Since they are reborn, they must be supported by the school beauties.

Chapter 45 It’s time to join the atmosphere group
After lunch, several people came out of the restaurant. Chen Cheng asked his roommate to accompany Yan Ruoxuan back to school, while he took the time to go to the advertising store again.

He had previously received an advance of three thousand yuan from the finance department, and planned to use it all to order materials for next week.

Since the boss had never heard of many materials, he could only try to make special orders according to Chen Cheng's needs.

After the military training ended in the afternoon, Su Zisan drove the car to the school gate again.

Chen Cheng had to go to Yexing to report his work and had night training in the evening, so he was short on time.

He didn't even take off his military training uniform and ran out in a hurry.

When she saw Chen Cheng, Su Zisan's eyes were very different from yesterday, less proud and more gentle.

Shen Luning was sitting in the back seat, but Chen Cheng had learned from his previous experience and opened the passenger door and got in.

"Sister Shan, Sister Ning."

Chen Cheng was like a good brother, greeting the two beauties as soon as he got in the car.

Shen Luning was not wearing glasses. Her beautiful eyes stared straight at Chen Cheng and she said with a smile, "Brother, you look quite handsome in your military training uniform."

Chen Cheng straightened his collar and asked with a smile, "Are you okay?"

Just as Shen Luning was about to speak, Su Zishan frowned and said, "Let's not talk about whether he's handsome or not, but he stinks of sweat."

Chen Cheng asked her: "Do you dislike me? Then I'll take a taxi."

As he said this, he was about to push the door open and go out.

Su Zishan quickly grabbed him and said, "Don't be disgusted, don't be disgusted, I'm just kidding. You're not that big, why are you so angry?"

Shen Luning in the back seat smiled softly and said, "My brother has been training all day and will continue training tonight, so it's normal for him to sweat."

Chen Cheng chuckled: "Sister Ning is still considerate."

Su Zishan gritted her teeth, stepped on the gas pedal, and drove out. She glanced at Chen Cheng and asked him, "Chen Cheng, when you signed the contract with me, were you sure that you could quickly build up the business?"

Chen Cheng said seriously, "Of course not. Many ideas need to be verified through actual practice. So, to be on the safe side, I came up with several plans to back each other up. If one plan doesn't work, the others still have a chance."

Su Zishan nodded gently and said modestly, "I used to think roses were useless, but you created that atmosphere in the store last night. Everyone wanted roses. It seems that many things can't be relied on intuition."

"Yes," Chen Cheng explained seriously, "Consumers are not only willing to pay for tangible goods, but also for emotional value. For female customers, flowers have a high emotional value. In the environment of last night, the emotional value was maximized. Women without roses felt inferior, so they put pressure on men."

“Emotional value…”

Shen Luning murmured, "What a precise word! But why have I never heard of it before, and haven't seen it in textbooks?"

Chen Cheng knew it would take many years for this term to become ubiquitous, so he said frankly, "This is my own conclusion. Basically, any service that can bring people emotional pleasure can be considered emotional value."

“It’s like when you go to get your hair cut, the barber who doesn’t say a word can only provide you with basic services;”

"A hairdresser who constantly compliments your looks, skin, and temperament, or even chats with you, can provide you with emotional value on top of the service."

"And this emotional value isn't provided for nothing. If it makes you feel happy both physically and mentally, you'll likely become a regular customer, even topping up your account, applying for a credit card, and significantly increasing your spending."

At this point, Chen Cheng kept the topic a secret and said mysteriously, "Next Friday's new event will focus on emotional value."

Shen Luning couldn't help but sigh. Listening to Chen Cheng's explanation of these operational ideas felt like opening up a new way of thinking, more concrete than what she'd learned in school. She'd stayed with Su Zisan until closing time last night, witnessing the booming business from start to finish.

After arriving home in the middle of the night, I didn’t even sleep the entire night. I reviewed everything in my mind until dawn, and then I finally slept until the afternoon, feeling overwhelmed.

In fact, Shen Luning didn’t like places like discos before. She rarely came to the store with Su Zisan, but in the past two days, she felt that this place was like a black hole, which had a great attraction to her.

Su Zisan pondered for a moment, then sighed, "With you here, I believe September's sales might even be higher than July's."

Chen Cheng smiled and said, "Let's look forward to today. Most office workers don't have a weekend off. Logically speaking, Saturday is easier to work on than Friday."
-
When we arrived at Yexing, everyone was preparing for the evening business as usual.

Business was booming yesterday, and with Su Zisan arranging a team-building dinner in the early morning, everyone was visibly motivated.

Chen Cheng said to everyone, "Everyone worked hard yesterday. Today, we'll play the same way as yesterday. Remember what I said: when a customer in the booth makes a deal, you must place the order and everyone applaud. Do you understand?"

Everyone was convinced by him and said in unison: "I understand!"

Chen Cheng added: "Today I have another small task for everyone."

After saying that, he took out a bunch of soft drink coupons from his pocket and handed them to the finance department, saying, "Weiwei, write the expiration date on these coupons. They are valid from next Friday to next Sunday. After that, they will be invalid. Then distribute the coupons to everyone."

"Everyone else's task today is to find a pretty, well-built, and playful girl among the female customers entering the venue, and then give her the redemption voucher;"

"If she's very pretty, you can give her two or three, but be careful with your technique. Don't just give her two or three. Instead, give her one, then pretend to hesitate. Then, lower your voice and be more mysterious, like an intelligence officer making a contact, and then quietly give her one or two more, so that she feels like she's receiving special treatment."

Originally, female guests could receive a voucher when they entered the restaurant and then exchange it for a cocktail.

However, a glass of wine is only about 200 milliliters, which is definitely not enough for playing.

With the extra redemption coupon, you can naturally redeem an extra cup next time you come.

Yesterday Chen Cheng discovered that although he didn't think much of this cocktail, most of the female customers liked it very much.

Not only did they finish almost all the free drinks, but a few people even paid for a second drink out of their own pockets after finishing it.

Giving these girls an extra redemption voucher, and setting the validity period of the redemption voucher to next weekend, can attract them to come back next weekend.

Chen Cheng was worried that starting next week, other competitors would also try to attract female customers, so he decided to strike first and lock in high-quality girls this week.

There are only so many girls who like to go to nightclubs in a city. If you lock in a group of them, you will have fewer competitors.

After instructing Su Ziqiang about the voucher exchange, Chen Cheng asked, "Brother Qiang, do you know anyone who works in etiquette services?"

"Etiquette service?" Su Ziqiang was confused.

"It's Miss Manners."

Chen Cheng explained, "I'm going to launch a more expensive set menu next week. On Friday, Saturday, and Sunday, I need eight young and beautiful etiquette ladies to work part-time in the store. Their salary will be settled on a daily basis."

The 888 set meal sold quite well yesterday, which is quite outstanding in the current consumption environment.

But Chen Cheng was not satisfied.

He wants a more expensive package next week, so the options must be upgraded.

It’s time to set the mood for the big brothers!
Let the big brothers of these days experience the feeling of being high!
(End of this chapter)