Since they are reborn, they must be supported by the school beauties.

Chapter 175 Better to die for your fellow Daoist than for me.

Seeing that Chen Cheng was indeed not angry, Su Ziqiang felt much more at ease.

To show his sincerity, he said with a smile, "Manager Chen, once these two stores are open, you can get involved at any time. As long as you are willing to participate and manage, that 10% equity will always be reserved for you."

Although Chen Cheng wasn't interested, it was, after all, a kind gesture, and one shouldn't refuse a smiling face, so he smiled and said, "Then thank you in advance, Brother Qiang."

Su Ziqiang said with a smile, "Don't be so polite. Besides, I'm just passing on this to you. When the branch stores open in the future, the old man will be the major shareholder."

Chen Cheng nodded and smiled.

Su Zishan, who was standing to the side, was in a bad mood. Although Chen Cheng was unfazed by Su Ziqiang's plan to open a branch store, Su Zishan still felt very sorry for him.

So, she said to Su Ziqiang with some annoyance, "You go out and do your work first, I need to talk to Chen Cheng about something."

Su Ziqiang also felt awkward. Anyway, everything had been said and Chen Cheng wasn't angry, so he didn't want to stay here any longer and see his sister's sour face.

So he stood up and said with a smile, "You two chat first, I'm going to check out that shop to the south. My second brother has already gone there to sign the contract with the landlord."

Su Zishan was so angry that she didn't want to talk to him. Chen Cheng greeted her politely, "Take care, Brother Qiang."

After Su Ziqiang left, Su Zishan looked at Chen Cheng and said with a guilty expression, "I'm sorry, Chen Cheng, my dad is used to being domineering."

Chen Cheng smiled and said, "Sister Shan, I already said it's alright, why are you being so polite?"

Su Zishan sighed softly and said, "Being unkind is being unkind. Even if you don't care, it's still unkind."

Chen Cheng laughed and said, "As long as you listen to my advice, don't get involved, and don't touch the foundation of this store, everything else is fine."

Su Zishan was touched and nodded seriously, saying, "Don't worry, I've told my brother that once their new store starts renovations, he won't interfere with the management of this store anymore, and he won't be coming over regularly. I'll be here full-time to oversee it, and I'll follow your lead on any development strategies for this store in the future."

Chen Cheng asked her, "Will you be able to manage all the work by yourself? I might be able to come over less and less in the future."

Su Zishan nodded and said, "Isn't there Siyan? She's quite clever. She's in charge of the waiters and hostesses now, and I think she's doing a good job. She's much better than my brother. I'll work with her to implement your strategy, and there shouldn't be any problems."

"That's true."

Su Ziqiang really lacks management skills. When he leads a team, it's more like a rich second-generation leading a bunch of underlings playing house. Although Zhao Siyan is younger, she is much more capable than him in every aspect.

Chen Cheng then asked her, "You just graduated, aren't you planning to look for a job? Are you going to run the disco full-time?"

Su Zishan stretched, her expression lazy yet alluring, and said with a smile, "My dad originally thought I wasn't cut out for business, and I'm not interested in it either, so he wanted me to take the exam for a regular government job, preferably as a teacher or something. But he opened the shop without my consent, and now he's relying on you to make it so successful. I told him I'd like to focus on running the shop full-time for now, and he didn't have any objections."

At this point, she said playfully, "I hate going to work, especially the school environment. Running a disco full-time is much better than being a teacher. My mom isn't too happy about it, saying that without a stable job in the public sector, it will be hard to find a partner in the future. Do I even need to worry about finding a partner?"

Chen Cheng agreed, saying, "There's no need to worry about that. Besides, a year's salary in a government job can't even earn the same amount as a week's profit in a store. The difference is too great. These days, what's really important isn't a stable job, but a stable cash flow."

Su Zishan gave him a thumbs up, then asked, "Hey, by the way, how's your website coming along?"

Chen Cheng said with a smile, "The website is developing quite well. It's in its initial stage, so we can't expect too much."

Su Zishan nodded and said, "I haven't had a chance to log in and check today. Lu Ning called me this afternoon and said she already has a thousand followers."

