Since they are reborn, they must be supported by the school beauties.

Chapter 21 Are you interested in working here?

Everyone could tell that Chen Cheng's words came from Wu Bai's most popular song "Norwegian Wood".

They could also hear that Chen Cheng's words were full of ridicule in response to Su Ziqiang's doubts.

Except for Su Hexiang who didn't dare to laugh, the other three roommates couldn't help laughing out loud, even Shen Luning who was standing next to him couldn't help laughing.

Su Zisan also wanted to laugh instinctively, but when she thought that the other person was also making fun of her own business and her brother, she held back her laughter.

The smiles on everyone's faces made Su Ziqiang feel even more embarrassed.

He originally didn't want to ask a young boy to give him advice.

It’s just that my sister, who is a major shareholder, has spoken, and there’s nothing I can do.

Hearing that Chen Cheng had no experience and spoke rather harshly, he felt unhappy and asked unconvincedly: "Then tell me, what are the problems you see?"

Chen Cheng nodded calmly: "There are too many questions, and I can't finish them all in a short time. Let me just briefly mention a few points."

After flicking the ash off his cigarette, Chen Cheng sorted out the problems he saw and said seriously:
"First, when I first came in, I noticed what the customers ordered, and they were all beer, which shows that the consumption level in the store is too low;"

"Secondly, when I arrived, there were many people waiting outside to enter, but none of them were willing to buy tickets, which shows that the store's appeal is too weak;"

"Third, I saw you let two groups of people in. Although the scene was lively, these people didn't spend a penny, which means that the vast majority of the customer traffic in the store is meaningless and is garbage traffic;"

"Fourthly, there's nothing in the store that can stimulate customers' spending. It can't even arouse their emotions, let alone make them spend enthusiastically. This shows that the store isn't fun."

"Tell me, how can such a place make money?"

Su Ziqiang's expression was very embarrassed.

Unexpectedly, the four points Chen Cheng mentioned were all his pain points.

Su Zisan's expression was complicated. She didn't expect that this young man had been observing the problem for an hour since he came in, and he was observing it so carefully.

The beautiful woman wearing glasses next to him couldn't help but push her glasses up and lean back on the sofa, using Su Zisan's body as a cover, staring at Chen Cheng intently.

Seeing that Su Ziqiang remained silent, Su Zishan spoke up, "I think what you just said makes a lot of sense. I'd like to ask, do you have any good ideas that can help us improve our current business situation?"

Chen Cheng thought, there must be ways, and there are many of them.

But I certainly can’t tell you.

He thought for a moment and then said seriously, "Running a nightclub requires a systematic operating model. Not only do you need to analyze your customer base and accurately target your business, but you also need to find ways to acquire and retain customers, and then find ways to increase average customer spending. Each of these is a science, and each requires a complete plan to implement."

Su Ziqiang asked, "What is customer acquisition and retention?"

Chen Chengdao: "It's the abbreviation for acquiring and retaining customers."

"Oh oh!" Su Ziqiang was confused and said, "Please continue."

Su Zisan subconsciously leaned forward slightly, wanting to hear more clearly.

Shen Luning was writing and drawing quickly again, writing down all the key points she could remember in the notebook.

Chen Cheng continued, "Customer acquisition requires a large number of new customers to continuously flow in, but I'm talking about customers with consumption potential, not those stingy people who rush in as soon as the door opens without spending a penny;"

"To retain customers, you need to have strong conversion capabilities. You need to convert as many new customers as possible into regular customers. To put it bluntly, you need to do everything you can to make customers like your place and come back frequently."

"This will test your internal service quality and operational planning capabilities. You need to have real stuff to attract frequent customers. Otherwise, it's just an empty shell. Even if you trick customers into coming once, they won't come back a second time."

"I probably understand."

After listening to this, Su Zishan nodded seriously and said, "Increasing the average customer spending should mean getting people to spend more, right?"

Chen Cheng nodded slightly and said, "Yes, we must find a way to cultivate customers into high-spending customers. This is the most important thing!"

After saying that, Chen Cheng pointed in the direction of the gate and said, "Look at your place. Customers either come but don't spend money, or they only drink beer. No one orders red wine or foreign liquor. What does this mean?"

"What does it equal to?" Several people looked at him, waiting for his next words.

Chen Cheng said seriously, "It's like you opened a high-end restaurant with all kinds of delicacies, but when your customers come, they either use your air conditioning for free, or they just order a bowl of hot dry noodles. You have to find a way to sell all the delicacies, otherwise they will all go to waste!"

The brother and sister's expressions suddenly changed, and Shen Luning's face was also suddenly relieved.

Su Ziqiang quickly tried to get closer, saying, "Brother, since you can see these problems, you must have your own opinions on business operations. I'd appreciate you thinking about it and helping us come up with a feasible plan. Don't worry, as long as you can help me turn a loss into a profit, I will definitely not treat you unfairly!"

Chen Cheng muttered to himself: Want to get it for free?
He had no interest in Su Ziqiang's blank check.

