Chapter 101 It's easy to pull the egg

After seeing off the old man and that Ma Laoer, Su Ziqiang was obviously a little excited.

He had rarely received praise from his grandfather since he was a child, and today was the first time.

The reason why he was so miserable was that his two older brothers were much better than him. They were smart since childhood and had good grades. Unlike him, they were very naughty and had no outstanding academic performance.

Su Zisan was much calmer.

She has been the apple of her parents' eyes since she was young. If she suddenly feels like washing dishes one day, she will be praised by her parents for the whole day.

In her opinion, it was already good enough that this matter did not bring shame to her, and there was nothing to be excited about just being praised.

As soon as Su Ziqiang got excited, he couldn't wait to study his grandfather's plan to make the company bigger and stronger.

Pulling Su Zisan and Chen Cheng back to the office, he personally lit a cigarette for Chen Cheng and asked him, "Manager Chen, do you think the method my dad mentioned is feasible?"

Chen Cheng slowly exhaled a puff of cigarette and asked him, "What do you think?"

Su Ziqiang said enthusiastically, "I think there's a way! I can use this store to support the other store, and then let the construction company advance the funds and run some top-up promotions. With this two-pronged approach, I'll be able to open a second store soon!"

Chen Cheng said seriously, "Opening a second store will inherently compete with you, so its business will definitely not be as good as your current store. However, your current store's business will be somewhat affected. In this case, one plus one may not equal two, perhaps only one and a half."

Su Ziqiang smiled and said, "Don't we still have you, Manager Chen? If you come up with some targeted operational strategies, maybe the sum of the parts will be greater than the sum of the parts!"

Chen Cheng smiled and said seriously, "This matter is not as simple as we thought. If we bet all our cash flow, it means we can't afford any risk at all, so I think it's better to be cautious."

Su Ziqiang winked at him and said, "You can't figure it out, Manager Chen! It's indeed a big risk for us, but don't forget that it was my dad who proposed this. It's his idea, so he has to back us up! If we really encounter any risks, I will go to him for help. For his own face, he will definitely help!"

"Chen Cheng, you have to understand that the total investment is only three or four million. Even if he pays it all, it won't be a big deal for him."

Chen Cheng nodded and said with a smile: "What you said makes sense."

But there was one thing Chen Cheng didn't say:
What if your dad also encountered systemic risk? One thing would trigger a chain reaction. He'd put all his assets into a deposit, and then everything would be a disaster. You'd be ruined too, and Su Zishan would be ruined too.

It doesn’t matter if you’re dead, but if Su Zisan is dead too, I’d probably feel a little sad.

After all, this silly girl is a nice and pretty person. The best outcome for her is to be a rich second-generation and find a rich second-generation man of equal status to marry and have children in the future.

With her intolerant personality and charming looks and figure that captivate everyone, if her family falls on hard times, she will live a more miserable life than the average poor person.

Chen Cheng felt that if Su Jianfeng was laying a mine for himself, he would definitely not be able to rescue him.

Therefore, the only thing he could do was to persuade Su Ziqiang not to waste time.

Keep his wildness, so that if his old man fails in the future, he and Su Zisan will have a way out.

At this moment, Su Zisan seemed to see what Chen Cheng was thinking and asked him, "Chen Cheng, don't you want to open a branch?"

Chen Cheng thought for a moment and said tactfully, "I think the time is not right yet. We don't need to discuss this now. It would be more stable to wait a few months and see if the situation is stable."

Su Ziqiang was still trying to persuade him, "But my dad's got us backed! Wouldn't it be great if we could get a head start? If we can open before the Lunar New Year, we'll definitely make a lot of money during that month!"

Chen Cheng shook his head. "You might think it's a good idea, but I still think the timing is not right. Sometimes, if you take a big step, you might end up in trouble. You can think about it again. I don't think there's any need to rush into a conclusion."

Su Ziqiang hesitated for a moment, then sighed and said, "Okay, then you should think about it, observe, and analyze it carefully. We can have a good chat in October and see if we can make a move."

"it is good."

Chen Cheng agreed, but it was just a delaying tactic. He had no interest in opening a branch. If Su Ziqiang really wanted to do something, he could let him do it. His interests were tied to this store anyway.

Then, he remembered the middle-aged man next to Su Jianfeng and asked, "By the way, who was that person next to Uncle Su just now? You didn't introduce him to him."

Su Ziqiang said, "His nickname is Ma Lao Er. You're from another place, so you might not know him well. Locals should all know him. He's a well-known figure in the underworld. He followed my father for many years and is considered a veteran of my father's side. Now he has his own building materials company, and he mainly follows my father in business."

Chen Cheng nodded. It seemed that he was indeed the big brother in the underworld.

I just don't know why he appeared on a legal program in 2006, and the ending didn't seem to be very good.

So Chen Cheng asked, "Does he still want to fight and kill now?"