Chen Cheng raised an eyebrow: "So fast, looks like you've had to get a lot of help from your old classmates."

"More than just old classmates."

Su Zishan muttered, "She directly contacted the person in charge of their student union at the time, saying that they were the old student union cadres, and contacted everyone she could reach from that year."

Chen Cheng smiled without saying a word, inwardly marveling at how much Shen Luning had truly helped him.

At this time, there was a knock on the door.

Su Zishan called out "Come in!" and Zhao Siyan, dressed in a business suit, pushed open the door and entered, saying, "Sister Shan, Manager Chen, Brother Qiang has gone out and said he won't be back for a while. I wanted to ask if you two have anything else to say?"

Su Zishan said, "That's all. Let's open on time as usual. Everything else will proceed according to the schedule that Manager Chen had previously set."

Zhao Siyan nodded and said, "Okay, Sister Shan, if there's nothing else, I'll arrange for everyone to prepare for business."

Chen Cheng called out to her, "Siyan, don't rush off yet, let's chat for a bit."

Zhao Siyan was somewhat taken aback, but she nodded nonetheless. After hesitating for a moment, she walked to the sofa area and sat down with Su Zishan.

Chen Cheng got straight to the point, saying, "I mentioned the VIP thing before, and now we need to get started. We need to first help the store lock in a group of high-quality users. Siyan, go back and find out if there is any bar management software on the market. If there is, contact the salesperson to arrange a time for them to come and demonstrate it. If not, other management software will also be fine, but the requirement is that it can record the consumption of each customer, and it would be best if it could be equipped with a card reader to read the information from the physical membership card."

Although the current commercial software market is relatively underdeveloped, internet cafes already have card-reading management systems where prepaid members can directly swipe their cards to access the internet. If internet cafe membership cards were designed like high-end bar membership cards, with different tiers based on style, customers could enjoy certain discounts and special treatments when they swipe their cards to pay. This would definitely stimulate customer spending and increase customer loyalty. Although Zhao Siyan didn't know much about software, fortunately, she wasn't the type to delve into every detail before implementing anything. Since Chen Cheng had already given her the general direction, she only needed to find suitable people; asking too many questions was pointless.

So she nodded and said, "I'll go to the electronics market tomorrow during the day to inquire about it."

"it is good."

Chen Cheng further instructed: "Since we are going to implement a membership system, we must give members a unique experience. Therefore, we also need two VIP hotlines. In the future, members can directly call to reserve a booth in advance, or even reserve concierge services."

Su Zishan asked, puzzled, "What concierge service?"

Chen Cheng said, "We can prepare for anything we can think of. For example, we can buy a commercial vehicle specifically for picking up and dropping off high-level VIP guests. Our name, logo, and contact number should be printed on the vehicle, along with the words 'VIP for special use'."

"For lower-level members, we can provide a free chauffeur service. For example, we can hire two service staff with driver's licenses. If a user has had too much to drink and needs a chauffeur, the service staff can drive the customer home."

Zhao Siyan was surprised. She didn't have Chen Cheng's vision. She just felt that Chen Cheng's idea was incredibly expensive. Providing a business car for VIPs would cost at least 300,000 yuan.
After all, a regular Santana costs over 100,000 yuan now.

Su Zishan was also somewhat surprised. After all, it was 02. Who would buy a car specifically to serve clients, and even specifically request a commercial vehicle? That would really cost three or four hundred thousand.

Seeing that both of them looked puzzled but no one questioned it, Chen Cheng added an extra explanation: "High-net-worth clients have no upper limit to their spending power. Take Mr. Zhang who came here a while ago, for example. He could easily spend 100,000 or 200,000 yuan a night. And he's not a local of Jiangcheng. If he were a local, he could come two or three times a month and generate hundreds of thousands of yuan in revenue. If you can keep such clients happy, you can earn back the cost of a car in three months."

"Even if we don't have such high-end clients, if a client needs entertainment after dinner tonight, and we have a car to pick them up from the restaurant, wouldn't that make us more competitive than other restaurants?"

