Since they are reborn, they must be supported by the school beauties.

Chapter 259 An Opportunity to Solve the Problem

Unlike Su Ziqiang, Shen Zhou had already sensed something was amiss.

Since he took Chen Cheng's advice and invested all his funds in the production of Banlangen, he has been paying close attention to the movement of Banlangen raw materials. Recently, the price of Banlangen raw materials has been rising rapidly. He made a special inquiry and found that almost all the raw materials have been bought up by a few giant companies. Although the price of finished Banlangen medicine on the market has not fluctuated much, the raw materials are already in short supply in the primary market, and the retail market for Banlangen has entered a stage of depleting existing stock.

The so-called consumption of existing stock refers to the pharmacies still selling the goods they purchased before the outbreak. They did not realize that the price of these goods was about to skyrocket, and there was no significant change in end-user demand, so they continued to sell them at the previous prices.

However, when they tried to get the goods from their upstream distributor, the distributor had already run out of stock.

The reason we can't ship the goods is because several manufacturers have temporarily stopped shipping.

Their reason was the shortage of raw materials for Banlangen (Isatis root). Neither the upstream distributors nor the downstream distributors felt there was any problem. After all, a pharmacy has to sell too many kinds of medicines. Many traditional Chinese medicines are affected by the production of raw materials. This year, the production of Puji Lan (Isatis root) is low, but next year, the harvest of Angelica sinensis and wolfberry will be abundant. Prices and inventory will fluctuate. If one Banlangen is sold out, it will not have a big impact on them.

After observing these details, Shen Zhou realized that the reason why the giants were quietly raising prices to buy raw materials was that they had already noticed something unusual, or were preparing to do something "unusual".

What surprised him even more was that several large pharmaceutical companies found out that he had recently consumed a large amount of raw materials for Banlangen (Isatis root) and contacted him directly, offering to buy back the raw materials at a higher price or to purchase finished drugs from Lingzhou Pharmaceutical at a price higher than the market wholesale price.

The current premium is already around 30%, and if we try to negotiate, we can sell them all at a premium of about 50%.

Shen Zhou was somewhat tempted, because as long as this batch of raw materials and finished medicines were sold and the payment was received, the performance target would be exceeded, and all the crises would be resolved.

But remembering that Chen Cheng had told him not to put the medicine into retail stores, he felt he couldn't make the decision on his own, so he specifically asked his daughter, Shen Luning, to invite Chen Cheng out for dinner.

Just then, Chen Cheng finished visiting Su Ziqiang's two new stores and praised Su Ziqiang. Feeling bored, he originally wanted to take his good older sister Su Zishan out for a casual meal. However, he received a call from Shen Luning and took it upon himself to ask Su Zishan, "Sister Shan, Sister Luning and Uncle Shen are preparing to have dinner together. Do you want to join us?"

Su Zishan had heard a little about what Chen Cheng had done recently and knew that he was giving advice to Shen Luning's father, so she said, "Go ahead, I don't have anything else to do anyway. I'll let my brother and my dad know."

Chen Cheng nodded, and Su Zishan went to Su Jianfeng and Su Ziqiang and said, "Dad, brother, you go ahead with your work. I'm going to go with Chen Cheng to find Lu Ning for dinner."

Seeing that Chen Cheng wasn't far away, Su Ziqiang deliberately approached Su Zishan and asked in a low voice, "Zishan, Chen Cheng can't be unhappy that I'm opening these two stores, can he?"

Su Zishan said dismissively, "Give me a break. They're making money off your entire store's investment in a single day. Do you really think they'd care about these paltry sums?"

"That's true."

Su Ziqiang smiled and said, "I mainly want Chen Cheng to give us more oversight in the future. The three stores are different in nature. In Dad's words, they have now formed a matrix. As long as these two new stores do well, we can continue to leverage or open up franchising. The profits will be much higher than they are now."

Su Zishan shook her head and waved her hand, saying, "Go ahead and do whatever you want. I'm not going to get involved. Right now, I just want to take good care of this store. We'll talk about the rest later."

Su Jianfeng advised her: "Zishan, you need to change your mindset now. The idea of ​​being content with small gains is not advisable. This mindset is only suitable for maintaining existing businesses, not for starting new ones."

Su Zishan smiled and said, "Dad, I never had any ambitions. I just wanted to keep the business going. Right now, my monthly turnover is over a million, and I can easily make twenty million a year. That's enough. If Chen Cheng says there's any good direction in the future, I can move on then. Anyway, I trust him when it comes to business."

Su Jianfeng smiled, though he was somewhat unhappy, he didn't show it openly.

Su Zishan didn't want to have an awkward conversation with them, so she said directly, "We're leaving now, bye-bye."

Su Ziqiang quickly said, "By the way, Zishan, there's something else I haven't had a chance to tell you yet."

"what's up?"

