Chapter 123 Business Plan
Is this really a gift?

The moment Bai Chou agreed, Jin Xiaozhou and Chen Rongrong were both shocked, not knowing whether Bai Chou was joking or really planning to give it to her. Well, judging from Bai Chou's tone and past experience, the probability of him really giving it to her was higher.

"I don't want it."

Jin Xiaozhou subconsciously shook her head and waved her hands repeatedly to refuse: "I can't afford such an expensive car. My pocket money is not enough to fill it with gas. Maintenance will cost me half my life."

"I'll help you maintain it."

"No, I'm not talking about maintenance..." Kim Hyo Joo's tone was a little anxious, and she seemed to be at a loss for words in a trance.

Kim Hyo-joo has always felt that she is more free and easy compared to her previous role as Dan Meng, and she knows her own position clearly. She is just a little lover type of girlfriend.

She didn't ask for it actively, and she could accept whatever money Bai Chou spent on her without being overly obsessed with financial equality... She was even prepared for Bai Chou to give her a car.

But Lamborghini...

Kim Hyo-joo really didn't expect that when facing this valuable gift, she finally felt the serious economic imbalance between the two sides that Dan Meng had been obsessed with before.

It's really very psychologically stressful.

More importantly……

"Why did you suddenly think of giving me a car?" Kim Hyo Joo asked in confusion, vaguely sensing that something was wrong.

"Didn't Rongrong ask this?" Bai Chou was under great pressure.

"Rongrong just asked if she could give me a car."

Kim Hyo Joo was extremely resolute: "Anyway, it's fine if you give me a car, but I absolutely don't want to transfer the ownership. Besides, there's no difference, right?"

Jin Xiaozhou felt that it made no difference whether the ownership was transferred or not. Although the car would be considered her fixed asset as long as it was transferred, as long as she did not break up with Bai Chou, she would not have any financial pressure. It did not matter whether she had fixed assets or not, she could drive it the same way.

Bai Chou felt that the difference was huge, how could there be no difference?

Indeed, as long as he doesn't break up with Kim Hyo Joo, it theoretically makes no difference whose name the car is under. As long as Kim Hyo Joo doesn't mention breaking up, the car will continue to be driven by Kim Hyo Joo.

The problem is that Bai Chou knew he made a mistake.

Giving a car in advance to lay the foundation, and then coaxing them when the car crashes, is better than compensating them after the crash. The former is proactive compensation, while the latter is forced compensation, giving people a completely different feeling.

But Kim Hyo-joo refused.

How to do?
Bai Chou was in a dilemma for a moment. The things he had given to Kim Hyo Joo before were just for fun, but this time he gave it with a real purpose, but he just didn't give it away.

If I continue to send gifts, I will be suspected of something, which is not in line with my personality. It seems that Xiaozhou has already become a little suspicious...

"Okay then. When I buy a new car, I'll give it to you to drive. Just let me know when you want to transfer the ownership of it."

Kim Hyo Joo didn't dwell on the issue of transferring ownership, and asked in surprise, "You're still buying a new car? What kind of car?"

"Ferrari."

"Why buy another car when you already have two? What's the difference?"

“This is the persistence of an Iron Buddha.”

Kim Hyo-joo and Chen Rongrong couldn't understand Bai Chou's consumption logic. It would be fine if the Lamborghini was a gift from a friend, but why did he plan to buy a new car without selling any of his cars when he already had two good ones? The waste of resources and money was too serious.

Since you don’t understand, don’t think about it.

After handing the car keys to Kim Hyo-joo and letting the two girls get in the car and take pictures for a while, Bai Chou sat in the passenger seat and taught Kim Hyo-joo how to operate the Lamborghini. They drove out of the South Campus and drove slowly on the campus.

The gray-black low-slung sports car drove on the campus of Nanchuan University, attracting far more attention than Bai Chou's GT3RS. Lamborghini's styling has always been famous for its flamboyant and cool appearance.

Kim Hyo-joo, who always used to sit in the passenger seat and enjoy the looks of passers-by outside the window, had no intention of enjoying that vanity this time.

Just holding the steering wheel nervously and driving at a snail's pace had already consumed all her energy, for fear of accidentally hitting something.

Bai Chou sat in the passenger seat and kept nagging, "Why are you driving so slowly? Isn't the road very wide? If you drive so slowly, how will we get to ING Plaza?"

Oh, please stop nagging me. I'm afraid someone might suddenly appear in front of me and I won't be able to react in time and bump into them...