"Moreover, the cost of a car is spread out. If it is well maintained, it can be used for at least three years before being scrapped. When it is scrapped, there is still residual value. This price difference is spread out over three years, so it is not much."

Su Zishan nodded: "That's true. Anyway, my brother will be busy with those two stores from now on, so I can make the decision. We'll buy them at the end of the month!"

Zhao Siyan raised her hand and cautiously asked Chen Cheng, "Manager Chen, how many VIP levels should we offer?"

Without a second thought, Chen Cheng brought up Haidilao's membership system, made a few slight modifications, and said, "We'll start with four levels: Red Diamond, Silver Diamond, Gold Diamond, and Black Diamond."

As he spoke, he listed in detail: "If our spending amount and points ratio is 1:1, then the threshold for Red Diamond is 1888 points, upgrading to Silver Diamond requires 5888 points, upgrading to Gold Diamond requires 18888 points, and upgrading to Black Diamond requires 28888 points. Points are valid for six months."

Su Zishan asked, "Do the points reset to zero after six months?"

Chen Cheng said, "Points will be cleared upon expiration. For example, if you spend a total of 30000 yuan from January 1st to June 30th, reaching the standard for Black Diamond membership, but one of those 10,000 yuan was spent on January 1st, then if the 10,000 yuan is spent for six months by July 1st, the corresponding 10,000 points will be cleared, and your points will drop to 20000, and your membership level will drop from Black Diamond to Gold Diamond."

He continued, "This is mainly to encourage repeat purchases. You can't enjoy Black Diamond status forever once you reach it. If you don't make any purchases for a period of time, your level will drop."

"This is one of the reasons why I asked Siyan to find a management software. Points are something that is easy to misremember, so it is best not to use the traditional handbook method. Every time a customer makes a purchase, a list should be printed out with details, including how much was spent today, how many points were earned, and how many points are currently earned, so that the customer can see it at a glance."

Chen Cheng wanted to help Su Zishan solidify the foundation of the store, so that it would be like a bear before hibernation, with sufficient funds and customer reserves to survive the SARS period from the end of the year to next year.

The reason for buying a commercial vehicle is not simply to serve high-end clients, but to prevent Su Ziqiang's two new stores in the south and east from stealing this store's major clients.

Taipei Road is not the only bar street in Jiangcheng. If some customers are already active in the east and south of the city, they might just move there for convenience once the new Wild Bar opens.

However, if their VIP status, points, and benefits are only available at this store, then even if the other two stores are also called Wild, they will still have some resistance in their hearts.

In addition, this store now has a commercial vehicle, so even if customers hesitate because of the distance, they can completely dispel their concerns. Jiangcheng is not very big, and the east and south of the city are not far apart. If it is inconvenient for you, we will send a car to pick you up and take you back.

Chen Cheng wanted to capture all the high-end customers who could afford the package deals at this store, making it difficult for the other two stores to steal their high-end customer base.

As long as this can be ensured, the store will have enough fat to weather the effects of SARS.

As for the fate of Su Ziqiang's two newly opened stores, Chen Cheng had no say in it and was too lazy to care.

As the saying goes, a dead Taoist friend will never die a poor Taoist.

If those two stores really go out of business, I can not only watch them go bankrupt, but I can also buy them at rock-bottom prices.

If the old master of the Su family can come up with enough money to help those two stores get through the winter, he will let Su Zishan take advantage of other competitors. Since Su Ziqiang has separated from here, when Su Zishan opens a new store, he can be excluded from the competition.

Therefore, Chen Cheng instructed the two: "Once the member information database is established, it must not be shared with the other two stores. If Brother Qiang comes to us asking for customer points and wants to share the information between the two stores, we must firmly refuse. If customers make purchases at the other two stores and ask us for points, we will not recognize them."

Zhao Siyan nodded without hesitation.

She knew she was working for Chen Cheng, and the other two stores had nothing to do with her.

Su Zishan was stunned for a moment, then she understood Chen Cheng's intention.

The members are all high-net-worth clients, and once the points are interconnected, they are very likely to be poached by the other two stores.

Chen Cheng is going to build a firewall for this store!
(End of this chapter)