Su Ziqiang rubbed his nose and said in a low voice, "I'm also thinking of setting up a membership system here. I was thinking, could we synchronize the membership information from the head office with mine? That would make it easier to better serve our customers." Su Zishan frowned and immediately retorted, "That won't do. The head office's membership system was created by Chen Cheng, and the members were all developed by Chen Cheng and Zhao Siyan with a whole bunch of younger brothers and sisters. If it's synchronized with your two stores, customers will come to your stores, and Chen Cheng's income will be affected. That's not appropriate."

Su Ziqiang lowered his voice and said, "You said it yourself, he looks down on these three measly things. Wildness is our siblings' business. The members circulate among our stores, so it's definitely a case of keeping the profits within the family. Besides, new stores offer a sense of novelty. Old members who used to spend 10,000 a month might spend 20,000 across the three stores. Isn't that all profit?"

Su Zishan said firmly, "Don't even think about it. The main store and all your branches operate independently. Not only can the membership information not be shared, but if you start a prepaid system here, I won't recognize your prepaid customers here. You need to make this clear to your customers in the future."

Su Ziqiang looked embarrassed, but still wanted to persuade her further. Su Zishan had already strode towards Chen Cheng and snapped her fingers in front of him: "Let's go, let's go eat."

Su Ziqiang watched Su Zishan and Chen Cheng leave, sighed helplessly, and said to Su Jianfeng, "Dad, do you think Zishan is out of her mind? I'm her family!"

Su Jianfeng said calmly, "Your sister is not cut out for business. She's just too soft-hearted. Oh well, she's just a few old members. You don't need to worry about her too much. You've witnessed how Chen Cheng built up his customer base step by step. Just follow his example and I believe it won't be long before he's successful."

Su Ziqiang smiled and nodded: "That's true, I've figured it all out. I'll just completely replicate Chen Cheng's playing style!"
-
On the way to the restaurant, Su Zishan told Chen Cheng about Su Ziqiang's idea. Before Chen Cheng could respond, she said angrily, "My brother always tries to take all the good things for himself. His new store is so nicely decorated. If he really integrates the membership system, won't we be the ones who suffer? Does he think I'm a three-year-old? He's playing these tricks on me."

Chen Cheng smiled slightly and said, "Brother Qiang has taken a bit too big a step. He has invested so much in these two stores, he must have leveraged them. His ability to withstand risks is too weak. I am really worried that there will be problems later."

"Let him be."

Su Zishan said nonchalantly, "The leverage is probably only a few million. If there are any problems, my dad will help him. Let's not worry about him."

Chen Cheng nodded and said nothing more.

Su Zishan then asked him, "By the way, what good ideas did you give Lu Ning's dad?"

Chen Cheng said, "It's not exactly a great idea, just a little bit of judgment. I talked to Uncle Shen about it, and he was willing to trust me and give it a try."

Su Zishan laughed and said, "You're just being modest. The ideas you can come up with are definitely not bad. I think there's a good chance that Uncle Shen's problem can be solved."

Su Zishan didn't expect that as soon as the four of them sat down at the restaurant, Shen Zhou excitedly told Chen Cheng, "Xiao Chen, several large companies want to directly buy my batch of raw materials and finished products. The overall premium is about 50%. If we sign the contract now, we can not only earn tens of millions, but all the performance-based agreements will also be successfully implemented!"

Su Zishan was stunned.

Shen Zhou and Shen Luning had been tormented by this matter for a long time and were exhausted. Now it's completely resolved, and they can even make tens of millions? What kind of business is this, so profitable?
At this moment, Chen Cheng calmly asked, "What are your thoughts, Uncle Shen?"

Shen Zhou said, "I can't hide it from you. Personally, I think it would be best if we could sell it. We'd make a quick and ruthless profit. But how exactly we do it is not up to me. It's all up to you."

Chen Cheng laughed and said, "If you all listen to me, Uncle Shen should reject all these people. They're already hoarding goods, which means they definitely have business plans. They might maliciously hype things up and create panic in the market later. Let's not join them. Let's wait and see. After they've maliciously hyped up the market, let's do as I said and sell the goods to the province at a fair price. This act of righteousness will earn us a golden reputation. We can use this righteousness to pat ourselves on the back anytime in the future. This is a golden brand that is priceless."

Shen Luning, who was standing nearby, said, "Chen Cheng, if we sell everything at the price you suggested, your profit will be much less."

Chen Cheng laughed and said, "I have no problem with it. Earning less is not necessarily a bad thing. Sometimes, earning too much money is a sin, a sin that you can never get rid of for the rest of your life. Once we grow bigger and stronger in the future, our competitors will bring up old grievances to disgust us. Rather than that, I think it's better to use this little bit of profit to test the waters and also buy myself a good reputation."

Chen Cheng, who was well aware of the future trajectory, knew all too well how much those companies with original sins would have to pay in order to get rid of them and clear their names.

Shen Luning looked at Chen Cheng with clear and bright eyes. Before her father could express his opinion, she immediately said, "Dad, listen to Chen Cheng. Let's not talk about this anymore. Let's order food and eat quickly. I'm hungry."

Shen Zhou also strengthened his resolve and nodded, saying, "Okay, let's not talk about this anymore. Let's eat, let's have a couple of drinks, Xiao Chen!"

(End of this chapter)