan asked in surprise, "Doesn't that mean this cycle can continue indefinitely?"

Su Jianfeng smiled with a hint of pride and said, "It depends on whether the bank is tight-lipped or loose. If we have a good relationship with the bank, it's not impossible to continue this cycle."

(End of this chapter)

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