Since they are reborn, they must be supported by the school beauties.

Chapter 223, "Mice Love Rice," has become a hit ahead of schedule!
The next morning, Ding Yuan from Langchao quickly brought Chen Cheng some good news.

If Renren.com can really add Langchao's logo and that exciting "Powered By Langchao" slogan to the bottom of the page, Langchao is willing to reduce the contract amount by another five percent.

Because Xiaonei.com has developed so rapidly, and even Tencent has not been able to shake its position, Inspur is very optimistic about Xiaonei.com's future.

In the eyes of their superiors, as long as this deal doesn't lose money, it's equivalent to making a profit.

After all, it's not easy to acquire such a large client, and the fact that they're willing to advertise for us means the commercial value behind it far exceeds a few percentage points of profit.

Chen Cheng was already very satisfied with the five-point concession. Although internet companies had not yet set a precedent for advertising for suppliers, it was essentially a mutually beneficial act that could not only save costs for himself but also strengthen his cooperative relationship with the other party.

More importantly, the other party is a domestic brand that is in its early stages, and Chen Cheng is happy to provide some assistance to them.

In this era, saying that domestic products should strive for self-improvement might be laughed at by some, but Chen Cheng knows that this is the major trend of international development in the next 20 years, and that Chinese manufacturing will gradually occupy the high-end market.

Don't underestimate this seemingly simple phrase, "Powered By Langchao." Its impact can be measured over a decade or two.

If Renren.com can successfully transform into a large social platform like Facebook in the future, this one sentence could bring the wave to the international stage.

Subsequently, Chen Cheng found a scalper who handled business registration and asked them to help him register a sole proprietorship company called "Jiangcheng Campus Network Technology Co., Ltd."

Although in this era, individual website owners are not subject to many restrictions, and for at least another two or three years, they can enjoy a carefree life, Chen Cheng still decided to corporatize the website as soon as possible.

After submitting the company registration, he rented an 800-square-meter property in the office building closest to Jiangnan University. The next step is to build a full-time management and operations team and make the financial and human resources processes compliant.

In the afternoon, Chen Cheng opened his email and checked the preview of the cartoon show sent by Su Zishan.

The two versions of the "Mice Love Rice" cartoon show have been completed, and the results have exceeded Chen Cheng's expectations.

At 8 p.m. that evening, the official account of Xiaonei.com released a network-wide announcement: Xiaonei.com's 2002 theme song has been officially released, and you can receive a free exclusive Xiaonei Show by listening to it.

Playing you music and giving you gifts? Where can you find such a good deal on the internet these days?

That's not quite right either. The Tencent Alumni Network's recent giveaway of QQ memberships was indeed very rare in the Chinese internet industry.

Online users almost all opened the webpage immediately. The page had embedded autoplay code, and through a delay of a few seconds to tens of seconds between different users, the first batch of users who cached the song data unknowingly completed the data sharing among users. As a result, even with millions of people listening to the same song at the same time, the impact on server bandwidth was not that great.

When most users first heard this song, they thought it was just a catchy pop song, nothing special, and far inferior to the snippets of the songs that had been released on Renren.com before.

However, this is a song that has stood the test of time, so after listening to it, people feel a little unsatisfied.

Then you'll think, "Hmm, this song seems kind of interesting."

The page's code happens to loop, so the second time it plays, it's entirely cached locally.

So everyone unconsciously listened to it again.

After listening to this once, the brainwashing process has already begun.

The melody of this song is too simple, and the lyrics of the chorus are too easy to remember. By the second time, everyone could already sing the line "I love you, I love you, just like a mouse loves rice".

The key is that the school's intranet has a very large scale; they made the downloads free.

These days, many pirated MP3 websites don't have this kind of vision.

Apart from Baidu MP3, which itself uses the download of pirated MP3s as a gimmick, other online listening websites only offer listening services and do not provide download services.

Users with some computer and coding knowledge can find the audio source link of this song while viewing the page code, and then copy the link to download it.

If there are technical means to block the audio source link, the only way to do this is probably to re-record the audio source of this song through internal recording.

In short, it's still relatively troublesome.

The school's intranet has a large scale, and everyone can listen and download online. If a user has an MP3 file, they can directly download it to their MP3 player.

This action immediately won the favor of users.

In addition, the free campus fashion show provided by the official website is also very nice, with a cute style, quite sweet, and gives a feeling of being in love.

Furthermore, as everyone has noticed, the two campus fashion sets will automatically match based on the user's gender, making them perfect for couples to use for campus fashion shows.

Even though it's only valid for 3 days, it's free, so what more could you ask for?

That very night, the song "Mice Love Rice" became an early hit.

And it became an unstoppable sensation. By the next day, it was already playing on campus and in the streets.

When Chen Cheng went to the cafeteria for breakfast early in the morning, the background music playing in the cafeteria was "Mice Love Rice".

The crucial point is that we don't know who's operating it, yet it's still playing the same song on repeat.

Everyone listened attentively while eating, and no one raised any questions or objections.