In the past, it only took Bai Chou a few minutes to drive there, but it took Kim Hyo Joo more than ten minutes, and he wasted another ten minutes parking. Overall, it was not as fast as walking.

During dinner, Kim Hyo Joo said she would never drive such an expensive car again because she felt so much pressure. Bai Chou said that was not possible. "You should drive when we get back to your dorm. Let's practice first. You can't be afraid to drive even though you have a car..."

After talking about the car issue, Bai Chou said again, I might be very busy in the future, I plan to start a business, and I may not be able to accompany you for a long time.

Starting a business is real, but it’s not that he has no time to accompany Kim Hyo Joo. The main thing is that Bai Chou has to leave enough time to accompany Li Xue.

Jin Xiaozhou did not suspect him, and even took the initiative to ask Bai Chou what he was planning to do and whether there was anything she could help with. If she could help Bai Chou, she would be very happy.

In essence, Kim Hyo-joo is a very ambitious girl. Her boyfriend is just living a life of idleness and waiting for death, but now that her boyfriend is planning to start a business, Kim Hyo-joo still hopes to make some progress herself.

"I have a general idea, but I haven't decided on the specific direction to develop or the field to start a business in."

Bai Chou was really thinking about starting a business. Although it was for the purpose of "money laundering", Bai Chou still wanted to work hard to achieve results. Starting a business was quite attractive to Bai Chou, at least in the early stages.

Just like what the great master Edison Chen sang in "Remember Me?": "Playing corporate games in the entertainment market."

Generally speaking, Bai Chou has two ideas.

The first idea was to make high-end hifi custom headphones. First, I hired a few tuners and vocal engineers from major manufacturers to design the sound direction, and then bought a set of cavity design and mold making...

Headphones are generally divided into three grades: high-end, mid-range and entry-level. The price ranges from over 10 to to , and all are high-end custom-made... In fact, it is a small workshop model. The studio can be opened directly near the school, and it uses less than people in total.

When someone places an order, we assemble and debug the headphones here and then ship them out, with basically no storage costs.

In the early stage, after the headphones are made, they will be allowed to fly around the world with them, and they will go to any headphone exhibition regardless of whether it is a fake exhibition or not, and do public relations to try to win awards from a few exhibitions.

Winning an award would be the best, but if not, there's a story to tell, like how foreign competitors suppressed us or gave us the worst booth space... It's best to do something practically useless at the beginning of design and tuning, simply for the sake of innovation. Apply for a few patents and give them some mysterious names, like Hongjun Diaphragm or Kunlun Cavity...

Then, of course, I spent money to buy publicity, all kinds of self-media bloggers, big Vs, Xiaohongshu, all kinds of soft and hard manuscripts were sent to me, and they praised me in different ways.

Don't laugh at Sennheiser for shocking foreigners and devoting ten years to researching technology. In short, it is awesome and far ahead. After boasting about it, they pick out one or two insignificant flaws to criticize.

The physical stores cannot be left behind either, so we cooperate with major audio equipment stores such as Toluene and Zhiyintang, giving them higher discounts. In the end, we give them a wholesale price of 5000 yuan for a pair of headphones that sells for yuan and let them promote it.

With a set of silky smooth little tricks used by all headphone brands, Bai Chou estimated that his own headphone brand would be able to succeed. Even if he didn't make much money in the early stage, he would be able to make a profit after the cost was lowered and new products were released.

As for how the headphones sound...what's the product quality like...these are the least important issues to consider.

It doesn't matter. As long as the sound isn't too inhumane, audiophiles will listen to it in their heads. And whether a sound is good or not, like the luxury, driving experience, and riding experience of a car, there's no fixed standard. It all depends on how the marketing is promoted.

Bai Chou is 100% confident of success because all new hifi headphone brands at home and abroad use this model. He also draws on the successful experience of a certain unspeakable enterprise in his publicity and promotion.

The only problem is that the hifi headphone industry has a low ceiling and is generally a sunset industry. The traditional giant Sennheiser is almost at a loss as to where to go.

If you want to become bigger and stronger in the future, you will have to enter the field of TWS headphones. The competition will be very fierce, and there is basically no possibility of winning.

But for now, making headphones can indeed quickly help Bai Chou solve the problem of money laundering: I sell headphones with material costs of less than 200 yuan for more than 3,000 yuan. Tell me, is it reasonable for me to buy a Ferrari?

At least I can fool my family.

Another entrepreneurial plan is to open an entertainment company based on the Internet, signing amateurs, operating anchors, and producing short dramas...