"Not anymore." Su Ziqiang laughed. "He's now doing legitimate business with my dad. He supplies cement and sand for all of my dad's construction sites. He's worth over 10 million now. He's already handed over all the fighting and killing to his subordinates."

Then, Su Ziqiang told him, "If you encounter any trouble in Jiangcheng in the future, I can't say I can solve it for you, but Ma Laoer can definitely solve it. Didn't my dad ask him to come to the store often in the future? You can get to know him better."

Chen Cheng nodded slightly, but what he was thinking in his heart was that Ma Laoer was now doing legitimate business with Su Jianfeng, but with Su Jianfeng's full-leverage style, his construction site must have owed Ma Laoer a lot of money.

If Su Jianfeng falls one day, how can the eggs in the overturned nest remain intact?

People like Ma Laoer will definitely be the first to be implicated.

Therefore, Chen Cheng speculated that the reason why Ma Laoer appeared on the legal program a few years later must be that there was a problem with the Su family, and he was forced to go back to his old business.

It seems that life's circumstances are indeed unpredictable.
-
When Chen Cheng left the wild place, Su Zisan followed him out.

She called Chen Cheng from behind: "Chen Cheng, it's late, let me take you home."

Chen Cheng said, "Don't bother Sister Shan, I can just take a taxi."

Su Zishan walked up to him and said calmly, "I'll give you a ride. If you think it'll embarrass you, you can get off one intersection earlier."

Chen Cheng knew he couldn't refuse anymore, so he quickly said, "Well, I'm just worried about causing you trouble. I don't mean anything else. Let's go."

After getting in the car and driving a long way, Su Zishan asked him, "What are you worried about with the branch? I just feel like this isn't your style. If you're worried about the income, I can promise you that when we open a branch in the future, our financial accounting will be independent, and I'll give you 20% of the net profit!"

Chen Cheng laughed self-deprecatingly: "Do you think I refused because I felt the interests weren't well balanced?"

Su Zishan was afraid that he would misunderstand, so she explained, "That's not what I meant. I was just expressing my attitude to you."

Chen Cheng waved his hand, stared at her and said seriously: "Sister Shan, we are all friends now, so I won't hide some things from you."

Seeing that he was rarely so serious, Su Zishan immediately said, "Go ahead, I'm listening carefully!"

Chen Cheng said sincerely, "Sister Shan, Uncle Su is very bold in his business. I'm just a kid and have no right to comment on whether he's right or wrong, but I think we should always be prepared for danger."

Su Zisan looked at him without blinking, waiting for his next words.

Chen Cheng continued, "Wild is just getting on track now. We need at least a few months to continuously consolidate our position, enhance brand awareness, attract target customers, and at the same time, accumulate cash flow and enhance our ability to resist risks."

At this point, Chen Cheng said seriously and earnestly: "If we really want to open a branch, it should be when we can't handle the customer base ourselves, or when our customer base spans too many consumption levels. Then we can make targeted moves based on the actual situation!"

"If the customer base cannot sustain us, we will open a branch with the same positioning, purely to divert the customer base."

"If the gap in consumer levels is too big, then we need to open a new store with a lower consumer level and then raise the consumer level of the current Wild headquarters. The two stores, one high and one low, are like the difference between Xiaomi and Redmi, focusing on differentiation and cooperation."

Su Zishan asked in surprise: "What is the difference between Xiaomi and Redmi? What is Redmi?"

Only then did Chen Cheng realize that he had given the wrong example.

Fortunately, Xiaomi is still many years away from being established.

In order to prevent Su Zisan from noticing problems after the establishment of Xiaomi and Redmi, she could register all the trademarks of Xiaomi, Redmi, and the red, orange, yellow, green, blue, and purple rice when she has time, and force Senior Lei to change his name when he starts a business, right?
With Lei's ability, it shouldn't matter whether the brand is called Xiaomi or Peanut.
So, he casually said, "I have an idea. If I ever create a brand in the future, I might as well call it Xiaomi. Once Xiaomi becomes successful, I'll create a sub-brand called Redmi for people with lower spending power."

Su Zishan curled her lips and said, "What about millet, rice, red rice, green rice? Is this the level of naming that Manager Chen has?"

Chen Cheng smiled and said, "Isn't this just a random metaphor?"

He looked at Su Zishan and said sincerely, "Sister Shan, you and Brother Qiang are both second-generation rich. You are not short of money, so don't let all your businesses carry huge risks!"

"You've been living a life of luxury, so having a stable cash cow like Ye Xing in the future would be like giving you two extra glasses of milk every day. Isn't that great?"

There was something Chen Cheng didn't say.

If you can no longer eat meat and fish in the future, these two glasses of milk can save your life.

Su Zisan's eyes suddenly shone with a different luster. She stared at Chen Cheng intently and asked him, "Are you afraid that if my dad goes bankrupt one day, my brother and I will have no way out in the future?"

(End of this chapter)

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