When "Mice Love Rice" played from the dilapidated loudspeaker in the cafeteria, Chen Cheng's sense of familiarity with this era rose to a new level.

Although this song came a little earlier than the previous life, it doesn't stop it from instantly bringing back memories of that special era.

Two days later, "Mice Love Rice" had become a viral sensation across the country.

Almost all music streaming websites have reposted this song and placed it in the best recommended position on their homepage.

Thanks to the two lines of lyrics that Chen Cheng modified, the traffic and number of registered users on Renren.com even saw a leap forward because of this song.

"Open the Renren.com photo album and look at the photos you posted" prompted many young girls to upload their own photos to the Renren.com photo album immediately. Many users who had never used Renren.com or even heard of it also started paying attention to Renren.com because of this song.

Registering a Renren account and uploading two digital photos has become the most popular thing on the internet these days. Those who don't have Renren or whose Renren website photo albums don't upload their own photos are considered undeniably outdated.

The campus printing shop wasn't as popular as it used to be, but because of this song, college students all over Jiangcheng brought their photos to the Jiangda University campus printing shop for free scanning.

The song's immense popularity also boosted digital camera sales.

Consumer-grade point-and-shoot digital cameras quickly became a trendy electronic product sought after by young people.

With a digital camera, you can freely take personal and everyday photos and easily upload them to the school's photo album.

Many photo studios and photography shops were flooded with female college students who wanted to have their photos taken, but they specifically requested digital versions so they wouldn't have to go through the trouble of scanning the photos after receiving them.

In a short time, the number of registered users on Renren.com surged, the total number of photos in the albums surged, and the number of interactive comments in the albums surged.

Chen Cheng was surprised to find that it was because of this song that everyone started to enjoy interacting in the photo album.

This interactive method already has the prototype of Facebook in its early days.

China's PC internet has never had a product like Facebook. Although Renren.com imitated Facebook, it narrowed its user base after localization, becoming more of a social interaction platform for college students. Facebook's core is actually photo sharing and photo-based social interaction, with the vast majority of interactions based on photos, specifically user-uploaded personal photos.

Facebook users use photos as a key medium for social media sharing, making them available for all users to view, interact with, and comment on.

While the interaction logic of WeChat Moments is similar to that of this product, the social scope of WeChat Moments is limited; users' Moments are not open to the entire internet.

Overall, Facebook feels more like a combination of Weibo, WeChat Moments, and personal homepages. It is as open as Weibo, as similar in presentation to WeChat Moments, and as structured as a personal homepage.

In other words, Facebook's product logic can be broken down into several major products in the Chinese internet industry. Therefore, it is not unreasonable that its market value has exceeded one trillion US dollars, or even approached two trillion US dollars.

This gave Chen Cheng a glimpse of the opportunity for Facebook to fully localize. Moreover, with two years to go before Mark Zuckerberg launches Facebook, he was two years ahead of him, making him a creator of the industry.

Moreover, I'm two years ahead of him, which means that if I can expand this market in the next two years, he won't have anything to do with it. Then he can finish his university studies at Harvard without worrying about becoming a billionaire. After all, his persona doesn't like money, and he always pretends to be low-key by driving a beat-up Prius in public.

Since he prefers to keep a low profile, then Brother Chen will give him a chance to do so.

Therefore, Chen Cheng decided to fully optimize the school's intranet photo album product.

The first step is to double the number of photo albums for both regular and premium users.

The basic number of cards for regular users has been increased from five to ten, and for members from twenty to fifty.

Five extra rewards can be stacked for those with over 100 followers.

The second step is to enable the photo update feature. After a photo update is posted, users can like, comment, share, and send roses to the photo. However, the photo update will be automatically saved to the album and will occupy album space.

The third step is to add a "Hot Posts Recommendation" feature to the personal homepage. This means that users will not only be able to see the picture posts of their friends, but also the picture posts that are currently popular on Renren.com. Even strangers or users from other places will be able to see these posts. This will lay the foundation for creating a Renren.com influencer.

The fourth step is to solicit user feedback on whether to enable the feature of recommending personal photos and updates to users outside of their immediate circle of friends. If a user chooses to enable this feature, their photos and updates may be recommended to strangers. However, whether or not this feature is recommended will be determined by an algorithm. For example, after reaching a certain data threshold, the feature may be recommended to other local users or to other users nationwide.

Once we start cultivating online influencers on the platform, young KOLs will gradually emerge, and then the business model of gift-giving and 50/50 revenue sharing can be promoted on Renren.com!

However, building an online celebrity takes time and experience, but the continued popularity of "Mice Love Rice" gave Chen Cheng an idea:
This song will be covered by countless netizens, internet celebrities and even stars. So, can I hold a cover song competition for "Mice Love Rice" on Renren.com?

The official incentives include traffic and prizes, which will encourage users to vote, send gifts, and participate in the rankings. Ultimately, the top 3 covers of "Mice Love Rice" nationwide will be selected. Participants will not only have the opportunity to receive official prize money but also personal promotion. If someone gives them a tip, they will also receive a share of the tip. I think many users who love to sing will actively participate, right?
(End of this chapter)