However, this plan is different from the one for headphones. It only has a very general idea, an operating model, an operating strategy, and a main profit point...

Bai Chou still hasn't figured out almost all the major issues.

When Bai Chou really planned to start a business, he found that it was really difficult. Admittedly, he could just do it, but that would be irresponsible to his money and his time.

A very simple question, between the anchor and the skit, which one is the main profit point, and which one needs to be prioritized and focused on with energy and resources for long-term profit?

If you can't even figure out this problem and don't have a set of at least reasonable plans, your operations will inevitably be ineffective. Wasting money is another matter, and your energy and patience will probably be quickly exhausted.

After having dinner with Kim Hyo-joo and sending her back to the dormitory, Bai Chou drove back to the dormitory. As soon as he entered the door, he was interrogated by several roommates.

Brother Bai, have you bought a new car again?

Brother Bai, is that you driving the Lamborghini on the campus forum? The figure sitting in the passenger seat looks a bit like you...

After a series of interrogations, Bai Chou answered truthfully.

After chatting with a few roommates for a while, Bai Chou hunched over his computer desk, opened Word, and started working on a PowerPoint presentation. Like a professional programmer, he bit his fingers, frowned, and pondered for more than ten minutes. He tapped a few times on the keyboard, then continued to stare at the screen in deep thought...

Bai Chou's rebellious behavior attracted the attention of all his roommates for a moment.

Bai Chou has always been a bad student, but he is not a hard worker either. Today, instead of playing games or spending time with his girlfriend, he suddenly bent over the computer desk and started making a PPT. How can this not be surprising?
"What are you doing, Lao Bai?" Zhou Haoyu, who was chatting with a girl on WeChat, suddenly panicked. You work so hard that it puts a lot of pressure on me.

"I've been thinking about starting a business lately."

Bai Chou sighed and said, "It doesn't feel right to keep spending the family's money like this. I'm thinking of finding something to do."

Zhou Haoyu immediately breathed a sigh of relief. It seems that you are not doing your job properly. I feel relieved to see that you are not doing your job properly.

"If you ask me, Old Bai, you don't need to start a business. Although I don't know what your family does specifically, your family's business must be very powerful and influential in your province and city."

Zhou Haoyu advised sincerely: "Why start a business? Just play around for a few years and then go home to take over after graduation. It's not that Bro looks down on your ability, Lao Bai.

But starting a business is mostly a matter of luck. Many second-generation rich people have lost everything they invested in starting a business. I think we should just stop trying and just follow our family's instructions."

Bai Chou thought what Zhou Haoyu said made sense. His family didn't need to be too powerful. As long as he had a few hundred million in assets, he could just give up and be a rich second-generation.

The problem is that his family is not that rich, with a net worth of only about 18 million. He has to start a business and do something to launder the money.

"I just plan to take a few million and have some fun. If it works, it works. If it doesn't, it doesn't matter." Bai Chou answered casually.

Zhou Haoyu stopped trying to persuade him. People can buy sports cars worth millions of dollars at will, and starting a business with millions of dollars is just for fun.

"Brother Bai, do you have any ideas?" Zhang Junjie, who had finished typing, turned around and asked.

"The current idea is to sign contracts with amateurs to start a broadcasting company, shoot short dramas, micro-movies and the like..." Bai Chou briefly explained his second plan.

There is no need to talk about the plan to make headphones. There is no room for discussion. Bai Chou knows exactly what to do. The main thing that needs to be discussed is the second one.

Bai Chou did not think that his roommates could not help much just because they were young people. This kind of thing is a matter of brainstorming. He himself is also a young man and not a reborn person, so he is no better than his roommates.

Besides, what boy's room wouldn't discuss international politics and comment on the financial situation after lights out? The amount of discussion every night would be enough to get everyone shot ten times.

On average, there is one idea king among every three men, so there is no harm in brainstorming.

Zhang Junjie, Chen Guangzhi and others listened very carefully. Starting a business was a topic that had never been discussed in the dormitory before.

"So, Brother Bai, what are your plans now?"

"I prefer to start by shooting short dramas."

Bai Chou explained his early plans and concerns: "First, find a few new people and sign them to a comprehensive contract as much as possible to shoot a short drama to test the waters.

But how long should the skits be? What genre should they be? What platforms will broadcast them on? Will they be profitable or simply used as a promotional tool to make amateurs famous? What's the profit model for the former and the latter?

These are all issues that need to be carefully considered. I can't just rush in and end up with a mess."

In short, it's a mess.

(End of this chapter)

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