I became financially independent right after entering college.

Chapter 56 High-quality Customers
"Hey, please accompany me for a while longer, I haven't had enough!" Li Xue pouted slightly, pulled Bai Chou's hand and started to act coquettishly.

"Shopping, shopping, what's the point of shopping if you just look around and don't buy anything? From now on, let your boyfriend shop around as he pleases."

Bai Chou shook off Li Xue's hand. After a few days of getting along, the distance between him and Li Xue had narrowed a lot, and they could talk to each other directly.

Li Xue was slightly stunned. If she didn't think about it carefully, she really couldn't remember that Bai Chou was her roommate's boyfriend.

"Oh, well, I won't go shopping anymore."

Li Xue stood up aggrievedly, then glanced around the stores of various luxury brands with a nostalgic look. She whispered, "I've picked out my clothes. When I was browsing Prada just now, I thought their clothes were pretty good and suitable for this performance."

Bai Chou looked surprised. It wasn't that Li Xue's choice was wrong; it was just too good. Prada women's clothing's primary design philosophy is minimalism, a simplicity imbued with a uniform-like aesthetic.

Generally speaking, Prada women's clothing is very suitable for college students and women entering the workplace. As for the song "Pain Like Death", the female vocalist who sings the feature should indeed wear more simple clothes during the live performance.

But Prada is obviously inconsistent with Li Xue's usual dressing style. Bai Chou thought that Li Xue would choose other more recognizable brands.

"Why, Prada is not okay?" Li Xue asked with raised eyebrows.

"No, Prada is good, let's go with Prada."

Bai Chou's attitude towards Li Xue softened considerably. He also wanted to choose Prada for her. Whether Li Xue did it intentionally or not, buying a luxury brand outfit for this performance that was out of line with her usual style showed how seriously she took the performance.

Bai Chou is a playful person who takes his time playing very seriously. He also likes people who take their time playing seriously. At the moment, Li Xue seems to be such a person and can play with him.

"Huh huh huh~"

Li Xue hummed proudly when her taste and understanding of the song were affirmed. She then dragged Bai Chou towards the Prada counter. "Prada should be in Phase 2... Well, why aren't you moving?"

"No rush, buy my clothes first." Bai Chou grabbed Li Xue's wrist with his backhand and pulled her straight to the Hermès counter.

"You kept urging me to buy it, but you bought it yourself."

Li Xue rolled her eyes and followed Bai Chou to the Hermès counter, mumbling something.

As soon as they entered the Hermès store, a young saleswoman in uniform came over and politely asked, "Hello, how can I help you?"

Bai Chou glanced at the salesgirl. She seemed to be the one who greeted them when they came in just now. She was quite pretty, with a very formal smile on her face.

He knows this kind of formulaic smile very well. In order to hide his inner self, Bai Chou often uses this kind of smile.

"What's your name?"

"Just call me Lisa."

Lisa, a very popular English name.

"I want to buy some ready-to-wear clothes suitable for this season. Please take me to the men's clothing area." Bai Chou ordered as a matter of course.

How many sets? Ready-made clothes?
Lisa was delighted and immediately became more attentive. She bowed slightly and raised her hand to signal, "Okay, sirs and madam, please follow me this way. The men's clothing section is over here. By the way, what's your name?"

"The last name is Bai."

"Okay, Mr. Bai."

Li Xue followed behind Bai Chou, staring in amazement at the calm and composed Bai Chou and Lisa, who was visibly more enthusiastic.

Should we be so realistic, should we be so snobbish? The answer is, we must be so realistic.

The sales strategy of most luxury brands is to devote 80% of their energy to the 20% of big customers who are most likely to close deals.

This strategy can not only provide better services to the truly high-net-worth groups, but also highlight their importance through differentiated service attitudes, and by the way, stimulate consumption among the 80% of small customers whose order conversion rate is not high through differentiated services.

Snobish? Perhaps, but Bai Chou doesn't think there's anything wrong with it. The customer is king, and you have to be a customer first.

In addition, the service provided by most salesgirls of luxury brands to small customers is at least polite and impeccable on the surface.

In Lisa's opinion, Bai Chou's words "buy a few sets of ready-made clothes" showed his potential as a high-quality big customer.

Hermès' ready-to-wear clothes are not cheap. Even if you don't choose accessories such as shoes, socks, and belts, several sets of ready-to-wear clothes will cost at least hundreds of thousands of yuan.

Is a few hundred thousand a lot? A limited edition Hermès bag can sell for hundreds of thousands or even millions of yuan.

In addition to the expected large order amount, Bai Chou’s real advantage is that he wants to buy ready-made clothes, not bags.

Although brands such as Hermès, Ferrari, and Rolex have never explicitly stated the existence of a distribution mechanism, everyone in the industry knows that they are doing so.

Sell ​​truly limited edition products to the brand's most loyal customers. In other words, sell them to customers who buy the most "peripheral" products and are long-term buyers.

Hermès does have some limited edition ready-to-wear clothes, but in most Hermès stores, the top of the allocation mechanism must be those limited edition bags.

Goods such as ready-made clothes and scarves can only be considered as peripheral products or bundled products.

Bai Chou specifically requested several sets of ready-to-wear clothing, which, in Lisa's eyes, made him a high-quality customer among high-quality customers. This was because the purchase frequency of ready-to-wear clothing was higher, and Bai Chou's spending power was clearly greater than that.

“Mr. Bai, this is our men’s ready-to-wear clothing area.

It happens to be the month of season change, so although our new autumn and winter products are already on the shelves, our spring and summer clothes are not yet off the shelves.

Excuse me, how many outfits do you plan to buy for this season? Since the seasons are changing soon, I don't recommend buying too much.

Lisa led Bai Chou to the men's clothing area, folded her hands on her lower abdomen, and asked politely.

"Maybe three or five sets of clothes for late summer and early autumn." The seasons are about to change, and Bai Chou doesn't want to buy too much. Three or five sets are almost enough for this year's clothes.

Lisa's eyes lit up. The specific clothing styles were limited to the months of late summer and early autumn, which meant that Bai Chou would still buy new items when autumn truly arrived, showing more spending power than she had expected.

"Do you have this in my size? Bring me one to try..." Bai Chou instructed, pointing to a pure cotton T-shirt priced at 12400 yuan.

"Okay, Mr. Bai. Let me take a look at your figure... Well, you have a great figure. It's really rare to find a client with a figure like yours..."

Lisa praised him with a mixture of 70% sincerity and 30% flattery, and with her experience, she helped Bai Chou pick out a T-shirt that fit his size.

Bai Chou is 183 cm tall and weighs 75 kg. He likes playing basketball, so his figure is naturally not bad. His overall body shape is very similar to that of NBA star Iverson when he was young.

When Iverson first entered the league, his official height was 183cm and his weight was 75kg. However, since Iverson's actual height was only about 180cm, Bai Chou is slightly slimmer than Iverson.

Compared to those fitness gurus, Bai Chou can only be considered a skinny dog. But compared to most ordinary people, Bai Chou definitely has a good figure. He looks thin when he is undressed and has a lot of muscle when he is dressed. He also has a waist like a male dog.

After handing the clothes to Bai Chou, Lisa politely asked Li Xue: "Hello, do you need to go to the rest area to rest for a while?"

(End of this chapter)