I was forced to start the second round because I was raised in poverty

Chapter 46 Born with Six Eyes
"Hard to say."

Su Cheng: “???”

“It’s not clear yet.”

Wang Zhiying is really not sure about Su Cheng's abilities now.

Because so far, she has only asked Su Cheng to calculate a quote for her, which is more accurate than that of other consulting companies.

As for other aspects, it remains to be seen.

but.

Wang Zhiying is quite willing to try it.

She saw some unspeakable characteristics in Su Cheng.

Investing is often not investing in the company itself, but investing in the CEO of the company.

There are many reasons for failure.

But successful people have many common characteristics.

And Su Cheng has such an "aura" on him.

It might sound a bit far-fetched, but that's what she thought.

As long as he has this energy, Su Cheng will never do too badly.

This is also the reason why she confronted Su Cheng.

"what?!"

"You actually questioned me!"

"It's not that I'm questioning you. If I really thought you were incompetent, I wouldn't have talked to you so much, right?"

"That's true."

"so!"

"I still think you're worth investing in!"

Su Cheng thought about it and felt that what Wang Zhiying said was not wrong.

If she felt that she had no ability, she wouldn't have laid her cards on the table with me and said so much.

Su Cheng felt that he had lived two lives and experienced so many hardships that he was mature and experienced enough. He could often see through some people at a glance.

But Wang Zhiying is an exception.

Su Cheng couldn't see through her thinking and behavior patterns.

If she hadn't taken the initiative to ask him out tonight, Su Cheng might still be stuck in his own logic, and perhaps only realize it a few months later.

The topic of their conversation naturally shifted to the company.

"You've been to the company, you've seen the factory, you've asked all the questions you should ask."

"So why do you think Charm Diary has reached the point of bankruptcy reorganization?"

"Are you testing me or just having a normal discussion?"

"Of course it's a normal discussion!" Wang Zhiying pursed her lips. "To be honest, I still don't understand why the company has become like this."

Wang Zhiying made Su Cheng laugh.

There are too many reasons.

"The people you use are no good."

"Elaborate."

During the company inspection today, Su Cheng observed the employees in the company in detail.

Let’s not talk about the ability or lack thereof for now.

Their expressions and emotions did not show any discouragement caused by the failure and bankruptcy of "Charm Diary".

On the contrary, he felt complacent and excited because he had the support of the wealthy financial backer, the Dihao Group.

See the whole from a single point.

This is what they do when facing company bankruptcy, which also gives us a glimpse into their usual work attitude.

Su Cheng checked their salary range, which was very high in the entire industry, and the treatment was considered very generous.

The company is in crisis, so you have to pretend to be depressed!
Not just ordinary employees.

Wang Zhiying’s vice president also has big problems.

"Fu Wenbin?"

"Yes, it's him."

Su Cheng believes that the huge crisis faced by Charming Diary has a lot to do with her employment of people.

But it shouldn't be like that.

People like Wang Zhiying should be able to see through the other person's true colors at a glance, just like Su Cheng and Dad.

What she needs to do is to analyze whether this person is suitable for this position, which is a question of job matching.

With the ability to judge people, employing them will not be a problem.

Wang Zhiying frowned.

"I hired him not because of his ability." "I felt that a management position needs a strong person, which is beneficial to the company."

Being strong means being able to take the lead.

to be frank.

She knew that Fu Wenbin's abilities were average.

"He's not strong at all, he's definitely a scoundrel."

"Isn't it good to be unpretentious?"

“People who are open-minded often have open minds, advanced ideas and unique insights.”

Su Cheng shook his head.

In his opinion, "carefree" is not a good word, he doesn't like carefree people.

"You missed something."

"Ok?"

"The subtext of leading the charge is that one does not care about other people's opinions, acts arbitrarily and irresponsibly."

During the day, Su Cheng focused on analyzing the files of those investment projects.

If it was all Fu Wenbin's idea, then everything can be explained.

"Charming Diary" adopts a very classic 1+1 business model.

One is an agency joint venture, and the other is an independent brand.

The former has the brand, reputation, and effectiveness of Kr Beauty, so it does not have to worry about sales and can generate revenue continuously.

The latter is an independent brand, which is considered Wang Zhiying's own asset, with both profits and losses.

If you make a profit, it’s yours. If you lose money, it doesn’t matter. The former can be a life-saving transfusion.

If we put it in the automotive field and ignore policy reasons, it is the relationship between Changan and Mazda.

Changan not only manufactures cars for Mazda, but also invests money in its own factory, developing and manufacturing its own cars.

The only difference is that Mazda is half-dead, but Changan has built itself up.

Wang Zhiying may have also considered this. She was afraid that Kr Beauty would suddenly die out one day, so after getting some start-up capital, she thought about moving towards localization. This is the trend.

But unfortunately, the KR brand is still alive, but "Charm Diary" died first.

Problems in hiring will lead to a series of investment failures.

"Charm Diary" has already turned profitable in its eighth month and is growing steadily in the market.

According to normal business logic, at this time, the production line should be expanded, more workers should be hired to increase production, and part of the funds should be invested in research and development.

But Fu Wenbin did not do so. He chose to acquire several small brands that were on the verge of bankruptcy and merged with "Charming Diary".

This puts enormous pressure on funds and production, and the capital chain can easily break.

In this way, they relied on the profits from the agency of Kr brand to support themselves, and they managed to survive for more than a year.

What followed was a sudden break in the capital chain. Once one link was stuck, it would cause a chain reaction and all the gears behind it would stop turning.

Without cash in the account, "Charming Diary" was unable to purchase the corresponding amount of goods in the new quarter as per the contract with Kr, resulting in termination of the contract.

After losing the agency rights of the Kr brand, the company became even more difficult to operate. Channel dealers stopped purchasing new products, and partners began to demand the balance of payments. "Charming Diary" died suddenly.

The direct cause was wrong decision-making.

The indirect causes are Wang Zhiying’s personnel issues, employee capabilities, and the mismatch between employees and positions.

The latter is unable to collect market information and data clearly and transparently.

There are so many people and executives throughout the company.

No one understands business logic, and no one understands this market.

If they don’t die, who will die?
The market won't let such fools make money.

Wang Zhiying was surprised and happy.

She knew that Su Cheng was very capable, but she didn't expect him to be so capable.

This was probably Su Cheng's first day in the company, and he had already searched through all the company's problems.

It's like an old master repairing a faulty engine. With clear thinking and ease, he found the cause of the machine's fault.

Su Cheng couldn't help laughing after hearing Wang Zhiying's analogy.

Although it was a bit inappropriate, there was no problem overall, so Su Cheng accepted the praise with open arms.

"Let me tell you, you're worth my investment."

Su Cheng then added: "From the perspective of car repair, your engine is actually not worth repairing. You need to replace it directly with a new engine, otherwise it will need a major overhaul."

"So what kind of overhaul plan do you plan to come up with?"

"I haven't made up my mind yet, but the people in your company definitely can't do this anymore. Layoffs are a certainty."

“Layoffs?”

"Uh-huh."

"How much?"

(End of this chapter)