I was forced to start the second round because I was raised in poverty

Chapter 88 Plan Supplement
Early the next morning.

Everyone gathered in the hotel's public conference room for a meeting.

Zhong Taihong and several executives arrived early in the morning.

at the meeting.

Su Cheng explained the mind map he made yesterday, which was mainly to put the plan discussed in the previous two days into text and write it down to make it easier for others to understand.

The map lists the underlying logic behind each behavior.

Not only do we have similar business cases for comparison, but we also have the expected results after Taihong makes changes.

Coupled with Su Cheng's eloquent speech, everyone present, including Zhong Taihong and Deng Qiang, was very satisfied.

Zhong Taihong even gave three "good"s in a row and praised Su Cheng without reservation: "Good! Good! Good!"

"Your name is Su Cheng, right?"

"I like guys like you."

The next step is for everyone to work together to calculate the business plan. Everyone will participate and ultimately come up with several sets of figures such as cost, profit, additional expenses, etc.

Logically speaking, during this period, Chen Suna should have supplemented the plan as originally agreed with Su Cheng, and improved her shining points in this case so that she could be counted as a participant in the case.

But everyone had gradually entered the state of actuarial thinking, and Chen Suna still did not make any additional remarks.

It was only after Ye Li kept winking at Chen Suna that she mustered up the courage.

But before Chen Suna could open her mouth, she was interrupted by Su Cheng.

"Um... Mr. Zhong, Team Leader Deng."

"I have one more thing I want to add."

"Hmm? Then tell me."

Su Cheng spoke candidly: "I think we need to pay special attention to the way we shoot our promotional videos."

"Since we want to demonstrate the performance of our lighters and enhance our brand power, we must put effort into advertising."

"What do you think?"

"My idea was to use the RedBull style when filming, using more extreme sports shots such as skydiving, wingsuit gliding, motorcycles, and off-roading."

“You can also capture elements like night, camping, tents, campfires, etc.”

"In this way, the ultimate expression of performance and camping covering the outdoors are both radiated."

After listening to this, Zhong Taihong was immediately attracted by this shooting method: "Not bad, young man!"

“I like this plan!”

Zhong Taihong was really tired of the traditional Asian men or European and American white men with beards, who would walk a few steps in front of the camera, take out a lighter and light a cigarette. These were the same old commercials.

Su Cheng's idea is unique and may have a different effect!

"So we may need to allocate more money to the advertising budget."

Zhong Taihong was the first to agree: "I agree!"

Deng Qiang hadn't thought about it carefully yet, but since Zhong Taihong had agreed, he didn't have much to say. It was just an advertisement shoot, so it wouldn't have much of an impact. "Okay."

Ye Li: ???
Qin Fen: ???
Su Cheng noticed the expressions of the two people.

He thought about it all night last night.

After comprehensive consideration, Su Cheng was still forced to "backstab" Chen Suna.

This was not what he wanted to do, Su Cheng was forced to do it.

Chen Suna needs an economic foundation to escape from her family's control and mental oppression.

Su Cheng needs power to escape his father's control. Now his power is still very small.

Therefore, inheriting the Emgrand Group is his primary goal.

Su Cheng didn't look at Ye Li and Qin Fen for long. He just paused for a moment and continued, "Also, I have one more thing I want to add."

"You keep talking."

"I gave it some serious thought yesterday and decided we shouldn't be wasting all our money on soft advertising and product placement for vloggers."

Su Cheng explained the reason to everyone: "Because these bloggers..."

After listening to it, everyone found that it did make sense.

The method of advertising insertion is not very good, because not every video of the bloggers is good, and people basically skip it when they see the advertisement.

In this way, even if it is point-to-point precise promotion, it still cannot be considered high-quality traffic.

If people deliberately avoid the Taihong brand when purchasing lighters in the future, they will be self-defeating.

"So, Su Cheng, what do you think?"

"My opinion is……"

Su Cheng's idea is more traditional, which is to find a celebrity to endorse the product, and then open several directly-operated stores offline, located in major shopping malls, such as Wanda and Wuyue, and open one in each city.

It doesn’t matter whether these directly-operated physical stores can sell their products or not. The purpose is to promote the brand. It doesn’t matter if they lose money, just consider it as advertising fees.

Su Cheng had already calculated the numbers long ago. The cost of running a store for a year + labor costs can actually be about 23% cheaper than high-intensity traffic injection.

When the two sets of experimental data were presented to everyone, no one could raise any objections.

Su Cheng's idea is better and cheaper.

"Our main focus is to enhance Taihong's product strength. If we only have four offline stores, can we still be considered a good brand?"

These bloggers take an advertisement for a dating app, or a private label massager, or some lotion and facial mask, and the next moment they take an advertisement for Taihong lighters.

In the eyes of the audience, that is, potential consumers, it is too cheap. They will subconsciously think that Taihong and those private label facial masks and massagers are of the same grade, and are not cheap.

This method will not help enhance brand power, but will have a negative effect.

Zhong Taihong was still the first to agree: "I agree!"

Other colleagues including Deng Qiang and Kang Xiaoxiao also expressed their agreement.

"Xiao Cheng, you really gave me a surprise today!"

Su Cheng smiled with a hint of bitterness.

"Then let's just follow Xiao Cheng's idea, shall we?" Zhong Taihong was very excited. He felt it was highly feasible and trusted Su Cheng very much. "I won't even bother with the cost calculations later. You guys do it, and I'll just ask the finance department to allocate the funds in the end."

Deng Qiang said, "Okay, Mr. Zhong, since you agree to these plans, let's cut out the red tape. I'll email or fax you the rest of the formalities."

"it is good!"

The meeting, originally scheduled to last three hours, was completed in just over an hour.

After the meeting, everyone breathed a sigh of relief: another case was solved!
The big plan has been decided, and what remains is some small clerical work.

Ye Li and Qin Fen didn't express their opinions just now. They looked at Su Cheng with strange eyes.

"Hey, Cheng-ge?"

Before Qin Fen could talk to Su Cheng, Su Cheng pretended not to hear and left in a hurry.

Qin Fen looked at Ye Li and Chen Suna with suspicion.

"What's going on, Cheng?"

(End of this chapter)