He would not come up with any practical plan until he was sure how much benefit he could get.

Seeing that Chen Cheng seemed to be thinking about something but didn't say anything, Su Ziqiang hesitated for a moment, then turned around and took out a card from the desk drawer.

He walked up to Chen Cheng, handed him the card, and said in a very impressive manner, "Brother, there's 10,000 yuan in it..."

When these words came out, Chen Cheng's roommates were so shocked that they couldn't close their mouths.

What does ten thousand yuan mean?
The tuition and accommodation fees are only five or six thousand a year.

Chen Cheng just took a look at the card and felt a burst of ridicule in his heart.

This isn't a bank card, it says "Wild Club" on it. Su Ziqiang introduced: "This is my store's stored-value card. When you have time, you can bring your friends over to play."

Su Ziqiang felt that he was very generous to give out a 10,000 yuan stored-value card at once.

This move would definitely make a college student like Chen Cheng dizzy.

But Chen Cheng didn't take it. Instead, he smiled and said, "I can't accept this card."

Su Ziqiang pushed her generously and said cheerfully, "It's just a small token of my appreciation. You're welcome!"

Chen Cheng pushed the card Su Ziqiang had pushed back and said with a smile, "Mr. Su, you're He Xiang's uncle, so I don't want to beat around the bush. I'm not accepting this card just to be polite, but because I can't owe you a 10,000 yuan favor and then drink 10,000 yuan worth of fake wine from you."

"I am a person who values ​​both my reputation and my life."

Chen Cheng knew that many people usually package themselves as very generous, but whenever they needed money, they would always beat around the bush.

What's more, he could see that if anyone really had the final say in this store, it would definitely be Su Zisan.

At a time like this, there's no need to play games of guesswork with Su Ziqiang; you have to take drastic measures directly.

Su Ziqiang didn't expect Chen Cheng to expose his selling of fake wine at a glance. His face changed nervously and he didn't know how to respond for a moment.

Su Zishan frowned and asked, "Brother, are you selling fake wine?"

Su Ziqiang explained hurriedly: "Hasn't it been August since we started to make losses? I just wanted to reduce costs..."

Su Zisan felt that both sides of her face were burning.

It's embarrassing enough that my own brother, who has ruined his business, is being lectured by an 18-year-old freshman.

But who would have thought that he would do such a bold move.

Su Hexiang was also confused. He knew that his uncle looked down on him.

But that’s not the case. Even a few bottles of beer are fake, right?
At this moment, he felt so ashamed and angry that he couldn't even raise his head.

Chen Cheng felt that he had said almost everything, and what he would say next would only be the practical stuff.

So, he stood up and said with a smile: "It's getting late, I have to go back to the dormitory, let's talk again when we have the chance."

After saying that, without waiting for the two to express their opinions, he directly asked the three roommates: "Are you going back?"

"Back!" The three of them felt very uncomfortable when they heard that the wine they drank was fake.

"Wait a mininute."

Seeing Chen Cheng about to leave, Su Zishan quickly said, "Chen Cheng, are you interested in working here?"

Chen Cheng smiled and shook his head: "I don't have time. School is about to start and I have military training. I'm too busy."

Su Zishan immediately said, "You don't have to come here every day. Just give us some advice and help us get our business back on track. I'll give you 5,000 a month!"

"Five thousand a month?!"

The other three people in the dormitory were stunned.

Five thousand a month, what kind of standard is this?
White-collar workers in Jiangcheng only make a little over a thousand yuan a month, right?

Just when the others were jaw-dropping, Chen Cheng refused without any hesitation: "I'm sorry, I can't do this job. Miss Su, please find someone else."

Several of his roommates looked at him in confusion, completely unable to understand why he refused.

Su Zisan couldn't figure it out either.

A good full-time manager only earns three to four thousand yuan a month.

I don't ask Chen Cheng to come over every day. I only pay him 5,000 for part-time work and giving advice. What else is he dissatisfied with?
She frowned and asked Chen Cheng: "Do you think five thousand is too little?"

Chen Cheng didn't hide it and nodded and said, "Five thousand a month salary is not proportional to saving a business worth millions."

Su Zisan stared at him with her beautiful eyes and asked with interest, "How about eight thousand?"

The people around him were dumbfounded, but Chen Cheng refused without hesitation: "Eight thousand is not enough."

Chen Cheng felt that if he really had to do it, the responsibility would be great and the task would be heavy, so the commission model was the most reasonable.

Su Zisan felt a little unhappy.

She felt that eight thousand was already an unimaginable number, but she didn't expect Chen Cheng to refuse.

Although he is young, his appetite is a bit too big.

So, she asked in a cold voice: "Then what do you think will make you agree?"

Chen Cheng saw that the time had come for a frank discussion, so he bluntly stated, "I'll use your August sales as a guarantee. After I take over, if your monthly sales are less than August's, I won't take a cent. If they're more than August's, I'll take 20% of the increase!"

　Add one more chapter. I pushed it in the last round. Please read it, brothers!

　　
　
(End of this chapter)